Primary Capabilities Autoresponder Sequence
Aweber provides you with the Following key features:
the capacity to import / server the email database
a vast range of templates
some marketing automation performance
responsive email designs
RSS / website to-email performance
telephone, email and live chat service
integrations with third-party apps Autoresponder Sequence
Aweber’s support is one of The stand-out features of the product.
Phone support, email service and Live chat service is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat service.
Additionally, there’s no magic to Proceed through to contact support – related phone number and email details can be viewed quite easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive if you contact them.
If you are a novice to email Advertising, then this type of simple access to good-quality service is a strong argument in favour of using Aweber as your e mail marketing provider.
In relation to The availability of support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its Competitors, Aweber supply one of the largest collections of e-newsletters templates available: you will find over 700 available.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not adore all of The layouts – some of them look slightly dated. I’d consider them to be slightly better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that with just a little bit of tweaking you should be able to find a suitable one for your e-newsletters. There is, of course, always the option of coding your own also. Autoresponder Sequence
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters which get sent out based on your schedule that you specify. Back in Aweber, this can be known as’Blog broadcasts’, although technically you can use this attribute with any content that has an RSS feed.
This operation is Particularly handy for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters comprising their latest posts (or, indeed, a monthly digest of blog posts). In essence, it means that you can power your newsletters from your site – this is a big time-saver.
It is worth noting however that You can not use the standard Aweber template layouts for RSS-to-email purposes – you need to pick from a set of templates that are made specifically for this purpose.
On the other hand, you will find quite A few of these to pick from – over most other e-marketing alternatives I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something that works fine, but I think there’s definitely some large space for improvement here.
One thing that you can not use in Aweber templates which you can in some other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for instance, your emails are likely to seem more consistently and display more faithfully across email clients – however only using web safe fonts may make templates look a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it would be nice to find a few of the templates freshened up a little, and the addition of some attractive web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your information, you are Given the option to add your subscribers to a certain pair of autoresponders, and label them. Not all competing goods allow the addition of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you will Have to answer a few questions about how you gathered the data you are importing. If your list is on the bigger side, you can also have to wait until it is assessed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email advertising options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally look for a flowchart where mails are sent based on user activities: email opens, connect clicks, website visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature that to a degree provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user activities — specifically opens and clickthroughs — and the program of tags to determine what needs to be routed to whom and when (see above).
However, I Think this operation needs to go somewhat further really – tools such as Getresponse and Mailchimp provide considerably more flexibility in regards to which types of user behavior can activate mailouts.
By way of instance, in Getresponse, you can use triggers such as purchase, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is definitely playing a bit of catch up with its rivals here. Autoresponder Sequence
Autoresponders – a series of Follow up emails that are automatically triggered by time or user activities – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s just’alright’.
On the plus side it is very easy To install follow up emails based on time interval – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social media’ email a week later is extremely easy. This is a typical use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders according to user activities and buys is a little more complicated than with key competitors Mailchimp and Getresponse.
Using Aweber, you are able to make ‘goals’ or combine automation rules with tagging to make autoresponders act in very funky ways. . .but if you would like to take advantage of autoresponders in actually advanced manners, you’ll probably should appear at other products, particularly Getresponse, which provides’advertising automation’ functionality that pops up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this time of smartphones and tablets, this definitely is a fantastic feature.
One minor Gripe I have yet seeing the reactive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The absence of the functionality is not a dealbreaker by any means, but it does slow you down a bit, especially if you’re sending a lot of campaigns every month.
Split testing (also called A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, monitoring the performance of every and every sending the’best’ variant to the remainder of your list.
Many e-marketing tools handle This automatically for you: you produce a few different versions of your email (using either differing content or subject headers), send them into a sample of your data, and your e-marketing option will roll the best performing version automatically to the rest of your mailing list.
Split testing USED to be great In Aweber: until very recently, you could make and examine four variations of an email (making Awber’s split testing operation better than most major competitors; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their own sales team that it is coming back over the upcoming few months, but if you think you are likely to need this functionality urgently you could be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. Along with being able to monitor key stats such as open Pace, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / advice, such as
the growth of lists over time
an Summary of sign up methods
where people are opening your own email (i.e., geographical place )
the history of an individual’s activity – you can see past clicks and opens etc. in a per-subscriber degree
And much else besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is available in Campaign Monitor or Mad Mimi; howeverI would argue that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two goods you Appear to be able to acquire more of an summary of information in 1 place, especially when considering the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp present most of their reporting data onto one dashboard (that you can then use to drill down to particulars ). Autoresponder Sequence
A Great feature of Aweber is the Flexibility it gives you about how you need to deal with the opt-in procedure.
