Description of Getresponse Autoresponder Software
Getresponse is primarily an email Advertising program that allows you to: Autoresponder Software
Import and host a mailing list and catch data onto it
generate newsletters which can be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing solution.
Besides email advertising, it also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is possibly one of the most comprehensive out there.
Not only does it provide all of the key stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down to the key features to find out.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email service and various online tutorials / resources.
Regrettably, the phone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be honest, most similar e-marketing platform providers only offer these two channels – if phone service is a deal-breaker for you you may want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the caliber of Getresponse service, I have never needed to use it very often (a good thing) but once I have I have found it to be a small mixed bag (less of a good thing). A number of those live chat support I have received was excellent, and I haven’t had to wait too long to talk to an agent; the email service .
Some of the feedback I’ve got from our readers will suggest that there do have to be improvements made in terms of the quality of service Getresponse offer. As with a lot of these kinds of companies, I expect it often boils down to who you get on the day. Autoresponder Software
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open speed, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify individuals who did not participate with an e-newsletter that you sent and put them in a segment of readers which you may then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it on your mails, and period your future mailouts according to this info
’email ROI’: by adding some tracking code to your post-sales page on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user information – you can click on one of your subscribers and see where they signed from, where they are located and which emails they’ve opened previously.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales monitoring ) however Getresponse’s reporting application is definitely one of most fully featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates provided from the box seem a bit dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough using the controls supplied; and naturally there is nothing to prevent you designing your own HTML email template and minding the code for this.
Furthermore, you will find tons of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, so it’s generally pretty simple to locate a good beginning point for a template and edit it until you’re delighted with the design.
If you are really not pleased with the templates provided by Getresponse, there’s also the option of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options aren’t very extensive (only 11 templates are provided – well short of the 700+ accessible for regular newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely a few improvements that could be created in this area. Autoresponder Software
Autoresponders are e-newsletters which are sent to your subscribers at intervals depending on you — you can put them up so that immediately after someone signals up to a mailing list, they get a welcome message in the business; a week later they could receive a discount deal for a number of your products or services; 3 weeks later they could obtain an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the example above, and also action-based messages may be triggered by user actions or advice, such as:
contributors to certain lists
changes connected preferences
completed trades / goals
changes in consumer data
Recently Getresponse launched a brand new version of the new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific deal, clicks on a certain link .
This type of functionality goes way beyond what’s traditionally been on offer from autoresponders, and lets you create a user travel which can be customised to the nth level.
For a quick overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available on the more expensive programs – the’Guru’ program and upward. Autoresponder Software
Landing page Builder
Online advertising campaigns which make use of landing pages will typically generate far more leads in the event, rather than simply directing people to some (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear information and a clean, well-designed data capture form.
Getresponse offers something very beneficial in this respect that most of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, that could simply be displayed 1,000 times a month.
Also, and very importantly, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse program (whereby the machine shows a sample of your customers different versions of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they are certainly a useful feature – then it is definitely worth looking at among the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an additional $15 per month, however very frustratingly, although the add-on permits you to show an infinite amount of landing pages to prospective subscribers, it doesn’t include A/B testing.
Accordingly, if I was interested in the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive plans (which I suppose is what Getresponse want you to do) .
Getresponse was ahead of its rivals for quite some time with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than most similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you just hit on a’mobile preview’ button to get a quick snapshot of what your email looks like on a smartphone (see picture right).
Not just that but you can’flip’ the smartphone trailer around, so you can preview what your own email looks like when the display is used in either portrait or landscape style. Autoresponder Software
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is that the need to export data to CSV and straight back into your email marketing instrument in order to do mailouts (or the need to export data from the email marketing tool into your CRM to include leads to it).
So when I watched Getresponse recently introducing a brand new CRM attribute in their plans I had been intrigued – this could potentially do away with all that info exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it to carry out quite basic jobs: you can create sales pipelines, add contacts to these and track activity (mails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this particular front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline phase.
An example of how to use this operation would be as follows:
It is possible to add a contact to a particular stage on a revenue pipeline depending on the page of your site they finished a form ;
you can then send a automated email tailored to this pipeline period a couple of days later;
and based on the action they took with regard to this email (clicking on a particular link ) you can automatically move them on another stage of the pipeline and invite invite them to a webinar.
It is very smart stuff, and I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all good news about the CRM front there are some big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a record of the communication from the contact’s history. There is now no way of doing so together with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or customers.
And strangely, if you click on a contact in a bargain pipeline, you can not see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your prospects are not displayed. To see this, you have to go from the CRM part of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing this doesn’t display their deal history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to your pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to put in a deal directly to a pipeline and input the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the stuff it can perform on the automation side is remarkable. I’m hopeful that this feature gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the idea of getting your email database and your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very competitive too compared to based webinar solutions. For instance, one of the leading webinar services, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your list size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program permits you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can even purchase webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host bigger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant advantage over its key competitors, especially once you consider that you can connect it in with a built-in CRM tool (more on this in a minute ). Autoresponder Software
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is obviously an important point to look at when choosing an email marketing instrument.
