Primary Features Autoresponder Sequence Template
Aweber provides you with all the Following key features:
the ability to import / server the email database
a wide range of templates
a few marketing automation performance
responsive email designs
RSS / website to-email functionality
phone, email and live chat support
integrations with third-party apps Autoresponder Sequence Template
Aweber’s service is one of The stand-out features of the product.
Phone support, email support and Live chat service is all available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide email and/or live chat support.
Furthermore, there’s no magic to Go through to contact support – related phone number and email details can be viewed very easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a novice to email Marketing, then this type of easy access to good-quality service is a strong argument in favour of using Aweber as your e mail marketing provider.
In relation to The availability of support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its Competitions, Aweber provide one of the largest sets of e-newsletters templates accessible: you will find more than 700 available.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The layouts – some of them look slightly dated. I would consider them to be slightly better compared to Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using a little bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There’s, of course, always the option of communicating your own also. Autoresponder Sequence Template
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters which get sent out based on a schedule that you define. In Aweber, this can be called’Blog broadcasts’, though you can use this feature with any content that has an RSS feed.
This functionality is Particularly handy for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters comprising their newest articles (or, indeed, a monthly digest of blog posts). In essence, it means that you can force your newsletters from the website – this is a big time-saver.
It’s worth noting that You can’t use the normal Aweber template designs for RSS-to-email functions – you need to choose from a set of templates that are specifically designed for this purpose.
On the other hand, you will find quite Some of these to pick from – more than most other e-marketing solutions I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something which works ok, but I believe there’s definitely some massive room for improvement here.
One thing that you can’t use in Aweber templates which you can in some other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for instance, your emails are likely to seem more consistently and exhibit more reliably across email customers – however merely using web safe fonts may make templates seem a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it would be nice to see some of the templates freshened up a little, and also the addition of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your data, you’re Given the option to add your subscribers to a particular pair of autoresponders, and label them. Not all competing goods permit the inclusion of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you will Need to answer some questions about how you gathered the data you’re importing. If your listing is on the larger side, you can also have to wait until it’s assessed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a feature Which is offered by email marketing solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally design a flowchart where mails are sent based on consumer activities: email opens, link clicks, site visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature that to a degree provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user actions — specifically opens and clickthroughs — and the application of tags to ascertain what needs to be sent to whom and when (see above).
But I Think this operation needs to go somewhat further actually – tools such as Getresponse and Mailchimp supply much more flexibility when it comes to which types of user behaviour can trigger mailouts.
For example, in Getresponse, you can use triggers such as purchase, special page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is definitely playing a bit of catch up with its rivals here. Autoresponder Sequence Template
Autoresponders – a series of Follow up emails which are automatically triggered by time or user activities – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’alright’.
On the other hand It’s very Straightforward To set up follow up mails based on time period – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days afterwards and a’follow us on social media’ email a week after is extremely straightforward. This is a regular use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders based on user activities and purchases is a bit more complex compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘goals’ or unite automation rules with tagging to make autoresponders behave in quite funky ways. . .but if you would like to make use of autoresponders in actually advanced ways, you’ll probably need to appear at other goods, especially Getresponse, which provides’advertising automation’ functionality that pops up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this time of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have however seeing the responsive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on telephone’ button or comparable. The absence of the operation isn’t a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a lot of campaigns each month.
Split testing (also called A/B testing) entails sending variations of your e-newsletters to some of your mailing list, tracking the operation of every , and sending the’best’ variant to the remainder of your list.
Most e-marketing tools manage This automatically for you: you create a couple of different variations of your email (using either differing content or theme headers), send them into a sample of your information, along with your e-marketing solution will roll out the very best performing version mechanically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until very recently, you were able to create and test four variations of an email (making Awber’s split testing functionality better than many leading competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I have been assured by their sales team that it’s coming back during the next few months, but if you think you’re going to need this operation urgently you could be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor crucial stats like open rate, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / information, such as
the growth of lists over time
an Summary of sign up approaches
where individuals are opening your email (i.e., geographical place )
the background of an individual’s activity – you can view past clicks and opens etc. in a per-subscriber degree
And more besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or Mad Mimi; however, I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two goods you Seem to have the ability to acquire more of an summary of information in 1 spot, particularly when considering the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp current most of their reporting data onto a single dashboard (which you can then use to drill down to specifics). Autoresponder Sequence Template
A nice feature of Aweber is that the Flexibility it provides you around how you want to handle the opt-in process.
