Description of Getresponse Autoresponder Reviews
Getresponse is primarily an email Advertising program Which Allows you to: Autoresponder Reviews
Import and host a mailing list and also catch data onto it
generate newsletters which can be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it is getting more of an’all-purpose’ marketing alternative.
In addition to email advertising, it now also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does it provide all of the key stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let’s drill down to the key qualities to learn.
Up until quite recently Getresponse support was amongst the most comprehensive available for email advertising tools: the firm offered phone service alongside live chat support, email support and assorted online tutorials / resources.
Regrettably, the telephone support has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be fair, most similar e-marketing platform suppliers only offer these two stations – if phone support is a deal-breaker for you you may want to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I have never needed to use it quite frequently (a fantastic thing) but once I have I’ve found it for a bit of a mixed bag (less of a good thing). Some of the live chat service I have received has been excellent, and I have not had to wait too much time to talk to a broker; the email service less so.
Some of the feedback I’ve got from our readers will indicate that there do need to be improvements made in terms of the caliber of support Getresponse offer. Much like a lot of these kinds of businesses, I anticipate it often boils down to who you get daily. Autoresponder Reviews
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of course – open speed, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the option to spot people who didn’t participate with an e-newsletter you shipped and set them in a section of subscribers which you can then email again using another variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action in your mails, and time your prospective mailouts based on this information
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail advertising.
Per-user information – you can click one of your subscribers and see where they signed from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales monitoring ) however Getresponse’s reporting application is definitely one of most featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates provided from the box seem somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and imagery easily enough with all the controls provided; and of course there’s nothing to prevent you simply designing your own HTML email template and minding the code for this.
Additionally, you will find tons of templates to choose from — over 500 — and they are presented in easy-to-understand categories, therefore it is generally pretty straightforward to find a good beginning point to get a template and edit it before you are delighted with the plan.
If you are really unhappy with the templates provided by Getresponse, there is also the choice of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email applications options aren’t so extensive (only 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements which could be made in this area. Autoresponder Reviews
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you personally — you can set them up so that instantly after somebody signals up to a mailing list, they receive a welcome message from your business; a week later they can get a discount offer for some of your products or services; 3 months after they could obtain an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles such as the example above, and action-based messages can be triggered by user actions or information, such as:
contributors to particular lists
changes in contact preferences
completed trades / targets
changes in user data
Recently Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular deal, clicks on a certain link etc..
This type of performance goes far beyond what’s traditionally been on offer from autoresponders, and lets you make a user travel that can be customised to the nth level.
For a quick overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available to the more expensive plans – the’Pro’ plan and up. Autoresponder Reviews
Landing page Builder
Online advertising campaigns that use landing pages will typically generate far more leads if, instead of simply directing people to some (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse provides something very beneficial in this regard that the majority of its competitors don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create 1 landing page, which can only be displayed 1,000 times a month.
Also, and above all, you can not utilize the landing page A/B testing performance on the cheapest Getresponse program (where the machine indicates a sample of your customers different versions of your landing page, calculates conversion speeds, and finally rolls out the best performing landing page automatically).
If you are serious about landing pages – and they’re unquestionably a helpful attribute – then it’s definitely worth looking at among the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on to get an extra $15 a month, but quite frustratingly, although the add-on allows you to show an infinite amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the more expensive programs (which I suppose is exactly what Getresponse would like one to do!) .
Getresponse was ahead of its competitors for quite a while with its responsive email layout performance, which automatically corrects your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than many similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit on a’mobile preview’ button to get a quick snapshot of your email looks like on a smartphone (see picture right).
Not just that but you can’reverse’ the smartphone trailer around, so you can preview what your own email looks like when the screen is used in either portrait or landscape style. Autoresponder Reviews
Customer Relationship Management
One of the most frustrating aspects of utilizing many famous CRM tools is that the need to export data to CSV and back into your email marketing tool as a way to do mailouts (or the need to export data from your email marketing tool into your CRM to add prospects to it).
So when I watched Getresponse recently introducing a new CRM feature in their plans I had been intrigued – this could potentially eliminate all that info exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it in order to carry out rather basic tasks: you can create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how you could use this functionality is as follows:
You can add a contact to a particular point on a revenue pipeline based on the page of your site they finished a form ;
you can then send them a automated email tailored to this pipeline stage a few days later;
and dependent on the actions they took with regard to this email (clicking on a particular link ) you can automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It is very clever stuff, and I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news on the CRM front there are some big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to some lead or customer; doing so keeps a record of this communication from the contact’s history. There’s now no way of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And oddly, when you click on a contact in a deal pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you have sent to your leads are not displayed. To see this, you need to go from the CRM section of Getresponse, hunt for your own contact in the contacts section and then click on their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is difficult. You have to add contacts to a list , then go to the CRM pipeline, include a deal and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a bargain right to a pipeline and input the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new feature and the things it could perform on the automation side is remarkable. I’m hopeful that this feature gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the notion of having your email database along with your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very aggressive too by comparison to based webinar solutions. By way of example, one of the leading webinar providers, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Guru’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can even buy webinars functionality as a add on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant edge over its key competitors, especially once you consider you could connect it in using a built in CRM tool (more on that in a moment). Autoresponder Reviews
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously an important point to check at when choosing an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability rates; but Getresponse seems reasonably open about that, with this to say about it on their website:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients collectively, however, we are pleased to say our overall deliverability rate now stands at 99%.
