Primary Capabilities Aweber Email Automation
Aweber provides you with the Following key attributes:
the capacity to import / host the email database
a vast range of templates
a few marketing automation performance
responsive email designs
RSS / blog to-email functionality
telephone, email and live chat service
integrations with third-party apps Aweber Email Automation
Aweber’s service is one of The stand-out features of the product.
Phone assistance, email service and Live chat support is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer email and/or live chat service.
Furthermore, there’s no hoops to Proceed through to contact service – relevant phone number and email details can be seen very easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a novice to email Advertising, then this type of easy accessibility to good-quality support is a strong argument in favour of using Aweber as your e mail marketing supplier.
In relation to The availability of support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its own Competitions, Aweber supply one of the biggest sets of e-newsletters templates available: you will find more than 700 available.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The designs – some of them look slightly dated. I would believe them to be slightly better than the Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using just a bit of tweaking you should be able to find a proper one for the e-newsletters. There’s, of course, always the choice of coding your own also. Aweber Email Automation
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters which get sent out based on your schedule that you define. In Aweber, this can be known as’Blog broadcasts’, although you can use this attribute with any material that has an RSS feed.
This operation is Particularly handy for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters comprising their latest articles (or, indeed, a monthly digest of blog posts). In essence, it means that you can power your newsletters from the site – this can be a large time-saver.
It is worth noting that You can’t use the normal Aweber template designs for RSS-to-email purposes – you need to pick from a set of templates that are made specifically for this purpose.
On the plus side, you will find quite Some of them to choose from – over most other e-marketing alternatives I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something which works ok, but I think there is definitely some large room for improvement here.
One thing that you can not use in Aweber templates that you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for example, your emails are very likely to seem more consistently and exhibit more reliably across email clients – but only using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it would be great to find some of the templates freshened up a bit, and the addition of some attractive web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your information, you’re Given the option to add your subscribers to a particular set of autoresponders, and label them. Not all competing products permit the inclusion of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you will Have to answer some questions about how you gathered the information you’re importing. If your listing is on the larger side, you may also need to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email marketing options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where emails are routed based on user activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature which to a level provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user activities — namely opens and clickthroughs — and the program of tags to ascertain what needs to be routed to whom and when (see above).
But I Think this operation should go somewhat further actually – tools like Getresponse and Mailchimp supply considerably more flexibility in regards to which kinds of user behaviour can activate mailouts.
For example, in Getresponse, you can use triggers like purchase, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is definitely playing a bit of catch up with its rivals here. Aweber Email Automation
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user actions – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s just’alright’.
On the plus side it is very Straightforward To set up follow up emails based on time period – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days later and also a’follow us on social media’ email a week later is extremely straightforward. This is a regular use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders based on user actions and buys is a little more complicated than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘goals’ or combine automation rules with tagging to make autoresponders behave in quite funky ways. . .but if you would like to take advantage of autoresponders in actually advanced manners, you’re likely going to need to appear at other goods, especially Getresponse, which provides’advertising automation’ performance that hooks up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this day and age of tablets and smartphones, this definitely is a good feature.
1 minor Gripe I have however regarding the reactive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on phone’ button or comparable. The lack of the operation is not a dealbreaker by any means, but it will slow you down a bit, especially if you’re sending a great deal of campaigns each month.
Divide testing (also known as A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, tracking the operation of every , and sending the’best’ variant to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a few distinct versions of your email (using either differing content or subject headers), send them to a sample of your data, and your e-marketing option will roll the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you could make and examine four variations of an email (making Awber’s split testing operation better than many major competitors; Getresponse being a notable exception).
For some Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their own sales staff that it is coming back during the next few months, but if you believe you are going to want this operation urgently you could be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. In addition to being able to monitor key stats like open Pace, clickthroughs and bounces, You May Also look in a lot of other Helpful analytics / information, such as
that the growth of lists over the years
an Summary of sign up methods
where individuals are opening your own email (i.e., geographical place )
the background of an individual’s action – you can see past clicks and opens etc. at a per-subscriber degree
And more besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting ports.
