Primary Features Autoresponder Tool
Aweber provides you with the Following key features:
the capacity to import / server the email database
a wide assortment of templates
some marketing automation performance
responsive email layouts
RSS / website to-email performance
phone, email and live chat support
integrations with third party programs Autoresponder Tool
Aweber’s service is one of The stand-out features of the product.
Phone assistance, email service and Live chat service is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide live or email chat service.
Additionally, there’s no hoops to Proceed through to get support – related phone number and email details may be seen very easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a newcomer to email Advertising, then this sort of simple accessibility to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing provider.
In terms of The availability of support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its own Competitors, Aweber provide one of the largest sets of e-newsletters templates accessible: you will find over 700 available.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The layouts – some of them seem slightly dated. I’d consider them to be slightly better than the Getresponse ones, but not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that with just a bit of tweaking you should be able to obtain a proper one for your e-newsletters. There is, of course, always the option of communicating your own too. Autoresponder Tool
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters which get sent out according to your schedule that you define. In Aweber, this is called’Blog broadcasts’, though you can use this feature with any content which has an RSS feed.
This operation is Particularly useful for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters containing their newest articles (or, really, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from your website – this is a big time-saver.
It is worth noting that You can’t use the normal Aweber template layouts for RSS-to-email purposes – you need to pick from a set of templates which are made specifically for this purpose.
On the plus side, there are quite Some of them to pick from – more than most other e-marketing solutions I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something that works fine, but I think there is definitely some large space for improvement here.
1 thing that you can’t use in Aweber templates which you can in some other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for instance, your emails are likely to appear more consistently and exhibit more reliably across email clients – but merely using web safe fonts may make templates seem a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it’d be nice to see a few of the templates freshened up a little, and also the addition of some appealing web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the choice to add your readers to a certain set of autoresponders, and label them. Not all competing products permit the addition of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you will Need to answer some questions about how you gathered the data you’re importing. If your listing is on the bigger side, you may also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a feature Which is increasingly offered by email marketing options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically design a flowchart where emails are sent based on consumer activities: email opens, link clicks, website visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature that to a level provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user activities — specifically opens and clickthroughs — along with the application of tags to determine what should be sent to whom and when (see previously ).
However, I Think this operation needs to go somewhat further really – tools such as Getresponse and Mailchimp supply much more flexibility in regards to which types of user behavior can trigger mailouts.
For example, at Getresponse, you may use triggers like purchase, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is playing a bit of catch up with its rivals here. Autoresponder Tool
Autoresponders – a series of Follow up emails which are automatically triggered by time or user activities – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s just’alright’.
On the other hand it is very Straightforward To set up follow up emails based on time interval – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code 2 days afterwards and a’follow us on social websites’ email a week after is extremely easy. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and purchases is a little more complex than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘goals’ or combine automation principles with tagging to create autoresponders act in quite funky ways. . .but if you want to take advantage of autoresponders in actually advanced manners, you’re likely going to need to look at other goods, especially Getresponse, which supplies’marketing automation’ performance that pops up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this day and age of smartphones and tablets, this definitely is a fantastic feature.
One minor Gripe I have yet regarding the responsive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or similar. The absence of this functionality isn’t a dealbreaker by any means, but it does slow you down a bit, especially if you’re sending a lot of campaigns each month.
Divide testing (also known as A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, tracking the operation of every , and sending the’best’ version to the remainder of your list.
Most e-marketing tools handle This automatically for you: you create a couple of different versions of your email (using either differing content or subject headers), send them into a sample of your information, along with your e-marketing option will roll out the best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you could create and test four variants of an email (making Awber’s split testing operation better than most leading rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their own sales team that it is coming back over the upcoming few months, but if you think you are likely to want this functionality urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. Along with being able to monitor key stats like open rate, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / information, such as
that the Increase of lists over time
an Summary of sign up approaches
where people are opening your email (i.e., geographical place )
the history of an individual’s action – you can view past clicks and opens etc. at a per-subscriber degree
And much else besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two goods you Appear to be able to acquire more of an overview of information in 1 place, particularly when considering the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp current most of the reporting data onto one dashboard (that you can then use to drill down to particulars ). Autoresponder Tool
A Great feature of Aweber is the Flexibility it provides you about how you want to deal with the opt-in process.