You Can Opt to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed immediately after completing a form; dual opt-in is when they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is fantastic to see Aweber being flexible in this respect – not all of competing solutions provide their clients with this selection.
Aweber Offers a decent selection of integrations with other options. There are more than 400 integrations available which allow you to join Aweber to various types of cloud-based applications – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so on.
A number of these involve dedicated widgets; others involve adding a snippet of code into a site; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug to other applications quite as seamlessly as Mailchimp (which appears to be the default’standard’ email marketing choice for a great deal of programs ), but you should not have too much difficulty getting Aweber to work with a wide range of other SaaS (software as a service) programs.
Data in Aweber is Pretty simple. You can create segments not only depending on the contents of any field in your database, but also on user activity too – mails opened, web pages visited, links clicked, goods bought and in the future. It is all very flexible and simple to use.
It’s a bit tricky however To figure out how to get to the screen where you create the segments – you basically have to go to some’manage subscribers’ section, search for some subscribers and save the search as a segment.
To be honest, some options (such As Getresponse) use a similar approach to segment creation – although others (such as Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Regrettably Aweber does not let You broadcast emails to multiple segments at once, however. This may cause problems for many users who have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of example, say you are a car dealer having a mailing list containing a field known as’car version.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you wish to send a message about it to all those three sections in one go.
In an ideal world you would just be Able to select the relevant segments and send the message to those three groups. With Aweber however – that is not possible. You would have to send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude certain segments from the broadcast; therefore finally it’s a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much greater way.
Overall I’d say Aweber is a Strong email marketing tool.
It is not exactly the best product of its own Kind accessible, but it’s reasonably priced, simple to use and comprises many of the main features you’d expect from an email marketing alternative.
The main Facets of the product That will nudge me Aweber’s leadership are its own ease-of-use and comprehensive support. The latter might be especially critical for some potential users, especially those starting out in e-marketing with no truckload of specialized abilities (you probably won’t get stuck, but if you do, you are able to talk to an actual person being on a real phone line about your issue ).
Additionally, it’s not overly Expensive compared to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but if you haven’t made your mind up on whether this is actually the e-marketing alternative for you, here is a brief breakdown of the important advantages and disadvantages of using it: Autoresponder Sequence Template
Benefits of using Aweber
Divide testing is currently disabled.
There are cheaper options on the market that offer much more features in the marketing automation section – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple sections at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some essential competing products and according to Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – whilst not the most expensive product of its type on the market, it’s more affordable than several similar solutions.
It lets you choose whether to join people to your list on a single or double opt-in basis.
It has good import performance, with the choice to import a broad range of file types and add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a good range of third party tools and apps.
It includes an extremely large range of templates – over its key competitors.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting information is relatively easy and you may use both area contents and consumer action (email opens, hyperlinks clicked etc.) to create your segments.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You’ll need to call Aweber for a quote.
A 14% discount can be obtained If you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Structure that prospective users may enjoy is that all features are available on all programs – unlike some competing products you don’t have to be on more expensive plans to unlock certain performance.
Nevertheless, The performance available on Aweber – as we will see below – is not always as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the same cost as Mailchimp
marginally more costly than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the aforementioned Comparisons don’t really apply to very little lists nonetheless – if you’ve got a little email database, a number of these competing goods are greater value.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it is going to cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which allow you to host the very same quantities of email addresses as outlined above, but they limit the number of e-newsletters which it is possible to send them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor plans that permit unlimited broadcasts as these plans are similar in terms of send volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber cheaper, occasionally more expensive. But normally I would say Aweber is priced about in the middle of the e-marketing solution scale.
Of course, pricing is not exactly the Only variable you need to base your decision on. . .the more important consideration to work out is what bang you get for your dollar.
So let us Look at some Aweber features.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is for you naturally would be to avail of its free trial. Autoresponder Sequence Template