Main Features Aw Weber
Aweber provides you with the Following key features:
the ability to import / host the email database
a wide range of templates
some marketing automation functionality
responsive email layouts
RSS / website to-email functionality
telephone, email and live chat service
integrations with third-party programs Aw Weber
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat support is all available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide live or email chat support.
Additionally, there’s no magic to Go through to contact service – relevant phone number and email details can be viewed very easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Marketing, then this type of easy access to good-quality service is a strong argument in favour of using Aweber as your email marketing provider.
In relation to The access to support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its own Competitors, Aweber provide one of the largest collections of e-newsletters templates available: there are more than 700 available.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not love all of The layouts – some of them look slightly dated. I’d believe them to be slightly better than the Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that with just a bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There’s, of course, always the choice of coding your own too. Aw Weber
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters which get sent out based on your schedule that you specify. Back in Aweber, this can be called’Blog broadcasts’, though you can use this feature with any content that has an RSS feed.
This operation is Particularly useful for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters comprising their newest posts (or, really, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from the website – this is a big time-saver.
It is worth noting that You can’t use the standard Aweber template layouts for RSS-to-email functions – you have to choose from a set of templates which are specifically designed for this function.
On the plus side, there are quite A few of them to choose from – more than most other e-marketing solutions I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something which works ok, but I think there’s definitely some massive room for improvement here.
1 thing that you can not use in Aweber templates that you can in some other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You are limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for instance, your mails are very likely to appear more consistently and exhibit more reliably across email customers – but merely using web safe fonts can make templates look a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it would be nice to find a few of the templates freshened up a bit, and also the addition of some appealing web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your information, you are Given the option to add your readers to a particular set of autoresponders, and label them. Not all competing products allow the inclusion of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you will Need to answer a few questions regarding how you gathered the information you are importing. If your listing is on the bigger side, you can also need to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is increasingly offered by email marketing solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically look for a flowchart where mails are routed based on user actions: email opens, connect clicks, website visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user actions — namely opens and clickthroughs — and the program of tags to ascertain what needs to be sent to whom and when (see above).
However, I Think this functionality should go somewhat further actually – tools such as Getresponse and Mailchimp supply considerably more flexibility when it comes to which types of user behaviour can activate mailouts.
For instance, in Getresponse, you may use triggers like purchase, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is playing a bit of catch up with its competitors here. Aw Weber
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user activities – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s merely’alright’.
On the other hand it is very easy To set up follow up mails based on time interval – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days afterwards and also a’follow us on social websites’ email a week later is extremely easy. This is a typical use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders based on user activities and buys is a bit more complicated compared to key competitors Mailchimp and Getresponse.
Using Aweber, you can make ‘targets’ or combine automation principles with tagging to make autoresponders act in quite funky ways. . .but if you would like to make use of autoresponders in actually advanced ways, you’ll probably need to appear at other products, particularly Getresponse, which supplies’advertising automation’ functionality that pops up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this time of tablets and smartphones, this definitely is a fantastic feature.
1 minor Gripe I have however regarding the reactive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on phone’ button or similar. The absence of this functionality isn’t a dealbreaker by any means, but it will slow you down a bit, particularly if you are sending a great deal of campaigns each month.
Split testing (also called A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of eachand every sending the’best’ version to the rest of your list.
Most e-marketing tools handle This automatically for you: you produce a couple of different variations of your email (using either differing content or theme headers), send them into a sample of your information, and your e-marketing solution will roll out the very best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you could make and test four variants of an email (making Awber’s split testing operation better than most leading competitors; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely inaccessible in Aweber – I have been assured by their own sales team that it’s coming back during the next few months, but if you think you are going to want this operation urgently you might be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. In addition to being able to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look at a lot of other useful analytics / advice, including
the Increase of lists over time
an overview of sign up methods
where individuals are opening your own email (i.e., geographical place )
the background of an individual’s action – you can see past clicks and opens etc. in a per-subscriber degree
And more besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; howeverI would argue that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two products you Seem to be able to get more of an summary of information in one spot, particularly when looking at the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp current most of the reporting information on a single dashboard (which you can then use to drill down to particulars ). Aw Weber
A Great feature of Aweber is the Flexibility it gives you about how you need to deal with the opt-in process.
