Primary Capabilities Autoresponder Programs
Aweber provides you with the Following key features:
the ability to import / host the email database
a wide range of templates
a few marketing automation performance
responsive email layouts
RSS / website to-email performance
telephone, email and live chat service
integrations with third-party apps Autoresponder Programs
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email service and Live chat support is all available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide email and/or live chat service.
Additionally, there’s no hoops to Go through to get service – related phone number and email details may be viewed very easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a newcomer to email Marketing, then this sort of easy access to good-quality support is a powerful argument in favour of using Aweber as your e mail marketing provider.
In relation to The availability of support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its Competitors, Aweber supply one of the largest collections of e-newsletters templates available: you will find over 700 available.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not adore all of The layouts – some of them look slightly dated. I would consider them to be marginally better compared to Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that with just a bit of tweaking you should be able to find a suitable one for your e-newsletters. There’s, of course, always the option of coding your own also. Autoresponder Programs
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters which get sent out according to your schedule that you define. In Aweber, this can be known as’Blog broadcasts’, although technically you can use this attribute with any material that has an RSS feed.
This operation is Particularly handy for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters comprising their latest articles (or, indeed, a monthly digest of blog posts). In essence, it means you can force your newsletters from the website – this can be a large time-saver.
It is worth noting that You can’t use the normal Aweber template designs for RSS-to-email functions – you have to choose from a set of templates which are specifically designed for this function.
On the other hand, you will find quite Some of them to choose from – over most other e-marketing alternatives I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something that works ok, but I think there’s definitely some large room for improvement here.
One thing that you can not use in Aweber templates that you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for example, your emails are likely to seem more consistently and exhibit more faithfully across email clients – however only using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it’d be great to see some of the templates freshened up a bit, and also the addition of some appealing web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your data, you’re Given the choice to add your readers to a particular pair of autoresponders, and label them. Not all competing goods allow the addition of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you may Have to answer a few questions about how you gathered the information you are importing. If your listing is on the larger side, you may also have to wait until it is assessed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email advertising solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally design a flowchart where emails are routed based on consumer activities: email opens, link clicks, website visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature which to some level provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user activities — namely opens and clickthroughs — along with the application of tags to determine what should be sent to whom and when (see above).
However, I Think this operation needs to go a bit further actually – tools like Getresponse and Mailchimp supply much more flexibility in regards to which kinds of user behavior can activate mailouts.
By way of instance, at Getresponse, you can use triggers like purchase, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is definitely playing a bit of catch up with its competitors here. Autoresponder Programs
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user activities – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it’s merely’alright’.
On the plus side it is very Straightforward To install follow up emails based on time interval – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days later and also a’follow us on social websites’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders according to user actions and purchases is a bit more complex than with key competitors Mailchimp and Getresponse.
Using Aweber, you can create ‘targets’ or combine automation principles with tagging to make autoresponders behave in very funky ways. . .but if you want to take advantage of autoresponders in really advanced manners, you’re likely going to need to look at other goods, particularly Getresponse, which supplies’advertising automation’ functionality that hooks up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this time of tablets and smartphones, this definitely is a fantastic feature.
One minor Gripe I have however regarding the responsive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on phone’ button or similar. The absence of the operation isn’t a dealbreaker by any means, but it does slow you down a bit, particularly if you’re sending a great deal of campaigns each month.
Split testing (also known as A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of eachand every sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you create a few different versions of your email (using either differing content or subject headers), send them into a sample of your information, and your e-marketing option will roll out the best performing version automatically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you were able to make and test four variations of an email (making Awber’s split testing functionality better than many major competitors; Getresponse being a notable exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their own sales staff that it’s coming back over the upcoming few months, but if you think you are going to need this operation desperately you could be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. Along with being able to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look in a lot of other useful analytics / information, including
the growth of lists over the years
an overview of sign up approaches
where people are opening your email (i.e., geographical place )
the history of an individual’s action – you can view past clicks and opens etc. at a per-subscriber level
And more besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two goods you Seem to have the ability to get more of an summary of information in 1 spot, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp current all their reporting data on a single dashboard (which you can then use to drill down to particulars ). Autoresponder Programs
A nice feature of Aweber is the Flexibility it gives you around how you want to deal with the opt-in procedure.
