Main Features Aweber Developer
Aweber provides you with the Following key features:
the ability to import / host an email database
a vast range of templates
some marketing automation functionality
responsive email layouts
RSS / blog to-email functionality
phone, email and live chat service
integrations with third-party apps Aweber Developer
Aweber’s service is one of The stand-out features of the product.
Phone assistance, email support and Live chat service is all available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide live or email chat service.
Furthermore, there’s no hoops to Go through to contact support – relevant phone number and email details can be viewed quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a novice to email Marketing, then this sort of easy accessibility to good-quality support is a strong argument in favour of using Aweber as your email marketing provider.
In terms of The access to support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its Competitions, Aweber provide one of the biggest collections of e-newsletters templates accessible: you will find more than 700 accessible.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not love all of The designs – some of them look slightly dated. I’d consider them to be marginally better than the Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that using a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There is, of course, always the option of coding your own too. Aweber Developer
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters that get sent out based on a schedule that you define. Back in Aweber, this is known as’Blog broadcasts’, though technically you can take advantage of this feature with any content that has an RSS feed.
This functionality is Particularly useful for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters containing their newest posts (or, really, a monthly digest of blog posts). In essence, it means you can power your newsletters from your site – this can be a large time-saver.
It’s worth noting however that You can’t use the normal Aweber template designs for RSS-to-email purposes – you need to choose from a set of templates that are specifically designed for this function.
On the plus side, there are quite Some of these to pick from – over most other e-marketing solutions I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something that works ok, but I believe there’s definitely some massive room for improvement here.
1 thing that you can’t use in Aweber templates which you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for example, your emails are very likely to seem more consistently and display more reliably across email clients – but merely using web safe fonts can make templates seem a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it’d be nice to see some of the templates freshened up a bit, and also the addition of some appealing web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the option to add your readers to a certain pair of autoresponders, and tag them. Not all competing products permit the inclusion of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you may Have to answer some questions about how you gathered the information you are importing. If your listing is on the larger side, you may also have to wait until it is reviewed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally look for a flowchart where emails are sent based on consumer actions: email opens, link clicks, site visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature which to some level provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user actions — specifically opens and clickthroughs — along with the program of tags to determine what needs to be routed to whom and when (see above).
But I Think this operation should go somewhat further really – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which types of user behavior can activate mailouts.
For instance, at Getresponse, you may use triggers like purchase, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is playing a bit of catch up with its rivals here. Aweber Developer
Autoresponders – a Collection of Follow up emails that are automatically triggered by time or user actions – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s just’okay’.
On the plus side It’s very easy To set up follow up mails based on time period – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days later and also a’follow us on social media’ email a week after is extremely easy. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders according to user activities and buys is a little more complicated than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘targets’ or unite automation rules with tagging to create autoresponders act in quite funky ways. . .but if you want to make use of autoresponders in actually advanced ways, you’re likely going to should appear at other goods, particularly Getresponse, which supplies’marketing automation’ functionality that pops up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this time of tablets and smartphones, this can be a fantastic feature.
1 minor Gripe I have however regarding the reactive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on telephone’ button or similar. The lack of the operation is not a dealbreaker by any means, but it will slow you down a little, particularly if you’re sending a great deal of campaigns every month.
Split testing (also called A/B testing) entails sending variations of your e-newsletters to some of your mailing list, tracking the operation of eachand every sending the’best’ variant to the rest of your list.
Many e-marketing tools manage This automatically for you: you produce a few distinct versions of your email (using either different content or theme headers), send them into a sample of your information, along with your e-marketing solution will roll the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you were able to make and test four variants of an email (making Awber’s split testing functionality better than many leading rivals; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely unavailable in Aweber – I have been assured by their sales staff that it’s coming back over the upcoming few months, but if you think you are likely to want this operation desperately you might be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. Along with being able to monitor crucial stats like open Pace, clickthroughs and bounces, you can also look at a lot of additional Helpful analytics / advice, including
that the Increase of lists over time
an overview of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s action – you can see past opens and clicks etc. in a per-subscriber level
And much else besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Seem to be able to acquire more of an summary of information in 1 place, particularly when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp current most of their reporting information onto one dashboard (that you can then use to drill down to particulars ). Aweber Developer
A nice feature of Aweber is that the Flexibility it gives you about how you want to deal with the opt-in process.
