Primary Capabilities Aweber Benefits
Aweber provides you with all the Following key attributes:
the capacity to import / server an email database
a vast range of templates
some marketing automation functionality
responsive email designs
RSS / blog to-email functionality
telephone, email and live chat support
integrations with third party programs Aweber Benefits
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email service and Live chat support is all available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer live or email chat service.
Furthermore, there’s no magic to Go through to contact service – related phone number and email details may be viewed quite easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive if you contact them.
If you are a novice to email Advertising, then this type of easy accessibility to good-quality support is a powerful argument in favour of using Aweber as your email marketing provider.
In terms of The availability of support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber supply one of the biggest collections of e-newsletters templates available: you will find more than 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The designs – some of them look slightly dated. I’d consider them to be slightly better than the Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that with just a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There is, of course, always the option of communicating your own too. Aweber Benefits
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you specify. Back in Aweber, this is known as’Blog broadcasts’, though technically you can use this attribute with any material that has an RSS feed.
This functionality is Particularly handy for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters comprising their latest posts (or, really, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from the site – this is a big time-saver.
It’s worth noting that You can’t use the standard Aweber template designs for RSS-to-email purposes – you need to pick from a set of templates which are made specifically for this function.
On the plus side, you will find quite A few of these to choose from – over most other e-marketing solutions I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something that works fine, but I believe there’s definitely some large space for improvement here.
One thing that you can’t use in Aweber templates which you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for example, your emails are very likely to appear more consistently and display more reliably across email customers – but merely using web safe fonts may make templates seem a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it would be great to find a few of the templates freshened up a bit, and the addition of some appealing web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your information, you are Given the option to add your subscribers to a certain pair of autoresponders, and label them. Not all competing products permit the addition of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you may Have to answer a few questions about how you collected the information you’re importing. If your list is on the larger side, you may also need to wait until it is reviewed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a feature Which is offered by email marketing solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally look for a flowchart where emails are sent based on user actions: email opens, connect clicks, website visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature which to a level provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user activities — namely opens and clickthroughs — along with the application of tags to determine what should be sent to whom and when (see above).
But I Think this functionality should go somewhat further really – tools like Getresponse and Mailchimp supply considerably more flexibility when it comes to which kinds of user behavior can activate mailouts.
By way of example, at Getresponse, you may use triggers like buy, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is definitely playing a bit of catch up with its rivals here. Aweber Benefits
Autoresponders – a series of Follow up emails which are automatically triggered by time or user activities – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is merely’alright’.
On the plus side it is very easy To set up follow up emails based on time interval – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days afterwards and a’follow us on social websites’ email a week after is extremely straightforward. This is a regular use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders according to user actions and buys is a little more complicated compared to key competitors Mailchimp and Getresponse.
Using Aweber, you can create ‘targets’ or combine automation rules with tagging to create autoresponders behave in very funky ways. . .but if you would like to take advantage of autoresponders in actually advanced ways, you’ll probably need to look at other products, particularly Getresponse, which provides’advertising automation’ functionality that hooks up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this time of tablets and smartphones, this definitely is a good feature.
1 minor Gripe I have however seeing the responsive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on phone’ button or comparable. The absence of this functionality isn’t a dealbreaker by any means, but it does slow you down a little, especially if you are sending a lot of campaigns each month.
Divide testing (also called A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the operation of each, and sending the’best’ version to the rest of your list.
Many e-marketing tools manage This automatically for you: you create a few distinct variations of your email (using either different content or theme headers), send them to a sample of your information, and your e-marketing solution will roll the very best performing version mechanically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until very recently, you were able to create and test four variants of an email (making Awber’s split testing operation better than many major rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their sales team that it is coming back over the next few months, but if you think you’re likely to want this functionality urgently you could be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. Along with being able to monitor key stats like open rate, clickthroughs and bounces, You May Also look in a lot of other Helpful analytics / advice, such as
that the Increase of lists over the years
an Summary of sign up approaches
where individuals are opening your email (i.e., geographical place )
the history of an individual’s action – you can view past clicks and opens etc. in a per-subscriber degree
And more besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two products you Seem to be able to get more of an summary of information in 1 place, particularly when considering the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp current most of the reporting data on one dashboard (which you can then use to drill down to particulars ). Aweber Benefits
A nice feature of Aweber is that the Flexibility it gives you about how you want to deal with the opt-in process.