You Can Opt to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed immediately after finishing a form; dual opt-in is when they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is fantastic to see Aweber being flexible in this respect – not all competing solutions provide their clients with this selection.
Aweber Provides an adequate range of integrations with different solutions. You will find over 400 integrations available which enable you to connect Aweber to different kinds of cloud-based applications – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages like Instapage and so on.
Some of these involve dedicated widgets; others involve adding a snippet of code into a website; others demand a sync tool like Zapier.
It’s uncommon that Aweber will plug into other software quite as seamlessly as Mailchimp (which seems to be the default option’standard’ email marketing choice for a lot of apps), but you also shouldn’t have too much difficulty getting Aweber to operate with a wide range of other SaaS (software as a service) apps.
Information in Aweber is Pretty straightforward. You can create sections not only based on the contents of any field in your database, but also on user activity also – mails opened, web pages visited, links clicked, goods purchased and so on. It’s all very flexible and simple to use.
It’s a bit tricky however To work out how to reach the screen where you make the segments – you essentially have to visit some’manage subscribers’ section, search for some readers and save the search as a segment.
To be fair, some solutions (such As Getresponse) use a similar approach to segment creation – although others (like Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple sections at once, however. This will cause problems for some users who have a need to’pick and mix’ segments in mailouts on a normal basis.
For instance, say you are a car dealer having a mailing list containing a field known as’car model.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you want to send a message about it to all those three sections in 1 go.
In an Perfect world you would just be Able to select the relevant segments and send the message to those three classes. With Aweber though – this is not possible. You’d need to either send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude particular segments from the broadcast; therefore finally it’s a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far greater manner.
Overall I’d say Aweber is a Strong email marketing instrument.
It is not exactly the best product of its own Kind available, but it’s reasonably priced, simple to use and contains most of the main features you’d expect from an email marketing solution.
The main aspects of the Item That will nudge me in Aweber’s direction are its own ease-of-use and comprehensive support. The latter might be particularly critical for some potential users, especially those starting out in e-marketing without a truckload of technical skills (you probably won’t have stuck, but if you do, you can speak with a real person being on an actual phone line about your issue ).
Additionally, it’s not too Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but if you haven’t made your mind up on whether this is the e-marketing alternative for you, here is a simple breakdown of the important pros and cons of utilizing it: Autoresponder Programs
Benefits of using Aweber
Split testing is presently disabled.
You can find cheaper options on the market that offer much more features in the marketing automation section – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some key competing products and according to Aweber’s Stevie awards for client service, ought to be high.
It’s reasonably priced – although not the cheapest product of its kind on the market, it is cheaper than many similar options.
It lets you choose whether to join people to your listing on a single or double click basis.
It’s good import functionality, with the option to import a wide range of file types and also add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a good range of third party applications and programs.
It includes a very large range of templates – more than its key rivals.
Setting up easy time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting information is relatively easy and you may use both field contents and user action (email opens, links clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You’ll have to call Aweber for a quote.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Structure that prospective users may like is that all of attributes are available on all plans – unlike some competing products you do not need to be on more expensive plans to unlock specific functionality.
That said, The performance on Aweber – as we will see below – isn’t necessarily as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the same cost as Mailchimp
marginally more expensive than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the aforementioned Comparisons do not really apply to very little lists however – if you have a small email database, several of these competing goods are greater value.
By Way of Example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it will cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which allow you to host the same quantities of email addresses outlined above, but they limit the number of e-newsletters which it is possible to send them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that permit unlimited broadcasts as these programs are comparable in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber more economical, sometimes more expensive. But normally I would say Aweber is priced roughly in the middle of this e-marketing solution scale.
Obviously, pricing is not the Only variable you should base your decision on. . .the more important thing to work out is exactly what bang you get for your buck.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is for you of course is to avail of its free trial. Autoresponder Programs