Description of Getresponse Autoresponder Outlook
Getresponse is primarily an email marketing app Which Allows you to: Autoresponder Outlook
Import and host a mailing list and catch data on it
generate newsletters that can be delivered to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing alternative.
Besides email marketing, it also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does this provide all of the key stuff you’d expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let’s drill down to the key qualities to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email support and assorted online tutorials / tools.
Sadly, the phone service has been discontinued. Instead you are going to have to use live chat (24/7) or email service. To be fair, many similar e-marketing platform suppliers only offer you these two channels – if phone support is a deal-breaker for you then you may want to consider Aweber, which still supplies it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I’ve not had to use it very often (a fantastic thing) but once I’ve I’ve found it to be a small mixed bag (less of a fantastic thing). Some of those live chat service I have received was outstanding, and I have not needed to wait too much time to talk to a broker; the email service .
Some of the feedback I’ve got from our readers will suggest that there do need to be improvements made concerning the caliber of support Getresponse offer. Much like a number of these kinds of companies, I anticipate it often boils down to that you get daily. Autoresponder Outlook
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to spot people who didn’t engage with an e-newsletter you shipped and put them in a section of readers which you can then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action on your mails, and period your future mailouts according to this information
’email ROI’: by incorporating some tracking code to your post-sales page on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user information – you can click on one of your subscribers and see where they signed up from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some comparable reporting functionality (particularly around sales monitoring ) however Getresponse’s reporting tool is definitely one of most featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a bit.
Regrettably, the templates supplied out of the box seem a bit dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are extremely tweakable – you can change fonts, designs and imagery easily enough using the controls provided; and naturally there’s nothing to prevent you designing your own HTML email template and minding the code for it.
Furthermore, there are a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, therefore it’s generally pretty straightforward to locate a good beginning point for a template and then edit it before you’re delighted with the plan.
If you’re really unhappy with the templates offered by Getresponse, there is also the choice of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email applications options are not very extensive (only 11 templates are supplied – well short of their 700+ available for routine newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think there are definitely a few improvements that could be made in this area. Autoresponder Outlook
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you — you can set them up so that instantly after someone signs up to a mailing list, they receive a welcome message in the business; a week after they could receive a discount deal for a number of your products or services; three weeks later they could obtain an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and also action-based messages may be triggered by user actions or information, for example:
subscriptions to particular lists
changes connected tastes
finished trades / targets
changes in consumer data
Lately Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular deal, clicks on a certain link etc..
This type of performance goes way beyond what has traditionally been available from autoresponders, and lets you create an individual journey which may be customised to the nth degree.
For a quick overview I’d suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available on the more expensive programs – the’Guru’ plan and up. Autoresponder Outlook
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads in the event, rather than simply directing individuals to some (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear information and a clean, well-designed data capture type.
Getresponse offers something very useful in this regard that most of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just produce 1 landing page, which could simply be displayed 1,000 times a month.
Additionally, and above all, you can not utilize the landing page A/B testing performance on the cheapest Getresponse plan (whereby the system shows a sample of your users different versions of your landing page, computes conversion speeds, and finally rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they are unquestionably a helpful attribute – then it is definitely worth looking at among the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on for an extra $15 a month, however quite frustratingly, even though the add-on permits you to display an unlimited amount of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the more expensive plans (which I suppose is exactly what Getresponse want one to do!) .
Getresponse was before its rivals for quite a while using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is far better than most similar products when it comes to displaying a responsive preview of your e-newsletter – you just hit a’mobile preview’ button to get an instant snapshot of what your email looks like on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone trailer around, so you may preview what your own email looks like when the screen is employed in either portrait or landscape style. Autoresponder Outlook
Customer Relationship Management
Among the most frustrating aspects of using many well-known CRM tools is that the need to export data to CSV and back to your email marketing instrument as a way to do mailouts (or the necessity to export info from your email marketing tool into your CRM to add leads to it).
When I watched Getresponse recently introducing a brand new CRM feature into their plans I was intrigued – that could possibly do away with all that info exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it in order to carry out rather basic tasks: you can create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline stage.
An example of how to use this operation is as follows:
It is possible to add a contact to a specific point on a revenue pipeline depending on the page of your site they finished a form ;
you could then send them a automated email tailored to this pipeline stage a couple of days later;
and based on the actions they took with regard to that email (clicking on a particular link ) you could automatically move them on another stage of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and I can’t think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all good news about the CRM front — there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or client; doing so keeps a record of this communication in the contact’s history. There is now no way of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or clients.
And strangely, when you click a contact within a bargain pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you have delivered to your leads aren’t displayed. To observe this, you have to go out of the CRM part of Getresponse, search for your own contact in the contacts section and click on their details. But guess what? Doing so doesn’t exhibit their deal history.
Task management is non-existent too: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to a pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a deal right to a pipeline and then enter the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the stuff it could perform on the automation aspect is impressive. I am optimistic that this feature gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the notion of having your email database and your webinar tool under precisely the exact same roof is very attractive.