You Can Opt to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is dispersed immediately after completing a form; dual opt-in is if they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is good to see Aweber being flexible in this regard – not all competing solutions provide their customers with this choice.
Aweber Provides an adequate range of integrations with different solutions. You will find more than 400 integrations available which enable you to connect Aweber to different kinds of cloud-based software – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of them involve committed widgets; others involve adding a snippet of code into a website; others involve a sync tool like Zapier.
It’s rare that Aweber will plug into other applications quite as easily as Mailchimp (that appears to be the default’standard’ email marketing option for a great deal of programs ), but you should not have too much trouble getting Aweber to operate with a broad range of other SaaS (software as a service) programs.
Information in Aweber is Fairly straightforward. You may produce segments not only based on the contents of any field in your database, but also on consumer activity also – mails opened, web pages visited, links clicked, products purchased and in the future. It is all very flexible and easy to use.
It’s a bit tricky however To work out how to reach the screen where you create the sections – you essentially have to go to some’manage subscribers’ section, search for a number of readers and then save the search as a segment.
To be fair, some solutions (such As Getresponse) use a similar approach to segment creation – although others (such as Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Unfortunately Aweber does not let You broadcast emails to multiple sections at once, however. This may cause problems for some users that have a need to’pick and mix’ sections in mailouts on a regular basis.
For instance, say you are a car dealer having a mailing list comprising a field called’car version.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to those three segments in 1 go.
In an Perfect world you would just be Able to select the relevant segments and deliver the message to all those three groups. With Aweber though – this isn’t possible. You’d need to send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude certain segments from the air; therefore finally it is a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far greater way.
Overall I’d say Aweber is a Solid email marketing tool.
It’s not the best product of its Kind accessible, but it is reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing alternative.
The main aspects of the product That will nudge me Aweber’s leadership are its ease-of-use and thorough support. The latter might be especially important for some potential customers, particularly those starting out in e-marketing without a truckload of specialized abilities (you likely won’t have stuck, but if you do, you can speak with an actual person being on a real telephone line about your problem).
Additionally, it’s not overly Expensive compared to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but in case you have not made up your mind on if this is actually the e-marketing solution for you, here is a simple breakdown of the important pros and cons of using it: Aweber Benefits
Benefits of using Aweber
Divide testing is currently disabled.
There are cheaper options out there that offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are poor and they can not be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some essential competing goods and based on Aweber’s Stevie awards for customer service, should be high.
It is reasonably priced – whilst not the most expensive product of its type on the market, it’s cheaper than many comparable options.
It enables you to choose whether to join people to your list on a single or double click basis.
It has good import functionality, with the choice to import a wide assortment of file types and also add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good assortment of third party tools and apps.
It includes a very large range of templates – over its key rivals.
Setting up easy time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting features are strong.
Segmenting information is relatively simple and you may use both field contents and user action (email opens, links clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You’ll need to call Aweber to get a quote.
A 14% reduction is available In case you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Structure that prospective users might like is that all attributes are available on all programs – unlike some competing goods you do not need to be on more expensive plans to unlock specific functionality.
Nevertheless, The functionality on Aweber – as we will see below – isn’t necessarily as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the exact same cost as Mailchimp
marginally more costly than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s attribute set is more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons don’t actually apply to very little lists nonetheless – if you’ve got a small email database, several of these competing products are greater worth.
By Way of Example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list containing 10,000 records, it is going to cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which allow you to host the same amounts of email addresses outlined previously, but they restrict the number of e-newsletters which you can send them. For the interest of a fair comparison, I have referenced the prices for Campaign Monitor programs that permit unlimited broadcasts since these plans are similar in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber cheaper, occasionally more expensive. But normally I’d say Aweber is priced roughly in the middle of this e-marketing solution scale.
Of course, pricing is not exactly the Only variable you should base your choice on. . .the more important thing to work out is what bang you get for your buck.
So let’s Look at several Aweber features.
Aweber Free Trial
One of those Best strategies to decide whether Aweber is to you naturally would be to avail of its free trial. Aweber Benefits