Description of Getresponse Aweber Communications
Getresponse is primarily an email marketing app that allows you to: Aweber Communications
Import and host a mailing list and also catch data on it
generate newsletters that can be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point where it’s getting more of an’all-purpose’ marketing alternative.
In addition to email marketing, it also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does it provide all the key stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it has been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down into the crucial features to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email support and various online tutorials / resources.
Regrettably, the telephone service has now been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer you these two channels – if phone service is a deal-breaker for you you may want to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I’ve never needed to use it very frequently (a good thing) but when I have I have found it to be a small mixed bag (less of a good thing). Some of the live chat service I have received has been excellent, and I haven’t needed to wait too long to chat with a broker; the email service .
Some of the feedback I’ve got from our readers does indicate that there do have to be improvements made concerning the quality of support Getresponse offer. Much like a number of these types of companies, I expect it boils down to that you get on the day. Aweber Communications
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of track – open speed, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to spot individuals who didn’t engage with an e-newsletter that you shipped and set them in a segment of subscribers that you can then email again with another version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it in your emails, and period your future mailouts based on this info
’email ROI’: by adding some monitoring code into your post-sales webpage on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user info – you could click one of your subscribers and see in which they signed from, where they’re found and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales monitoring ) however Getresponse’s reporting tool is definitely one of most featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided from the box look a bit dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can alter fonts, layouts and vision easily enough using the controls supplied; and naturally there’s nothing to prevent you designing your HTML email template and importing the code for this.
Additionally, there are tons of templates to choose from — over 500 — and they’re presented in easy-to-understand classes, therefore it is generally pretty straightforward to find a good starting point for a template and edit it before you are delighted with the design.
If you are really unhappy with the templates offered by Getresponse, there’s also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options are not very extensive (only 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely some improvements which could be created in this region. Aweber Communications
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you — you can put them up so that instantly after somebody signs up to your mailing list, they receive a welcome message in the company; a week later they can get a discount deal for some of your products or services; 3 months after they could receive an invitation to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles like the example above, and also action-based messages may be triggered by user actions or information, such as:
subscriptions to particular lists
changes in contact preferences
finished transactions / targets
changes in user information
Recently Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular deal, clicks on a certain link etc..
This type of performance goes far beyond what’s traditionally been on offer from autoresponders, and allows you to make a user journey which may be customised to the nth level.
For a quick overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available on the pricier plans – the’Guru’ program and upward. Aweber Communications
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads if, instead of simply directing people to some (cluttered!) Website, they tip users to appealing’squeeze pages’ comprising clear info and a clean, well-designed data capture type.
Getresponse offers something quite useful in this regard that the majority of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just create one landing page, which could only be displayed 1,000 times per month.
Also, and very importantly, you can not use the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the system indicates a sample of your users different versions of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they are certainly a useful attribute – then it’s definitely worth looking at among the costlier Getresponse plans.
You may buy the Landing Pages feature as an add-on for an extra $15 a month, but quite frustratingly, even though the add-on permits you to display an infinite number of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I would just go for a few of the pricier plans (which I suppose is exactly what Getresponse want one to do!) .
Getresponse was ahead of its rivals for quite some time with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than many similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit a’mobile preview’ button to get a quick snapshot of your email looks like on a smartphone (see image right).
Not only that but you can’flip’ the smartphone preview around, so you may preview what your own email looks like when the display is used in either portrait or landscape style. Aweber Communications
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is that the need to export information to CSV and back into your email marketing tool in order to perform mailouts (or the necessity to export data from your email marketing tool into your CRM to add leads to it).
When I watched Getresponse lately introducing a brand new CRM feature in their plans I was intrigued – this could possibly eliminate all that info exporting and importing, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool as you can only use it to perform rather basic tasks: you can create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact into a pipeline phase.
An example of how to use this functionality is as follows:
You can add a contact to a particular point on a revenue pipeline depending on the page of your site they completed a form ;
you can then send a automated email tailored to that pipeline stage a couple of days later;
and based on the action they took in regards to this email (clicking on a certain link ) you could automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It is very smart stuff, and I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front — there are a few big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a record of the communication from the contact’s history. There is currently no method of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And strangely, if you click a contact in a deal pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your leads aren’t displayed. To see this, you have to go from the CRM part of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing this doesn’t display their history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts to your pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, include a bargain and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a deal right to a pipeline and then input the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the stuff it can perform on the automation aspect is remarkable. I’m hopeful that this attribute gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the idea of getting your email database and your webinar tool under the exact same roof is very attractive.
The pricing is also very competitive also by comparison to established webinar solutions. By way of instance, among the primary webinar providers, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your list size is under 25,000).