You can choose to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is subscribed instantly after finishing a form; dual opt-in is when they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s fantastic to see Aweber being flexible in this regard – not all competing solutions provide their clients with this choice.
Aweber Offers a decent selection of integrations with different options. There are more than 400 integrations available which enable you to connect Aweber to various types of cloud-based software – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so forth.
A number of them involve dedicated widgets; others involve adding a snippet of code into a site; others involve a sync tool such as Zapier.
It is rare that Aweber will plug to other software quite as seamlessly as Mailchimp (that appears to be the default option’standard’ email marketing choice for a great deal of programs ), but you also shouldn’t have too much trouble getting Aweber to operate with a broad selection of other SaaS (software as a service) programs.
Information in Aweber is Fairly straightforward. You may produce sections not only depending on the contents of any field in your database, but also on consumer action too – emails opened, web pages visited, links clicked, products bought and in the future. It is all very flexible and easy to use.
It’s a bit tricky however To work out how to get to the screen where you create the segments – you basically have to visit some’handle subscribers’ section, search for a number of readers and save the search for a section.
To be fair, some options (such As Getresponse) use a similar approach to segment creation – although others (such as Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple segments at once, however. This will cause problems for some users who have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of instance, say you are a car dealer having a mailing list comprising a field known as’car model.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you also want to send a message about it to those three sections in 1 go.
In an ideal world you would only be Able to choose the relevant segments and send the message to those 3 classes. With Aweber however – this isn’t possible. You would need to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude particular segments from the air; so finally it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far greater way.
Overall I would say Aweber is a Solid email marketing tool.
It is not exactly the best product of its own Kind available, but it is reasonably priced, simple to use and comprises many of the main features you’d expect from an email marketing alternative.
The primary Facets of the Item That would nudge me in Aweber’s leadership are its ease-of-use and thorough support. The latter may be particularly important for some potential users, particularly those starting out in e-marketing without a truckload of technical abilities (you likely won’t have stuck, but if you do, you can talk to a real human being on an actual telephone line about your problem).
Additionally, it’s not too Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but in case you haven’t made up your mind on if this is actually the e-marketing alternative for you, here is a brief breakdown of the key advantages and disadvantages of using it: Aw Weber
Benefits of using Aweber
Split testing is presently disabled.
There are cheaper options out there that offer much more features in the marketing automation section – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are poor and they can not be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for customer service, should be high.
It is reasonably priced – whilst not the cheapest product of its type out there, it’s cheaper than several comparable solutions.
It enables you to choose whether to subscribe people to your listing on a single or double click basis.
It’s good export performance, together with the choice to import a wide assortment of file types and add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a good range of third party tools and programs.
It comes with an extremely large assortment of templates – over its key rivals.
Setting up easy time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are strong.
Segmenting information is relatively simple and you may use both field contents and consumer activity (email opens, hyperlinks clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You’ll need to call Aweber to get a quote.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Structure that potential users may enjoy is that all of attributes are available on all plans – unlike any competing products you don’t have to be on more costly plans to unlock certain performance.
That said, The functionality available on Aweber – as we will see below – is not always as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the exact same cost as Mailchimp
marginally more costly than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the aforementioned Comparisons do not really apply to very little lists however – if you have a little email database, several of these competing goods are greater worth.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list comprising 10,000 records, it will cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which permit you to host the very same amounts of email addresses outlined above, but they limit the amount of e-newsletters which it is possible to send to them. For the interest of a comparison, I have referenced the prices for Campaign Monitor programs that allow unlimited broadcasts as these programs are comparable in terms of send volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber more economical, occasionally more expensive. But generally I would say Aweber is priced roughly in the middle of the e-marketing solution scale.
Of course, pricing Isn’t the Only factor you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is to you naturally would be to avail of its free trial. Aw Weber