Main Features Aweber Custom Form
Aweber provides you with the Following key features:
the ability to import / host the email database
a wide range of templates
some marketing automation functionality
responsive email designs
RSS / website to-email functionality
phone, email and live chat support
integrations with third party programs Aweber Custom Form
Aweber’s support is one of The stand-out features of the product.
Phone support, email support and Live chat support is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide live or email chat service.
Furthermore, there’s no hoops to Proceed through to get service – relevant phone number and email details can be seen very easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a novice to email Marketing, then this type of simple access to good-quality support is a strong argument in favour of using Aweber as your email marketing provider.
In terms of The access to support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber provide one of the largest sets of e-newsletters templates accessible: there are over 700 available.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t love all of The layouts – some of them look slightly dated. I would consider them to be marginally better than the Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There is, of course, always the option of communicating your own too. Aweber Custom Form
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters that get sent out based on your schedule that you define. Back in Aweber, this can be called’Blog broadcasts’, although technically you can use this feature with any material that has an RSS feed.
This operation is Particularly useful for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters containing their newest articles (or, really, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from the website – this can be a big time-saver.
It is worth noting that You can’t use the normal Aweber template layouts for RSS-to-email functions – you need to choose from a set of templates which are made specifically for this function.
On the other hand, there are quite A few of them to choose from – more than most other e-marketing solutions I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something that works fine, but I believe there is definitely some large room for improvement here.
1 thing that you can not use in Aweber templates which you can in some other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for instance, your emails are likely to appear more consistently and exhibit more reliably across email clients – but only using web safe fonts can make templates seem a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it’d be nice to see some of the templates freshened up a little, and also the addition of some appealing web fonts.
Importing an existing database Into Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your data, you’re Given the choice to add your readers to a certain pair of autoresponders, and tag them. Not all competing products allow the addition of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you will Need to answer a few questions regarding how you collected the information you’re importing. If your list is on the larger side, you can also need to wait until it’s assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a feature Which is increasingly offered by email marketing options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally design a flowchart where emails are routed based on consumer actions: email opens, connect clicks, site visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature which to a degree provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user actions — specifically opens and clickthroughs — along with the application of tags to ascertain what needs to be sent to whom and when (see previously ).
However, I Think this functionality should go a bit further actually – tools such as Getresponse and Mailchimp supply much more flexibility in regards to which types of user behaviour can trigger mailouts.
For example, in Getresponse, you may use triggers like purchase, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is playing a bit of catch up with its rivals here. Aweber Custom Form
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user actions – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s just’alright’.
On the other hand It’s very Straightforward To install follow up emails based on time interval – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days afterwards and a’follow us on social websites’ email a week after is extremely straightforward. This is a typical use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders according to user actions and buys is a little more complicated compared to key competitors Mailchimp and Getresponse.
Using Aweber, you are able to create ‘targets’ or unite automation rules with tagging to make autoresponders act in very funky ways. . .but if you want to make use of autoresponders in really advanced ways, you’re likely going to need to look at other products, particularly Getresponse, which provides’marketing automation’ functionality that hooks up to a built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this time of smartphones and tablets, this definitely is a fantastic feature.
1 minor Gripe I have yet regarding the reactive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on phone’ button or similar. The absence of this functionality is not a dealbreaker by any means, but it will slow you down a bit, especially if you’re sending a lot of campaigns each month.
Divide testing (also called A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, monitoring the performance of every , and sending the’best’ variant to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a few different variations of your email (using either differing content or theme headers), send them into a sample of your data, along with your e-marketing option will roll the best performing version automatically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until very recently, you were able to create and test four variants of an email (making Awber’s split testing functionality better than many major rivals; Getresponse being a notable exception).
For a few Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their sales staff that it is coming back over the next few months, but if you believe you are likely to want this functionality desperately you could be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. In addition to being able to monitor key stats like open rate, clickthroughs and bounces, you can also look at a lot of additional useful analytics / advice, including
the Increase of lists over time
an overview of sign up approaches
where people are opening your email (i.e., geographical place )
the history of an individual’s activity – you can view past opens and clicks etc. at a per-subscriber degree
And more besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two products you Seem to have the ability to acquire more of an overview of information in one spot, especially when considering the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to find an overall picture of information, whereas Getresponse and Mailchimp current all the reporting data on one dashboard (which you can then use to drill down to particulars ). Aweber Custom Form
A nice feature of Aweber is that the Flexibility it provides you about how you want to handle the opt-in procedure.
