Main Capabilities Autoresponder Series Templates
Aweber provides you with all the Following key attributes:
the capacity to import / server the email database
a wide assortment of templates
a few marketing automation functionality
responsive email layouts
RSS / blog to-email functionality
phone, email and live chat support
integrations with third party apps Autoresponder Series Templates
Aweber’s service is one of The stand-out features of the goods.
Phone support, email support and Live chat support is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide live or email chat support.
Additionally, there’s no hoops to Go through to get service – related phone number and email details may be viewed very easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a newcomer to email Advertising, then this type of simple accessibility to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In terms of The access to support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its own Competitions, Aweber supply one of the largest collections of e-newsletters templates accessible: there are more than 700 available.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The designs – some of them seem slightly dated. I’d consider them to be slightly better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that with a little bit of tweaking you should be able to find a suitable one for the e-newsletters. There’s, of course, always the choice of communicating your own also. Autoresponder Series Templates
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you specify. Back in Aweber, this can be known as’Blog broadcasts’, although technically you can take advantage of this feature with any content that has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters containing their newest articles (or, indeed, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from the website – this is a big time-saver.
It is worth noting that You can’t use the normal Aweber template layouts for RSS-to-email purposes – you have to pick from a set of templates that are made specifically for this function.
On the plus side, there are quite Some of them to pick from – over most other e-marketing alternatives I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something which works fine, but I believe there is definitely some massive space for improvement here.
1 thing that you can not use in Aweber templates which you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for example, your emails are very likely to appear more consistently and exhibit more reliably across email clients – however only using web safe fonts can make templates seem a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it’d be nice to see a few of the templates freshened up a bit, and the addition of some appealing web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your data, you are Given the option to add your subscribers to a certain set of autoresponders, and tag them. Not all competing products allow the addition of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you may Need to answer some questions regarding how you collected the data you’re importing. If your listing is on the bigger side, you can also need to wait until it is reviewed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where mails are routed based on consumer activities: email opens, connect clicks, site visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user activities — namely opens and clickthroughs — and the program of tags to determine what should be sent to whom and when (see above).
But I Think this functionality needs to go somewhat further really – tools such as Getresponse and Mailchimp supply much more flexibility when it comes to which kinds of user behavior can trigger mailouts.
For instance, in Getresponse, you can use triggers like purchase, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is definitely playing a bit of catch up with its rivals here. Autoresponder Series Templates
Autoresponders – a series of Follow up emails that are automatically triggered by time or user activities – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is merely’okay’.
On the plus side It’s very easy To set up follow up emails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days afterwards and also a’follow us on social media’ email a week later is extremely straightforward. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders according to user actions and purchases is a little more complex compared to key opponents Mailchimp and Getresponse.
Using Aweber, you are able to create ‘targets’ or combine automation rules with tagging to create autoresponders act in quite funky ways. . .but if you want to make use of autoresponders in actually advanced manners, you’ll probably need to appear at other goods, especially Getresponse, which supplies’marketing automation’ functionality that hooks up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this day and age of smartphones and tablets, this can be a fantastic feature.
One minor Gripe I have yet seeing the responsive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on phone’ button or similar. The lack of the operation isn’t a dealbreaker by any means, but it does slow you down a little, particularly if you’re sending a lot of campaigns each month.
Divide testing (also known as A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, monitoring the operation of every and every sending the’best’ version to the rest of your list.
Many e-marketing tools handle This automatically for you: you create a couple of distinct versions of your email (using either differing content or theme headers), send them to a sample of your information, along with your e-marketing option will roll the best performing version automatically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you could make and test four variants of an email (making Awber’s split testing functionality better than most leading competitors; Getresponse being a notable exception).
For a few Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their own sales staff that it is coming back during the next few months, but if you believe you are going to want this functionality urgently you might be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor key stats such as open rate, clickthroughs and bounces, you can also look at a lot of additional useful analytics / advice, such as
that the growth of lists over time
an Summary of sign up methods
where people are opening your own email (i.e., geographical place )
the background of an individual’s action – you can see past opens and clicks etc. at a per-subscriber level
And much else besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; howeverI would argue that Mailchimp and Getresponse both provide better reporting ports.
