Main Capabilities Autoresponder Plus
Aweber provides you with the Following key attributes:
the capacity to import / server an email database
a wide range of templates
a few marketing automation functionality
responsive email designs
RSS / blog to-email functionality
telephone, email and live chat service
integrations with third party programs Autoresponder Plus
Aweber’s support is one of The stand-out features of the product.
Phone support, email support and Live chat support is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide email and/or live chat service.
Additionally, there’s no hoops to Proceed through to get support – related phone number and email details may be viewed very easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a novice to email Advertising, then this type of easy access to good-quality service is a powerful argument in favour of using Aweber as your email marketing supplier.
In terms of The availability of support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber supply one of the largest sets of e-newsletters templates available: there are more than 700 available.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The layouts – some of them look slightly dated. I would believe them to be slightly better than the Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with just a bit of tweaking you should be able to find a suitable one for your e-newsletters. There is, of course, always the choice of coding your own too. Autoresponder Plus
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you define. In Aweber, this can be known as’Blog broadcasts’, although you can use this feature with any content that has an RSS feed.
This operation is Particularly useful for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters containing their newest posts (or, really, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from your website – this is a big time-saver.
It is worth noting however that You can’t use the normal Aweber template layouts for RSS-to-email purposes – you need to choose from a set of templates that are specifically designed for this function.
On the plus side, you will find quite A few of them to pick from – over most other e-marketing solutions I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something that works ok, but I believe there’s definitely some large space for improvement here.
1 thing that you can’t use in Aweber templates which you can in some other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You are limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for example, your mails are likely to appear more consistently and exhibit more faithfully across email clients – but merely using web safe fonts can make templates seem a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it would be great to find some of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your information, you are Given the choice to add your readers to a particular pair of autoresponders, and tag them. Not all competing products allow the addition of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you may Need to answer a few questions regarding how you collected the data you’re importing. If your listing is on the bigger side, you can also have to wait until it’s assessed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email advertising solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically look for a flowchart where emails are sent based on consumer activities: email opens, connect clicks, site visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature which to a degree provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user activities — specifically opens and clickthroughs — and the application of tags to ascertain what should be routed to whom and when (see above).
But I Think this operation needs to go somewhat further really – tools such as Getresponse and Mailchimp supply much more flexibility in regards to which types of user behaviour can trigger mailouts.
By way of instance, at Getresponse, you may use triggers such as purchase, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is definitely playing a bit of catch up with its rivals here. Autoresponder Plus
Autoresponders – a series of Follow up emails which are automatically triggered by time or user actions – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it’s merely’alright’.
On the other hand it is very easy To install follow up emails based on time interval – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days later and also a’follow us on social websites’ email a week later is extremely straightforward. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders based on user activities and purchases is a little more complicated than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘targets’ or unite automation principles with tagging to create autoresponders act in quite funky ways. . .but if you would like to take advantage of autoresponders in actually advanced ways, you’re likely going to need to look at other goods, especially Getresponse, which supplies’advertising automation’ functionality that hooks up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this time of smartphones and tablets, this can be a fantastic feature.
1 minor Gripe I have however regarding the responsive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on phone’ button or comparable. The lack of this operation is not a dealbreaker by any means, but it will slow you down a bit, particularly if you are sending a lot of campaigns each month.
Split testing (also called A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, tracking the operation of each, and sending the’best’ variant to the remainder of your list.
Many e-marketing tools handle This automatically for you: you create a few different versions of your email (using either differing content or subject headers), send them to a sample of your data, along with your e-marketing option will roll out the very best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you were able to make and examine four variants of an email (making Awber’s split testing functionality better than most leading competitors; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely inaccessible in Aweber – I have been assured by their sales team that it’s coming back during the next few months, but if you believe you are likely to need this operation desperately you might be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor crucial stats like open Pace, clickthroughs and bounces, you can also look at a lot of other Helpful analytics / advice, including
the Increase of lists over the years
an overview of sign up approaches
where people are opening your own email (i.e., geographical location)
the background of an individual’s activity – you can see past clicks and opens etc. in a per-subscriber degree
And more besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or even Mad Mimi; however, I would argue that Mailchimp and Getresponse both offer better reporting ports.
