Main Features Aweber Archive
Aweber provides you with the Following key attributes:
the ability to import / host an email database
a vast assortment of templates
a few marketing automation functionality
responsive email designs
RSS / website to-email performance
telephone, email and live chat service
integrations with third-party programs Aweber Archive
Aweber’s support is one of The stand-out features of the goods.
Phone support, email support and Live chat service is all available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer email and/or live chat support.
Furthermore, there’s no hoops to Go through to get support – related phone number and email details can be viewed quite easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive if you contact them.
If you are a newcomer to email Marketing, then this type of easy accessibility to good-quality support is a strong argument in favour of using Aweber as your e mail marketing supplier.
In relation to The access to support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its Competitions, Aweber supply one of the biggest collections of e-newsletters templates available: there are more than 700 accessible.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not love all of The layouts – some of them look slightly dated. I would believe them to be marginally better than the Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that using just a little bit of tweaking you should be able to find a suitable one for the e-newsletters. There is, of course, always the choice of communicating your own too. Aweber Archive
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters that get sent out according to a schedule that you define. Back in Aweber, this is called’Blog broadcasts’, although you can take advantage of this attribute with any material that has an RSS feed.
This functionality is Particularly useful for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters comprising their newest articles (or, indeed, a monthly digest of blog posts). Essentially, it means you can power your newsletters from your website – this is a big time-saver.
It’s worth noting however that You can’t use the normal Aweber template designs for RSS-to-email functions – you need to pick from a set of templates which are made specifically for this purpose.
On the other hand, there are quite Some of these to pick from – more than most other e-marketing solutions I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something that works fine, but I believe there’s definitely some massive room for improvement here.
One thing that you can’t use in Aweber templates which you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for instance, your mails are very likely to appear more consistently and display more faithfully across email clients – however merely using web safe fonts may make templates seem a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it would be nice to find some of the templates freshened up a bit, and the inclusion of some appealing web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your data, you are Given the choice to add your readers to a certain set of autoresponders, and label them. Not all competing goods permit the addition of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you may Need to answer a few questions about how you gathered the information you’re importing. If your listing is on the larger side, you can also have to wait until it is assessed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a feature Which is increasingly offered by email advertising solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically look for a flowchart where mails are routed based on consumer activities: email opens, link clicks, site visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature which to some level provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — and the application of tags to determine what needs to be sent to whom and when (see previously ).
However, I Think this functionality needs to go somewhat further really – tools such as Getresponse and Mailchimp supply considerably more flexibility when it comes to which kinds of user behaviour can trigger mailouts.
For example, at Getresponse, you can use triggers like purchase, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is playing a little bit of catch up with its competitors here. Aweber Archive
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user activities – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it is merely’okay’.
On the other hand it is very Straightforward To install follow up mails based on time interval – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days later and a’follow us on social websites’ email a week later is extremely straightforward. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders based on user actions and purchases is a little more complex than with key opponents Mailchimp and Getresponse.
Using Aweber, you can make ‘targets’ or combine automation principles with tagging to create autoresponders behave in quite funky ways. . .but if you would like to make use of autoresponders in actually advanced ways, you’ll probably need to look at other goods, especially Getresponse, which supplies’advertising automation’ performance that hooks up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this time of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have yet seeing the responsive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on phone’ button or comparable. The absence of this operation isn’t a dealbreaker by any means, but it will slow you down a bit, especially if you are sending a great deal of campaigns each month.
Divide testing (also called A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of every , and sending the’best’ version to the remainder of your list.
Many e-marketing tools manage This automatically for you: you produce a couple of different variations of your email (using either differing content or subject headers), send them into a sample of your information, along with your e-marketing option will roll out the very best performing version mechanically to the rest of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you were able to make and examine four variants of an email (making Awber’s split testing functionality better than most major rivals; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their sales staff that it is coming back over the next few months, but if you believe you are likely to need this functionality desperately you could be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. In addition to being able to monitor crucial stats like open Pace, clickthroughs and bounces, you can also look at a lot of additional Helpful analytics / advice, such as
that the growth of lists over the years
an Summary of sign up methods
where individuals are opening your email (i.e., geographical location)
the background of an individual’s action – you can view past opens and clicks etc. at a per-subscriber degree
And more besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or Mad Mimi; howeverI would argue that Mailchimp and Getresponse both provide better reporting ports.
