Main Features Aweber Careers
Aweber provides you with the Following key attributes:
the ability to import / host the email database
a wide assortment of templates
a few marketing automation functionality
responsive email designs
RSS / blog to-email performance
phone, email and live chat support
integrations with third party programs Aweber Careers
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email support and Live chat support is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide email and/or live chat service.
Furthermore, there’s no magic to Go through to contact service – relevant phone number and email details can be viewed very easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a newcomer to email Advertising, then this type of easy accessibility to good-quality support is a powerful argument in favour of using Aweber as your email marketing provider.
In terms of The access to support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its Competitors, Aweber supply one of the biggest sets of e-newsletters templates available: you will find more than 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The layouts – some of them look slightly dated. I’d consider them to be marginally better than the Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that with a little bit of tweaking you should be able to find a suitable one for your e-newsletters. There’s, of course, always the option of coding your own too. Aweber Careers
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters which get sent out according to a schedule that you specify. In Aweber, this is called’Blog broadcasts’, though technically you can take advantage of this attribute with any material which has an RSS feed.
This functionality is Particularly handy for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters comprising their newest articles (or, really, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from the website – this is a large time-saver.
It’s worth noting that You can not use the normal Aweber template designs for RSS-to-email purposes – you have to pick from a set of templates that are made specifically for this purpose.
On the plus side, you will find quite A few of them to pick from – over most other e-marketing solutions I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something that works ok, but I believe there is definitely some large room for improvement here.
One thing that you can not use in Aweber templates that you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for instance, your mails are likely to appear more consistently and display more reliably across email clients – however only using web safe fonts can make templates look a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it would be great to find a few of the templates freshened up a bit, and the inclusion of some appealing web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your information, you’re Given the choice to add your readers to a particular set of autoresponders, and tag them. Not all competing goods allow the addition of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you will Have to answer some questions about how you gathered the information you are importing. If your list is on the bigger side, you may also need to wait until it is reviewed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is increasingly offered by email marketing solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically design a flowchart where mails are routed based on user activities: email opens, link clicks, website visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature that to some level provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user activities — namely opens and clickthroughs — along with the application of tags to ascertain what needs to be sent to whom and when (see previously ).
However, I Think this functionality needs to go somewhat further actually – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which types of user behaviour can activate mailouts.
By way of example, at Getresponse, you may use triggers like purchase, special page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is playing a bit of catch up with its rivals here. Aweber Careers
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user activities – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s just’okay’.
On the other hand it is very easy To install follow up mails based on time period – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days later and a’follow us on social websites’ email a week after is extremely easy. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and purchases is a little more complex than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘targets’ or unite automation principles with tagging to make autoresponders behave in quite funky ways. . .but if you would like to make use of autoresponders in really advanced ways, you’re likely going to need to appear at other products, especially Getresponse, which supplies’advertising automation’ performance that pops up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this day and age of tablets and smartphones, this can be a fantastic feature.
1 minor Gripe I have yet seeing the responsive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on phone’ button or comparable. The absence of the functionality is not a dealbreaker by any means, but it does slow you down a bit, particularly if you’re sending a great deal of campaigns every month.
Divide testing (also known as A/B testing) entails sending variations of your e-newsletters to some of your mailing list, tracking the operation of eachand every sending the’best’ version to the rest of your list.
Many e-marketing tools manage This automatically for you: you create a few distinct versions of your email (using either differing content or subject headers), send them into a sample of your data, along with your e-marketing solution will roll the best performing version mechanically to the rest of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you could make and examine four variants of an email (making Awber’s split testing operation better than many leading rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their own sales team that it’s coming back during the next few months, but if you believe you are going to need this functionality urgently you could be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. In addition to being able to monitor key stats like open rate, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / advice, such as
that the growth of lists over time
an overview of sign up methods
where individuals are opening your email (i.e., geographical location)
the background of an individual’s action – you can see past clicks and opens etc. at a per-subscriber level
And much else besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both offer better reporting ports.
