Main Capabilities Aweber Email Autoresponder
Aweber provides you with all the Following key features:
the ability to import / server the email database
a wide range of templates
a few marketing automation performance
responsive email layouts
RSS / website to-email functionality
telephone, email and live chat support
integrations with third party programs Aweber Email Autoresponder
Aweber’s support is one of The stand-out features of the product.
Phone support, email support and Live chat service is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat service.
Additionally, there’s no hoops to Proceed through to get support – related phone number and email details can be viewed very easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a novice to email Marketing, then this sort of simple accessibility to good-quality service is a powerful argument in favour of using Aweber as your email marketing provider.
In terms of The access to support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber supply one of the biggest sets of e-newsletters templates available: there are more than 700 available.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The layouts – some of them seem slightly dated. I’d believe them to be marginally better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There is, of course, always the option of communicating your own also. Aweber Email Autoresponder
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters that get sent out according to your schedule that you define. In Aweber, this is known as’Blog broadcasts’, though you can take advantage of this attribute with any material which has an RSS feed.
This operation is Particularly handy for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters containing their latest articles (or, really, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from the site – this is a large time-saver.
It is worth noting that You can’t use the normal Aweber template layouts for RSS-to-email functions – you have to choose from a set of templates which are made specifically for this function.
On the plus side, you will find quite Some of them to pick from – over most other e-marketing alternatives I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something that works ok, but I believe there is definitely some large room for improvement here.
1 thing that you can not use in Aweber templates that you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for example, your emails are likely to seem more consistently and display more reliably across email customers – but merely using web safe fonts can make templates seem a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it would be great to find some of the templates freshened up a little, and the addition of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your information, you’re Given the choice to add your readers to a certain set of autoresponders, and tag them. Not all competing products allow the addition of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you will Need to answer some questions regarding how you gathered the data you are importing. If your listing is on the larger side, you can also need to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is offered by email advertising solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally look for a flowchart where emails are routed based on consumer actions: email opens, connect clicks, site visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature which to a degree provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user activities — namely opens and clickthroughs — along with the application of tags to ascertain what needs to be routed to whom and when (see above).
But I Think this operation needs to go a bit further actually – tools such as Getresponse and Mailchimp supply much more flexibility in regards to which kinds of user behavior can activate mailouts.
By way of instance, at Getresponse, you may use triggers like purchase, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is definitely playing a little bit of catch up with its competitors here. Aweber Email Autoresponder
Autoresponders – a Collection of Follow up emails that are automatically triggered by time or user activities – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s merely’alright’.
On the other hand It’s very easy To install follow up mails based on time interval – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days later and also a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders based on user activities and buys is a bit more complex than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘goals’ or unite automation principles with tagging to make autoresponders act in very funky ways. . .but if you want to take advantage of autoresponders in actually advanced manners, you’re likely going to should look at other products, particularly Getresponse, which provides’advertising automation’ performance that hooks up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this time of smartphones and tablets, this can be a good feature.
1 minor Gripe I have yet seeing the responsive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on telephone’ button or similar. The absence of the functionality is not a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a lot of campaigns each month.
Split testing (also known as A/B testing) entails sending variations of your e-newsletters to some of your mailing list, monitoring the performance of eachand every sending the’best’ variant to the rest of your list.
Most e-marketing tools handle This automatically for you: you produce a couple of different variations of your email (using either differing content or subject headers), send them into a sample of your data, along with your e-marketing option will roll out the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you could make and examine four variations of an email (making Awber’s split testing operation better than most major competitors; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their own sales team that it is coming back over the upcoming few months, but if you think you’re going to want this functionality desperately you might be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor crucial stats such as open Pace, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / information, including
that the growth of lists over the years
an overview of sign up methods
where people are opening your email (i.e., geographical location)
the history of an individual’s action – you can see past opens and clicks etc. in a per-subscriber level
And much else besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two products you Seem to be able to get more of an summary of information in one spot, particularly when considering the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of information, whereas Getresponse and Mailchimp current most of their reporting information onto a single dashboard (which you can then use to drill down to particulars ). Aweber Email Autoresponder
A nice feature of Aweber is the Flexibility it gives you about how you want to handle the opt-in procedure.
