Primary Features Aweber Api Docs
Aweber provides you with all the Following key features:
the capacity to import / host an email database
a vast assortment of templates
a few marketing automation functionality
responsive email layouts
RSS / website to-email performance
phone, email and live chat support
integrations with third party programs Aweber Api Docs
Aweber’s support is one of The stand-out features of the goods.
Phone support, email support and Live chat support is all available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide email and/or live chat support.
Additionally, there’s no hoops to Proceed through to get service – related phone number and email details can be viewed quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a novice to email Advertising, then this type of easy access to good-quality service is a powerful argument in favour of using Aweber as your email marketing provider.
In relation to The access to support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its Competitors, Aweber provide one of the largest collections of e-newsletters templates accessible: you will find more than 700 available.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not adore all of The designs – some of them look slightly dated. I would consider them to be marginally better compared to Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that with a bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There is, of course, always the option of coding your own also. Aweber Api Docs
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters that get sent out based on a schedule that you define. In Aweber, this can be known as’Blog broadcasts’, though you can take advantage of this attribute with any material that has an RSS feed.
This functionality is Particularly handy for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters comprising their latest posts (or, really, a monthly digest of blog posts). Essentially, it means you can force your newsletters from your website – this can be a large time-saver.
It is worth noting however that You can not use the standard Aweber template layouts for RSS-to-email purposes – you have to choose from a set of templates which are specifically designed for this purpose.
On the plus side, you will find quite Some of them to pick from – more than most other e-marketing solutions I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something that works fine, but I think there is definitely some large room for improvement here.
One thing that you can not use in Aweber templates that you can in some other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for example, your emails are very likely to seem more consistently and display more faithfully across email clients – however merely using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it would be nice to find some of the templates freshened up a little, and the inclusion of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your information, you’re Given the option to add your readers to a certain set of autoresponders, and label them. Not all competing products permit the addition of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you may Need to answer a few questions about how you collected the data you’re importing. If your list is on the bigger side, you may also need to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a feature Which is offered by email marketing options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically look for a flowchart where mails are sent based on user activities: email opens, connect clicks, website visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature that to a degree provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user activities — specifically opens and clickthroughs — along with the application of tags to determine what needs to be routed to whom and when (see previously ).
However, I Think this functionality needs to go somewhat further actually – tools such as Getresponse and Mailchimp supply much more flexibility when it comes to which types of user behavior can trigger mailouts.
By way of example, at Getresponse, you may use triggers such as purchase, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is playing a little bit of catch up with its competitors here. Aweber Api Docs
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it’s just’okay’.
On the other hand It’s very Straightforward To set up follow up mails based on time period – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days afterwards and a’follow us on social media’ email a week later is extremely easy. This is a typical use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders based on user activities and purchases is a little more complex than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘goals’ or unite automation principles with tagging to make autoresponders behave in quite funky ways. . .but if you want to take advantage of autoresponders in really advanced manners, you’re likely going to should look at other goods, especially Getresponse, which supplies’advertising automation’ performance that hooks up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this day and age of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have however regarding the responsive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on telephone’ button or similar. The absence of the functionality is not a dealbreaker by any means, but it does slow you down a little, especially if you are sending a lot of campaigns every month.
Divide testing (also called A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, tracking the performance of every , and sending the’best’ variant to the remainder of your list.
Most e-marketing tools manage This automatically for you: you create a couple of distinct versions of your email (using either different content or subject headers), send them to a sample of your information, along with your e-marketing option will roll out the very best performing version mechanically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you were able to make and examine four variations of an email (making Awber’s split testing operation better than most leading competitors; Getresponse being a notable exception).
For some Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their sales staff that it’s coming back during the upcoming few months, but if you think you’re going to need this operation desperately you might be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor crucial stats like open Pace, clickthroughs and bounces, you can also look at a lot of other Helpful analytics / information, including
the growth of lists over the years
an overview of sign up approaches
where individuals are opening your email (i.e., geographical place )
the background of an individual’s action – you can view past opens and clicks etc. in a per-subscriber level
And more besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or even Mad Mimi; howeverI would assert that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Appear to have the ability to acquire more of an summary of information in one place, especially when considering the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp present most of their reporting data on a single dashboard (that you can then use to drill down to particulars ). Aweber Api Docs
A nice feature of Aweber is that the Flexibility it gives you around how you want to handle the opt-in process.
