Main Features Autoresponder With Landing Page
Aweber provides you with all the Following key features:
the ability to import / server the email database
a vast range of templates
some marketing automation functionality
responsive email designs
RSS / website to-email performance
phone, email and live chat service
integrations with third-party apps Autoresponder With Landing Page
Aweber’s service is one of The stand-out features of the goods.
Phone support, email support and Live chat service is all available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide live or email chat support.
Furthermore, there’s no magic to Go through to get service – related phone number and email details may be viewed quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive when you contact them.
If you are a newcomer to email Marketing, then this type of easy accessibility to good-quality support is a powerful argument in favour of using Aweber as your email marketing supplier.
In terms of The availability of support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its own Competitions, Aweber provide one of the biggest collections of e-newsletters templates available: you will find over 700 available.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The layouts – some of them look slightly dated. I would believe them to be marginally better compared to Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that with just a bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There is, of course, always the choice of communicating your own too. Autoresponder With Landing Page
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters that get sent out according to a schedule that you define. In Aweber, this can be called’Blog broadcasts’, though technically you can use this feature with any content that has an RSS feed.
This functionality is Particularly handy for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters containing their latest posts (or, indeed, a monthly digest of blog posts). In essence, it means that you can force your newsletters from the site – this is a big time-saver.
It is worth noting that You can’t use the normal Aweber template layouts for RSS-to-email functions – you need to pick from a set of templates which are specifically designed for this function.
On the other hand, there are quite A few of these to pick from – more than most other e-marketing alternatives I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something that works ok, but I think there is definitely some large space for improvement here.
1 thing that you can not use in Aweber templates which you can in some other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for example, your mails are very likely to appear more consistently and exhibit more reliably across email clients – but merely using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it would be nice to find some of the templates freshened up a little, and also the inclusion of some appealing web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your information, you are Given the choice to add your subscribers to a certain pair of autoresponders, and label them. Not all competing products allow the addition of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you will Need to answer a few questions about how you collected the data you’re importing. If your listing is on the larger side, you may also have to wait until it’s assessed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a feature Which is offered by email advertising solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally look for a flowchart where emails are routed based on consumer actions: email opens, link clicks, site visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature that to a level provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — along with the program of tags to determine what should be routed to whom and when (see previously ).
But I Think this functionality needs to go a bit further really – tools such as Getresponse and Mailchimp supply considerably more flexibility when it comes to which kinds of user behaviour can trigger mailouts.
For instance, at Getresponse, you can use triggers like purchase, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is playing a little bit of catch up with its competitors here. Autoresponder With Landing Page
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user activities – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s just’alright’.
On the plus side It’s very easy To set up follow up mails based on time interval – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days later and a’follow us on social media’ email a week after is extremely easy. This is a regular use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders based on user actions and purchases is a little more complex than with key competitors Mailchimp and Getresponse.
Using Aweber, you are able to create ‘targets’ or combine automation principles with tagging to make autoresponders behave in quite funky ways. . .but if you would like to take advantage of autoresponders in really advanced manners, you’re likely going to need to look at other goods, especially Getresponse, which provides’marketing automation’ functionality that hooks up to a built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this time of tablets and smartphones, this can be a good feature.
One minor Gripe I have however seeing the responsive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit a’preview on phone’ button or comparable. The lack of the operation is not a dealbreaker by any means, but it does slow you down a little, especially if you’re sending a great deal of campaigns every month.
Split testing (also called A/B testing) entails sending variants of your e-newsletters to some of your mailing list, monitoring the performance of every , and sending the’best’ version to the remainder of your list.
Many e-marketing tools handle This automatically for you: you create a few distinct variations of your email (using either different content or theme headers), send them into a sample of your information, and your e-marketing solution will roll out the very best performing version automatically to the rest of your mailing list.
Split testing USED to be great In Aweber: until very recently, you could make and test four variations of an email (making Awber’s split testing operation better than most major competitors; Getresponse being a notable exception).
For some Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their own sales team that it’s coming back during the next few months, but if you believe you are going to want this operation desperately you could be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor crucial stats like open Pace, clickthroughs and bounces, You May Also look in a lot of other useful analytics / information, including
that the Increase of lists over time
an Summary of sign up approaches
where individuals are opening your email (i.e., geographical place )
the history of an individual’s action – you can see past clicks and opens etc. at a per-subscriber level
And more besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; however, I would assert that Mailchimp and Getresponse both provide better reporting ports.
