Primary Capabilities Aweber Campaigns Review
Aweber provides you with the Following key features:
the ability to import / server an email database
a wide assortment of templates
a few marketing automation functionality
responsive email designs
RSS / website to-email performance
phone, email and live chat service
integrations with third party apps Aweber Campaigns Review
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email support and Live chat service is all available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide email and/or live chat service.
Additionally, there’s no magic to Go through to contact support – relevant phone number and email details can be viewed quite easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Advertising, then this sort of easy access to good-quality support is a strong argument in favour of using Aweber as your e mail marketing provider.
In relation to The access to support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its Competitions, Aweber supply one of the biggest sets of e-newsletters templates available: you will find over 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The layouts – some of them look slightly dated. I would consider them to be slightly better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that using a bit of tweaking you should be able to find a proper one for the e-newsletters. There’s, of course, always the option of communicating your own too. Aweber Campaigns Review
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters which get sent out based on your schedule that you define. Back in Aweber, this can be known as’Blog broadcasts’, though you can take advantage of this feature with any content that has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters comprising their newest articles (or, indeed, a monthly digest of blog posts). In essence, it means that you can force your newsletters from your site – this can be a large time-saver.
It is worth noting that You can not use the standard Aweber template designs for RSS-to-email functions – you need to pick from a set of templates that are made specifically for this purpose.
On the other hand, there are quite A few of them to pick from – more than most other e-marketing alternatives I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something which works ok, but I believe there’s definitely some large room for improvement here.
One thing that you can not use in Aweber templates which you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for example, your emails are very likely to seem more consistently and exhibit more reliably across email customers – however merely using web safe fonts may make templates seem a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it would be great to find some of the templates freshened up a bit, and also the inclusion of some attractive web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your information, you are Given the option to add your subscribers to a particular pair of autoresponders, and tag them. Not all competing goods permit the inclusion of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you may Need to answer a few questions regarding how you collected the data you are importing. If your list is on the bigger side, you may also have to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a feature Which is offered by email marketing options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally design a flowchart where mails are routed based on consumer activities: email opens, connect clicks, website visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature which to a level provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user actions — specifically opens and clickthroughs — along with the application of tags to determine what should be routed to whom and when (see above).
But I Think this functionality needs to go somewhat further really – tools such as Getresponse and Mailchimp supply much more flexibility when it comes to which kinds of user behavior can trigger mailouts.
For example, in Getresponse, you can use triggers like buy, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is playing a bit of catch up with its competitors here. Aweber Campaigns Review
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it’s merely’alright’.
On the other hand It’s very Straightforward To install follow up mails based on time period – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social websites’ email a week after is extremely easy. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders according to user activities and purchases is a bit more complex than with key competitors Mailchimp and Getresponse.
Using Aweber, you are able to create ‘targets’ or combine automation rules with tagging to make autoresponders act in very funky ways. . .but if you want to take advantage of autoresponders in really advanced manners, you’re likely going to need to appear at other products, particularly Getresponse, which provides’advertising automation’ functionality that hooks up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this day and age of tablets and smartphones, this definitely is a fantastic feature.
One minor Gripe I have yet regarding the responsive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or similar. The absence of the functionality isn’t a dealbreaker by any means, but it does slow you down a bit, particularly if you’re sending a lot of campaigns each month.
Split testing (also known as A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, monitoring the performance of eachand every sending the’best’ version to the remainder of your list.
Most e-marketing tools handle This automatically for you: you create a few distinct versions of your email (using either different content or subject headers), send them to a sample of your data, along with your e-marketing solution will roll the very best performing version automatically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you could make and test four variants of an email (making Awber’s split testing functionality better than many leading competitors; Getresponse being a notable exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I have been assured by their own sales team that it is coming back over the upcoming few months, but if you believe you’re going to need this operation urgently you might be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. In addition to being able to monitor crucial stats like open rate, clickthroughs and bounces, you can also look in a lot of other useful analytics / information, such as
that the growth of lists over the years
an Summary of sign up approaches
where individuals are opening your own email (i.e., geographical place )
the history of an individual’s action – you can see past opens and clicks etc. at a per-subscriber level
And more besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or even Mad Mimi; however, I would argue that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two goods you Appear to have the ability to get more of an summary of information in 1 spot, especially when looking at the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp present most of their reporting data on one dashboard (that you can then use to drill down to particulars ). Aweber Campaigns Review
A nice feature of Aweber is the Flexibility it provides you around how you need to deal with the opt-in process.