You Can Opt to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is subscribed instantly after finishing a form; dual opt-in is when they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is fantastic to see Aweber being flexible in this regard – not all of competing solutions provide their customers with this selection.
Aweber Offers an adequate selection of integrations with other options. You will find over 400 integrations available which enable you to join Aweber to various kinds of cloud-based applications – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so forth.
A number of these involve committed widgets; others involve including a snippet of code into a website; others demand a sync tool such as Zapier.
It’s rare that Aweber will plug to other applications quite as easily as Mailchimp (that seems to be the default’standard’ email advertising option for a great deal of apps), but you also shouldn’t have too much trouble getting Aweber to work with a wide range of other SaaS (software as a service) apps.
Segmenting information in Aweber is Fairly straightforward. You can create sections not only depending on the contents of any field in your database, but also on consumer action too – mails opened, web pages visited, links clicked, products purchased and in the future. It is all very flexible and simple to use.
It’s a bit tricky however To figure out how to get to the screen where you create the sections – you basically have to go to a’manage subscribers’ section, search for a number of readers and save the search as a segment.
To be fair, some options (such As Getresponse) use a similar approach to section creation – although others (like Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple segments at once, however. This will cause problems for some users that have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of instance, say you’re a car dealer having a mailing list comprising a field known as’car version.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to those three sections in one go.
In an ideal world you’d only be Able to select the relevant segments and send the message to those three groups. With Aweber however – that isn’t possible. You’d have to either send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the broadcast; so ultimately it’s a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far greater way.
Overall I’d say Aweber is a Solid email marketing instrument.
It’s not exactly the best product of its own Kind available, but it is reasonably priced, easy to use and contains many of the key features you’d expect from an email marketing alternative.
The main aspects of the Item That would nudge me in Aweber’s direction are its own ease-of-use and thorough support. The latter might be especially important for some potential customers, especially those starting out in e-marketing without a truckload of specialized abilities (you probably won’t have stuck, but if you do, you can talk to an actual person being on a real phone line about your problem).
In Addition, It’s not too Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made up your mind on whether this is actually the e-marketing solution for you, here is a brief breakdown of the important advantages and disadvantages of utilizing it: Aweber Email Autoresponder
Benefits of using Aweber
Divide testing is currently disabled.
There are cheaper options out there that offer considerably more features in the marketing automation department – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are poor and they can not be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude multiple sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some key competing products and based on Aweber’s Stevie awards for customer support, should be high.
It is reasonably priced – although not the cheapest product of its type on the market, it’s more affordable than many comparable solutions.
It lets you choose whether to subscribe people to your listing on a single or double opt-in basis.
It’s good export performance, with the choice to import a broad assortment of file types and add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a fantastic assortment of third party applications and programs.
It comes with an extremely large range of templates – more than its key competitors.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you may use both area contents and user action (email opens, links clicked etc.) to make your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You’ll have to call Aweber to get a quote.
A 14% discount can be obtained If you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Structure that prospective users may enjoy is that all features are available on all plans – unlike any competing goods you do not need to be on more expensive plans to unlock certain performance.
Nevertheless, The performance on Aweber – as we will see below – is not necessarily as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the same price as Mailchimp
slightly more costly than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s attribute set is more basic however).
It’s worth noting that the aforementioned Comparisons don’t really apply to very little lists nonetheless – if you’ve got a little email database, several of these competing products are better value.
By Way of Example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list containing 10,000 records, it will cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which permit you to host the very same amounts of email addresses outlined above, but they limit the number of e-newsletters which you can send them. For the interest of a comparison, I’ve referenced the costs for Campaign Monitor programs that allow unlimited broadcasts as these plans are comparable in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber more economical, sometimes more expensive. But normally I would say Aweber is priced roughly in the center of this e-marketing solution scale.
Obviously, pricing is not the Only factor you should base your decision on. . .the more important thing to work out is what bang you get for your buck.
So let us Look at some Aweber features.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is for you naturally would be to avail of its free trial. Aweber Email Autoresponder