Main Features Aweber Crunchbase
Aweber provides you with the Following key features:
the ability to import / server the email database
a vast assortment of templates
a few marketing automation functionality
responsive email layouts
RSS / blog to-email performance
telephone, email and live chat service
integrations with third party apps Aweber Crunchbase
Aweber’s service is one of The stand-out features of the product.
Phone support, email support and Live chat support is available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide live or email chat service.
Additionally, there’s no hoops to Go through to get service – related phone number and email details may be seen very easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive if you contact them.
If you are a novice to email Marketing, then this sort of easy accessibility to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing provider.
In terms of The access to support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber supply one of the largest sets of e-newsletters templates available: there are over 700 available.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not love all of The designs – some of them seem slightly dated. I would consider them to be marginally better compared to Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that with just a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There is, of course, always the choice of communicating your own too. Aweber Crunchbase
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters which get sent out according to a schedule that you specify. Back in Aweber, this is known as’Blog broadcasts’, though technically you can take advantage of this feature with any content which has an RSS feed.
This operation is Particularly useful for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters comprising their newest posts (or, indeed, a monthly digest of blog posts). In essence, it means that you can force your newsletters from your website – this is a large time-saver.
It is worth noting however that You can’t use the normal Aweber template designs for RSS-to-email functions – you have to pick from a set of templates which are specifically designed for this function.
On the other hand, there are quite A few of them to choose from – over most other e-marketing alternatives I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something which works fine, but I think there is definitely some massive room for improvement here.
One thing that you can’t use in Aweber templates that you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for instance, your mails are very likely to seem more consistently and display more reliably across email customers – but merely using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it would be great to find some of the templates freshened up a little, and the inclusion of some attractive web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your data, you’re Given the choice to add your subscribers to a particular set of autoresponders, and label them. Not all competing products permit the inclusion of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you may Need to answer a few questions about how you collected the data you’re importing. If your listing is on the bigger side, you can also have to wait until it is reviewed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a feature Which is offered by email advertising options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically design a flowchart where emails are sent based on user activities: email opens, link clicks, website visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature which to some level provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — along with the program of tags to ascertain what should be routed to whom and when (see above).
However, I Think this operation should go a bit further really – tools like Getresponse and Mailchimp supply much more flexibility when it comes to which types of user behavior can activate mailouts.
By way of example, in Getresponse, you may use triggers such as purchase, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is playing a little bit of catch up with its competitors here. Aweber Crunchbase
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user activities – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’okay’.
On the plus side It’s very easy To install follow up emails based on time period – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days afterwards and a’follow us on social media’ email a week after is extremely easy. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders based on user actions and buys is a bit more complex than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘targets’ or unite automation principles with tagging to create autoresponders behave in very funky ways. . .but if you would like to make use of autoresponders in really advanced manners, you’ll probably need to appear at other goods, particularly Getresponse, which supplies’advertising automation’ performance that hooks up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this day and age of tablets and smartphones, this can be a fantastic feature.
1 minor Gripe I have yet regarding the reactive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on phone’ button or similar. The lack of the functionality isn’t a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a great deal of campaigns each month.
Divide testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the operation of every and every sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you create a couple of distinct variations of your email (using either different content or theme headers), send them into a sample of your data, along with your e-marketing option will roll out the very best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until very recently, you could make and examine four variations of an email (making Awber’s split testing functionality better than many leading rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely unavailable in Aweber – I have been assured by their sales team that it’s coming back over the upcoming few months, but if you believe you are likely to need this operation desperately you might be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to being able to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look at a lot of additional Helpful analytics / information, including
the Increase of lists over time
an Summary of sign up approaches
where people are opening your email (i.e., geographical place )
the history of an individual’s action – you can see past opens and clicks etc. at a per-subscriber level
And more besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; howeverI would assert that Mailchimp and Getresponse both offer better reporting ports.
With the latter two products you Appear to have the ability to get more of an summary of information in one spot, especially when considering the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp current most of their reporting data onto a single dashboard (which you can then use to drill down to specifics). Aweber Crunchbase
A Great feature of Aweber is that the Flexibility it gives you about how you need to handle the opt-in procedure.
