Primary Capabilities Aweb
Aweber provides you with the Following key attributes:
the ability to import / host the email database
a vast range of templates
a few marketing automation functionality
responsive email layouts
RSS / website to-email functionality
phone, email and live chat service
integrations with third party apps Aweb
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email support and Live chat support is all available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer email and/or live chat support.
Furthermore, there’s no hoops to Go through to contact service – related phone number and email details can be viewed very easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Advertising, then this sort of easy access to good-quality service is a strong argument in favour of using Aweber as your e mail marketing supplier.
In terms of The availability of support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
In contrast to its own Competitions, Aweber supply one of the biggest sets of e-newsletters templates accessible: there are over 700 available.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t love all of The designs – some of them look slightly dated. I’d believe them to be marginally better than the Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that using just a little bit of tweaking you should be able to obtain a proper one for the e-newsletters. There’s, of course, always the choice of communicating your own too. Aweb
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you specify. In Aweber, this is called’Blog broadcasts’, though you can take advantage of this feature with any material that has an RSS feed.
This operation is Particularly useful for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters containing their latest posts (or, indeed, a monthly digest of blog posts). In essence, it means that you can power your newsletters from your website – this can be a large time-saver.
It’s worth noting that You can not use the standard Aweber template layouts for RSS-to-email functions – you need to pick from a set of templates that are specifically designed for this function.
On the plus side, you will find quite A few of them to pick from – over most other e-marketing solutions I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something which works ok, but I believe there is definitely some massive space for improvement here.
One thing that you can’t use in Aweber templates which you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for example, your emails are very likely to appear more consistently and exhibit more faithfully across email clients – however only using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it’d be great to find some of the templates freshened up a little, and the addition of some appealing web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your data, you are Given the option to add your readers to a certain pair of autoresponders, and label them. Not all competing goods permit the addition of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you may Need to answer a few questions about how you collected the information you’re importing. If your listing is on the bigger side, you may also need to wait until it is assessed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a feature Which is increasingly offered by email marketing options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally design a flowchart where mails are sent based on consumer actions: email opens, connect clicks, website visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature which to a level provides this performance:’Aweber Campaigns.’ With this attribute, you can use certain user actions — namely opens and clickthroughs — along with the program of tags to determine what needs to be sent to whom and when (see previously ).
However, I Think this operation needs to go a bit further actually – tools like Getresponse and Mailchimp supply considerably more flexibility in regards to which types of user behaviour can activate mailouts.
By way of instance, at Getresponse, you can use triggers like purchase, special page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is definitely playing a little bit of catch up with its competitors here. Aweb
Autoresponders – a series of Follow up emails which are automatically triggered by time or user activities – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s merely’alright’.
On the plus side It’s very easy To set up follow up emails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days later and a’follow us on social media’ email a week after is extremely easy. This is a typical use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user activities and purchases is a bit more complex than with key competitors Mailchimp and Getresponse.
Using Aweber, you can create ‘goals’ or combine automation principles with tagging to create autoresponders act in very funky ways. . .but if you want to take advantage of autoresponders in actually advanced ways, you’re likely going to should look at other goods, particularly Getresponse, which provides’marketing automation’ performance that pops up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this day and age of smartphones and tablets, this can be a good feature.
1 minor Gripe I have yet regarding the reactive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on phone’ button or comparable. The lack of the functionality isn’t a dealbreaker by any means, but it does slow you down a little, particularly if you are sending a lot of campaigns each month.
Divide testing (also called A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, monitoring the performance of every , and sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you create a few different versions of your email (using either different content or subject headers), send them to a sample of your data, along with your e-marketing solution will roll out the very best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until very recently, you could make and test four variations of an email (making Awber’s split testing functionality better than most leading rivals; Getresponse being a notable exception).
For a few Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their sales team that it is coming back during the upcoming few months, but if you think you’re likely to want this functionality desperately you might be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor crucial stats such as open Pace, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / information, such as
that the Increase of lists over time
an Summary of sign up methods
where individuals are opening your own email (i.e., geographical location)
the background of an individual’s action – you can see past opens and clicks etc. in a per-subscriber degree
And much else besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; howeverI would assert that Mailchimp and Getresponse both offer better reporting interfaces.