Not all email marketing providers are that forthright in their deliverability prices; however, Getresponse seems pretty open about this, with this to say about it on their own website:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Because deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for each mailing. For our clients jointly, nevertheless, we are proud to say our overall deliverability rate now stands at 99%.
Clearly you are going to have to take the organization’s term for this, but supposing it is true, it’s a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually provides you the deliverability rate of each message in your email analytics – this is something that I haven’t struck on competing products’ metrics. A thumbs up for this.
I really do need to pull Getresponse on one thing concerning deliverability however: to guarantee a high deliverability speed, it is advisable to use a platform called DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I have not struck any deliverability difficulties using the cheaper plans, competing goods don’t make you invest in a more expensive strategy to avail of this feature — it would be good to see Getresponse becoming more generous here.
There are two methods you can use to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you use use one opt-in process, the person signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of a single sampling procedure is that it makes it really easy for users to subscribe to a mailing list; additionally, it generally increases conversion speed and so the number of readers on your list. A double opt-in procedure is best for verifying the folks subscribing to a record are using actual email addresses and leads to cleaner information and more precise stats (because open rates etc. ) are calculated based on a list comprising just real email addresses).
Now, the fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing products. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds quite fine — but to tell the truth, I think there is a great deal of room for improvement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controllers are offered by Getresponse to change forms on or off on particular devices or individual pages of your website. In the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I connect my Getresponse into a growth-hacking instrument called Sumo (that allows me to change pop-ups off for cellular users, in addition to display forms exactly as I’d love to and on the webpages I want). Autoresponder Software
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain performance just a little bit tricky at times).
One place I feel that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of content and move them about an e-newsletter, in practice it is quite clunky to use and can lead to accidental deletion of material, or positioning of it in the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will result in a useful instrument – it is only that the implementation of it could be somewhat better.
Also, as explained above, the CRM instrument could be better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial that Getresponse provides is completely functional and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity I do not use” scenario.
The only down side to this free trial is the fact that it restricts the amount of readers you can send to to 1000. It would be good if this could be raised a bit, as it would help prospective users try out the tool in more’real-world’ scenarios.
There are three main types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, several additional types of plan to pick from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing based on prerequisites (if you’re interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are much more generous than most competing platforms. Autoresponder Software
Distinctions of Each Strategy
Each of the Getresponse plans cover the important basics — key characteristics include:
The ability to export, develop and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ plans up
Landing pages – you can only avail of landing pages which enable split testing and boundless views if you’re on a’Guru’ plan or higher
Webinars – this functionality is not available at all on the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially in case you’ve got a fairly high number of email addresses on your database.
For instance, in case you have a mailing list comprising between 9,000 and 10,000 records that you wish to send an infinite number of emails per month to, then you’ll find that hosting it with Getresponse costs $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses in your database however on how many emails you send per month too. If you’re happy to limit the amount of emails delivered via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless substantially greater than Getresponse’s.
The only well-known service I could think of that comes in significantly cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on how big your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database is the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less operational offering for $12 a month.
Two final things to be aware of about the pricing :
Some competing providers — notably Mailchimp – offer completely free account for users with a few records (but these don’t offer the entire range of features that you get on a paid plan).
As stated before, if you are prepared to pay upfront for 1 or two years, you can avail of significant discounts the other competitors do not yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about features? Autoresponder Software
Getresponse represents among the more cost-effective tactics to host and communicate using an email database.
It’s also one of the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any rival product that offers this’all around’ proposition, and it’s what proceeds to persuade us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do need to be made nonetheless, especially where the email programmer is concerned – its own drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements can be made to the data capture types too, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the service offering.
Overall though I speed Getresponse very tremendously – you receive considerable bang for your dollar with this item.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re pleased to utilize an’Email’ program, Getresponse is more affordable than many of its key competitors (in some situations, substantially so) whilst supplying as much, or even more functionality as them.
The reductions you get when paying for a couple of decades of service are extremely generous – you’ll be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its reporting and thorough split testing features are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its own site and providing deliverability data for person e-newsletters that you send.
It offers a very flexible approach to information segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and a double opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters very readily.
It includes a useful landing page creator – but keep in mind that you have to be on a more expensive strategy to get the fully functional version of this.
You are able to test out all of its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can’t control when and where they’re displayed on your site.
CRM performance needs to be improved considerably before it can be considered a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates look slightly less slick than those supplied by competing goods.
The pricing arrangement is a little confusing, with users having to cover something of a premium to get the landing page creator tool.
The free trial limits the amount of subscribers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t allow you to execute A/B evaluations, meaning that so as to obtain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Autoresponder Software