You Can Opt to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed instantly after finishing a form; dual opt-in is when they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all competing solutions provide their customers with this selection.
Aweber Offers a decent range of integrations with different options. There are over 400 integrations available which enable you to connect Aweber to different kinds of cloud-based software – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so forth.
A number of these involve dedicated widgets; others involve including a snippet of code into a site; others involve a sync tool like Zapier.
It’s rare that Aweber will plug to other applications quite as easily as Mailchimp (that seems to be the default’standard’ email marketing option for a great deal of apps), but you also shouldn’t have too much trouble getting Aweber to work with a broad range of other SaaS (software as a service) apps.
Segmenting data in Aweber is Fairly straightforward. You can create sections not only based on the contents of any field in your database, but also on user action also – emails opened, web pages visited, links clicked, products purchased and in the future. It is all very flexible and simple to use.
It is a bit tricky however To work out how to reach the screen where you make the segments – you essentially have to go to some’handle subscribers’ section, search for some readers and then save the search as a segment.
To be honest, some options (such As Getresponse) use a similar strategy to segment creation – although others (like Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Regrettably Aweber does not let You broadcast mails to multiple segments at the same time, however. This may cause problems for many users that have a need to’pick and mix’ segments in mailouts on a regular basis.
For example, say you are a car dealer having a mailing list containing a field known as’car version.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you want to send a message about it to all those three segments in one go.
In an Perfect world you would just be Able to select the applicable segments and deliver the message to those three classes. With Aweber however – that is not possible. You’d need to either send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude certain segments from the air; therefore finally it is a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far better way.
Overall I would say Aweber is a Solid email marketing instrument.
It’s not the best product of its Kind available, but it’s reasonably priced, simple to use and contains many of the key features you’d expect from an email marketing alternative.
The primary aspects of the product That would nudge me Aweber’s direction are its own ease-of-use and thorough support. The latter may be especially critical for some potential customers, particularly those starting out in e-marketing without a truckload of technical abilities (you probably won’t get stuck, but if you do, you are able to speak with an actual human being on a real telephone line about your issue ).
Additionally, it’s not overly Expensive compared to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but if you haven’t made up your mind on if this is the e-marketing alternative for you, here is a brief breakdown of the important pros and cons of utilizing it: Aweber Crunchbase
Disadvantages of using Aweber
Divide testing is presently disabled.
You can find cheaper options on the market which offer considerably more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are bad and they can not be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple sections at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some key competing goods and based on Aweber’s Stevie awards for client service, ought to be high.
It is reasonably priced – although not the most expensive product of its type out there, it’s cheaper than many similar options.
It enables you to select whether to subscribe people to your list on a single or double opt-in basis.
It has good export functionality, together with the choice to import a broad range of file types and insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a good range of third party applications and apps.
It includes a very large assortment of templates – over its key competitors.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting information is relatively simple and you may use both area contents and user activity (email opens, links clicked etc.) to make your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You will need to call Aweber for a quote.
A 14% discount is available If you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Structure that potential users might like is that all of features are available on all programs – unlike any competing goods you don’t need to be on more expensive plans to unlock specific performance.
That said, The performance on Aweber – as we’ll see below – is not necessarily as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the same price as Mailchimp
slightly more expensive than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons do not actually apply to very small lists nonetheless – if you have a small email database, several of these competing goods are greater value.
For example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list containing 10,000 documents, it is going to cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which permit you to host the very same quantities of email addresses as outlined previously, but they restrict the amount of e-newsletters which it is possible to send them. For the interest of a comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts as these plans are similar in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber more economical, sometimes more expensive. But normally I would say Aweber is priced about in the center of this e-marketing solution scale.
Obviously, pricing is not exactly the Only factor you need to base your choice on. . .the more important thing to work out is what bang you get for your buck.
So let us Look at some Aweber features.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you naturally is to avail of its free trial. Aweber Crunchbase