You Can Opt to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is subscribed instantly after completing a form; double opt-in is when they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is fantastic to see Aweber being flexible in this respect – not all competing options provide their customers with this choice.
Aweber Provides a decent range of integrations with other solutions. There are over 400 integrations available which allow you to connect Aweber to different kinds of cloud-based software – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so forth.
A number of them involve dedicated widgets; others demand including a snippet of code into a site; others involve a sync tool like Zapier.
It is rare that Aweber will plug to other applications quite as seamlessly as Mailchimp (which seems to be the default’standard’ email advertising choice for a great deal of programs ), but you shouldn’t have too much trouble getting Aweber to operate with a wide selection of other SaaS (software as a service) programs.
Information in Aweber is Fairly simple. You may produce sections not only depending on the contents of any field in your database, but also on user activity also – mails opened, web pages visited, links clicked, products purchased and so on. It is all very flexible and easy to use.
It’s a bit tricky however To work out how to get to the screen where you make the segments – you basically have to go to some’handle subscribers’ section, search for some subscribers and then save the search for a section.
To be honest, some options (such As Getresponse) use a similar approach to segment creation – although others (such as Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Regrettably Aweber does not let You broadcast emails to multiple sections at the same time, however. This will cause problems for some users that have a need to’pick and mix’ sections in mailouts on a regular basis.
For instance, say you’re a dealership having a mailing list comprising a field known as’car version.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three sections in one go.
In an Perfect world you’d just be Able to choose the relevant segments and deliver the message to all those three groups. With Aweber though – that isn’t possible. You’d need to either send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude certain segments from the air; therefore ultimately it’s a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far better manner.
Overall I would say Aweber is a Solid email marketing instrument.
It is not the best product of its own Kind available, but it’s reasonably priced, easy to use and comprises most of the main features you’d expect from an email marketing alternative.
The main aspects of the Item That would nudge me Aweber’s leadership are its ease-of-use and comprehensive support. The latter might be especially critical for some potential customers, particularly those starting out in e-marketing with no truckload of specialized skills (you likely won’t get stuck, but if you do, you can talk to a real person being on a real telephone line about your problem).
Additionally, it’s not overly Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but if you haven’t made your mind up on if this is the e-marketing alternative for you, here’s a simple breakdown of the key pros and cons of using it: Aweber Campaigns Review
Disadvantages of using Aweber
Split testing is presently disabled.
There are cheaper options out there which offer much more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude a number of sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing products and based on Aweber’s Stevie awards for customer support, should be high.
It’s reasonably priced – although not the most expensive product of its type out there, it is more affordable than several similar options.
It enables you to choose whether to join people to your listing on a single or double opt-in basis.
It’s good import functionality, together with the option to import a wide assortment of file types and add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a good assortment of third party applications and apps.
It includes a very large range of templates – more than its key rivals.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively simple and you may use both field contents and consumer action (email opens, links clicked etc.) to make your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You will need to call Aweber to get a quote.
A 14% reduction can be obtained If you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Structure that potential users might enjoy is that all features are available on all programs – unlike any competing goods you don’t need to be on more costly plans to unlock specific performance.
That said, The functionality on Aweber – as we’ll see below – is not always as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the exact same price as Mailchimp
marginally more costly than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the aforementioned Comparisons do not really apply to very small lists nonetheless – if you have a small email database, several of the competing products are greater worth.
By Way of Example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list containing 10,000 documents, it is going to cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which allow you to host the same amounts of email addresses outlined previously, but they limit the amount of e-newsletters that you can send to them. For the sake of a fair comparison, I have referenced the prices for Campaign Monitor plans that permit unlimited broadcasts since these plans are comparable in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But normally I would say Aweber is priced about in the center of this e-marketing solution scale.
Of course, pricing is not exactly the Only factor you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let us Look at several Aweber features.
Aweber Free Trial
One of the Best ways to decide whether Aweber is for you naturally is to avail of its free trial. Aweber Campaigns Review