Description of Getresponse Autoresponder Service
Getresponse is primarily an email Advertising program that allows you to: Autoresponder Service
Import and host a mailing list and also catch data onto it
create newsletters which can be delivered to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it is getting more of an’all-purpose’ marketing alternative.
Besides email marketing, it also provides webinar hosting, landing pages, and some CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive on the market.
Not only does this provide all the key stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down into the key qualities to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email support and assorted online tutorials / resources.
Regrettably, the telephone support has been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer both of these stations – if telephone support is a deal-breaker for you then you might wish to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I’ve never needed to use it very frequently (a good thing) but once I’ve I’ve found it for a small mixed bag (less of a good thing). A number of the live chat service I’ve received has been excellent, and I have not needed to wait too long to chat with a broker; the email support .
Some of the comments I’ve got from our readers does indicate that there do need to be improvements made in terms of the quality of service Getresponse offer. As with a lot of these types of businesses, I expect it often boils down to that you get on the day. Autoresponder Service
Getresponse offers some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so on – but in addition to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the option to spot individuals who did not engage with an e-newsletter you sent and set them in a segment of readers which you can then email again with another version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action in your emails, and time your future mailouts according to this information
’email ROI’: by adding some tracking code into your post-sales page on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user info – you could click on one of your subscribers and see where they signed up from, where they are found and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales monitoring ) however Getresponse’s reporting application is decidedly one of most featured on the market (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied out of the box seem a bit dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough with all the controls provided; and of course there’s nothing to prevent you simply designing your HTML email template and importing the code for it.
Additionally, you will find a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand categories, therefore it’s generally pretty straightforward to locate a good beginning point to get a template and edit it before you are happy with the design.
If you’re really not pleased with the templates provided by Getresponse, there is also the option of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options aren’t so extensive (just 11 templates are supplied – well short of the 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think that there are definitely a few improvements which could be made in this region. Autoresponder Service
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you personally — you can set them up so that immediately after someone signs up to your mailing list, they receive a welcome message from your business; a week later they can get a discount offer for a number of your products or services; 3 months after they could receive an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the example above, and also action-based messages can be triggered by user actions or information, for example:
contributors to particular lists
changes in contact preferences
completed trades / goals
changes in consumer data
Recently Getresponse launched a new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a certain link .
This type of performance goes way beyond what has traditionally been available from autoresponders, and lets you make a user journey which can be customised to the nth degree.
To get a fast overview I would suggest taking a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more advanced marketing automation features are only available on the more expensive plans – the’Guru’ plan and up. Autoresponder Service
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads if, instead of simply directing individuals to a (cluttered!) Site, they point users to attractive’squeeze pages’ comprising clear info and a clean, well-designed data capture type.
Getresponse offers something quite useful in this respect that most of its rivals do not: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, which could only be displayed 1,000 times a month.
Additionally, and above all, you can’t utilize the landing page A/B testing functionality on the cheapest Getresponse program (where the system indicates a sample of your customers different variations of your landing page, calculates conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they are unquestionably a useful attribute – then it’s definitely worth looking at one of the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an extra $15 per month, however quite frustratingly, although the add-on permits you to display an infinite number of landing pages to prospective subscribers, it does not include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I’d just go for one of the more expensive programs (which I suppose is what Getresponse want one to do!) .
Getresponse was before its competitors for quite some time using its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than many similar goods when it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’mobile preview’ button to get an instant snapshot of what your email looks like on a smartphone (see image right).
Not only this but you can’flip’ the smartphone preview around, so you may preview what your own email looks like when the screen is employed in either portrait or landscape mode. Autoresponder Service
Customer Relationship Management
One of the most frustrating aspects of utilizing many famous CRM tools is the necessity to export data to CSV and straight back to your email marketing instrument in order to perform mailouts (or the necessity to export data from your email marketing tool into your CRM to include prospects to it).
So when I saw Getresponse recently introducing a brand new CRM attribute into their plans I was intrigued – that could potentially eliminate all that info exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it to carry out rather basic jobs: you can create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact to a pipeline stage.
An example of how you could use this operation would be as follows:
You can add a contact to a specific stage on a sales pipeline depending on the page of your site they completed a form on;
you could then send them a automated email tailored to this pipeline period a few days later;
and based on the action they took with regard to that email (clicking on a certain link ) you can automatically move them on another phase of the pipeline and invite invite them into a webinar.
It is very clever stuff, and I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news on the CRM front — there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a list of this communication from the contact’s history. There’s currently no way of doing so together with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or clients.
And strangely, when you click on a contact in a deal pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you have delivered to your leads are not displayed. To see this, you need to go from the CRM section of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing so doesn’t display their history.
Task management is non-existent too: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to a pipeline stage is tough. You have to add contacts to a list , then visit the CRM pipeline, add a bargain and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a deal right to a pipeline and enter the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new attribute and the stuff it can perform on the automation aspect is impressive. I’m optimistic that this feature gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the idea of getting your email database along with your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very aggressive too by comparison to established webinar solutions. For example, among the primary webinar services, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (as long as your list size is under 25,000).