You Can Opt to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is subscribed immediately after finishing a form; double opt-in is when they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s good to see Aweber being flexible in this regard – not all of competing options provide their clients with this selection.
Aweber Offers a decent range of integrations with different options. There are more than 400 integrations available which enable you to connect Aweber to various kinds of cloud-based software – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so on.
Some of these involve committed widgets; others involve including a snippet of code into a website; others involve a sync tool such as Zapier.
It is uncommon that Aweber will plug into other applications quite as seamlessly as Mailchimp (that appears to be the default option’standard’ email marketing choice for a lot of apps), but you should not have too much difficulty getting Aweber to operate with a broad selection of other SaaS (software as a service) programs.
Segmenting information in Aweber is Fairly straightforward. You can create segments not only depending on the contents of any field in your database, but also on user activity also – emails opened, web pages visited, links clicked, products purchased and in the future. It is all very flexible and easy to use.
It’s a bit tricky however To work out how to get to the screen where you create the segments – you essentially have to go to a’handle subscribers’ section, search for some subscribers and save the search as a section.
To be fair, some solutions (such As Getresponse) use a similar strategy to section creation – although others (such as Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple sections at once, however. This may cause problems for some users who have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of instance, say you are a car dealer with a mailing list containing a field known as’car version.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to those three sections in one go.
In an Perfect world you’d only be Able to select the applicable segments and send the message to all those 3 groups. With Aweber however – this is not possible. You would have to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the air; therefore finally it is a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much greater way.
Overall I would say Aweber is a Strong email marketing instrument.
It is not exactly the best product of its own Kind available, but it is reasonably priced, simple to use and comprises most of the key features you’d expect from an email marketing solution.
The main aspects of the product That will nudge me in Aweber’s leadership are its ease-of-use and comprehensive support. The latter might be especially important for some potential users, especially those starting out in e-marketing with no truckload of specialized abilities (you likely won’t get stuck, but if you do, you can speak with a real human being on a real telephone line about your problem).
In Addition, It’s not too Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but in case you haven’t made your mind up on whether this is the e-marketing solution for you, here is a simple breakdown of the key advantages and disadvantages of using it: Autoresponder Sequence
Disadvantages of using Aweber
Divide testing is presently disabled.
There are cheaper options on the market that offer much more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some key competing goods and according to Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – although not the cheapest product of its type out there, it’s more affordable than several comparable options.
It lets you select whether to subscribe people to your listing on a single or double click basis.
It has good import functionality, with the option to import a broad assortment of file types and also add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a good range of third party applications and apps.
It comes with a very large range of templates – over its key rivals.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting features are powerful.
Segmenting information is relatively simple and you may use both field contents and user action (email opens, hyperlinks clicked etc.) to make your sections.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You’ll need to call Aweber for a quote.
A 14% discount can be obtained If you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Structure that potential users might like is that all features are available on all plans – unlike some competing goods you don’t need to be on more costly plans to unlock specific functionality.
That said, The functionality available on Aweber – as we’ll see below – is not always as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the same price as Mailchimp
slightly more expensive than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic however).
It is worth noting that the aforementioned Comparisons do not really apply to very small lists nonetheless – if you’ve got a little email database, several of these competing products are better worth.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list comprising 10,000 records, it will cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which allow you to host the very same quantities of email addresses outlined previously, but they limit the number of e-newsletters that it is possible to send to them. For the sake of a fair comparison, I have referenced the costs for Campaign Monitor programs that permit unlimited broadcasts as these programs are comparable in terms of send volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber cheaper, occasionally more expensive. But generally I would say Aweber is priced roughly in the middle of the e-marketing solution scale.
Obviously, pricing Isn’t the Only variable you should base your decision on. . .the more important thing to work out is what bang you get for your dollar.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you naturally is to avail of its free trial. Autoresponder Sequence