With the latter two products you Seem to have the ability to get more of an overview of information in 1 spot, particularly when looking at the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp present most of their reporting data onto one dashboard (which you can then use to drill down to particulars ). Aweber Careers
A nice feature of Aweber is the Flexibility it provides you around how you need to handle the opt-in process.
You can choose to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is dispersed instantly after completing a form; double opt-in is when they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s fantastic to see Aweber being flexible in this regard – not all competing options provide their clients with this choice.
Aweber Offers an adequate selection of integrations with different solutions. You will find more than 400 integrations available which allow you to join Aweber to various types of cloud-based applications – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so on.
A number of these involve dedicated widgets; others involve including a snippet of code into a website; others involve a sync tool such as Zapier.
It is rare that Aweber will plug into other applications quite as seamlessly as Mailchimp (which appears to be the default option’standard’ email marketing option for a great deal of apps), but you also shouldn’t have too much trouble getting Aweber to work with a wide range of other SaaS (software as a service) apps.
Data in Aweber is Fairly simple. You can create segments not only based on the contents of any field in your database, but also on consumer activity also – emails opened, web pages visited, links clicked, goods purchased and in the future. It’s all very flexible and simple to use.
It’s a little bit tricky however To figure out how to reach the screen where you create the sections – you basically have to visit some’handle subscribers’ section, search for some readers and then save the search for a section.
To be honest, some options (such As Getresponse) use a similar approach to segment creation – although others (like Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple sections at the same time, however. This will cause problems for many users that have a need to’pick and mix’ segments in mailouts on a regular basis.
For instance, say you are a dealership with a mailing list containing a field called’car version.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you wish to send a message about it to those three segments in one go.
In an ideal world you would only be Able to choose the relevant segments and send the message to those 3 classes. With Aweber however – this is not possible. You’d have to either send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude particular segments from the broadcast; therefore ultimately it’s a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much better manner.
Overall I’d say Aweber is a Strong email marketing instrument.
It is not exactly the best product of its own Kind available, but it’s reasonably priced, simple to use and contains most of the key features you’d expect from an email marketing alternative.
The main Facets of the product That would nudge me in Aweber’s leadership are its own ease-of-use and comprehensive support. The latter might be particularly critical for some potential users, especially those starting out in e-marketing without a truckload of specialized skills (you likely won’t have stuck, but if you do, you are able to speak with a real person being on a real telephone line about your problem).
In Addition, It’s not too Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you haven’t made your mind up on whether this is actually the e-marketing alternative for you, here is a simple breakdown of the key advantages and disadvantages of utilizing it: Aweber Careers
Benefits of using Aweber
Split testing is currently disabled.
There are cheaper options on the market that offer considerably more features in the marketing automation department – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are poor and they can not be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude multiple segments at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is true with some essential competing products and according to Aweber’s Stevie awards for customer support, should be high.
It is reasonably priced – whilst not the cheapest product of its kind out there, it’s more affordable than many comparable options.
It lets you choose whether to subscribe people to your list on a single or double click basis.
It’s good import functionality, with the choice to import a broad range of file types and also insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a fantastic assortment of third party tools and programs.
It includes a very large assortment of templates – over its key rivals.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you may use both field contents and consumer activity (email opens, links clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You will need to call Aweber to get a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Structure that potential users may like is that all features are available on all plans – unlike any competing goods you don’t have to be on more expensive plans to unlock specific functionality.
That said, The performance available on Aweber – as we will see below – is not necessarily as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the exact same price as Mailchimp
marginally more costly than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s attribute set is more basic nonetheless ).
It is worth noting that the aforementioned Comparisons don’t really apply to very little lists however – if you have a small email database, a number of these competing products are greater value.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it will cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which allow you to host the very same amounts of email addresses as outlined previously, but they restrict the amount of e-newsletters which it is possible to send them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor plans that permit unlimited broadcasts since these plans are comparable in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber more economical, sometimes more expensive. But generally I would say Aweber is priced about in the center of the e-marketing solution scale.
Of course, pricing is not exactly the Only factor you should base your decision on. . .the more important thing to work out is exactly what bang you get for your buck.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is for you naturally is to avail of its free trial. Aweber Careers