Main Capabilities Aweber Autoresponder Review
Aweber provides you with all the Following key attributes:
the capacity to import / server the email database
a vast range of templates
a few marketing automation performance
responsive email designs
RSS / website to-email functionality
phone, email and live chat service
integrations with third party programs Aweber Autoresponder Review
Aweber’s service is one of The stand-out features of the product.
Phone support, email service and Live chat support is available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only offer live or email chat service.
Additionally, there’s no hoops to Go through to contact support – related phone number and email details may be seen very easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive when you contact them.
If you are a novice to email Advertising, then this type of easy accessibility to good-quality support is a strong argument in favour of using Aweber as your email marketing supplier.
In terms of The access to support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its own Competitors, Aweber supply one of the largest collections of e-newsletters templates available: you will find over 700 accessible.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The designs – some of them look slightly dated. I’d consider them to be slightly better than the Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that with just a bit of tweaking you should be able to obtain a proper one for your e-newsletters. There is, of course, always the choice of coding your own also. Aweber Autoresponder Review
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters which get sent out according to a schedule that you specify. Back in Aweber, this can be called’Blog broadcasts’, although technically you can take advantage of this attribute with any material which has an RSS feed.
This operation is Particularly handy for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters containing their newest posts (or, really, a monthly digest of blog posts). In essence, it means you can power your newsletters from the site – this is a large time-saver.
It is worth noting that You can’t use the standard Aweber template designs for RSS-to-email functions – you have to pick from a set of templates that are made specifically for this purpose.
On the other hand, there are quite Some of them to choose from – over most other e-marketing alternatives I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something which works ok, but I think there is definitely some large room for improvement here.
1 thing that you can not use in Aweber templates which you can in some other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for example, your emails are likely to appear more consistently and display more reliably across email clients – however merely using web safe fonts may make templates seem a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it would be great to find some of the templates freshened up a bit, and the inclusion of some appealing web fonts.
Importing an existing database Into Aweber is a fairly straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your information, you’re Given the option to add your readers to a certain set of autoresponders, and label them. Not all competing goods allow the addition of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you will Need to answer some questions regarding how you collected the data you are importing. If your list is on the bigger side, you may also need to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a feature Which is offered by email advertising solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally design a flowchart where mails are sent based on user activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature that to a level provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user actions — namely opens and clickthroughs — along with the application of tags to ascertain what needs to be sent to whom and when (see previously ).
But I Think this functionality needs to go a bit further actually – tools like Getresponse and Mailchimp supply considerably more flexibility in regards to which types of user behavior can activate mailouts.
By way of example, at Getresponse, you may use triggers like purchase, special page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is definitely playing a little bit of catch up with its competitors here. Aweber Autoresponder Review
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are an integral part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it is merely’okay’.
On the plus side It’s very Straightforward To install follow up emails based on time period – for example, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days later and a’follow us on social websites’ email a week after is extremely easy. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders based on user actions and purchases is a little more complicated compared to key opponents Mailchimp and Getresponse.
Using Aweber, you are able to create ‘targets’ or unite automation principles with tagging to create autoresponders act in very funky ways. . .but if you want to make use of autoresponders in actually advanced ways, you’ll probably should look at other goods, especially Getresponse, which supplies’advertising automation’ functionality that pops up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this day and age of smartphones and tablets, this can be a fantastic feature.
1 minor Gripe I have however seeing the responsive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The lack of this operation is not a dealbreaker by any means, but it will slow you down a bit, especially if you’re sending a lot of campaigns each month.
Divide testing (also called A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of each, and sending the’best’ variant to the rest of your list.
Many e-marketing tools manage This automatically for you: you create a few distinct versions of your email (using either differing content or theme headers), send them into a sample of your data, and your e-marketing option will roll the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you were able to make and test four variations of an email (making Awber’s split testing operation better than many leading competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their sales staff that it’s coming back during the next few months, but if you believe you’re going to want this operation desperately you could be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. Along with being able to monitor crucial stats like open rate, clickthroughs and bounces, you can also look at a lot of additional Helpful analytics / information, such as
that the Increase of lists over the years
an Summary of sign up approaches
where people are opening your own email (i.e., geographical location)
the history of an individual’s action – you can view past clicks and opens etc. in a per-subscriber level
And much else besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or Mad Mimi; however, I would assert that Mailchimp and Getresponse both provide better reporting ports.