Clearly you’re going to have to choose the organization’s word for this, but supposing it is accurate, it’s a fantastic speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their intended recipients.
What’s more, Getresponse actually gives you the deliverability rate of every message in your email analytics – that is something I have not encountered on competing products’ metrics. A thumbs up for it.
I really do have to pull Getresponse on one thing relating to deliverability however: to ensure a high deliverability speed, it’s a good idea to use a system called DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I’ve not encountered any deliverability difficulties using the cheaper plans, competing products do not make you invest in a more expensive plan to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or a’double opt-in’ process.
If you utilize one opt-in procedure, the individual signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one sampling procedure is that it makes it really simple for users to subscribe to a mailing list; additionally, it generally increases conversion speed and so the amount of subscribers on your record. A dual opt-in process is best for verifying that the people subscribing to a record are using actual email addresses and leads to cleaner information and more precise stats (because open rates etc. are calculated according to a list comprising only real email addresses).
Now, the fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds quite good — but to tell the truth, I think there’s a great deal of room for advancement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Furthermore, no controls are provided by Getresponse to switch forms on or off on specific devices or pages of your website. At the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I connect my Getresponse to a growth-hacking tool called Sumo (that allows me to change pop-ups off for cellular users, in addition to display forms exactly as I’d like to and onto the pages I want). Autoresponder Reviews
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really clean and intuitive.
With regards to how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one that makes locating certain performance a bit tricky at times).
One place I feel that could be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of articles and move them about an e-newsletter, in practice it is quite user friendly to use and can cause accidental deletion of material, or positioning of it at the incorrect portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will make for a useful instrument – it is only that the execution of it could be somewhat better.
Also, as explained above, the CRM tool might be far better from a usability point of view adding contacts to deals can be difficult.
The 30-day complimentary trial that Getresponse provides is fully functional and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity I do not use” scenario.
The only down side to this free trial is the fact that it restricts the number of subscribers you can send to to 1000. It would be useful if that could be raised a little, as it might help prospective users try out the tool in more’real world’ scenarios.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and inside each of these, several additional types of strategy to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: this starts at $1199, using exact pricing based on requirements (if you’re considering the”Enterprise” program, you will want to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are much more generous than many competing platforms. Autoresponder Reviews
Distinctions of Each Strategy
Each of the Getresponse plans cover the important fundamentals — key characteristics include:
The ability to import, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
Landing pages – you can simply avail of landing pages that allow split testing and boundless views if you are on a’Pro’ program or greater
Webinars – that performance isn’t accessible at all around the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, particularly in case you’ve got a reasonably high number of email addresses onto your own database.
For example, if you’ve got a mailing list comprising between 9,000 and 10,000 records that you want to send an infinite number of mails each month to, then you might find that hosting it with Getresponse costs $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses on your own database but on how many emails you send a month also. If you are delighted to limit the number of mails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The only well-known service I can think of that comes in significantly more affordable is Mad Mimi, which costs $42 per month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your list, it might occasionally be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database will be the same as Getresponse’s; and Mad Mimi provides a slightly cheaper, if less operational offering for $12 a month.
Two final things to be aware of on the pricing :
Some competing providers — notably Mailchimp – provide completely free accounts for users with a few documents (but these do not offer the full assortment of features that you get on a paid program ).
As mentioned before, if you are prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about features? Autoresponder Reviews
Getresponse represents among the more cost-effective ways to host and speak with an email .
It is also among the most intriguing products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any rival product that offers this’all around’ proposal, and it’s what continues to persuade us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do need to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is much more fiddly and less responsive than it should be. A good deal of improvements could be made to the data capture forms too, especially for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the support offering.
All in all though I speed Getresponse very tremendously – you receive substantial bang for your buck with this product.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in some cases, substantially so) whilst offering as much, or even more functionality as them.
The discounts you receive when paying upfront for one or two decades of support are extremely generous – you will be hard pushed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its own reporting and comprehensive split testing features are strong.
Getresponse is transparent regarding deliverability rates, publishing characters on its site and supplying deliverability statistics for person e-newsletters you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters really readily.
It comes with a helpful landing page founder – but bear in mind you need to be on a more expensive plan to get the fully functional version of this.
You are able to try all of its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms supplied are not responsive and you can’t control when and where they are displayed on your website.
CRM performance has to be improved substantially before it can be considered a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look slightly less slick than those supplied by competing products.
The pricing structure is a bit confusing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial limits the number of readers you’ll be able to send messages into 1000.
The landing page add-on does not let you perform A/B evaluations, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Autoresponder Reviews