You Can Opt to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed immediately after finishing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is fantastic to see Aweber being flexible in this respect – not all competing options provide their clients with this selection.
Aweber Offers a decent selection of integrations with different options. There are over 400 integrations available which enable you to join Aweber to different kinds of cloud-based software – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of them involve dedicated widgets; others demand including a snippet of code into a site; others involve a sync tool such as Zapier.
It is uncommon that Aweber will plug to other software quite as easily as Mailchimp (that appears to be the default option’standard’ email advertising option for a lot of programs ), but you also shouldn’t have too much difficulty getting Aweber to operate with a wide range of other SaaS (software as a service) apps.
Data in Aweber is Fairly straightforward. You can create sections not only depending on the contents of any field in your database, but also on consumer action too – emails opened, web pages visited, links clicked, goods bought and in the future. It is all very flexible and easy to use.
It’s a bit tricky however To work out how to get to the screen where you create the sections – you essentially have to visit a’handle subscribers’ section, search for a number of readers and then save the search as a segment.
To be fair, some solutions (such As Getresponse) use a similar approach to segment creation – although others (such as Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Regrettably Aweber does not let You broadcast emails to multiple segments at the same time, however. This will cause problems for many users who have a need to’pick and mix’ sections in mailouts on a normal basis.
For instance, say you’re a dealership having a mailing list comprising a field known as’car version.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you also want to send a message about it to all those three sections in one go.
In an ideal world you’d only be Able to choose the applicable segments and send the message to all those 3 classes. With Aweber however – that isn’t possible. You’d have to either send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude certain segments from the air; so finally it is a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much greater manner.
Overall I would say Aweber is a Solid email marketing instrument.
It is not the best product of its Kind accessible, but it’s reasonably priced, easy to use and contains most of the main features you’d expect from an email marketing solution.
The primary Facets of the Item That would nudge me in Aweber’s direction are its own ease-of-use and comprehensive support. The latter might be especially critical for some potential customers, especially those starting out in e-marketing without a truckload of technical abilities (you likely won’t have stuck, but if you do, you are able to talk to a real person being on a real phone line about your issue ).
Additionally, it’s not too Expensive compared to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but if you have not made your mind up on whether this is the e-marketing solution for you, here is a brief breakdown of the key pros and cons of utilizing it: Aweber Custom Form
Disadvantages of using Aweber
Divide testing is currently disabled.
You can find cheaper options on the market which offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are poor and they can not be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing products and based on Aweber’s Stevie awards for client service, should be high.
It is reasonably priced – whilst not the most expensive product of its type on the market, it’s more affordable than many similar solutions.
It lets you choose whether to join people to your list on a single or double click basis.
It has good import functionality, with the option to import a broad range of file types and also add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a fantastic assortment of third party applications and apps.
It comes with a very large assortment of templates – over its key rivals.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting information is relatively easy and you can use both field contents and consumer action (email opens, hyperlinks clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You will need to call Aweber to get a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Construction that potential users might like is that all features are available on all programs – unlike any competing goods you don’t need to be on more expensive plans to unlock specific functionality.
Nevertheless, The performance available on Aweber – as we will see below – isn’t necessarily as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the exact same cost as Mailchimp
marginally more costly than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).
It’s worth noting that the aforementioned Comparisons do not actually apply to very little lists nonetheless – if you’ve got a small email database, several of the competing goods are greater value.
For example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it will cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which allow you to host the very same quantities of email addresses as outlined previously, but they limit the amount of e-newsletters which it is possible to send to them. For the sake of a comparison, I have referenced the prices for Campaign Monitor programs that allow unlimited broadcasts as these programs are comparable in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber cheaper, occasionally more expensive. But generally I would say Aweber is priced about in the middle of the e-marketing solution scale.
Obviously, pricing is not the Only factor you should base your choice on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let’s Look at some Aweber features.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is for you naturally would be to avail of its free trial. Aweber Custom Form