With the latter two goods you Seem to have the ability to get more of an summary of information in one spot, especially when looking at the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp present most of the reporting data onto a single dashboard (that you can then use to drill down to particulars ). Aweber Autoresponder Review
A nice feature of Aweber is that the Flexibility it provides you around how you want to deal with the opt-in process.
You can choose to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed immediately after finishing a form; double opt-in is if they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all of competing solutions provide their clients with this selection.
Aweber Offers an adequate selection of integrations with different options. There are more than 400 integrations available which allow you to connect Aweber to various types of cloud-based software – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so on.
Some of these involve dedicated widgets; others demand adding a snippet of code into a site; others involve a sync tool such as Zapier.
It’s uncommon that Aweber will plug to other applications quite as seamlessly as Mailchimp (that appears to be the default’standard’ email marketing option for a lot of programs ), but you shouldn’t have too much difficulty getting Aweber to operate with a wide selection of other SaaS (software as a service) apps.
Data in Aweber is Fairly straightforward. You can create sections not only depending on the contents of any field in your database, but also on user activity also – emails opened, web pages visited, links clicked, goods bought and so on. It is all very flexible and simple to use.
It’s a little bit tricky however To figure out how to get to the screen where you create the sections – you essentially have to visit a’handle subscribers’ section, search for a number of readers and save the search for a segment.
To be fair, some solutions (such As Getresponse) use a similar strategy to section creation – although others (like Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Unfortunately Aweber does not let You broadcast emails to multiple sections at the same time, however. This will cause problems for some users that have a need to’pick and mix’ segments in mailouts on a regular basis.
For instance, say you are a dealership having a mailing list comprising a field known as’car version.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to those three segments in one go.
In an ideal world you would just be Able to choose the relevant segments and send the message to those 3 groups. With Aweber though – this isn’t possible. You’d need to send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude certain segments from the broadcast; therefore finally it’s a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far better way.
Overall I would say Aweber is a Solid email marketing tool.
It is not exactly the best product of its own Kind accessible, but it is reasonably priced, simple to use and contains most of the main features you’d expect from an email marketing alternative.
The main aspects of the product That will nudge me in Aweber’s leadership are its own ease-of-use and comprehensive support. The latter may be particularly critical for some potential customers, particularly those starting out in e-marketing with no truckload of technical abilities (you likely won’t get stuck, but if you do, you are able to talk to an actual person being on an actual phone line about your issue ).
Additionally, it’s not overly Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made up your mind on if this is the e-marketing solution for you, here’s a simple breakdown of the key advantages and disadvantages of using it: Aweber Autoresponder Review
Benefits of using Aweber
Split testing is currently disabled.
You can find cheaper options on the market that offer considerably more features in the marketing automation section – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude multiple segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some key competing products and based on Aweber’s Stevie awards for customer service, ought to be high.
It is reasonably priced – whilst not the most expensive product of its type on the market, it’s more affordable than many similar solutions.
It lets you select whether to subscribe people to your listing on a single or double opt-in basis.
It has good import functionality, with the option to import a broad assortment of file types and also add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a fantastic range of third party tools and programs.
It includes an extremely large assortment of templates – more than its key competitors.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting information is relatively simple and you may use both field contents and consumer action (email opens, links clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You will have to call Aweber for a quotation.
A 14% discount is available In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Structure that potential users may enjoy is that all of features are available on all plans – unlike some competing products you do not have to be on more costly plans to unlock specific functionality.
That said, The performance available on Aweber – as we’ll see below – is not necessarily as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the same cost as Mailchimp
slightly more expensive than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic however).
It is worth noting that the above Comparisons do not really apply to very little lists nonetheless – if you have a small email database, several of these competing goods are greater worth.
By Way of Example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list containing 10,000 records, it is going to cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which permit you to host the same quantities of email addresses as outlined previously, but they restrict the number of e-newsletters that you can send them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that permit unlimited broadcasts since these plans are comparable in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber cheaper, occasionally more expensive. But generally I would say Aweber is priced about in the middle of this e-marketing solution scale.
Of course, pricing Isn’t the Only variable you should base your choice on. . .the more important thing to work out is exactly what bang you get for your buck.
So let’s Look at several Aweber features.
Aweber Free Trial
One of those Best ways to decide whether Aweber is for you naturally is to avail of its free trial. Aweber Autoresponder Review