The pricing is also very aggressive too compared to based webinar solutions. For instance, one of the leading webinar providers, Gotowebinar, charges $199 a month to sponsor webinars with as much as 500 attendees; you can really do the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program allows you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can even purchase webinars functionality as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you need to host larger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees don’t have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key competitors, especially when you consider you could link it in with a built-in CRM tool (more about that in a minute ). Autoresponder Outlook
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously an important point to check at when selecting an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about that, with this to say about it on their website:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Since deliverability is dependent upon many things, including the content of your messages, the deliverability rate could vary for every mailing. For our clients collectively, however, we are pleased to say our general deliverability rate now stands at 99%.
Obviously you are going to need to choose the company’s word for this, but assuming it is true, it is a fantastic speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse actually gives you the deliverability rate of every message in your email analytics – that is something that I have not encountered on rival products’ metrics. A thumbs up for it.
I do have to pull Getresponse on something concerning deliverability however: to guarantee a high deliverability speed, it’s advisable to use a system named DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ plans.
Although I’ve not struck any deliverability problems utilizing the cheaper plans, competing products do not make you invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you utilize a single opt-in process, the person signing up to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one sampling procedure is that it makes it really easy for users to subscribe to a mailing list; it also generally increases conversion speed and so the number of readers on your record. A double opt-in procedure is best for verifying that the people subscribing to a list are using actual email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. ) are calculated according to a list comprising only real email addresses).
The good news is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing products. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds pretty good — but to tell the truth, I think there is a lot of room for advancement with regard to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controllers are offered by Getresponse to switch forms on or off on particular devices or individual pages of your website. At the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and also for popups I connect my Getresponse into a growth-hacking tool called Sumo (this enables me to switch pop-ups off for cellular users, as well as display forms precisely as I’d like to and onto the pages I want). Autoresponder Outlook
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes locating certain functionality a little bit tricky at times).
One area I think that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of content and transfer them about an e-newsletter, in practice it is fairly user friendly to use and may lead to accidental deletion of content, or positioning of it at the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will result in a helpful tool – it’s only that the execution of it might be rather better.
Also, as described above, the CRM tool might be far better from a usability point of view — adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial which Getresponse provides is fully functional and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is the fact that it limits the number of readers you can send to to 1000. It would be useful if this could be increased a bit, as it would help prospective users try out the tool in more’real-world’ scenarios.
There are 3 main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of them, several additional types of strategy to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists transcend 100,000 email addresses: that begins at $1199, using exact pricing depending on requirements (if you’re interested in the”Enterprise” program, you’ll need to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are much more generous than many competing platforms. Autoresponder Outlook
Distinctions of Every Plan
All the Getresponse plans cover the significant basics — key features include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ plans up
landing pages – you can simply avail of landing pages which enable split testing and unlimited views if you’re on a’Pro’ plan or greater
Webinars – this functionality isn’t available whatsoever on the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly in case you’ve got a reasonably high number of email addresses onto your database.
For instance, if you’ve got a mailing list comprising between 9,000 and 10,000 documents which you want to send an infinite number of emails each month to, you might find that hosting it using Getresponse costs $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses in your own database however on how many emails you send per month also. If you are happy to set a limit on the amount of mails sent via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service that I can think of that comes from significantly cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your list, it might occasionally be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database is exactly the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less operational offering for $12 per month.
Two final things to be aware of about the pricing :
Some competing suppliers — especially Mailchimp – offer free account for users with a few documents (but these don’t supply the full range of features that you get on a paid plan).
As mentioned before, if you are prepared to pay upfront for 1 or two years, you can avail of significant discounts the other competitors don’t yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about features? Autoresponder Outlook
Getresponse represents one of the more cost-effective ways to host and speak using an email database.
It’s also one of the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any competing product that delivers this’all around’ proposition, and it’s what continues to convince us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, particularly where the email programmer is concerned – its own drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements could be made to the data capture types also, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made to the support offering.
Overall though I speed Getresponse very highly – you get considerable bang for your dollar with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain cases, significantly so) whilst supplying just as much, if not more functionality as them.
The discounts you receive when paying upfront for one or two years of service are extremely generous – you’ll be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its reporting and comprehensive split testing features are powerful.
Getresponse is clear about deliverability rates, publishing characters on its website and providing deliverability data for person e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and a double opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone versions of your e-newsletters really readily.
It comes with a helpful landing page creator – but keep in mind that you need to be on a more expensive plan to get the fully functional version of the.
You can test all its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms supplied aren’t responsive and you can’t control when and in which they are displayed on your site.
CRM functionality needs to be improved substantially before it can be considered a replacement for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates look marginally less slick than those supplied by competing goods.
The pricing arrangement is a little confusing, with users having to pay something of a premium to get the landing page creator tool.
The free trial restricts the amount of readers you can send messages into 1000.
The landing page addition does not allow you to execute A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Autoresponder Outlook