Primary Capabilities Autoresponder Service Comparison
Aweber provides you with the Following key features:
the capacity to import / server an email database
a vast assortment of templates
some marketing automation functionality
responsive email designs
RSS / website to-email functionality
phone, email and live chat support
integrations with third party programs Autoresponder Service Comparison
Aweber’s service is one of The stand-out features of the product.
Phone assistance, email service and Live chat service is all available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide live or email chat support.
Furthermore, there’s no magic to Proceed through to contact support – related phone number and email details may be seen quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a newcomer to email Advertising, then this sort of simple accessibility to good-quality service is a powerful argument in favour of using Aweber as your email marketing provider.
In terms of The availability of support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its Competitions, Aweber provide one of the largest collections of e-newsletters templates accessible: you will find more than 700 available.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not love all of The layouts – some of them look slightly dated. I’d believe them to be slightly better compared to Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that with just a bit of tweaking you should be able to find a proper one for your e-newsletters. There is, of course, always the choice of communicating your own also. Autoresponder Service Comparison
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters which get sent out according to your schedule that you specify. Back in Aweber, this can be known as’Blog broadcasts’, although technically you can take advantage of this attribute with any material which has an RSS feed.
This operation is Particularly useful for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters containing their newest posts (or, indeed, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from your website – this can be a large time-saver.
It’s worth noting that You can not use the normal Aweber template layouts for RSS-to-email functions – you have to pick from a set of templates that are made specifically for this function.
On the plus side, you will find quite A few of them to choose from – over most other e-marketing alternatives I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something which works ok, but I believe there’s definitely some large space for improvement here.
One thing that you can’t use in Aweber templates which you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You are limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for instance, your emails are very likely to seem more consistently and exhibit more reliably across email clients – but only using web safe fonts may make templates look a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it’d be great to find a few of the templates freshened up a bit, and the inclusion of some appealing web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your data, you are Given the option to add your readers to a particular pair of autoresponders, and label them. Not all competing products allow the addition of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you will Need to answer some questions about how you gathered the data you’re importing. If your listing is on the larger side, you can also have to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a feature Which is increasingly offered by email marketing solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally design a flowchart where mails are sent based on consumer activities: email opens, link clicks, website visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature that to a degree provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user actions — namely opens and clickthroughs — along with the program of tags to determine what should be sent to whom and when (see above).
But I Think this functionality needs to go somewhat further actually – tools like Getresponse and Mailchimp provide considerably more flexibility when it comes to which kinds of user behavior can activate mailouts.
By way of instance, in Getresponse, you may use triggers like buy, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is definitely playing a little bit of catch up with its competitors here. Autoresponder Service Comparison
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s just’okay’.
On the plus side It’s very Straightforward To set up follow up emails based on time period – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days afterwards and a’follow us on social websites’ email a week after is extremely straightforward. This is a typical use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders based on user activities and buys is a little more complex compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘targets’ or combine automation principles with tagging to make autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in really advanced ways, you’re likely going to should look at other products, especially Getresponse, which provides’advertising automation’ functionality that hooks up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this time of tablets and smartphones, this definitely is a good feature.
1 minor Gripe I have yet seeing the reactive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The absence of the functionality is not a dealbreaker by any means, but it does slow you down a little, particularly if you are sending a great deal of campaigns every month.
Divide testing (also called A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of each, and sending the’best’ version to the remainder of your list.
Most e-marketing tools manage This automatically for you: you create a couple of distinct versions of your email (using either differing content or subject headers), send them to a sample of your data, and your e-marketing option will roll out the very best performing version mechanically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until very recently, you were able to create and test four variants of an email (making Awber’s split testing operation better than most leading competitors; Getresponse being a notable exception).
For some Reason split testing is currently completely unavailable in Aweber – I have been assured by their sales staff that it’s coming back over the next few months, but if you think you are going to want this operation desperately you might be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor crucial stats like open Pace, clickthroughs and bounces, you can also look in a lot of other useful analytics / information, such as
that the growth of lists over the years
an Summary of sign up methods
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s action – you can see past clicks and opens etc. in a per-subscriber degree
And much else besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both provide better reporting ports.
