Primary Features Aweber Custom Fields
Aweber provides you with the Following key features:
the ability to import / host the email database
a wide range of templates
a few marketing automation performance
responsive email layouts
RSS / blog to-email performance
telephone, email and live chat service
integrations with third party apps Aweber Custom Fields
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat service is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide email and/or live chat service.
Furthermore, there’s no hoops to Proceed through to contact support – related phone number and email details can be seen quite easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a newcomer to email Marketing, then this type of simple access to good-quality support is a powerful argument in favour of using Aweber as your email marketing provider.
In relation to The access to support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its Competitors, Aweber provide one of the largest collections of e-newsletters templates available: there are over 700 available.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not adore all of The designs – some of them look slightly dated. I would believe them to be marginally better than the Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using a little bit of tweaking you should be able to find a proper one for your e-newsletters. There is, of course, always the option of communicating your own also. Aweber Custom Fields
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters which get sent out according to your schedule that you define. In Aweber, this can be called’Blog broadcasts’, although you can take advantage of this feature with any content which has an RSS feed.
This functionality is Particularly handy for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters containing their newest articles (or, indeed, a monthly digest of blog posts). In essence, it means you can force your newsletters from your website – this is a large time-saver.
It’s worth noting however that You can not use the normal Aweber template layouts for RSS-to-email purposes – you need to choose from a set of templates that are specifically designed for this purpose.
On the other hand, you will find quite Some of these to pick from – over most other e-marketing alternatives I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something which works fine, but I think there’s definitely some massive space for improvement here.
1 thing that you can’t use in Aweber templates which you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for example, your emails are very likely to appear more consistently and display more faithfully across email clients – but only using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it’d be nice to see a few of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your data, you are Given the choice to add your subscribers to a particular set of autoresponders, and tag them. Not all competing products allow the inclusion of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you will Need to answer some questions about how you collected the data you’re importing. If your listing is on the larger side, you may also have to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a characteristic Which is offered by email advertising solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally look for a flowchart where mails are routed based on consumer actions: email opens, link clicks, site visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this attribute, you can use certain user activities — namely opens and clickthroughs — and the program of tags to ascertain what needs to be sent to whom and when (see above).
However, I Think this operation needs to go a bit further actually – tools like Getresponse and Mailchimp supply much more flexibility in regards to which kinds of user behaviour can activate mailouts.
By way of instance, at Getresponse, you may use triggers such as purchase, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is playing a bit of catch up with its competitors here. Aweber Custom Fields
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user actions – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s just’alright’.
On the plus side it is very Straightforward To set up follow up mails based on time period – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days afterwards and a’follow us on social websites’ email a week later is extremely easy. This is a typical use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders according to user activities and purchases is a little more complex than with key competitors Mailchimp and Getresponse.
Using Aweber, you are able to make ‘targets’ or combine automation rules with tagging to create autoresponders act in quite funky ways. . .but if you would like to make use of autoresponders in really advanced manners, you’ll probably need to appear at other products, especially Getresponse, which provides’advertising automation’ performance that hooks up to a built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this day and age of smartphones and tablets, this definitely is a good feature.
1 minor Gripe I have however regarding the reactive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on telephone’ button or similar. The lack of this operation isn’t a dealbreaker by any means, but it will slow you down a bit, especially if you’re sending a lot of campaigns each month.
Divide testing (also known as A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, tracking the operation of each, and sending the’best’ version to the rest of your list.
Most e-marketing tools manage This automatically for you: you produce a few distinct variations of your email (using either differing content or theme headers), send them into a sample of your data, and your e-marketing solution will roll out the best performing version mechanically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you were able to create and test four variations of an email (making Awber’s split testing functionality better than most major rivals; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their sales team that it’s coming back during the upcoming few months, but if you believe you are going to want this functionality urgently you could be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to being able to monitor key stats like open Pace, clickthroughs and bounces, you can also look at a lot of additional useful analytics / advice, such as
that the Increase of lists over time
an overview of sign up approaches
where people are opening your email (i.e., geographical place )
the history of an individual’s activity – you can view past opens and clicks etc. at a per-subscriber level
And more besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two goods you Seem to have the ability to get more of an summary of information in one spot, particularly when considering the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp current most of the reporting data onto a single dashboard (that you can then use to drill down to specifics). Aweber Custom Fields
A Great feature of Aweber is that the Flexibility it gives you about how you need to deal with the opt-in process.
