Main Features Aweber Communications Inc
Aweber provides you with the Following key attributes:
the ability to import / host the email database
a wide range of templates
some marketing automation performance
responsive email designs
RSS / blog to-email performance
phone, email and live chat support
integrations with third-party apps Aweber Communications Inc
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email service and Live chat service is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide live or email chat service.
Furthermore, there’s no hoops to Proceed through to contact support – related phone number and email details may be viewed quite easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive if you contact them.
If you are a newcomer to email Advertising, then this type of simple access to good-quality support is a powerful argument in favour of using Aweber as your email marketing supplier.
In terms of The availability of support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its Competitors, Aweber provide one of the biggest sets of e-newsletters templates available: there are over 700 accessible.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The layouts – some of them seem slightly dated. I would consider them to be marginally better compared to Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that with just a little bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There is, of course, always the option of communicating your own also. Aweber Communications Inc
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you define. In Aweber, this is called’Blog broadcasts’, though you can use this feature with any content that has an RSS feed.
This operation is Particularly handy for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters comprising their newest posts (or, indeed, a monthly digest of blog posts). Essentially, it means you can force your newsletters from your site – this is a large time-saver.
It’s worth noting however that You can’t use the standard Aweber template layouts for RSS-to-email functions – you have to choose from a set of templates which are made specifically for this purpose.
On the other hand, you will find quite A few of these to choose from – over most other e-marketing alternatives I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something that works ok, but I believe there’s definitely some massive room for improvement here.
One thing that you can not use in Aweber templates which you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for example, your mails are very likely to appear more consistently and exhibit more reliably across email customers – however only using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it’d be great to see a few of the templates freshened up a bit, and the inclusion of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your information, you are Given the choice to add your readers to a particular set of autoresponders, and tag them. Not all competing goods allow the addition of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you may Need to answer a few questions about how you collected the data you are importing. If your list is on the bigger side, you may also have to wait until it is reviewed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a feature Which is offered by email marketing solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally look for a flowchart where emails are sent based on user actions: email opens, link clicks, website visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature that to some degree provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user actions — namely opens and clickthroughs — along with the application of tags to ascertain what needs to be routed to whom and when (see above).
However, I Think this functionality needs to go a bit further really – tools like Getresponse and Mailchimp supply much more flexibility when it comes to which kinds of user behaviour can activate mailouts.
For example, at Getresponse, you may use triggers like buy, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is definitely playing a bit of catch up with its competitors here. Aweber Communications Inc
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s just’okay’.
On the plus side it is very Straightforward To set up follow up emails based on time period – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days afterwards and also a’follow us on social websites’ email a week after is extremely straightforward. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders based on user actions and purchases is a bit more complex compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘targets’ or unite automation rules with tagging to create autoresponders behave in very funky ways. . .but if you want to make use of autoresponders in actually advanced manners, you’re likely going to should appear at other products, especially Getresponse, which provides’advertising automation’ performance that pops up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this time of smartphones and tablets, this definitely is a fantastic feature.
1 minor Gripe I have however seeing the responsive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The absence of the functionality isn’t a dealbreaker by any means, but it will slow you down a bit, especially if you’re sending a great deal of campaigns every month.
Split testing (also known as A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the operation of each, and sending the’best’ version to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a few distinct variations of your email (using either differing content or subject headers), send them into a sample of your information, along with your e-marketing solution will roll out the very best performing version automatically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you were able to create and examine four variations of an email (making Awber’s split testing functionality better than most major rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their own sales staff that it is coming back over the next few months, but if you think you are going to want this functionality desperately you might be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. In addition to being able to monitor crucial stats such as open rate, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / advice, such as
the growth of lists over time
an overview of sign up methods
where people are opening your email (i.e., geographical place )
the background of an individual’s action – you can view past opens and clicks etc. at a per-subscriber degree
And much else besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; howeverI would assert that Mailchimp and Getresponse both offer better reporting ports.
With the latter two products you Appear to be able to acquire more of an summary of information in one place, especially when looking at the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp present most of the reporting information onto a single dashboard (that you can then use to drill down to specifics). Aweber Communications Inc
A Great feature of Aweber is the Flexibility it provides you about how you need to deal with the opt-in procedure.
