Description of Getresponse Autoresponder WordPress
Getresponse is primarily an email Advertising program Which Allows you to: Autoresponder WordPress
Import and host a mailing list and also capture data onto it
create newsletters which could be delivered to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing alternative.
In addition to email advertising, it now also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does it provide all of the key stuff you would expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let’s drill down to the crucial qualities to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email service and various online tutorials / resources.
Regrettably, the telephone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform providers only offer these two channels – if telephone service is a deal-breaker for you then you may want to consider Aweber, which still supplies it (you can read our Aweber review here).
Concerning the quality of Getresponse support, I’ve never needed to use it quite often (a good thing) but when I’ve I have found it to be a bit of a mixed bag (less of a fantastic thing). Some of the live chat support I have received has been excellent, and I have not had to wait too long to chat with an agent; the email service .
Some of the feedback I have from our readers will suggest that there do need to be improvements made in terms of the quality of service Getresponse offer. Much like a number of these kinds of businesses, I anticipate it boils down to who you get on the day. Autoresponder WordPress
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of track – open rate, click-through, unsubscribe rates and so on – but also to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to identify individuals who didn’t participate with an e-newsletter that you sent and put them in a section of subscribers that you can then email again using a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it on your emails, and period your future mailouts based on this information
’email ROI’: by adding some tracking code into your post-sales webpage on your site, it is possible to find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user information – you can click one of your readers and see where they signed up from, where they are found and which emails they have opened previously.
Mailchimp and Aweber provide some similar reporting performance (particularly around sales tracking) but Getresponse’s reporting tool is definitely one of most featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied out of the box look a bit dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough using the controls provided; and of course there is nothing to prevent you simply designing your own HTML email template and minding the code for it.
Additionally, there are a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, so it’s generally pretty straightforward to find a good starting point to get a template and then edit it until you’re delighted with the plan.
If you are really unhappy with the templates offered by Getresponse, there’s also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options aren’t very extensive (only 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements that could be created in this area. Autoresponder WordPress
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you personally — you can put them up so that immediately after somebody signs up to a mailing list, they receive a welcome message in the company; a week later they can receive a discount deal for some of your products or services; 3 months later they could receive an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and also action-based messages can be triggered by user actions or information, for example:
subscriptions to certain lists
changes in contact tastes
finished trades / targets
changes in consumer data
Lately Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular offer, clicks on a specific link .
This type of performance goes way beyond what’s traditionally been on offer from autoresponders, and lets you create an individual journey that can be customised to the nth level.
To get a quick overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more advanced marketing automation features are only available to the more expensive plans – the’Pro’ program and up. Autoresponder WordPress
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads if, rather than simply directing people to some (cluttered!) Site, they point users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse offers something very useful in this regard that the majority of its competitors do not: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce one landing page, that could simply be displayed 1,000 times a month.
Also, and very importantly, you can not use the landing page A/B testing performance on the least expensive Getresponse plan (where the machine indicates a sample of your users different versions of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – plus they’re certainly a helpful attribute – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an additional $15 per month, however quite frustratingly, although the add-on permits you to show an unlimited number of landing pages to prospective subscribers, it does not include A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for a few of the pricier plans (which I suppose is what Getresponse want one to do) .
Getresponse was ahead of its rivals for quite a while using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a responsive record of your e-newsletter – you just hit on a’cellphone preview’ button to get a quick snapshot of your email resembles on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone trailer around, so you may preview what your own email looks like when the display is used in either portrait or landscape mode. Autoresponder WordPress
Customer Relationship Management
One of the most frustrating aspects of using many well-known CRM tools is that the need to export information to CSV and straight back to your email marketing instrument in order to do mailouts (or the necessity to export data from the email marketing tool in your CRM to add prospects to it).
When I watched Getresponse lately introducing a brand new CRM feature in their plans I had been intrigued – that could possibly eliminate all that data exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it in order to perform quite basic tasks: you can create sales pipelines, add contacts to them and monitor activity (emails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a specific stage on a sales pipeline depending on the page of your site that they finished a form on;
you could then send a automated email tailored to this pipeline stage a few days later;
and dependent on the actions they took in regards to this email (clicking on a certain link ) you can automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It’s very clever stuff, and that I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all good news about the CRM front — there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Other CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a list of the communication in the contact’s history. There is currently no method of doing so with the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And strangely, if you click a contact in a deal pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications that you’ve sent to your prospects aren’t displayed. To observe this, you need to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing this doesn’t display their history.