With the latter two goods you Appear to have the ability to acquire more of an overview of information in 1 place, especially when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp present all the reporting data on a single dashboard (that you can then use to drill down to particulars ). Autoresponder With Landing Page
A Great feature of Aweber is that the Flexibility it gives you about how you want to handle the opt-in procedure.
You can choose to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is subscribed instantly after completing a form; double opt-in is if they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is fantastic to see Aweber being flexible in this respect – not all competing solutions provide their customers with this selection.
Aweber Offers a decent range of integrations with different solutions. There are over 400 integrations available which allow you to join Aweber to various types of cloud-based software – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so on.
A number of them involve committed widgets; others involve adding a snippet of code into a site; others involve a sync tool such as Zapier.
It is uncommon that Aweber will plug into other applications quite as seamlessly as Mailchimp (which seems to be the default’standard’ email advertising option for a lot of programs ), but you also shouldn’t have too much trouble getting Aweber to work with a wide selection of other SaaS (software as a service) apps.
Segmenting data in Aweber is Pretty simple. You can create sections not only based on the contents of any field in your database, but also on user action too – mails opened, web pages visited, links clicked, products purchased and so on. It is all very flexible and simple to use.
It is a little bit tricky however To work out how to reach the screen where you create the segments – you basically have to visit some’manage subscribers’ section, search for a number of subscribers and then save the search as a section.
To be fair, some solutions (such As Getresponse) use a similar approach to segment creation – although others (like Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at the same time, however. This may cause problems for many users who have a need to’pick and mix’ segments in mailouts on a normal basis.
For example, say you’re a car dealer having a mailing list containing a field called’car version.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three sections in 1 go.
In an ideal world you would only be Able to select the relevant segments and deliver the message to all those three groups. With Aweber however – that isn’t possible. You would need to send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude particular segments from the air; therefore ultimately it is a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much better manner.
Overall I would say Aweber is a Strong email marketing tool.
It’s not exactly the best product of its own Kind accessible, but it is reasonably priced, simple to use and contains many of the key features you’d expect from an email marketing alternative.
The primary Facets of the Item That would nudge me in Aweber’s leadership are its own ease-of-use and thorough support. The latter may be especially important for some potential users, particularly those starting out in e-marketing without a truckload of technical abilities (you likely won’t get stuck, but if you do, you are able to speak with a real human being on a real phone line about your problem).
In Addition, It’s not too Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you have not made up your mind on whether this is the e-marketing solution for you, here’s a simple breakdown of the important advantages and disadvantages of utilizing it: Autoresponder With Landing Page
Benefits of using Aweber
Split testing is currently disabled.
You can find cheaper options out there that offer considerably more features in the marketing automation department – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are bad and they can not be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude multiple segments at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing products and according to Aweber’s Stevie awards for customer support, should be high.
It’s reasonably priced – although not the most expensive product of its type out there, it is cheaper than many similar solutions.
It lets you select whether to subscribe people to your list on a single or double click basis.
It’s good export functionality, with the choice to import a wide range of file types and add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly using a good range of third party applications and apps.
It includes a very large range of templates – more than its key competitors.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting features are powerful.
Segmenting information is relatively easy and you may use both area contents and consumer action (email opens, hyperlinks clicked etc.) to make your sections.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You’ll have to call Aweber to get a quote.
A 14% reduction is available In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Structure that potential users might like is that all attributes are available on all plans – unlike some competing goods you don’t need to be on more costly plans to unlock specific functionality.
That said, The performance on Aweber – as we’ll see below – is not necessarily as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the same price as Mailchimp
slightly more expensive than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s feature set is more basic nonetheless ).
It is worth noting that the aforementioned Comparisons don’t really apply to very little lists however – if you’ve got a small email database, a number of the competing goods are greater worth.
By Way of Example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it is going to cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which permit you to host the same amounts of email addresses outlined above, but they limit the amount of e-newsletters that you can send them. For the sake of a comparison, I have referenced the costs for Campaign Monitor programs that allow unlimited broadcasts since these programs are similar in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber cheaper, occasionally more expensive. But generally I’d say Aweber is priced roughly in the center of this e-marketing solution scale.
Of course, pricing Isn’t exactly the Only factor you need to base your decision on. . .the more important thing to work out is what bang you get for your dollar.
So let’s Look at some Aweber features.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is for you of course is to avail of its free trial. Autoresponder With Landing Page