Primary Capabilities Autoresponder Service
Aweber provides you with the Following key attributes:
the capacity to import / host an email database
a wide assortment of templates
some marketing automation performance
responsive email layouts
RSS / website to-email performance
phone, email and live chat service
integrations with third-party apps Autoresponder Service
Aweber’s service is one of The stand-out features of the goods.
Phone support, email service and Live chat service is all available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only offer email and/or live chat service.
Additionally, there’s no magic to Proceed through to get service – related phone number and email details may be viewed very easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Advertising, then this sort of simple access to good-quality service is a strong argument in favour of using Aweber as your e mail marketing provider.
In terms of The access to support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its Competitions, Aweber supply one of the biggest collections of e-newsletters templates accessible: there are more than 700 available.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not adore all of The layouts – some of them seem slightly dated. I would believe them to be slightly better than the Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using just a little bit of tweaking you should be able to find a suitable one for your e-newsletters. There is, of course, always the choice of communicating your own too. Autoresponder Service
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters which get sent out based on your schedule that you specify. Back in Aweber, this is known as’Blog broadcasts’, although technically you can use this feature with any material that has an RSS feed.
This functionality is Particularly handy for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters comprising their latest articles (or, really, a monthly digest of blog posts). In essence, it means you can force your newsletters from the site – this can be a big time-saver.
It is worth noting however that You can’t use the standard Aweber template layouts for RSS-to-email functions – you have to choose from a set of templates which are made specifically for this purpose.
On the plus side, there are quite A few of them to pick from – over most other e-marketing solutions I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something that works fine, but I think there is definitely some large room for improvement here.
1 thing that you can not use in Aweber templates which you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You are limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for instance, your emails are very likely to seem more consistently and display more faithfully across email clients – however only using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it’d be great to find some of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your information, you’re Given the choice to add your readers to a certain set of autoresponders, and label them. Not all competing products permit the inclusion of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you may Need to answer some questions about how you collected the data you’re importing. If your list is on the bigger side, you may also have to wait until it’s assessed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically look for a flowchart where mails are routed based on user activities: email opens, connect clicks, site visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature that to a level provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user activities — specifically opens and clickthroughs — along with the application of tags to determine what needs to be sent to whom and when (see previously ).
However, I Think this functionality should go a bit further really – tools such as Getresponse and Mailchimp supply considerably more flexibility when it comes to which kinds of user behavior can activate mailouts.
By way of instance, at Getresponse, you can use triggers such as buy, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is playing a bit of catch up with its competitors here. Autoresponder Service
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user activities – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’alright’.
On the other hand it is very Straightforward To set up follow up mails based on time interval – for example, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days afterwards and also a’follow us on social websites’ email a week later is extremely easy. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders according to user activities and buys is a bit more complicated than with key competitors Mailchimp and Getresponse.
Using Aweber, you are able to make ‘targets’ or combine automation principles with tagging to create autoresponders behave in very funky ways. . .but if you want to take advantage of autoresponders in really advanced manners, you’ll probably should look at other goods, particularly Getresponse, which provides’marketing automation’ functionality that hooks up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this day and age of smartphones and tablets, this can be a good feature.
1 minor Gripe I have however regarding the responsive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on phone’ button or similar. The absence of this operation isn’t a dealbreaker by any means, but it will slow you down a bit, particularly if you’re sending a lot of campaigns every month.
Split testing (also called A/B testing) involves sending variants of your e-newsletters to some of your mailing list, tracking the performance of every and every sending the’best’ version to the remainder of your list.
Most e-marketing tools manage This automatically for you: you create a few different variations of your email (using either different content or subject headers), send them into a sample of your data, along with your e-marketing option will roll out the best performing version automatically to the rest of your mailing list.
Split testing USED to be good In Aweber: until very recently, you could make and test four variants of an email (making Awber’s split testing operation better than most major competitors; Getresponse being a notable exception).
For a few Reason split testing is currently completely unavailable in Aweber – I have been assured by their own sales staff that it’s coming back during the upcoming few months, but if you think you’re going to want this operation urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. Along with being able to monitor crucial stats like open rate, clickthroughs and bounces, you can also look in a lot of additional Helpful analytics / advice, such as
the Increase of lists over time
an overview of sign up approaches
where individuals are opening your email (i.e., geographical location)
the history of an individual’s activity – you can view past opens and clicks etc. at a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two goods you Seem to be able to get more of an summary of information in 1 spot, particularly when considering the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp current most of the reporting data on one dashboard (that you can then use to drill down to particulars ). Autoresponder Service
A nice feature of Aweber is the Flexibility it gives you about how you want to deal with the opt-in process.