With the latter two products you Seem to be able to acquire more of an overview of information in 1 spot, particularly when considering the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp current most of their reporting data onto a single dashboard (which you can then use to drill down to particulars ). Autoresponder Service Comparison
A Great feature of Aweber is that the Flexibility it provides you around how you need to deal with the opt-in process.
You Can Opt to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is subscribed immediately after completing a form; dual opt-in is if they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s good to see Aweber being flexible in this regard – not all competing options provide their clients with this choice.
Aweber Offers an adequate range of integrations with other solutions. There are over 400 integrations available which allow you to connect Aweber to various types of cloud-based applications – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of these involve dedicated widgets; others involve including a snippet of code into a website; others involve a sync tool such as Zapier.
It is uncommon that Aweber will plug into other applications quite as seamlessly as Mailchimp (which appears to be the default’standard’ email marketing choice for a great deal of apps), but you should not have too much trouble getting Aweber to work with a broad selection of other SaaS (software as a service) programs.
Segmenting data in Aweber is Pretty straightforward. You may produce sections not only based on the contents of any field in your database, but also on consumer action too – mails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and easy to use.
It’s a bit tricky however To figure out how to get to the screen where you create the segments – you basically have to visit some’handle subscribers’ section, search for a number of readers and save the search for a section.
To be fair, some solutions (such As Getresponse) use a similar strategy to segment creation – although others (such as Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple segments at the same time, however. This may cause problems for many users who have a need to’pick and mix’ segments in mailouts on a regular basis.
For example, say you’re a dealership with a mailing list comprising a field known as’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you also want to send a message about it to those three segments in 1 go.
In an ideal world you would only be Able to select the applicable segments and send the message to all those three classes. With Aweber however – this is not possible. You would have to send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude particular segments from the air; therefore finally it is a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far greater way.
Overall I would say Aweber is a Solid email marketing instrument.
It’s not exactly the best product of its Kind accessible, but it’s reasonably priced, easy to use and contains many of the main features you’d expect from an email marketing alternative.
The primary aspects of the product That will nudge me Aweber’s direction are its own ease-of-use and comprehensive support. The latter may be particularly critical for some potential customers, especially those starting out in e-marketing without a truckload of specialized abilities (you probably won’t have stuck, but if you do, you are able to talk to a real person being on a real telephone line about your issue ).
Additionally, it’s not overly Expensive compared to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so far, but in case you have not made your mind up on whether this is the e-marketing alternative for you, here’s a brief breakdown of the important advantages and disadvantages of using it: Autoresponder Service Comparison
Benefits of using Aweber
Divide testing is presently disabled.
There are cheaper options on the market which offer considerably more features in the marketing automation section – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude a number of sections at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is the case with some key competing goods and based on Aweber’s Stevie awards for client support, should be high.
It’s reasonably priced – although not the most expensive product of its type on the market, it’s more affordable than many similar solutions.
It enables you to select whether to subscribe people to your listing on a single or double click basis.
It has good export functionality, with the option to import a broad range of file types and also add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a fantastic assortment of third party tools and apps.
It comes with an extremely large range of templates – over its key competitors.
Setting up easy time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting information is relatively easy and you can use both field contents and user activity (email opens, hyperlinks clicked etc.) to make your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You’ll need to call Aweber for a quotation.
A 14% reduction is available If you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Structure that prospective users may like is that all attributes are available on all programs – unlike some competing goods you do not need to be on more costly plans to unlock specific performance.
That said, The performance available on Aweber – as we’ll see below – isn’t always as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the same cost as Mailchimp
slightly more costly than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the above Comparisons don’t really apply to very small lists however – if you have a little email database, several of the competing products are greater value.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list containing 10,000 records, it will cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which allow you to host the same amounts of email addresses outlined above, but they limit the amount of e-newsletters that it is possible to send them. For the interest of a fair comparison, I have referenced the prices for Campaign Monitor plans that permit unlimited broadcasts since these plans are comparable in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced about in the middle of this e-marketing solution scale.
Of course, pricing Isn’t exactly the Only factor you need to base your decision on. . .the more important consideration to work out is what bang you get for your buck.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is to you of course would be to avail of its free trial. Autoresponder Service Comparison