Primary Features Aweber Broadcast
Aweber provides you with the Following key features:
the capacity to import / server the email database
a wide range of templates
some marketing automation functionality
responsive email designs
RSS / blog to-email performance
phone, email and live chat support
integrations with third-party apps Aweber Broadcast
Aweber’s support is one of The stand-out features of the product.
Phone support, email service and Live chat service is available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide email and/or live chat support.
Furthermore, there’s no hoops to Proceed through to get service – relevant phone number and email details may be seen very easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a newcomer to email Marketing, then this type of simple access to good-quality service is a strong argument in favour of using Aweber as your email marketing provider.
In relation to The availability of support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its own Competitors, Aweber supply one of the biggest sets of e-newsletters templates accessible: you will find more than 700 accessible.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The designs – some of them seem slightly dated. I would consider them to be slightly better compared to Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that with a bit of tweaking you should be able to find a proper one for the e-newsletters. There’s, of course, always the option of communicating your own also. Aweber Broadcast
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters which get sent out according to a schedule that you define. Back in Aweber, this can be called’Blog broadcasts’, although you can use this feature with any content that has an RSS feed.
This functionality is Particularly handy for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters comprising their latest posts (or, indeed, a monthly digest of blog posts). In essence, it means you can power your newsletters from your website – this is a big time-saver.
It is worth noting however that You can not use the normal Aweber template designs for RSS-to-email functions – you have to choose from a set of templates which are made specifically for this purpose.
On the other hand, there are quite Some of these to pick from – more than most other e-marketing solutions I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something that works ok, but I think there’s definitely some large room for improvement here.
One thing that you can’t use in Aweber templates that you can in some other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for instance, your emails are likely to appear more consistently and exhibit more faithfully across email clients – however only using web safe fonts can make templates seem a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it would be nice to find some of the templates freshened up a bit, and the addition of some appealing web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your data, you are Given the option to add your subscribers to a certain pair of autoresponders, and label them. Not all competing products permit the inclusion of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you will Need to answer a few questions about how you collected the data you’re importing. If your listing is on the larger side, you may also have to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a feature Which is offered by email marketing options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally look for a flowchart where emails are sent based on user activities: email opens, connect clicks, site visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this attribute, you can use certain user activities — specifically opens and clickthroughs — along with the program of tags to determine what should be sent to whom and when (see previously ).
But I Think this functionality should go somewhat further actually – tools such as Getresponse and Mailchimp supply considerably more flexibility in regards to which kinds of user behavior can activate mailouts.
For instance, at Getresponse, you may use triggers like buy, special page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is definitely playing a bit of catch up with its competitors here. Aweber Broadcast
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user activities – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s just’okay’.
On the plus side it is very Straightforward To install follow up emails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code two days later and also a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders according to user activities and purchases is a bit more complicated compared to key opponents Mailchimp and Getresponse.
Using Aweber, you are able to create ‘goals’ or unite automation rules with tagging to create autoresponders behave in very funky ways. . .but if you would like to make use of autoresponders in actually advanced manners, you’re likely going to should appear at other products, particularly Getresponse, which provides’marketing automation’ performance that hooks up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this time of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have yet seeing the reactive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on telephone’ button or comparable. The absence of this functionality is not a dealbreaker by any means, but it will slow you down a little, especially if you’re sending a great deal of campaigns every month.
Split testing (also known as A/B testing) entails sending variations of your e-newsletters to some of your mailing list, monitoring the performance of every , and sending the’best’ variant to the rest of your list.
Most e-marketing tools handle This automatically for you: you produce a few distinct versions of your email (using either different content or subject headers), send them into a sample of your data, and your e-marketing solution will roll out the very best performing version automatically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you could create and examine four variations of an email (making Awber’s split testing functionality better than most major rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their own sales team that it’s coming back over the upcoming few months, but if you think you’re going to need this functionality urgently you might be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. In addition to being able to monitor crucial stats like open rate, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / information, such as
the Increase of lists over the years
an overview of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the background of an individual’s activity – you can view past clicks and opens etc. at a per-subscriber degree
And more besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both offer better reporting ports.