Together with the latter two goods you Seem to have the ability to get more of an overview of information in 1 place, especially when considering the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp present most of the reporting information on a single dashboard (that you can then use to drill down to specifics). Aweb
A nice feature of Aweber is the Flexibility it gives you about how you need to deal with the opt-in process.
You Can Opt to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is dispersed instantly after completing a form; double opt-in is when they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is fantastic to see Aweber being flexible in this respect – not all competing solutions provide their clients with this selection.
Aweber Offers an adequate selection of integrations with different options. There are over 400 integrations available which enable you to connect Aweber to various types of cloud-based software – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so forth.
A number of them involve committed widgets; others involve including a snippet of code into a site; others demand a sync tool like Zapier.
It’s uncommon that Aweber will plug to other software quite as easily as Mailchimp (which appears to be the default option’standard’ email marketing choice for a great deal of programs ), but you shouldn’t have too much difficulty getting Aweber to operate with a wide selection of other SaaS (software as a service) programs.
Segmenting data in Aweber is Pretty simple. You may produce segments not only depending on the contents of any field in your database, but also on consumer activity too – emails opened, web pages visited, links clicked, goods purchased and so on. It is all very flexible and simple to use.
It is a little bit tricky however To figure out how to reach the screen where you create the segments – you basically have to go to some’manage subscribers’ section, search for some readers and save the search as a segment.
To be honest, some solutions (such As Getresponse) use a similar strategy to segment creation – although others (like Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple segments at once, however. This may cause problems for many users that have a need to’pick and mix’ segments in mailouts on a regular basis.
For example, say you are a car dealer having a mailing list comprising a field called’car version.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to those three segments in one go.
In an ideal world you would only be Able to choose the relevant segments and send the message to all those 3 classes. With Aweber however – that isn’t possible. You’d need to send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude certain segments from the air; so finally it is a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far greater way.
Overall I’d say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its Kind available, but it’s reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing alternative.
The primary aspects of the Item That will nudge me in Aweber’s direction are its ease-of-use and comprehensive support. The latter might be especially important for some potential users, especially those starting out in e-marketing without a truckload of technical abilities (you probably won’t have stuck, but if you do, you are able to talk to a real person being on a real phone line about your problem).
In Addition, It’s not overly Expensive compared to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but if you haven’t made up your mind on whether this is actually the e-marketing alternative for you, here’s a brief breakdown of the key advantages and disadvantages of using it: Aweb
Disadvantages of using Aweber
Split testing is currently disabled.
You can find cheaper options on the market that offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some key competing products and based on Aweber’s Stevie awards for customer support, ought to be high.
It’s reasonably priced – whilst not the cheapest product of its kind out there, it is more affordable than many comparable options.
It enables you to choose whether to subscribe people to your list on a single or double click basis.
It has good export performance, together with the option to import a wide range of file types and also insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a good range of third party applications and apps.
It includes a very large assortment of templates – over its key competitors.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting data is relatively easy and you can use both area contents and user action (email opens, links clicked etc.) to create your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You’ll have to call Aweber for a quotation.
A 14% discount can be obtained If you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Structure that potential users might like is that all of attributes are available on all programs – unlike some competing goods you do not have to be on more costly plans to unlock certain performance.
Nevertheless, The performance available on Aweber – as we’ll see below – is not always as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the same price as Mailchimp
marginally more expensive than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It’s worth noting that the above Comparisons don’t really apply to very little lists however – if you’ve got a small email database, a number of these competing products are better worth.
For example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it is going to cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which permit you to host the very same amounts of email addresses as outlined previously, but they restrict the amount of e-newsletters that you can send them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts as these programs are similar in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber more economical, sometimes more expensive. But generally I’d say Aweber is priced about in the center of the e-marketing solution scale.
Obviously, pricing is not exactly the Only variable you need to base your decision on. . .the more important thing to work out is exactly what bang you get for your buck.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is to you of course would be to avail of its free trial. Aweb