You Can Opt to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is subscribed immediately after completing a form; dual opt-in is when they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s good to see Aweber being flexible in this respect – not all competing options provide their clients with this selection.
Aweber Offers a decent range of integrations with other solutions. You will find more than 400 integrations available which allow you to connect Aweber to various kinds of cloud-based software – web builders such as Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
A number of them involve committed widgets; others demand adding a snippet of code into a site; others demand a sync tool like Zapier.
It’s uncommon that Aweber will plug into other software quite as easily as Mailchimp (that seems to be the default option’standard’ email advertising choice for a great deal of programs ), but you also should not have too much trouble getting Aweber to work with a wide selection of other SaaS (software as a service) apps.
Data in Aweber is Pretty straightforward. You can create segments not only depending on the contents of any field in your database, but also on consumer action also – emails opened, web pages visited, links clicked, products bought and so on. It’s all very flexible and simple to use.
It’s a little bit tricky however To figure out how to get to the screen where you make the sections – you basically have to visit a’handle subscribers’ section, search for some readers and save the search for a segment.
To be honest, some options (such As Getresponse) use a similar strategy to section creation – although others (such as Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple sections at the same time, however. This may cause problems for many users who have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of example, say you are a dealership with a mailing list containing a field known as’car model.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you want to send a message about it to those three sections in one go.
In an ideal world you’d only be Able to choose the relevant segments and send the message to those 3 classes. With Aweber however – this is not possible. You would need to either send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude certain segments from the air; therefore ultimately it’s a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much better manner.
Overall I would say Aweber is a Strong email marketing instrument.
It is not the best product of its Kind available, but it’s reasonably priced, simple to use and comprises many of the main features you’d expect from an email marketing alternative.
The main aspects of the product That will nudge me in Aweber’s direction are its own ease-of-use and thorough support. The latter may be particularly important for some potential customers, particularly those starting out in e-marketing with no truckload of technical skills (you probably won’t have stuck, but if you do, you are able to speak with an actual person being on a real phone line about your issue ).
Additionally, it’s not too Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you haven’t made up your mind on if this is actually the e-marketing solution for you, here is a brief breakdown of the key pros and cons of utilizing it: Autoresponder Service
Disadvantages of using Aweber
Split testing is presently disabled.
There are cheaper options on the market that offer considerably more features in the marketing automation department – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are bad and they can not be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for client service, should be high.
It is reasonably priced – whilst not the most expensive product of its type out there, it is cheaper than several similar options.
It enables you to select whether to join people to your list on a single or double click basis.
It has good import functionality, with the option to import a broad assortment of file types and insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a good assortment of third party applications and programs.
It includes a very large assortment of templates – more than its key competitors.
Setting up simple time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are powerful.
Segmenting data is relatively easy and you may use both field contents and user action (email opens, hyperlinks clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You’ll have to call Aweber for a quote.
A 14% reduction is available In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Construction that prospective users may like is that all of attributes are available on all plans – unlike some competing goods you don’t need to be on more expensive plans to unlock specific functionality.
Nevertheless, The functionality available on Aweber – as we’ll see below – is not always as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the exact same cost as Mailchimp
marginally more expensive than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic however).
It’s worth noting that the aforementioned Comparisons don’t actually apply to very small lists nonetheless – if you have a small email database, several of these competing goods are greater value.
For example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it is going to cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which permit you to host the very same amounts of email addresses as outlined above, but they limit the number of e-newsletters which it is possible to send to them. For the interest of a comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts as these programs are comparable in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber more economical, sometimes more expensive. But generally I would say Aweber is priced about in the center of the e-marketing solution scale.
Obviously, pricing Isn’t the Only variable you should base your choice on. . .the more important consideration to work out is what bang you get for your dollar.
So let’s Look at several Aweber features.
Aweber Free Trial
One of the Best ways to decide whether Aweber is for you naturally is to avail of its free trial. Autoresponder Service