With the latter two goods you Appear to have the ability to get more of an overview of information in 1 place, especially when considering the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp current all their reporting data onto a single dashboard (which you can then use to drill down to specifics). Autoresponder Series Templates
A Great feature of Aweber is that the Flexibility it provides you about how you need to handle the opt-in process.
You can choose to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is subscribed instantly after finishing a form; dual opt-in is if they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is good to see Aweber being flexible in this respect – not all of competing solutions provide their clients with this selection.
Aweber Offers an adequate range of integrations with different solutions. You will find over 400 integrations available which enable you to connect Aweber to different kinds of cloud-based software – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so on.
A number of these involve dedicated widgets; others involve adding a snippet of code into a website; others demand a sync tool like Zapier.
It is rare that Aweber will plug into other software quite as easily as Mailchimp (that seems to be the default’standard’ email marketing option for a lot of programs ), but you also shouldn’t have too much trouble getting Aweber to work with a wide selection of other SaaS (software as a service) programs.
Information in Aweber is Pretty simple. You may produce segments not only based on the contents of any field in your database, but also on user activity also – mails opened, web pages visited, links clicked, products bought and in the future. It’s all very flexible and easy to use.
It is a bit tricky however To work out how to reach the screen where you make the segments – you essentially have to go to a’manage subscribers’ section, search for some subscribers and then save the search for a section.
To be fair, some options (such As Getresponse) use a similar approach to segment creation – but others (like Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple sections at once, however. This may cause problems for some users that have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you are a dealership having a mailing list containing a field known as’car model.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you wish to send a message about it to all those three segments in one go.
In an Perfect world you’d just be Able to choose the applicable segments and deliver the message to those three classes. With Aweber however – that is not possible. You would need to send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude certain segments from the broadcast; so finally it’s a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far greater way.
Overall I’d say Aweber is a Strong email marketing tool.
It’s not the best product of its Kind accessible, but it’s reasonably priced, simple to use and contains many of the key features you’d expect from an email marketing alternative.
The primary aspects of the Item That will nudge me Aweber’s leadership are its ease-of-use and thorough support. The latter may be particularly critical for some potential customers, especially those starting out in e-marketing with no truckload of technical skills (you probably won’t get stuck, but if you do, you can speak with a real person being on a real phone line about your issue ).
Additionally, it’s not overly Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but in case you have not made up your mind on whether this is the e-marketing alternative for you, here’s a simple breakdown of the important pros and cons of using it: Autoresponder Series Templates
Benefits of using Aweber
Divide testing is presently disabled.
You can find cheaper options on the market which offer much more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some essential competing goods and based on Aweber’s Stevie awards for client support, should be high.
It is reasonably priced – whilst not the cheapest product of its type on the market, it is cheaper than many comparable options.
It lets you select whether to join people to your list on a single or double opt-in basis.
It has good import performance, with the option to import a broad range of file types and also insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a fantastic assortment of third party applications and programs.
It comes with an extremely large assortment of templates – over its key competitors.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting features are strong.
Segmenting information is relatively easy and you can use both area contents and consumer action (email opens, hyperlinks clicked etc.) to make your segments.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You will have to call Aweber to get a quote.
A 14% reduction can be obtained If you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Structure that potential users might enjoy is that all attributes are available on all programs – unlike some competing goods you don’t have to be on more costly plans to unlock specific functionality.
Nevertheless, The performance on Aweber – as we will see below – isn’t necessarily as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the exact same price as Mailchimp
marginally more expensive than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic nonetheless ).
It’s worth noting that the above Comparisons do not really apply to very small lists nonetheless – if you have a little email database, several of the competing goods are greater worth.
For example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list containing 10,000 documents, it is going to cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which permit you to host the same quantities of email addresses outlined previously, but they limit the number of e-newsletters which it is possible to send to them. For the interest of a comparison, I have referenced the costs for Campaign Monitor programs that permit unlimited broadcasts as these programs are comparable in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But generally I’d say Aweber is priced about in the center of this e-marketing solution scale.
Of course, pricing Isn’t exactly the Only variable you should base your decision on. . .the more important thing to work out is what bang you get for your buck.
So let’s Look at some Aweber features.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you of course would be to avail of its free trial. Autoresponder Series Templates