Primary Features Aweber Best Practices
Aweber provides you with the Following key attributes:
the capacity to import / server the email database
a wide range of templates
a few marketing automation functionality
responsive email designs
RSS / blog to-email performance
phone, email and live chat support
integrations with third-party programs Aweber Best Practices
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email service and Live chat support is all available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide email and/or live chat service.
Furthermore, there’s no hoops to Proceed through to contact support – relevant phone number and email details can be seen quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive if you contact them.
If you are a novice to email Marketing, then this sort of simple access to good-quality support is a strong argument in favour of using Aweber as your e mail marketing supplier.
In relation to The access to support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its own Competitions, Aweber provide one of the largest sets of e-newsletters templates accessible: you will find more than 700 accessible.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The layouts – some of them seem slightly dated. I would consider them to be marginally better than the Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that using just a bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There is, of course, always the choice of communicating your own also. Aweber Best Practices
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters which get sent out according to a schedule that you define. Back in Aweber, this is known as’Blog broadcasts’, though technically you can take advantage of this attribute with any material that has an RSS feed.
This functionality is Particularly handy for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters comprising their newest posts (or, indeed, a monthly digest of blog posts). In essence, it means that you can force your newsletters from the website – this can be a big time-saver.
It is worth noting however that You can’t use the normal Aweber template layouts for RSS-to-email functions – you have to choose from a set of templates which are made specifically for this function.
On the plus side, there are quite A few of these to pick from – more than most other e-marketing solutions I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something that works fine, but I believe there’s definitely some massive space for improvement here.
One thing that you can’t use in Aweber templates which you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for instance, your mails are very likely to appear more consistently and display more reliably across email customers – but only using web safe fonts can make templates look a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it’d be great to find some of the templates freshened up a little, and also the inclusion of some appealing web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your information, you are Given the option to add your readers to a certain pair of autoresponders, and tag them. Not all competing goods permit the addition of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you may Need to answer a few questions regarding how you collected the information you are importing. If your listing is on the larger side, you may also have to wait until it is reviewed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email marketing solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically look for a flowchart where emails are sent based on consumer activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature that to a level provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user actions — namely opens and clickthroughs — along with the program of tags to determine what needs to be sent to whom and when (see above).
But I Think this operation needs to go somewhat further actually – tools such as Getresponse and Mailchimp provide considerably more flexibility when it comes to which types of user behavior can activate mailouts.
By way of instance, in Getresponse, you can use triggers such as buy, special page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is playing a little bit of catch up with its rivals here. Aweber Best Practices
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user activities – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s just’alright’.
On the other hand it is very Straightforward To set up follow up emails based on time interval – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social media’ email a week after is extremely straightforward. This is a typical use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders according to user actions and buys is a little more complicated compared to key opponents Mailchimp and Getresponse.
Using Aweber, you can create ‘goals’ or combine automation rules with tagging to create autoresponders act in very funky ways. . .but if you would like to take advantage of autoresponders in really advanced ways, you’ll probably should appear at other products, especially Getresponse, which supplies’advertising automation’ performance that hooks up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this time of smartphones and tablets, this can be a good feature.
One minor Gripe I have yet regarding the reactive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on telephone’ button or comparable. The lack of the functionality isn’t a dealbreaker by any means, but it does slow you down a little, especially if you are sending a lot of campaigns every month.
Divide testing (also known as A/B testing) entails sending variants of your e-newsletters to some of your mailing list, monitoring the operation of eachand every sending the’best’ version to the rest of your list.
Most e-marketing tools handle This automatically for you: you create a couple of distinct versions of your email (using either differing content or subject headers), send them into a sample of your information, and your e-marketing option will roll out the very best performing version automatically to the rest of your mailing list.
Split testing USED to be great In Aweber: until very recently, you could make and examine four variations of an email (making Awber’s split testing operation better than most leading competitors; Getresponse being a notable exception).
For some Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their own sales team that it is coming back over the next few months, but if you think you are likely to want this functionality desperately you could be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / information, such as
that the growth of lists over the years
an Summary of sign up approaches
where people are opening your own email (i.e., geographical location)
the background of an individual’s action – you can view past clicks and opens etc. at a per-subscriber degree
And more besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting ports.