With the latter two products you Appear to be able to acquire more of an summary of information in 1 spot, particularly when looking at the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp present most of their reporting data on a single dashboard (which you can then use to drill down to particulars ). Aweber Email Automation
A Great feature of Aweber is the Flexibility it provides you around how you want to deal with the opt-in process.
You Can Opt to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is dispersed immediately after completing a form; double opt-in is if they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all competing solutions provide their clients with this choice.
Aweber Offers an adequate selection of integrations with different solutions. You will find more than 400 integrations available which enable you to join Aweber to various kinds of cloud-based software – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
A number of these involve committed widgets; others demand adding a snippet of code into a website; others involve a sync tool like Zapier.
It is uncommon that Aweber will plug to other software quite as easily as Mailchimp (which appears to be the default’standard’ email advertising option for a lot of programs ), but you should not have too much trouble getting Aweber to work with a broad selection of other SaaS (software as a service) apps.
Segmenting information in Aweber is Pretty simple. You can create segments not only based on the contents of any field in your database, but also on user action also – emails opened, web pages visited, links clicked, goods purchased and so on. It is all very flexible and easy to use.
It’s a bit tricky however To work out how to reach the screen where you create the sections – you essentially have to visit a’manage subscribers’ section, search for a number of subscribers and save the search as a segment.
To be fair, some options (such As Getresponse) use a similar approach to segment creation – although others (such as Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Regrettably Aweber does not let You broadcast mails to multiple sections at once, however. This will cause problems for many users who have a need to’pick and mix’ sections in mailouts on a regular basis.
For instance, say you’re a car dealer with a mailing list comprising a field called’car version.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three segments in 1 go.
In an ideal world you’d just be Able to choose the applicable segments and deliver the message to those three groups. With Aweber however – this isn’t possible. You’d have to either send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude certain segments from the air; so ultimately it is a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far better manner.
Overall I’d say Aweber is a Strong email marketing instrument.
It is not exactly the best product of its Kind available, but it’s reasonably priced, easy to use and contains most of the main features you’d expect from an email marketing solution.
The main Facets of the Item That will nudge me Aweber’s direction are its ease-of-use and comprehensive support. The latter may be especially important for some potential customers, particularly those starting out in e-marketing without a truckload of specialized skills (you probably won’t get stuck, but if you do, you are able to talk to an actual person being on an actual phone line about your problem).
Additionally, it’s not overly Expensive compared to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you have not made your mind up on if this is actually the e-marketing alternative for you, here is a simple breakdown of the key advantages and disadvantages of utilizing it: Aweber Email Automation
Disadvantages of using Aweber
Split testing is currently disabled.
There are cheaper options on the market that offer considerably more features in the marketing automation department – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are poor and they can not be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some essential competing products and based on Aweber’s Stevie awards for client support, should be high.
It’s reasonably priced – although not the cheapest product of its kind on the market, it is cheaper than several similar options.
It enables you to choose whether to subscribe people to your list on a single or double click basis.
It has good export performance, with the option to import a wide range of file types and also insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a fantastic assortment of third party tools and programs.
It comes with an extremely large range of templates – over its key competitors.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting features are strong.
Segmenting data is relatively easy and you may use both field contents and consumer action (email opens, hyperlinks clicked etc.) to create your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You’ll have to call Aweber to get a quote.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Structure that potential users might like is that all features are available on all programs – unlike any competing products you don’t need to be on more costly plans to unlock certain performance.
That said, The performance available on Aweber – as we’ll see below – isn’t necessarily as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the same cost as Mailchimp
slightly more expensive than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s feature set is more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons do not actually apply to very small lists however – if you’ve got a little email database, several of the competing goods are better value.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list containing 10,000 records, it will cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which permit you to host the same quantities of email addresses as outlined previously, but they limit the amount of e-newsletters which it is possible to send to them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts as these plans are comparable in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced roughly in the middle of the e-marketing solution scale.
Of course, pricing Isn’t the Only variable you should base your choice on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let us Look at several Aweber features.
Aweber Free Trial
One of the Best ways to decide whether Aweber is for you of course is to avail of its free trial. Aweber Email Automation