You Can Opt to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is dispersed immediately after finishing a form; double opt-in is when they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s good to see Aweber being flexible in this regard – not all of competing solutions provide their customers with this choice.
Aweber Provides an adequate selection of integrations with different solutions. You will find more than 400 integrations available which enable you to connect Aweber to various kinds of cloud-based software – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so on.
A number of these involve committed widgets; others demand adding a snippet of code into a website; others demand a sync tool such as Zapier.
It is rare that Aweber will plug to other applications quite as easily as Mailchimp (which seems to be the default option’standard’ email marketing option for a lot of apps), but you also shouldn’t have too much difficulty getting Aweber to operate with a wide selection of other SaaS (software as a service) apps.
Segmenting information in Aweber is Pretty straightforward. You can create sections not only based on the contents of any field in your database, but also on user action too – mails opened, web pages visited, links clicked, products purchased and in the future. It is all very flexible and simple to use.
It’s a little bit tricky however To work out how to reach the screen where you make the segments – you basically have to visit a’manage subscribers’ section, search for a number of readers and save the search as a segment.
To be fair, some solutions (such As Getresponse) use a similar strategy to section creation – although others (like Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Unfortunately Aweber does not let You broadcast emails to multiple segments at once, however. This may cause problems for many users who have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you’re a dealership with a mailing list containing a field known as’car version.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to all those three segments in 1 go.
In an Perfect world you’d just be Able to select the relevant segments and deliver the message to those three groups. With Aweber though – that is not possible. You would need to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude particular segments from the broadcast; therefore finally it is a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far better manner.
Overall I’d say Aweber is a Solid email marketing instrument.
It’s not exactly the best product of its own Kind available, but it is reasonably priced, easy to use and contains most of the key features you’d expect from an email marketing solution.
The primary aspects of the product That would nudge me in Aweber’s direction are its ease-of-use and comprehensive support. The latter may be particularly important for some potential customers, particularly those starting out in e-marketing without a truckload of technical skills (you probably won’t have stuck, but if you do, you are able to talk to a real person being on an actual telephone line about your problem).
Additionally, it’s not overly Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you haven’t made up your mind on if this is actually the e-marketing solution for you, here’s a simple breakdown of the important pros and cons of utilizing it: Aweber Api Docs
Benefits of using Aweber
Divide testing is currently disabled.
There are cheaper options out there that offer much more features in the marketing automation section – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are bad and they can not be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of sections at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some key competing products and based on Aweber’s Stevie awards for client service, should be high.
It’s reasonably priced – although not the cheapest product of its kind on the market, it is more affordable than several comparable solutions.
It lets you select whether to join people to your list on a single or double opt-in basis.
It has good import functionality, together with the option to import a wide assortment of file types and also insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a good range of third party tools and programs.
It comes with an extremely large assortment of templates – more than its key rivals.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting features are powerful.
Segmenting information is relatively easy and you can use both field contents and user activity (email opens, links clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You will need to call Aweber to get a quotation.
A 14% reduction is available If you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Construction that potential users might like is that all of features are available on all programs – unlike any competing goods you don’t have to be on more costly plans to unlock certain performance.
Nevertheless, The functionality on Aweber – as we’ll see below – is not necessarily as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the same cost as Mailchimp
marginally more expensive than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the above Comparisons do not really apply to very little lists nonetheless – if you have a little email database, several of the competing products are better value.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it is going to cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which permit you to host the very same amounts of email addresses outlined above, but they limit the number of e-newsletters that it is possible to send to them. For the interest of a fair comparison, I have referenced the costs for Campaign Monitor programs that permit unlimited broadcasts since these programs are comparable in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber more economical, sometimes more expensive. But generally I would say Aweber is priced about in the middle of this e-marketing solution scale.
Obviously, pricing is not exactly the Only factor you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let’s Look at some Aweber features.
Aweber Free Trial
One of the Best ways to choose whether Aweber is to you of course is to avail of its free trial. Aweber Api Docs