Task management is non-existent too: Unlike committed CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is difficult. You need to add contacts to a list , then visit the CRM pipeline, include a deal and hunt your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to add a deal right to a pipeline and then input the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the stuff it could do on the automation aspect is impressive. I am optimistic that this attribute becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the idea of having your email database and your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very competitive also compared to based webinar solutions. For instance, among the leading webinar providers, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might also purchase webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant advantage over its key competitors, particularly once you consider that you can link it in with a built in CRM tool (more about this in a minute ). Autoresponder WordPress
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is obviously a very important point to check at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability prices; however, Getresponse seems pretty open about that, with this to say about it on their own website:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For our clients collectively, nevertheless, we are proud to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to have to choose the organization’s word for this, but supposing it is true, it’s a good rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse actually gives you the deliverability rate of every message in your email analytics – this is something I haven’t encountered on competing goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse up on something relating to deliverability nevertheless: to guarantee a high deliverability rate, it’s a good idea to use a system called DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I’ve not struck any deliverability problems utilizing the less costly plans, competing goods do not make you invest in a more expensive strategy to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you use use one opt-in process, the person registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of a single sampling procedure is that it makes it very easy for users to sign up for a mailing list; it also generally increases conversion rate and so the number of readers on your record. A double opt-in process is better for verifying the folks subscribing to your record are using actual email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. ) are calculated according to a list containing only email addresses).
The fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that all this sounds pretty good — but to tell the truth, I think there is a great deal of room for advancement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controls are offered by Getresponse to change forms off or on on particular devices or individual pages of your site. In the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I link my Getresponse to a growth-hacking tool named Sumo (this enables me to change pop-ups off for cellular users, in addition to display forms precisely as I’d love to and onto the webpages I need ). Autoresponder WordPress
Overall, Getresponse is really simple to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this regard, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one that makes finding certain performance just a bit tricky at times).
One area I feel that could be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to make blocks of content and move them around an e-newsletter, in practice it is quite user friendly to use and may cause accidental deletion of material, or positioning of it in the incorrect part of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does make for a useful tool – it’s only that the implementation of it might be rather better.
Also, as explained above, the CRM instrument could be far better from a usability point of view — adding contacts to deals could be difficult.
The 30-day free trial that Getresponse supplies is fully functional and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is the fact that it restricts the amount of readers you can send to to 1000. It would be good if that could be increased a little, as it would help potential users try the tool out in more’real world’ situations.
There are 3 chief sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of these, many additional types of strategy to choose from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users that our lists transcend 100,000 email addresses: this starts at $1199, using exact pricing based on requirements (if you are considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than many competing platforms. Autoresponder WordPress
Distinctions of Every Plan
Each of the Getresponse plans cover the significant fundamentals — key features include:
The ability to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ programs up
Landing pages – you can only avail of landing pages that allow split testing and unlimited views if you are on a’Guru’ program or higher
Webinars – this performance is not accessible at all on the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly if you have a fairly large number of email addresses onto your own database.
For example, in case you have a mailing list comprising between 9,000 and 10,000 records which you want to send an unlimited number of emails each month to, you’ll find that hosting it using Getresponse prices $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses on your own database but on how many emails you send per month also. If you are happy to set a limit on the number of emails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially higher than Getresponse’s.
The only well-known service I could think of that comes from considerably more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your list, it might sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is exactly the same as Getresponse’s; and Mad Mimi provides a marginally cheaper, if much less functional offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing providers — especially Mailchimp – offer completely free accounts for users with a small number of records (but these do not supply the entire range of features that you get on a paid plan).
As mentioned earlier, if you’re prepared to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about attributes? Autoresponder WordPress
Getresponse represents among the more cost-effective ways to host and communicate using an email .
It is also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any rival product that offers this’all around’ proposal, and it is what continues to convince us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements could be made to the data capture types too, especially for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the service offering.
All in all though I rate Getresponse very highly – you get substantial bang for your dollar with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are happy to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some cases, substantially so) whilst offering as much, if not more functionality as them.
The discounts you get when paying for one or two decades of support are extremely generous – you will be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not provided by any products that are similar.
Its reporting and comprehensive split testing features are powerful.
Getresponse is clear about deliverability rates, publishing figures on its own site and providing deliverability statistics for person e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters very easily.
It includes a useful landing page founder – but keep in mind that you have to be on a more expensive strategy to get the fully operational version of the.
You can test out all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms provided aren’t responsive and you can’t control when and in which they are displayed on your site.
CRM performance has to be improved considerably before it could be considered a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those supplied by competing goods.
The pricing structure is a little perplexing, with users having to cover something of a premium to access the landing page creator tool.
The free trial limits the amount of readers you can send messages into 1000.
The landing page addition doesn’t allow you to perform A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Autoresponder WordPress