With the latter two goods you Seem to have the ability to acquire more of an summary of information in one place, especially when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp current most of their reporting information on a single dashboard (that you can then use to drill down to specifics). Aweber Best Practices
A nice feature of Aweber is that the Flexibility it provides you about how you need to deal with the opt-in process.
You Can Opt to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed immediately after completing a form; dual opt-in is if they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is good to see Aweber being flexible in this regard – not all of competing options provide their customers with this selection.
Aweber Offers a decent selection of integrations with different options. You will find more than 400 integrations available which enable you to join Aweber to different types of cloud-based applications – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so forth.
Some of them involve committed widgets; others involve including a snippet of code into a website; others demand a sync tool such as Zapier.
It is rare that Aweber will plug into other applications quite as seamlessly as Mailchimp (which appears to be the default option’standard’ email advertising choice for a lot of programs ), but you also should not have too much difficulty getting Aweber to work with a wide selection of other SaaS (software as a service) apps.
Information in Aweber is Pretty simple. You may produce sections not only depending on the contents of any field in your database, but also on consumer activity too – emails opened, web pages visited, links clicked, products purchased and so on. It’s all very flexible and simple to use.
It is a little bit tricky however To work out how to get to the screen where you make the sections – you basically have to visit a’handle subscribers’ section, search for a number of readers and save the search for a section.
To be fair, some options (such As Getresponse) use a similar approach to section creation – although others (such as Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple segments at the same time, however. This will cause problems for some users who have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of example, say you are a car dealer having a mailing list containing a field called’car version.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you also want to send a message about it to all those three sections in 1 go.
In an Perfect world you’d just be Able to select the applicable segments and deliver the message to all those 3 groups. With Aweber though – this isn’t possible. You would have to send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude certain segments from the air; therefore ultimately it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much better way.
Overall I’d say Aweber is a Solid email marketing instrument.
It’s not the best product of its own Kind accessible, but it’s reasonably priced, simple to use and contains many of the key features you’d expect from an email marketing solution.
The main aspects of the product That will nudge me Aweber’s leadership are its ease-of-use and comprehensive support. The latter might be especially critical for some potential users, especially those starting out in e-marketing with no truckload of specialized abilities (you probably won’t get stuck, but if you do, you can speak with an actual person being on a real phone line about your issue ).
Additionally, it’s not too Expensive compared to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you have not made your mind up on whether this is the e-marketing solution for you, here’s a simple breakdown of the important advantages and disadvantages of utilizing it: Aweber Best Practices
Disadvantages of using Aweber
Split testing is currently disabled.
You can find cheaper options on the market that offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are poor and they can not be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude multiple sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is true with some essential competing goods and based on Aweber’s Stevie awards for client service, should be high.
It’s reasonably priced – whilst not the most expensive product of its type out there, it is more affordable than several comparable options.
It enables you to select whether to subscribe people to your listing on a single or double opt-in basis.
It has good import performance, with the option to import a wide assortment of file types and add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a fantastic assortment of third party tools and programs.
It includes an extremely large range of templates – over its key competitors.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting attributes are strong.
Segmenting data is relatively simple and you may use both area contents and consumer action (email opens, links clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You will need to call Aweber for a quote.
A 14% reduction can be obtained If you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Structure that prospective users might enjoy is that all of attributes are available on all plans – unlike any competing goods you don’t have to be on more expensive plans to unlock specific functionality.
That said, The functionality on Aweber – as we will see below – is not necessarily as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the same price as Mailchimp
marginally more costly than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the aforementioned Comparisons do not actually apply to very little lists however – if you’ve got a small email database, several of the competing goods are greater worth.
For example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list containing 10,000 records, it will cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which permit you to host the very same quantities of email addresses outlined above, but they limit the number of e-newsletters that it is possible to send to them. For the sake of a fair comparison, I’ve referenced the prices for Campaign Monitor plans that allow unlimited broadcasts as these programs are comparable in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber more economical, sometimes more expensive. But generally I would say Aweber is priced about in the middle of this e-marketing solution scale.
Obviously, pricing is not exactly the Only variable you should base your choice on. . .the more important consideration to work out is what bang you get for your buck.
So let’s Look at several Aweber features.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is to you naturally would be to avail of its free trial. Aweber Best Practices