You Can Opt to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is dispersed instantly after finishing a form; dual opt-in is if they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is good to see Aweber being flexible in this regard – not all of competing solutions provide their clients with this selection.
Aweber Provides a decent selection of integrations with other options. You will find more than 400 integrations available which enable you to connect Aweber to various kinds of cloud-based software – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
A number of these involve dedicated widgets; others demand including a snippet of code into a site; others involve a sync tool such as Zapier.
It is rare that Aweber will plug into other applications quite as easily as Mailchimp (that seems to be the default’standard’ email advertising option for a great deal of apps), but you should not have too much difficulty getting Aweber to work with a wide range of other SaaS (software as a service) apps.
Segmenting data in Aweber is Fairly straightforward. You may produce segments not only based on the contents of any field in your database, but also on consumer action too – emails opened, web pages visited, links clicked, products bought and in the future. It is all very flexible and simple to use.
It’s a bit tricky however To figure out how to get to the screen where you make the segments – you essentially have to go to some’manage subscribers’ section, search for some readers and then save the search as a segment.
To be fair, some options (such As Getresponse) use a similar strategy to section creation – although others (like Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Unfortunately Aweber does not let You broadcast mails to multiple segments at once, however. This will cause problems for some users that have a need to’pick and mix’ segments in mailouts on a regular basis.
For instance, say you are a dealership with a mailing list comprising a field known as’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you wish to send a message about it to those three segments in 1 go.
In an Perfect world you would only be Able to select the applicable segments and send the message to those three groups. With Aweber however – this isn’t possible. You would have to either send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude particular segments from the broadcast; so ultimately it’s a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far better way.
Overall I would say Aweber is a Solid email marketing tool.
It’s not the best product of its Kind accessible, but it’s reasonably priced, simple to use and comprises most of the key features you’d expect from an email marketing solution.
The primary aspects of the Item That would nudge me Aweber’s direction are its ease-of-use and comprehensive support. The latter may be particularly important for some potential users, especially those starting out in e-marketing with no truckload of technical abilities (you probably won’t have stuck, but if you do, you are able to talk to an actual person being on an actual phone line about your issue ).
In Addition, It’s not overly Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but in case you have not made up your mind on whether this is the e-marketing alternative for you, here’s a simple breakdown of the key advantages and disadvantages of utilizing it: Aweber Custom Fields
Benefits of using Aweber
Split testing is currently disabled.
You can find cheaper options out there that offer much more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some essential competing products and according to Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – whilst not the most expensive product of its type out there, it’s cheaper than many similar options.
It enables you to select whether to join people to your list on a single or double click basis.
It’s good import functionality, together with the choice to import a wide range of file types and add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a good range of third party tools and programs.
It includes a very large range of templates – more than its key rivals.
Setting up simple time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting information is relatively simple and you can use both field contents and user action (email opens, hyperlinks clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You’ll have to call Aweber to get a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Construction that potential users may enjoy is that all of features are available on all plans – unlike some competing products you don’t have to be on more expensive plans to unlock certain performance.
Nevertheless, The performance on Aweber – as we will see below – isn’t always as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the exact same cost as Mailchimp
slightly more costly than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s attribute set is more basic nonetheless ).
It is worth noting that the above Comparisons do not really apply to very little lists however – if you’ve got a small email database, several of the competing goods are greater value.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list containing 10,000 documents, it is going to cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the same quantities of email addresses outlined above, but they restrict the number of e-newsletters that it is possible to send them. For the sake of a comparison, I have referenced the prices for Campaign Monitor plans that permit unlimited broadcasts as these plans are similar in terms of send volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber more economical, sometimes more expensive. But normally I would say Aweber is priced about in the center of the e-marketing solution scale.
Of course, pricing is not exactly the Only variable you should base your choice on. . .the more important consideration to work out is what bang you get for your dollar.
So let us Look at some Aweber features.
Aweber Free Trial
One of the Best ways to choose whether Aweber is to you of course would be to avail of its free trial. Aweber Custom Fields