You can choose to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed instantly after completing a form; double opt-in is when they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this regard – not all competing solutions provide their customers with this choice.
Aweber Provides a decent selection of integrations with different options. There are more than 400 integrations available which enable you to connect Aweber to different kinds of cloud-based applications – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so on.
A number of these involve dedicated widgets; others demand adding a snippet of code into a website; others involve a sync tool such as Zapier.
It is rare that Aweber will plug to other applications quite as easily as Mailchimp (which seems to be the default’standard’ email marketing choice for a great deal of programs ), but you also should not have too much trouble getting Aweber to work with a broad selection of other SaaS (software as a service) programs.
Data in Aweber is Fairly simple. You may produce sections not only depending on the contents of any field in your database, but also on user action too – mails opened, web pages visited, links clicked, products bought and in the future. It’s all very flexible and simple to use.
It’s a bit tricky however To figure out how to reach the screen where you create the sections – you basically have to go to some’manage subscribers’ section, search for some readers and then save the search as a segment.
To be honest, some solutions (such As Getresponse) use a similar strategy to segment creation – although others (like Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at the same time, however. This will cause problems for some users that have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you’re a car dealer having a mailing list comprising a field called’car version.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to those three sections in 1 go.
In an Perfect world you’d just be Able to select the applicable segments and send the message to all those 3 classes. With Aweber however – that is not possible. You’d have to send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude particular segments from the air; therefore finally it’s a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far better manner.
Overall I would say Aweber is a Strong email marketing instrument.
It is not the best product of its own Kind available, but it’s reasonably priced, easy to use and contains many of the main features you’d expect from an email marketing solution.
The primary Facets of the Item That will nudge me in Aweber’s leadership are its own ease-of-use and thorough support. The latter may be particularly important for some potential users, particularly those starting out in e-marketing with no truckload of technical skills (you likely won’t have stuck, but if you do, you can speak with a real human being on a real telephone line about your issue ).
In Addition, It’s not too Expensive compared to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you have not made up your mind on whether this is actually the e-marketing solution for you, here is a simple breakdown of the important advantages and disadvantages of using it: Aweber Developer
Benefits of using Aweber
Split testing is presently disabled.
You can find cheaper options on the market that offer considerably more features in the marketing automation department – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude multiple segments at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing products and based on Aweber’s Stevie awards for customer service, should be high.
It is reasonably priced – although not the most expensive product of its type out there, it’s more affordable than many comparable options.
It lets you choose whether to join people to your list on a single or double click basis.
It’s good export performance, together with the option to import a wide assortment of file types and also add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a fantastic assortment of third party applications and apps.
It comes with a very large assortment of templates – more than its key competitors.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting features are strong.
Segmenting data is relatively simple and you can use both field contents and consumer activity (email opens, links clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You’ll have to call Aweber for a quotation.
A 14% discount is available If you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Structure that prospective users may enjoy is that all of attributes are available on all programs – unlike any competing products you do not need to be on more costly plans to unlock certain functionality.
Nevertheless, The functionality available on Aweber – as we’ll see below – is not necessarily as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the exact same cost as Mailchimp
marginally more costly than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It’s worth noting that the above Comparisons don’t actually apply to very little lists however – if you have a small email database, several of the competing products are better worth.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it will cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the same amounts of email addresses outlined previously, but they restrict the number of e-newsletters that it is possible to send to them. For the interest of a comparison, I’ve referenced the costs for Campaign Monitor programs that permit unlimited broadcasts as these plans are comparable in terms of send volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber more economical, occasionally more expensive. But normally I would say Aweber is priced roughly in the middle of the e-marketing solution scale.
Obviously, pricing is not the Only variable you need to base your decision on. . .the more important thing to work out is exactly what bang you get for your buck.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is to you of course is to avail of its free trial. Aweber Developer