You can choose to sign up your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed immediately after completing a form; double opt-in is when they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s good to see Aweber being flexible in this regard – not all competing solutions provide their customers with this choice.
Aweber Provides an adequate range of integrations with different solutions. You will find over 400 integrations available which allow you to connect Aweber to various types of cloud-based software – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so on.
A number of these involve dedicated widgets; others demand adding a snippet of code into a site; others involve a sync tool such as Zapier.
It’s rare that Aweber will plug to other software quite as easily as Mailchimp (which appears to be the default’standard’ email marketing option for a great deal of apps), but you shouldn’t have too much difficulty getting Aweber to work with a wide range of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty simple. You can create sections not only based on the contents of any field in your database, but also on user activity too – mails opened, web pages visited, links clicked, goods bought and so on. It’s all very flexible and simple to use.
It is a bit tricky however To figure out how to reach the screen where you make the segments – you basically have to visit a’manage subscribers’ section, search for a number of subscribers and then save the search as a section.
To be honest, some solutions (such As Getresponse) use a similar strategy to segment creation – although others (such as Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Regrettably Aweber does not let You broadcast emails to multiple segments at the same time, however. This may cause problems for some users who have a need to’pick and mix’ segments in mailouts on a normal basis.
For instance, say you are a car dealer with a mailing list comprising a field called’car version.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three segments in 1 go.
In an Perfect world you’d only be Able to select the applicable segments and send the message to all those three classes. With Aweber though – that is not possible. You’d need to send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude certain segments from the broadcast; so ultimately it is a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far greater manner.
Overall I would say Aweber is a Solid email marketing instrument.
It’s not the best product of its own Kind available, but it’s reasonably priced, easy to use and contains many of the key features you’d expect from an email marketing alternative.
The main aspects of the Item That will nudge me in Aweber’s leadership are its own ease-of-use and thorough support. The latter might be especially critical for some potential customers, especially those starting out in e-marketing without a truckload of specialized abilities (you probably won’t get stuck, but if you do, you are able to talk to a real person being on an actual phone line about your issue ).
In Addition, It’s not too Expensive compared to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made up your mind on if this is actually the e-marketing solution for you, here is a simple breakdown of the important advantages and disadvantages of utilizing it: Aweber Communications Inc
Benefits of using Aweber
Divide testing is presently disabled.
You can find cheaper options out there which offer much more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple segments at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for customer service, should be high.
It is reasonably priced – although not the most expensive product of its kind on the market, it’s cheaper than several similar solutions.
It lets you select whether to subscribe people to your list on a single or double opt-in basis.
It has good export functionality, together with the option to import a broad assortment of file types and also add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a good assortment of third party tools and programs.
It includes a very large assortment of templates – over its key rivals.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting features are strong.
Segmenting information is relatively simple and you may use both field contents and user activity (email opens, hyperlinks clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You will have to call Aweber for a quote.
A 14% discount can be obtained In case you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Construction that prospective users may like is that all attributes are available on all plans – unlike any competing goods you do not have to be on more expensive plans to unlock specific functionality.
Nevertheless, The performance on Aweber – as we will see below – isn’t necessarily as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the exact same cost as Mailchimp
marginally more expensive than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s feature set is more basic nonetheless ).
It is worth noting that the above Comparisons do not actually apply to very small lists nonetheless – if you’ve got a little email database, several of the competing goods are greater worth.
For example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list containing 10,000 documents, it will cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which permit you to host the same amounts of email addresses as outlined previously, but they restrict the number of e-newsletters that it is possible to send to them. For the sake of a fair comparison, I’ve referenced the costs for Campaign Monitor plans that allow unlimited broadcasts since these programs are comparable in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But generally I would say Aweber is priced about in the middle of this e-marketing solution scale.
Of course, pricing is not the Only variable you need to base your decision on. . .the more important thing to work out is what bang you get for your dollar.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is for you naturally would be to avail of its free trial. Aweber Communications Inc