Primary Capabilities Autoresponder Sequence Examples
Aweber provides you with the Following key features:
the capacity to import / server an email database
a vast range of templates
a few marketing automation functionality
responsive email designs
RSS / website to-email performance
telephone, email and live chat support
integrations with third-party programs Autoresponder Sequence Examples
Aweber’s service is one of The stand-out features of the product.
Phone support, email support and Live chat support is all available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer email and/or live chat support.
Additionally, there’s no magic to Proceed through to contact support – relevant phone number and email details can be seen very easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Advertising, then this sort of simple accessibility to good-quality service is a powerful argument in favour of using Aweber as your email marketing supplier.
In terms of The access to support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its Competitors, Aweber provide one of the largest collections of e-newsletters templates available: there are over 700 available.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The designs – some of them seem slightly dated. I would believe them to be slightly better than the Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using just a bit of tweaking you should be able to find a proper one for your e-newsletters. There is, of course, always the choice of coding your own also. Autoresponder Sequence Examples
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you define. In Aweber, this can be called’Blog broadcasts’, though technically you can take advantage of this feature with any material which has an RSS feed.
This functionality is Particularly handy for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters containing their newest posts (or, really, a monthly digest of blog posts). Essentially, it means you can force your newsletters from the website – this is a big time-saver.
It’s worth noting however that You can not use the normal Aweber template layouts for RSS-to-email purposes – you need to choose from a set of templates that are made specifically for this purpose.
On the plus side, you will find quite Some of them to choose from – over most other e-marketing alternatives I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something which works fine, but I believe there is definitely some large room for improvement here.
One thing that you can’t use in Aweber templates which you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for instance, your emails are likely to appear more consistently and display more faithfully across email clients – but only using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it would be nice to see some of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your information, you are Given the choice to add your subscribers to a particular pair of autoresponders, and tag them. Not all competing goods allow the addition of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you will Have to answer some questions about how you collected the data you’re importing. If your list is on the bigger side, you can also have to wait until it’s assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a feature Which is increasingly offered by email advertising options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically look for a flowchart where mails are routed based on user activities: email opens, connect clicks, site visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature that to some degree provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user activities — namely opens and clickthroughs — along with the program of tags to determine what should be sent to whom and when (see above).
However, I Think this operation needs to go somewhat further really – tools like Getresponse and Mailchimp provide considerably more flexibility in regards to which types of user behaviour can trigger mailouts.
By way of instance, at Getresponse, you can use triggers like purchase, special page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is definitely playing a little bit of catch up with its competitors here. Autoresponder Sequence Examples
Autoresponders – a series of Follow up emails which are automatically triggered by time or user actions – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it is merely’okay’.
On the plus side it is very Straightforward To set up follow up mails based on time interval – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days afterwards and a’follow us on social websites’ email a week after is extremely straightforward. This is a regular use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and purchases is a little more complex than with key competitors Mailchimp and Getresponse.
Using Aweber, you are able to make ‘targets’ or unite automation principles with tagging to create autoresponders act in very funky ways. . .but if you would like to take advantage of autoresponders in actually advanced manners, you’re likely going to should appear at other products, especially Getresponse, which supplies’marketing automation’ functionality that hooks up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this day and age of smartphones and tablets, this can be a fantastic feature.
1 minor Gripe I have yet seeing the reactive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on phone’ button or similar. The lack of the operation is not a dealbreaker by any means, but it does slow you down a little, particularly if you’re sending a lot of campaigns every month.
Divide testing (also known as A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of eachand every sending the’best’ version to the rest of your list.
Most e-marketing tools handle This automatically for you: you produce a few different versions of your email (using either differing content or theme headers), send them into a sample of your data, and your e-marketing solution will roll out the best performing version automatically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you were able to create and examine four variations of an email (making Awber’s split testing operation better than most leading competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely unavailable in Aweber – I have been assured by their own sales staff that it is coming back over the next few months, but if you believe you’re likely to want this operation urgently you might be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor key stats like open Pace, clickthroughs and bounces, you can also look at a lot of additional Helpful analytics / information, including
the growth of lists over the years
an overview of sign up approaches
where individuals are opening your email (i.e., geographical place )
the background of an individual’s action – you can see past opens and clicks etc. in a per-subscriber level
And much else besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two goods you Seem to be able to get more of an summary of information in one place, especially when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp present most of the reporting data on one dashboard (which you can then use to drill down to particulars ). Autoresponder Sequence Examples
A Great feature of Aweber is that the Flexibility it provides you about how you want to deal with the opt-in process.
