Primary Features Aweber Comparison
Aweber provides you with the Following key features:
the ability to import / server the email database
a vast assortment of templates
a few marketing automation functionality
responsive email designs
RSS / blog to-email performance
phone, email and live chat service
integrations with third party apps Aweber Comparison
Aweber’s support is one of The stand-out features of the goods.
Phone support, email support and Live chat service is all available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide live or email chat support.
Furthermore, there’s no magic to Go through to get service – relevant phone number and email details may be seen very easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Marketing, then this sort of simple accessibility to good-quality service is a powerful argument in favour of using Aweber as your email marketing supplier.
In terms of The availability of support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its Competitors, Aweber supply one of the largest collections of e-newsletters templates accessible: there are over 700 available.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t love all of The designs – some of them look slightly dated. I’d believe them to be marginally better than the Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that using just a little bit of tweaking you should be able to obtain a proper one for your e-newsletters. There’s, of course, always the option of communicating your own too. Aweber Comparison
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters that get sent out according to a schedule that you specify. In Aweber, this is known as’Blog broadcasts’, although you can use this feature with any content which has an RSS feed.
This functionality is Particularly useful for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters comprising their latest articles (or, really, a monthly digest of blog posts). In essence, it means that you can force your newsletters from your website – this is a big time-saver.
It’s worth noting however that You can’t use the standard Aweber template designs for RSS-to-email functions – you need to choose from a set of templates that are specifically designed for this purpose.
On the plus side, you will find quite A few of these to pick from – more than most other e-marketing alternatives I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something which works fine, but I believe there is definitely some massive space for improvement here.
1 thing that you can’t use in Aweber templates which you can in some other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for instance, your mails are likely to seem more consistently and display more reliably across email customers – but only using web safe fonts can make templates seem a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it’d be great to see some of the templates freshened up a little, and also the inclusion of some appealing web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your information, you’re Given the choice to add your subscribers to a certain pair of autoresponders, and label them. Not all competing goods permit the inclusion of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you may Have to answer some questions about how you collected the information you are importing. If your list is on the larger side, you may also have to wait until it’s assessed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email marketing solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where emails are sent based on consumer activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature which to some level provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — and the application of tags to ascertain what should be sent to whom and when (see above).
However, I Think this operation needs to go somewhat further really – tools like Getresponse and Mailchimp provide much more flexibility when it comes to which kinds of user behaviour can activate mailouts.
By way of example, at Getresponse, you may use triggers such as purchase, special page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is playing a little bit of catch up with its competitors here. Aweber Comparison
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user activities – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’okay’.
On the other hand It’s very Straightforward To set up follow up emails based on time period – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days later and also a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders according to user activities and buys is a little more complicated compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘targets’ or combine automation rules with tagging to create autoresponders act in quite funky ways. . .but if you want to take advantage of autoresponders in really advanced ways, you’ll probably need to look at other goods, particularly Getresponse, which supplies’marketing automation’ performance that hooks up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this time of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have however regarding the responsive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or similar. The lack of this functionality is not a dealbreaker by any means, but it will slow you down a little, particularly if you’re sending a lot of campaigns each month.
Divide testing (also called A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, monitoring the performance of every , and sending the’best’ variant to the rest of your list.
Many e-marketing tools manage This automatically for you: you produce a few different variations of your email (using either differing content or theme headers), send them into a sample of your data, along with your e-marketing option will roll out the very best performing version automatically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you could create and test four variations of an email (making Awber’s split testing operation better than most leading competitors; Getresponse being a notable exception).
For a few Reason split testing is presently completely unavailable in Aweber – I have been assured by their own sales team that it is coming back over the upcoming few months, but if you believe you are likely to need this functionality desperately you could be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. In addition to being able to monitor key stats like open Pace, clickthroughs and bounces, You May Also look at a lot of additional Helpful analytics / information, including
the growth of lists over time
an Summary of sign up approaches
where people are opening your own email (i.e., geographical place )
the history of an individual’s action – you can see past clicks and opens etc. in a per-subscriber degree
And much else besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Appear to be able to get more of an overview of information in 1 spot, especially when considering the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp current most of their reporting information on one dashboard (that you can then use to drill down to particulars ). Aweber Comparison
A Great feature of Aweber is the Flexibility it provides you around how you want to handle the opt-in procedure.
