Main Features Aweber Automation
Aweber provides you with the Following key attributes:
the capacity to import / server the email database
a vast assortment of templates
some marketing automation functionality
responsive email layouts
RSS / blog to-email performance
phone, email and live chat service
integrations with third party programs Aweber Automation
Aweber’s service is one of The stand-out features of the product.
Phone assistance, email support and Live chat service is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide email and/or live chat service.
Furthermore, there’s no hoops to Go through to get support – relevant phone number and email details can be viewed very easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive if you contact them.
If you are a novice to email Advertising, then this type of simple accessibility to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing provider.
In relation to The access to support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its Competitors, Aweber provide one of the biggest sets of e-newsletters templates available: you will find more than 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t love all of The layouts – some of them look slightly dated. I’d consider them to be slightly better than the Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that using just a little bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There’s, of course, always the option of communicating your own also. Aweber Automation
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters that get sent out based on your schedule that you define. In Aweber, this can be known as’Blog broadcasts’, though you can use this attribute with any content that has an RSS feed.
This functionality is Particularly useful for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters comprising their newest articles (or, indeed, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from the site – this can be a large time-saver.
It is worth noting however that You can not use the standard Aweber template designs for RSS-to-email purposes – you have to choose from a set of templates that are specifically designed for this purpose.
On the plus side, there are quite Some of them to choose from – more than most other e-marketing alternatives I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something that works fine, but I believe there’s definitely some large room for improvement here.
1 thing that you can’t use in Aweber templates that you can in some other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for example, your mails are very likely to seem more consistently and display more reliably across email clients – however merely using web safe fonts can make templates look a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it would be great to see a few of the templates freshened up a little, and also the inclusion of some appealing web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your information, you are Given the option to add your readers to a particular pair of autoresponders, and label them. Not all competing goods allow the inclusion of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you may Have to answer a few questions regarding how you collected the data you are importing. If your list is on the larger side, you may also need to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a feature Which is offered by email advertising options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically design a flowchart where emails are routed based on user activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature that to a level provides this performance:’Aweber Campaigns.’ With this attribute, you can use certain user activities — namely opens and clickthroughs — along with the application of tags to ascertain what should be sent to whom and when (see above).
However, I Think this operation needs to go a bit further actually – tools such as Getresponse and Mailchimp supply much more flexibility when it comes to which types of user behavior can activate mailouts.
For example, at Getresponse, you may use triggers like buy, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is playing a bit of catch up with its competitors here. Aweber Automation
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user activities – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is just’alright’.
On the plus side it is very Straightforward To set up follow up emails based on time interval – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days later and also a’follow us on social media’ email a week later is extremely easy. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders based on user activities and buys is a little more complicated than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘goals’ or unite automation rules with tagging to make autoresponders act in very funky ways. . .but if you want to take advantage of autoresponders in really advanced manners, you’re likely going to should appear at other products, especially Getresponse, which supplies’marketing automation’ functionality that pops up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this day and age of tablets and smartphones, this definitely is a good feature.
1 minor Gripe I have however seeing the responsive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on phone’ button or similar. The lack of the operation is not a dealbreaker by any means, but it does slow you down a little, particularly if you are sending a lot of campaigns every month.
Divide testing (also called A/B testing) entails sending variants of your e-newsletters to some of your mailing list, monitoring the operation of each, and sending the’best’ variant to the remainder of your list.
Many e-marketing tools manage This automatically for you: you produce a couple of distinct variations of your email (using either differing content or subject headers), send them into a sample of your information, along with your e-marketing solution will roll out the very best performing version mechanically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you were able to create and examine four variations of an email (making Awber’s split testing operation better than many major competitors; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely unavailable in Aweber – I have been assured by their sales staff that it is coming back over the upcoming few months, but if you think you are going to want this functionality urgently you could be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor crucial stats like open rate, clickthroughs and bounces, you can also look at a lot of additional Helpful analytics / information, such as
that the Increase of lists over time
an Summary of sign up approaches
where people are opening your own email (i.e., geographical place )
the history of an individual’s action – you can view past clicks and opens etc. in a per-subscriber degree
And much else besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both offer better reporting ports.