With the latter two goods you Appear to have the ability to acquire more of an summary of information in one spot, particularly when considering the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp present all their reporting information on one dashboard (which you can then use to drill down to specifics). Aweber Broadcast
A nice feature of Aweber is that the Flexibility it gives you about how you want to handle the opt-in process.
You Can Opt to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed immediately after completing a form; double opt-in is when they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s fantastic to see Aweber being flexible in this regard – not all of competing solutions provide their clients with this choice.
Aweber Offers an adequate selection of integrations with different solutions. There are over 400 integrations available which allow you to connect Aweber to various kinds of cloud-based software – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
A number of these involve committed widgets; others involve adding a snippet of code into a website; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug to other applications quite as easily as Mailchimp (that appears to be the default option’standard’ email advertising choice for a great deal of programs ), but you also shouldn’t have too much trouble getting Aweber to work with a wide range of other SaaS (software as a service) apps.
Data in Aweber is Fairly simple. You can create segments not only based on the contents of any field in your database, but also on consumer action too – mails opened, web pages visited, links clicked, goods purchased and so on. It’s all very flexible and simple to use.
It’s a bit tricky however To figure out how to reach the screen where you make the segments – you essentially have to visit a’handle subscribers’ section, search for a number of readers and then save the search as a section.
To be honest, some solutions (such As Getresponse) use a similar strategy to segment creation – although others (such as Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Regrettably Aweber does not let You broadcast mails to multiple segments at the same time, however. This may cause problems for some users that have a need to’pick and mix’ sections in mailouts on a regular basis.
For instance, say you are a dealership having a mailing list comprising a field known as’car version.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you wish to send a message about it to those three sections in one go.
In an ideal world you’d only be Able to select the relevant segments and deliver the message to those 3 classes. With Aweber though – this isn’t possible. You would have to send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude certain segments from the broadcast; so ultimately it is a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far greater manner.
Overall I would say Aweber is a Strong email marketing tool.
It’s not the best product of its own Kind accessible, but it’s reasonably priced, easy to use and contains many of the key features you’d expect from an email marketing alternative.
The primary Facets of the Item That would nudge me in Aweber’s direction are its ease-of-use and thorough support. The latter may be particularly important for some potential customers, particularly those starting out in e-marketing with no truckload of specialized skills (you probably won’t get stuck, but if you do, you can talk to an actual human being on an actual phone line about your problem).
Additionally, it’s not overly Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but in case you have not made up your mind on whether this is the e-marketing alternative for you, here is a brief breakdown of the key advantages and disadvantages of using it: Aweber Broadcast
Benefits of using Aweber
Divide testing is presently disabled.
There are cheaper options out there which offer considerably more features in the marketing automation section – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are bad and they can not be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for client support, ought to be high.
It is reasonably priced – whilst not the most expensive product of its type on the market, it’s cheaper than many comparable solutions.
It lets you choose whether to subscribe people to your list on a single or double opt-in basis.
It has good import performance, together with the choice to import a broad assortment of file types and also insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly using a good assortment of third party applications and programs.
It comes with an extremely large range of templates – more than its key rivals.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting features are strong.
Segmenting data is relatively easy and you may use both area contents and consumer action (email opens, hyperlinks clicked etc.) to make your segments.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You’ll have to call Aweber to get a quote.
A 14% discount is available If you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Construction that prospective users might enjoy is that all features are available on all programs – unlike any competing products you do not have to be on more expensive plans to unlock certain functionality.
Nevertheless, The functionality on Aweber – as we’ll see below – isn’t necessarily as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the exact same price as Mailchimp
slightly more expensive than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons don’t actually apply to very small lists however – if you’ve got a small email database, several of these competing goods are greater value.
By Way of Example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list containing 10,000 records, it is going to cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which allow you to host the very same amounts of email addresses as outlined previously, but they limit the amount of e-newsletters which it is possible to send them. For the interest of a comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts since these programs are similar in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber cheaper, occasionally more expensive. But generally I would say Aweber is priced about in the center of the e-marketing solution scale.
Of course, pricing is not the Only factor you need to base your decision on. . .the more important consideration to work out is what bang you get for your buck.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is for you of course is to avail of its free trial. Aweber Broadcast