Main Features Aweber Canada
Aweber provides you with the Following key attributes:
the capacity to import / host the email database
a vast range of templates
some marketing automation functionality
responsive email designs
RSS / blog to-email functionality
phone, email and live chat service
integrations with third party apps Aweber Canada
Aweber’s service is one of The stand-out features of the goods.
Phone support, email service and Live chat support is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only offer live or email chat support.
Additionally, there’s no magic to Proceed through to get service – related phone number and email details may be seen quite easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive if you contact them.
If you are a newcomer to email Marketing, then this type of easy accessibility to good-quality service is a powerful argument in favour of using Aweber as your email marketing supplier.
In terms of The availability of support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its Competitors, Aweber supply one of the largest collections of e-newsletters templates available: there are over 700 available.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The layouts – some of them look slightly dated. I would believe them to be slightly better compared to Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using a bit of tweaking you should be able to find a proper one for the e-newsletters. There is, of course, always the option of communicating your own too. Aweber Canada
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you specify. In Aweber, this can be called’Blog broadcasts’, although technically you can use this feature with any content that has an RSS feed.
This functionality is Particularly useful for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters comprising their latest articles (or, really, a monthly digest of blog posts). Essentially, it means you can force your newsletters from your site – this is a big time-saver.
It is worth noting however that You can’t use the standard Aweber template designs for RSS-to-email functions – you need to pick from a set of templates that are specifically designed for this purpose.
On the plus side, you will find quite A few of them to pick from – more than most other e-marketing alternatives I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something that works ok, but I believe there is definitely some large room for improvement here.
One thing that you can not use in Aweber templates that you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for instance, your emails are likely to appear more consistently and display more reliably across email customers – however only using web safe fonts may make templates look a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it’d be nice to see some of the templates freshened up a bit, and the inclusion of some attractive web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your information, you’re Given the option to add your subscribers to a particular set of autoresponders, and label them. Not all competing goods permit the inclusion of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you will Have to answer a few questions about how you collected the data you’re importing. If your listing is on the bigger side, you may also need to wait until it is reviewed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is offered by email marketing options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically design a flowchart where mails are sent based on user activities: email opens, connect clicks, site visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature which to a level provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user actions — specifically opens and clickthroughs — and the program of tags to determine what should be routed to whom and when (see above).
But I Think this operation should go a bit further really – tools such as Getresponse and Mailchimp supply considerably more flexibility in regards to which kinds of user behavior can trigger mailouts.
For example, at Getresponse, you may use triggers like buy, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is playing a bit of catch up with its competitors here. Aweber Canada
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user actions – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it is just’alright’.
On the other hand It’s very Straightforward To install follow up mails based on time period – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days later and a’follow us on social media’ email a week after is extremely straightforward. This is a regular use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user activities and buys is a little more complicated compared to key opponents Mailchimp and Getresponse.
Using Aweber, you are able to make ‘targets’ or unite automation rules with tagging to make autoresponders behave in very funky ways. . .but if you want to take advantage of autoresponders in really advanced ways, you’re likely going to need to look at other products, particularly Getresponse, which provides’marketing automation’ functionality that pops up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this time of tablets and smartphones, this can be a fantastic feature.
1 minor Gripe I have however regarding the reactive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on telephone’ button or comparable. The lack of this operation is not a dealbreaker by any means, but it does slow you down a bit, especially if you’re sending a great deal of campaigns every month.
Split testing (also known as A/B testing) involves sending variants of your e-newsletters to some of your mailing list, tracking the performance of every , and sending the’best’ variant to the rest of your list.
Most e-marketing tools manage This automatically for you: you create a few distinct versions of your email (using either differing content or theme headers), send them into a sample of your data, and your e-marketing option will roll the very best performing version automatically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you could create and test four variants of an email (making Awber’s split testing functionality better than many major competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I have been assured by their own sales staff that it’s coming back over the next few months, but if you think you are likely to want this operation urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. In addition to being able to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look in a lot of other useful analytics / advice, including
the growth of lists over time
an overview of sign up approaches
where people are opening your email (i.e., geographical location)
the background of an individual’s activity – you can see past clicks and opens etc. at a per-subscriber level
And more besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; however, I would argue that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two goods you Seem to have the ability to get more of an summary of information in one spot, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp present most of their reporting data on one dashboard (which you can then use to drill down to particulars ). Aweber Canada
A Great feature of Aweber is that the Flexibility it gives you around how you need to handle the opt-in process.