With respect to attendee limits, the Getresponse’Pro’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You can also buy webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant edge over its key competitors, especially when you consider you could connect it in with a built-in CRM tool (more about this in a minute ). Aweber Communications
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is always an important thing to look at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability prices; however, Getresponse seems pretty open about that, with this to say about it on their own website:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Because deliverability depends on many things, including the content of your messages, the deliverability rate may vary for each mailing. For all our clients jointly, nevertheless, we’re pleased to say our general deliverability rate now stands at 99%.
Obviously you are going to need to choose the company’s term for this, but assuming it is accurate, it is a good speed and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually provides you the deliverability rate of every message in your email analytics – that is something that I haven’t struck on rival goods’ metrics. A thumbs up for it.
I do have to pull Getresponse on one thing concerning deliverability however: to ensure a high deliverability speed, it is advisable to use a system called DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I’ve not encountered any deliverability difficulties using the cheaper plans, competing products don’t make you invest in a more expensive strategy to avail of the feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you use use one opt-in procedure, the individual registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single opt-in process is that it makes it very easy for users to sign up for your mailing list; additionally, it generally increases conversion rate and therefore the number of readers on your record. A dual opt-in process is best for verifying the people subscribing to a list are using actual email addresses and leads to cleaner data and more accurate stats (because open rates etc. are calculated according to a list comprising only real email addresses).
Now, the good news here is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse for being flexible about this.
You are probably thinking that all this sounds pretty good — but to tell the truth, I think there is a great deal of room for improvement with regard to Getresponse form templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Additionally, no controls are offered by Getresponse to change forms off or on on particular devices or individual pages of your website. At the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I connect my Getresponse to a growth-hacking tool named Sumo (that enables me to change pop-ups off for mobile users, as well as display forms exactly as I’d love to and onto the webpages I need ). Aweber Communications
On the whole, Getresponse is really straightforward to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain performance a little bit tricky at times).
1 place I think that could be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of articles and move them about an e-newsletter, in practice it’s fairly clunky to use and may lead to accidental deletion of content, or positioning of it in the incorrect part of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it will result in a useful tool – it’s just that the execution of it could be somewhat better.
Additionally, as explained above, the CRM tool might be far better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial that Getresponse provides is fully functional and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a product that I don’t use” scenario.
The only down side to the free trial is the fact that it limits the amount of subscribers it is possible to send to 1000. It would be good if this could be raised a bit, as it might help potential users try the tool out in more’real-world’ situations.
There are three main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of them, many additional types of plan to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers whose lists exceed 100,000 email addresses: that begins at $1199, using accurate pricing depending on prerequisites (if you’re considering the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Aweber Communications
Distinctions of Each Plan
All the Getresponse plans cover the important basics — key features include:
The ability to export, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ programs up
landing pages – you can only avail of landing pages that allow split testing and unlimited views if you’re on a’Guru’ program or higher
Webinars – this performance isn’t available at all on the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly if you have a fairly large number of email addresses onto your database.
For instance, if you have a mailing list containing between 9,000 and 10,000 documents that you wish to send an infinite number of emails each month to, you’ll discover that hosting it using Getresponse costs $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the number of email addresses in your own database but on the number of emails you send a month also. If you are happy to set a limit on the amount of mails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service I can think of that comes in significantly cheaper is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on how big your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less functional offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — notably Mailchimp – offer free account for users that have a few records (but these do not offer the full range of features that you get on a paid program ).
As stated earlier, if you are ready to pay upfront for 1 or two decades, you can avail of significant discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about features? Aweber Communications
Getresponse represents among the more cost-effective ways to host and communicate with an email database.
It is also one of the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to consider any rival product that offers this’all round’ proposal, and it is what continues to persuade us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements could be made to the data capture types also, particularly for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made to the service offering.
All in all though I speed Getresponse very highly – you receive considerable bang for your dollar with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain cases, significantly so) whilst offering as much, or even more functionality as them.
The discounts you get when paying upfront for a couple of years of support are extremely generous – you will be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its own reporting and comprehensive split testing features are strong.
Getresponse is clear about deliverability rates, publishing figures on its site and providing deliverability data for individual e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and a double opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters really readily.
It comes with a useful landing page founder – but bear in mind that you need to be on a more expensive strategy to get the fully operational version of this.
You are able to test all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms provided are not responsive and you can not control when and where they are displayed on your website.
CRM functionality has to be improved substantially before it can be considered a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem marginally less slick than those supplied by competing products.
The pricing structure is a bit perplexing, with users having to pay something of a premium to get the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages to to 1000.
The landing page addition does not let you perform A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Aweber Communications