With the latter two goods you Seem to be able to get more of an overview of information in one spot, particularly when considering the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp present most of the reporting information onto a single dashboard (that you can then use to drill down to particulars ). Aweber Archive
A Great feature of Aweber is the Flexibility it gives you around how you need to deal with the opt-in procedure.
You can choose to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is subscribed immediately after completing a form; double opt-in is if they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is fantastic to see Aweber being flexible in this regard – not all competing options provide their customers with this choice.
Aweber Provides an adequate range of integrations with other options. There are over 400 integrations available which enable you to connect Aweber to different kinds of cloud-based software – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of them involve committed widgets; others involve adding a snippet of code into a website; others involve a sync tool such as Zapier.
It is uncommon that Aweber will plug into other software quite as easily as Mailchimp (which seems to be the default’standard’ email advertising choice for a great deal of programs ), but you should not have too much difficulty getting Aweber to work with a broad range of other SaaS (software as a service) programs.
Segmenting data in Aweber is Fairly simple. You may produce sections not only based on the contents of any field in your database, but also on consumer activity also – mails opened, web pages visited, links clicked, goods bought and so on. It’s all very flexible and easy to use.
It’s a bit tricky however To figure out how to reach the screen where you make the sections – you essentially have to visit a’handle subscribers’ section, search for some readers and then save the search as a section.
To be fair, some options (such As Getresponse) use a similar approach to segment creation – but others (such as Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Unfortunately Aweber does not let You broadcast mails to multiple sections at the same time, however. This may cause problems for many users that have a need to’pick and mix’ segments in mailouts on a normal basis.
For instance, say you’re a dealership with a mailing list containing a field called’car version.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three sections in 1 go.
In an Perfect world you would only be Able to select the relevant segments and send the message to all those 3 groups. With Aweber though – this isn’t possible. You would have to either send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude certain segments from the air; therefore ultimately it is a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much greater way.
Overall I’d say Aweber is a Solid email marketing tool.
It is not exactly the best product of its Kind accessible, but it is reasonably priced, easy to use and contains many of the main features you’d expect from an email marketing solution.
The main Facets of the product That would nudge me Aweber’s leadership are its own ease-of-use and comprehensive support. The latter might be particularly important for some potential customers, especially those starting out in e-marketing with no truckload of technical abilities (you probably won’t get stuck, but if you do, you are able to talk to a real person being on a real telephone line about your issue ).
Additionally, it’s not too Expensive compared to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but in case you have not made your mind up on whether this is the e-marketing alternative for you, here’s a simple breakdown of the key advantages and disadvantages of utilizing it: Aweber Archive
Benefits of using Aweber
Divide testing is presently disabled.
You can find cheaper options out there which offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are bad and they can not be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of sections at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for client service, should be high.
It’s reasonably priced – although not the most expensive product of its type on the market, it’s more affordable than several comparable options.
It lets you select whether to join people to your list on a single or double opt-in basis.
It’s good import performance, together with the choice to import a broad range of file types and also add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a fantastic assortment of third party tools and apps.
It comes with an extremely large range of templates – over its key rivals.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting data is relatively easy and you can use both area contents and consumer activity (email opens, hyperlinks clicked etc.) to make your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You will have to call Aweber to get a quote.
A 14% reduction is available In case you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Construction that prospective users might enjoy is that all of attributes are available on all plans – unlike some competing products you don’t have to be on more expensive plans to unlock specific functionality.
Nevertheless, The functionality on Aweber – as we’ll see below – is not always as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the same cost as Mailchimp
slightly more costly than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic nonetheless ).
It is worth noting that the above Comparisons do not actually apply to very little lists however – if you have a small email database, a number of the competing goods are greater worth.
For example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list containing 10,000 documents, it will cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which allow you to host the very same amounts of email addresses outlined above, but they restrict the number of e-newsletters which it is possible to send them. For the interest of a fair comparison, I’ve referenced the costs for Campaign Monitor plans that permit unlimited broadcasts as these programs are comparable in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber more economical, sometimes more expensive. But generally I’d say Aweber is priced roughly in the middle of the e-marketing solution scale.
Of course, pricing is not the Only factor you should base your choice on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of the Best ways to choose whether Aweber is to you of course is to avail of its free trial. Aweber Archive