You Can Opt to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed instantly after completing a form; double opt-in is if they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this respect – not all competing options provide their customers with this selection.
Aweber Provides an adequate range of integrations with different options. You will find more than 400 integrations available which enable you to join Aweber to various types of cloud-based applications – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so on.
Some of these involve dedicated widgets; others demand including a snippet of code into a website; others demand a sync tool like Zapier.
It is uncommon that Aweber will plug into other software quite as seamlessly as Mailchimp (that seems to be the default’standard’ email advertising choice for a great deal of programs ), but you also shouldn’t have too much difficulty getting Aweber to work with a wide selection of other SaaS (software as a service) apps.
Information in Aweber is Fairly straightforward. You can create segments not only based on the contents of any field in your database, but also on consumer activity too – emails opened, web pages visited, links clicked, products purchased and so on. It’s all very flexible and easy to use.
It’s a little bit tricky however To figure out how to reach the screen where you create the segments – you basically have to go to a’handle subscribers’ section, search for some readers and then save the search as a segment.
To be honest, some options (such As Getresponse) use a similar approach to section creation – but others (like Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at once, however. This may cause problems for many users who have a need to’pick and mix’ segments in mailouts on a normal basis.
For example, say you are a car dealer having a mailing list containing a field known as’car model.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three sections in one go.
In an ideal world you’d only be Able to choose the applicable segments and deliver the message to those 3 groups. With Aweber however – this isn’t possible. You would have to send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude particular segments from the broadcast; so ultimately it is a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much greater way.
Overall I’d say Aweber is a Solid email marketing tool.
It is not the best product of its own Kind available, but it’s reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing solution.
The main Facets of the Item That would nudge me in Aweber’s direction are its own ease-of-use and thorough support. The latter might be particularly important for some potential customers, especially those starting out in e-marketing with no truckload of specialized skills (you likely won’t have stuck, but if you do, you are able to talk to an actual person being on a real phone line about your issue ).
In Addition, It’s not overly Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so far, but if you have not made up your mind on whether this is the e-marketing solution for you, here is a simple breakdown of the important pros and cons of using it: Aweber Canada
Disadvantages of using Aweber
Divide testing is presently disabled.
You can find cheaper options on the market that offer considerably more features in the marketing automation section – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are poor and they can not be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude multiple sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing products and based on Aweber’s Stevie awards for customer service, should be high.
It’s reasonably priced – although not the cheapest product of its kind out there, it’s cheaper than several similar options.
It enables you to select whether to subscribe people to your list on a single or double opt-in basis.
It’s good export functionality, together with the option to import a broad assortment of file types and insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a fantastic range of third party applications and programs.
It comes with an extremely large assortment of templates – more than its key competitors.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting data is relatively simple and you may use both area contents and consumer activity (email opens, links clicked etc.) to make your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You will have to call Aweber to get a quote.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% discount is available if you pay yearly. There are also some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Construction that prospective users may like is that all features are available on all plans – unlike any competing goods you do not need to be on more costly plans to unlock specific performance.
That said, The functionality available on Aweber – as we’ll see below – is not necessarily as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the same cost as Mailchimp
marginally more costly than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic however).
It’s worth noting that the above Comparisons do not actually apply to very little lists nonetheless – if you have a small email database, several of the competing goods are better value.
For example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list containing 10,000 documents, it will cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which permit you to host the same quantities of email addresses as outlined above, but they limit the amount of e-newsletters which you can send them. For the interest of a fair comparison, I’ve referenced the costs for Campaign Monitor programs that allow unlimited broadcasts as these plans are comparable in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber more economical, sometimes more expensive. But generally I would say Aweber is priced roughly in the center of this e-marketing solution scale.
Of course, pricing Isn’t exactly the Only factor you need to base your decision on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let us Look at some Aweber features.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is to you naturally is to avail of its free trial. Aweber Canada