With respect to attendee limitations, the Getresponse’Pro’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You might even purchase webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host bigger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees don’t have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its inclusion as a characteristic provides Getresponse a very significant edge over its key competitors, particularly once you consider you could connect it in with a built in CRM tool (more on this in a moment). Autoresponder Service
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously a very important point to look at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability prices; however, Getresponse seems reasonably open about that, with this to say about it in their own website:
At GetResponse we’re often asked about the quality of our deliverability rate. Since deliverability is dependent upon many things, including the content of your messages, the deliverability rate may vary for each mailing. For our clients jointly, nevertheless, we are proud to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to have to choose the company’s word for this, but assuming it is true, it’s a good speed and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of every message in your email analytics – this is something I have not struck on rival goods’ metrics. A thumbs up for it.
I do have to pull Getresponse on something concerning deliverability nevertheless: to guarantee a high deliverability rate, it is a good idea to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I have not struck any deliverability difficulties utilizing the cheaper plans, competing goods don’t force you to invest in a more expensive plan to avail of the feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or even a’double click’ process.
If you use use a single opt-in procedure, the person registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of one opt-in process is that it makes it very simple for users to subscribe to your mailing list; it also generally increases conversion speed and therefore the number of subscribers on your record. A dual opt-in process is best for verifying the people subscribing to a record are using actual email addresses and contributes to cleaner information and more accurate stats (because open rates etc. are calculated according to a list containing only email addresses).
Now, the good news here is that Getresponse allows you to take advantage of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds quite fine — but to tell the truth, I think there is a lot of room for advancement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controllers are offered by Getresponse to switch forms on or off on particular devices or pages of your website. In the light of Google’s brand new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I link my Getresponse into some growth-hacking tool named Sumo (this allows me to switch pop-ups off for mobile users, as well as display forms exactly as I’d love to and on the pages I need ). Autoresponder Service
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one that makes locating certain functionality just a little bit tricky at times).
One area I think that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of content and transfer them around an e-newsletter, in practice it’s fairly user friendly to use and can cause accidental deletion of material, or positioning of it in the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will result in a useful instrument – it is only that the execution of it might be rather better.
Additionally, as explained above, the CRM tool could be better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse supplies is completely operational and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a product that I don’t use” scenario.
The only down side to this free trial is that it restricts the number of subscribers you can send to to 1000. It would be useful if this could be increased a bit, as it would help prospective users try out the tool in more’real-world’ situations.
There are three chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional types of plan to choose from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists exceed 100,000 email addresses: that starts at $1199, with accurate pricing based on requirements (if you’re interested in the”Enterprise” program, you will need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Autoresponder Service
Distinctions of Every Plan
Each of the Getresponse plans cover the significant basics — key features include:
The ability to export, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ programs up
Landing pages – you can simply avail of all landing pages that allow split testing and unlimited views if you’re on a’Guru’ plan or greater
Webinars – this performance isn’t accessible whatsoever on the’Email’ strategy and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, especially in case you’ve got a fairly high number of email addresses on your database.
By way of example, if you have a mailing list containing between 9,000 and 10,000 documents that you wish to send an unlimited number of emails each month to, you might discover that hosting it using Getresponse costs $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses on your own database however on how many emails you send per month also. If you are delighted to limit the number of mails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service I could think of that comes from considerably cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on the size of your listing, it may sometimes be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi provides a slightly cheaper, if much less functional offering for $12 per month.
Two final things to be aware of about the pricing :
Some competing suppliers — notably Mailchimp – offer completely free accounts for users that have a few records (but these do not offer the full range of features that you get on a paid plan).
As mentioned earlier, if you’re ready to pay upfront for 1 or 2 decades, you can avail of substantial discounts the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing department. But what about features? Autoresponder Service
Getresponse represents among the more cost-effective ways to host and speak with an email database.
It is also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to think of any rival product that offers this’all round’ proposal, and it is what continues to persuade us to use it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements can be made into the data capture types too, especially for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made into the service offering.
All in all though I speed Getresponse very tremendously – you receive considerable bang for your dollar with this item.
Here are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to use an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain cases, substantially so) whilst offering as much, if not more functionality as them.
The reductions you receive when paying for one or two decades of service are very generous – you’ll be hard pressed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its reporting and thorough split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its own site and providing deliverability data for person e-newsletters you send.
It provides a very flexible approach to data segmentation – more elastic than many competing products.
It permits you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters really easily.
It includes a helpful landing page creator – but bear in mind you need to be on a more expensive strategy to get the fully functional version of this.
You can try out all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can’t control when and in which they’re displayed on your site.
CRM functionality needs to be improved substantially before it can be considered a replacement for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those supplied by competing goods.
The pricing structure is a bit confusing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial limits the number of readers you can send messages into 1000.
The landing page addition does not allow you to execute A/B evaluations, meaning that in order to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Autoresponder Service