You Can Opt to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed instantly after completing a form; dual opt-in is if they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s good to see Aweber being flexible in this regard – not all competing solutions provide their clients with this selection.
Aweber Provides an adequate selection of integrations with different options. There are more than 400 integrations available which allow you to connect Aweber to different kinds of cloud-based software – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so forth.
Some of these involve dedicated widgets; others involve adding a snippet of code into a website; others demand a sync tool like Zapier.
It is uncommon that Aweber will plug to other software quite as seamlessly as Mailchimp (which seems to be the default’standard’ email advertising option for a great deal of apps), but you also shouldn’t have too much trouble getting Aweber to work with a wide selection of other SaaS (software as a service) apps.
Segmenting information in Aweber is Fairly simple. You can create sections not only based on the contents of any field in your database, but also on user action also – emails opened, web pages visited, links clicked, goods bought and so on. It is all very flexible and easy to use.
It’s a little bit tricky however To figure out how to reach the screen where you create the segments – you basically have to go to some’handle subscribers’ section, search for some subscribers and then save the search as a section.
To be fair, some options (such As Getresponse) use a similar approach to segment creation – but others (like Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple segments at the same time, however. This will cause problems for many users who have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you are a car dealer having a mailing list comprising a field called’car model.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to those three segments in one go.
In an ideal world you would just be Able to select the applicable segments and send the message to all those three groups. With Aweber though – that isn’t possible. You’d have to send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the air; so finally it is a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far greater way.
Overall I’d say Aweber is a Solid email marketing instrument.
It is not exactly the best product of its Kind available, but it’s reasonably priced, easy to use and contains many of the main features you’d expect from an email marketing solution.
The primary Facets of the Item That would nudge me Aweber’s direction are its ease-of-use and thorough support. The latter might be especially important for some potential customers, especially those starting out in e-marketing with no truckload of specialized abilities (you likely won’t have stuck, but if you do, you are able to talk to an actual human being on a real telephone line about your problem).
Additionally, it’s not overly Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but if you have not made your mind up on if this is the e-marketing solution for you, here is a brief breakdown of the important advantages and disadvantages of using it: Autoresponder Sequence Examples
Benefits of using Aweber
Divide testing is currently disabled.
There are cheaper options on the market which offer considerably more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing goods and according to Aweber’s Stevie awards for client service, should be high.
It’s reasonably priced – whilst not the most expensive product of its type on the market, it’s cheaper than many comparable options.
It enables you to choose whether to join people to your listing on a single or double opt-in basis.
It has good import functionality, with the choice to import a broad assortment of file types and insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a fantastic range of third party applications and apps.
It includes a very large assortment of templates – over its key rivals.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting features are powerful.
Segmenting information is relatively simple and you can use both field contents and consumer action (email opens, hyperlinks clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You will need to call Aweber for a quote.
A 14% reduction is available If you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Construction that potential users may like is that all features are available on all programs – unlike some competing goods you don’t need to be on more costly plans to unlock specific functionality.
Nevertheless, The performance available on Aweber – as we’ll see below – isn’t always as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the same cost as Mailchimp
marginally more costly than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons do not actually apply to very little lists however – if you have a small email database, a number of these competing goods are greater worth.
For example, hosting a listing Containing 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it will cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the very same amounts of email addresses outlined above, but they limit the amount of e-newsletters that it is possible to send them. For the sake of a fair comparison, I’ve referenced the prices for Campaign Monitor plans that allow unlimited broadcasts since these plans are comparable in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber more economical, occasionally more expensive. But generally I’d say Aweber is priced about in the center of this e-marketing solution scale.
Of course, pricing is not the Only factor you need to base your choice on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is for you of course is to avail of its free trial. Autoresponder Sequence Examples