With the latter two products you Seem to be able to get more of an overview of information in 1 place, especially when looking at the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp present all the reporting data onto a single dashboard (which you can then use to drill down to particulars ). Autoresponder Plus
A Great feature of Aweber is the Flexibility it provides you around how you want to deal with the opt-in procedure.
You can choose to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is subscribed immediately after finishing a form; dual opt-in is if they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this respect – not all of competing solutions provide their customers with this selection.
Aweber Offers an adequate range of integrations with other options. You will find over 400 integrations available which allow you to connect Aweber to various types of cloud-based applications – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so on.
A number of these involve dedicated widgets; others involve including a snippet of code into a website; others demand a sync tool such as Zapier.
It is rare that Aweber will plug into other software quite as easily as Mailchimp (which appears to be the default option’standard’ email marketing option for a lot of apps), but you should not have too much trouble getting Aweber to work with a wide range of other SaaS (software as a service) apps.
Segmenting data in Aweber is Pretty simple. You can create segments not only depending on the contents of any field in your database, but also on user action too – emails opened, web pages visited, links clicked, products purchased and so on. It is all very flexible and easy to use.
It’s a bit tricky however To figure out how to get to the screen where you create the sections – you basically have to go to a’manage subscribers’ section, search for some subscribers and then save the search for a section.
To be honest, some solutions (such As Getresponse) use a similar approach to segment creation – but others (such as Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple segments at the same time, however. This will cause problems for many users that have a need to’pick and mix’ sections in mailouts on a regular basis.
For example, say you are a car dealer having a mailing list containing a field called’car model.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to all those three segments in one go.
In an ideal world you’d only be Able to choose the relevant segments and deliver the message to all those three groups. With Aweber though – that is not possible. You would need to either send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude certain segments from the air; therefore finally it is a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much better way.
Overall I would say Aweber is a Strong email marketing tool.
It is not exactly the best product of its Kind accessible, but it is reasonably priced, simple to use and comprises many of the main features you’d expect from an email marketing solution.
The primary Facets of the Item That would nudge me Aweber’s direction are its ease-of-use and thorough support. The latter might be particularly critical for some potential users, particularly those starting out in e-marketing with no truckload of specialized abilities (you probably won’t have stuck, but if you do, you are able to speak with an actual person being on a real telephone line about your problem).
Additionally, it’s not too Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but if you haven’t made up your mind on if this is the e-marketing alternative for you, here is a brief breakdown of the key advantages and disadvantages of using it: Autoresponder Plus
Benefits of using Aweber
Divide testing is currently disabled.
There are cheaper options out there which offer much more features in the marketing automation department – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude a number of segments at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some essential competing products and based on Aweber’s Stevie awards for client support, should be high.
It is reasonably priced – whilst not the most expensive product of its kind on the market, it is more affordable than many similar solutions.
It lets you select whether to join people to your list on a single or double click basis.
It’s good export functionality, with the choice to import a wide range of file types and add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a fantastic assortment of third party applications and apps.
It includes a very large range of templates – more than its key competitors.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting features are strong.
Segmenting information is relatively simple and you may use both field contents and user action (email opens, hyperlinks clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ readers, You will have to call Aweber for a quote.
A 14% reduction is available If you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Structure that prospective users may enjoy is that all of attributes are available on all plans – unlike some competing products you do not need to be on more expensive plans to unlock certain functionality.
Nevertheless, The functionality on Aweber – as we will see below – isn’t always as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the exact same price as Mailchimp
marginally more expensive than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s feature set is more basic however).
It’s worth noting that the aforementioned Comparisons do not really apply to very small lists nonetheless – if you’ve got a little email database, several of the competing goods are better value.
For example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list containing 10,000 records, it will cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which allow you to host the very same quantities of email addresses outlined previously, but they restrict the amount of e-newsletters which you can send them. For the interest of a comparison, I have referenced the costs for Campaign Monitor plans that permit unlimited broadcasts since these programs are similar in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber more economical, occasionally more expensive. But normally I would say Aweber is priced roughly in the center of the e-marketing solution scale.
Obviously, pricing Isn’t the Only factor you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is for you of course would be to avail of its free trial. Autoresponder Plus