You Can Opt to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is subscribed instantly after finishing a form; dual opt-in is when they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s good to see Aweber being flexible in this respect – not all competing options provide their clients with this selection.
Aweber Offers an adequate selection of integrations with different solutions. There are over 400 integrations available which allow you to connect Aweber to different kinds of cloud-based applications – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so forth.
A number of them involve committed widgets; others demand adding a snippet of code into a website; others involve a sync tool like Zapier.
It is rare that Aweber will plug into other applications quite as seamlessly as Mailchimp (that appears to be the default option’standard’ email marketing option for a great deal of programs ), but you shouldn’t have too much trouble getting Aweber to work with a broad selection of other SaaS (software as a service) apps.
Data in Aweber is Fairly simple. You can create sections not only based on the contents of any field in your database, but also on user activity too – mails opened, web pages visited, links clicked, goods purchased and in the future. It’s all very flexible and easy to use.
It’s a little bit tricky however To work out how to reach the screen where you create the segments – you essentially have to visit some’manage subscribers’ section, search for a number of readers and save the search as a segment.
To be fair, some solutions (such As Getresponse) use a similar strategy to section creation – but others (like Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple sections at once, however. This will cause problems for some users who have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of example, say you’re a car dealer with a mailing list containing a field called’car version.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you want to send a message about it to those three sections in one go.
In an ideal world you would only be Able to select the applicable segments and send the message to all those three groups. With Aweber though – that isn’t possible. You’d need to send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the air; therefore finally it’s a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far better way.
Overall I’d say Aweber is a Solid email marketing instrument.
It is not the best product of its Kind accessible, but it is reasonably priced, simple to use and contains most of the main features you’d expect from an email marketing solution.
The main Facets of the Item That will nudge me in Aweber’s leadership are its own ease-of-use and comprehensive support. The latter might be particularly important for some potential customers, especially those starting out in e-marketing with no truckload of specialized skills (you probably won’t have stuck, but if you do, you can talk to a real person being on an actual phone line about your issue ).
In Addition, It’s not too Expensive compared to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but in case you haven’t made up your mind on whether this is the e-marketing solution for you, here is a brief breakdown of the important pros and cons of utilizing it: Aweber Comparison
Benefits of using Aweber
Split testing is currently disabled.
You can find cheaper options out there that offer much more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude multiple segments at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing goods and according to Aweber’s Stevie awards for customer service, should be high.
It’s reasonably priced – whilst not the most expensive product of its type on the market, it’s cheaper than several similar solutions.
It lets you select whether to join people to your list on a single or double click basis.
It has good import functionality, together with the option to import a broad range of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good assortment of third party tools and programs.
It comes with an extremely large range of templates – over its key competitors.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting information is relatively simple and you may use both field contents and consumer activity (email opens, links clicked etc.) to create your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You’ll need to call Aweber to get a quotation.
A 14% discount is available If you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Construction that prospective users may like is that all of features are available on all programs – unlike any competing goods you do not need to be on more expensive plans to unlock specific functionality.
Nevertheless, The performance on Aweber – as we’ll see below – isn’t necessarily as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the same price as Mailchimp
slightly more expensive than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).
It’s worth noting that the above Comparisons do not really apply to very little lists however – if you’ve got a small email database, several of these competing goods are greater worth.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list containing 10,000 records, it will cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which permit you to host the very same amounts of email addresses outlined previously, but they restrict the number of e-newsletters which it is possible to send to them. For the sake of a comparison, I have referenced the costs for Campaign Monitor programs that allow unlimited broadcasts since these programs are comparable in terms of send volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber more economical, occasionally more expensive. But generally I’d say Aweber is priced about in the middle of this e-marketing solution scale.
Obviously, pricing is not exactly the Only factor you need to base your decision on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to decide whether Aweber is for you naturally is to avail of its free trial. Aweber Comparison