You can choose to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed instantly after finishing a form; dual opt-in is when they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is good to see Aweber being flexible in this regard – not all competing options provide their customers with this selection.
Aweber Provides a decent range of integrations with other solutions. You will find over 400 integrations available which enable you to connect Aweber to various kinds of cloud-based applications – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so forth.
A number of these involve dedicated widgets; others involve including a snippet of code into a website; others involve a sync tool like Zapier.
It’s rare that Aweber will plug into other applications quite as easily as Mailchimp (which seems to be the default option’standard’ email advertising choice for a lot of programs ), but you should not have too much difficulty getting Aweber to operate with a wide selection of other SaaS (software as a service) apps.
Segmenting information in Aweber is Fairly straightforward. You can create sections not only depending on the contents of any field in your database, but also on consumer activity also – mails opened, web pages visited, links clicked, goods purchased and so on. It’s all very flexible and simple to use.
It’s a bit tricky however To work out how to get to the screen where you make the sections – you essentially have to visit a’manage subscribers’ section, search for some subscribers and save the search as a segment.
To be fair, some solutions (such As Getresponse) use a similar approach to segment creation – although others (like Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Regrettably Aweber does not let You broadcast mails to multiple sections at the same time, however. This may cause problems for some users who have a need to’pick and mix’ sections in mailouts on a normal basis.
For instance, say you’re a dealership having a mailing list containing a field called’car version.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to those three segments in one go.
In an Perfect world you’d just be Able to choose the relevant segments and deliver the message to those 3 groups. With Aweber however – that isn’t possible. You would need to either send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude particular segments from the air; therefore ultimately it’s a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much better way.
Overall I would say Aweber is a Strong email marketing tool.
It is not the best product of its Kind available, but it’s reasonably priced, easy to use and comprises most of the main features you’d expect from an email marketing solution.
The main aspects of the product That will nudge me Aweber’s leadership are its ease-of-use and comprehensive support. The latter may be especially important for some potential users, particularly those starting out in e-marketing with no truckload of specialized abilities (you probably won’t have stuck, but if you do, you can speak with an actual human being on an actual telephone line about your problem).
In Addition, It’s not too Expensive compared to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but if you have not made up your mind on whether this is actually the e-marketing alternative for you, here is a brief breakdown of the key pros and cons of using it: Autoresponder Tool
Benefits of using Aweber
Divide testing is presently disabled.
There are cheaper options on the market that offer considerably more features in the marketing automation department – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are poor and they can not be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple segments at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some key competing goods and based on Aweber’s Stevie awards for client service, ought to be high.
It is reasonably priced – whilst not the most expensive product of its type on the market, it’s cheaper than many comparable solutions.
It enables you to select whether to join people to your list on a single or double click basis.
It has good import performance, together with the choice to import a broad range of file types and also insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a good range of third party tools and programs.
It includes an extremely large range of templates – over its key competitors.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting features are strong.
Segmenting information is relatively easy and you may use both field contents and consumer activity (email opens, hyperlinks clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You will have to call Aweber for a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% discount is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Structure that potential users might like is that all of attributes are available on all plans – unlike some competing goods you don’t have to be on more costly plans to unlock specific performance.
Nevertheless, The performance on Aweber – as we will see below – isn’t necessarily as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the exact same price as Mailchimp
marginally more costly than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It’s worth noting that the above Comparisons don’t really apply to very small lists nonetheless – if you’ve got a small email database, several of the competing goods are greater worth.
For example, hosting a listing Containing 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list containing 10,000 records, it will cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which permit you to host the very same amounts of email addresses as outlined previously, but they limit the amount of e-newsletters that it is possible to send to them. For the sake of a comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts as these plans are comparable in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But normally I would say Aweber is priced roughly in the center of this e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only factor you should base your choice on. . .the more important consideration to work out is what bang you get for your buck.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to decide whether Aweber is for you naturally is to avail of its free trial. Autoresponder Tool