With the latter two goods you Seem to be able to get more of an summary of information in 1 place, especially when considering the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp present all the reporting data onto a single dashboard (that you can then use to drill down to specifics). Aweber Automation
A nice feature of Aweber is the Flexibility it gives you about how you want to deal with the opt-in procedure.
You Can Opt to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed instantly after finishing a form; dual opt-in is when they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is fantastic to see Aweber being flexible in this regard – not all of competing solutions provide their clients with this selection.
Aweber Offers an adequate range of integrations with different solutions. There are over 400 integrations available which allow you to connect Aweber to different types of cloud-based software – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of them involve dedicated widgets; others demand including a snippet of code into a website; others demand a sync tool like Zapier.
It is rare that Aweber will plug into other software quite as seamlessly as Mailchimp (which appears to be the default option’standard’ email advertising option for a lot of apps), but you also shouldn’t have too much difficulty getting Aweber to work with a wide selection of other SaaS (software as a service) programs.
Segmenting information in Aweber is Fairly straightforward. You can create segments not only depending on the contents of any field in your database, but also on consumer action too – mails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and simple to use.
It’s a bit tricky however To work out how to get to the screen where you create the segments – you essentially have to go to some’manage subscribers’ section, search for some readers and then save the search for a section.
To be honest, some options (such As Getresponse) use a similar strategy to segment creation – but others (such as Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Unfortunately Aweber does not let You broadcast emails to multiple sections at the same time, however. This will cause problems for some users that have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of instance, say you are a car dealer having a mailing list comprising a field called’car model.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three sections in 1 go.
In an ideal world you’d just be Able to select the relevant segments and send the message to all those three classes. With Aweber however – that is not possible. You would need to send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude certain segments from the broadcast; therefore finally it is a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far better manner.
Overall I would say Aweber is a Strong email marketing instrument.
It is not the best product of its Kind accessible, but it is reasonably priced, simple to use and contains many of the key features you’d expect from an email marketing alternative.
The main aspects of the product That will nudge me Aweber’s direction are its ease-of-use and thorough support. The latter might be especially important for some potential users, particularly those starting out in e-marketing with no truckload of technical skills (you probably won’t have stuck, but if you do, you can speak with a real human being on a real telephone line about your problem).
Additionally, it’s not overly Expensive compared to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but if you have not made up your mind on whether this is the e-marketing solution for you, here’s a brief breakdown of the key advantages and disadvantages of using it: Aweber Automation
Benefits of using Aweber
Split testing is currently disabled.
There are cheaper options out there which offer considerably more features in the marketing automation department – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are poor and they can not be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple segments at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some key competing products and based on Aweber’s Stevie awards for customer service, ought to be high.
It’s reasonably priced – whilst not the most expensive product of its kind on the market, it is more affordable than several similar options.
It lets you choose whether to subscribe people to your listing on a single or double click basis.
It has good import functionality, with the option to import a wide assortment of file types and add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a fantastic assortment of third party applications and apps.
It comes with a very large assortment of templates – more than its key rivals.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting features are strong.
Segmenting information is relatively simple and you may use both area contents and user action (email opens, hyperlinks clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You will have to call Aweber for a quote.
A 14% discount can be obtained If you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Structure that potential users might enjoy is that all features are available on all plans – unlike some competing products you don’t have to be on more costly plans to unlock specific functionality.
That said, The functionality available on Aweber – as we will see below – isn’t always as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the same cost as Mailchimp
marginally more costly than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the above Comparisons don’t actually apply to very little lists nonetheless – if you have a small email database, several of these competing products are better worth.
For example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list containing 10,000 records, it is going to cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which permit you to host the very same quantities of email addresses as outlined above, but they limit the number of e-newsletters that it is possible to send them. For the sake of a fair comparison, I have referenced the costs for Campaign Monitor programs that allow unlimited broadcasts since these plans are comparable in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But generally I would say Aweber is priced about in the center of the e-marketing solution scale.
Of course, pricing Isn’t exactly the Only variable you should base your decision on. . .the more important consideration to work out is what bang you get for your buck.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is for you naturally would be to avail of its free trial. Aweber Automation