Main Capabilities Autoresponder Newsletter
Aweber provides you with the Following key features:
the capacity to import / host the email database
a vast assortment of templates
some marketing automation functionality
responsive email layouts
RSS / website to-email functionality
phone, email and live chat service
integrations with third-party apps Autoresponder Newsletter
Aweber’s service is one of The stand-out features of the goods.
Phone support, email support and Live chat support is all available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide email and/or live chat service.
Additionally, there’s no magic to Proceed through to contact support – relevant phone number and email details may be seen quite easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a newcomer to email Marketing, then this sort of easy access to good-quality service is a strong argument in favour of using Aweber as your e mail marketing provider.
In relation to The availability of support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its Competitions, Aweber supply one of the biggest collections of e-newsletters templates accessible: there are over 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not love all of The designs – some of them seem slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that using just a little bit of tweaking you should be able to find a suitable one for the e-newsletters. There is, of course, always the option of communicating your own too. Autoresponder Newsletter
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters that get sent out according to a schedule that you specify. Back in Aweber, this can be called’Blog broadcasts’, although technically you can use this feature with any content which has an RSS feed.
This operation is Particularly useful for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters comprising their latest articles (or, really, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from the website – this can be a large time-saver.
It is worth noting however that You can not use the standard Aweber template layouts for RSS-to-email purposes – you have to pick from a set of templates which are specifically designed for this function.
On the plus side, you will find quite A few of these to pick from – more than most other e-marketing solutions I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something which works ok, but I believe there is definitely some massive room for improvement here.
One thing that you can’t use in Aweber templates that you can in some other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for example, your emails are very likely to appear more consistently and display more reliably across email clients – however merely using web safe fonts may make templates look a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it’d be nice to see a few of the templates freshened up a little, and also the inclusion of some appealing web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the option to add your readers to a particular pair of autoresponders, and label them. Not all competing goods allow the inclusion of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you will Have to answer a few questions about how you collected the information you’re importing. If your list is on the larger side, you may also need to wait until it’s assessed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email marketing options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically design a flowchart where mails are routed based on consumer activities: email opens, connect clicks, website visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature which to some level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user actions — namely opens and clickthroughs — along with the program of tags to determine what needs to be sent to whom and when (see previously ).
However, I Think this operation needs to go somewhat further actually – tools like Getresponse and Mailchimp supply considerably more flexibility when it comes to which types of user behavior can activate mailouts.
By way of example, at Getresponse, you may use triggers such as buy, special page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is definitely playing a bit of catch up with its rivals here. Autoresponder Newsletter
Autoresponders – a Collection of Follow up emails that are automatically triggered by time or user actions – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s merely’alright’.
On the other hand It’s very Straightforward To set up follow up emails based on time interval – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days afterwards and also a’follow us on social websites’ email a week after is extremely easy. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders based on user actions and purchases is a little more complicated compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘targets’ or unite automation rules with tagging to make autoresponders act in quite funky ways. . .but if you want to take advantage of autoresponders in actually advanced ways, you’re likely going to need to look at other products, particularly Getresponse, which provides’advertising automation’ functionality that hooks up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being viewed on. In this time of tablets and smartphones, this definitely is a fantastic feature.
1 minor Gripe I have yet seeing the reactive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or similar. The absence of this operation isn’t a dealbreaker by any means, but it will slow you down a bit, especially if you’re sending a great deal of campaigns each month.
Divide testing (also called A/B testing) entails sending variants of your e-newsletters to some of your mailing list, tracking the operation of eachand every sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you create a few distinct variations of your email (using either different content or theme headers), send them to a sample of your data, along with your e-marketing option will roll out the best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you could make and test four variants of an email (making Awber’s split testing operation better than many leading rivals; Getresponse being a notable exception).
For some Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their own sales staff that it is coming back over the next few months, but if you believe you’re likely to want this operation urgently you could be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor crucial stats such as open rate, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / advice, including
that the growth of lists over the years
an overview of sign up approaches
where individuals are opening your email (i.e., geographical place )
the background of an individual’s activity – you can see past opens and clicks etc. in a per-subscriber level
And much else besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or Mad Mimi; howeverI would argue that Mailchimp and Getresponse both offer better reporting interfaces.
Together with the latter two goods you Seem to have the ability to get more of an summary of information in one place, particularly when considering the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp present most of the reporting data on one dashboard (which you can then use to drill down to specifics). Autoresponder Newsletter
A Great feature of Aweber is that the Flexibility it gives you about how you need to handle the opt-in procedure.
You Can Opt to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a user is dispersed immediately after completing a form; double opt-in is if they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all of competing solutions provide their clients with this selection.
Aweber Offers an adequate selection of integrations with different options. There are over 400 integrations available which enable you to connect Aweber to various types of cloud-based applications – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so forth.
Some of them involve dedicated widgets; others demand adding a snippet of code into a site; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug to other applications quite as easily as Mailchimp (that appears to be the default’standard’ email advertising choice for a lot of programs ), but you shouldn’t have too much trouble getting Aweber to work with a wide selection of other SaaS (software as a service) apps.
Segmenting information in Aweber is Pretty simple. You may produce sections not only based on the contents of any field in your database, but also on user action also – mails opened, web pages visited, links clicked, goods purchased and so on. It is all very flexible and easy to use.
It’s a little bit tricky however To work out how to reach the screen where you create the sections – you basically have to go to a’manage subscribers’ section, search for a number of readers and then save the search for a segment.
To be honest, some solutions (such As Getresponse) use a similar approach to section creation – but others (like Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple sections at the same time, however. This will cause problems for some users who have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you are a car dealer with a mailing list comprising a field known as’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to all those three segments in 1 go.
In an ideal world you would only be Able to choose the applicable segments and deliver the message to those 3 classes. With Aweber though – this is not possible. You’d have to either send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude particular segments from the broadcast; therefore ultimately it’s a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much greater way.
Overall I’d say Aweber is a Solid email marketing tool.
It is not exactly the best product of its Kind available, but it’s reasonably priced, easy to use and contains many of the main features you’d expect from an email marketing solution.
The main aspects of the Item That would nudge me Aweber’s leadership are its ease-of-use and comprehensive support. The latter may be especially critical for some potential customers, particularly those starting out in e-marketing without a truckload of specialized skills (you probably won’t have stuck, but if you do, you are able to speak with a real human being on an actual telephone line about your issue ).
Additionally, it’s not too Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you haven’t made your mind up on if this is the e-marketing alternative for you, here is a simple breakdown of the key advantages and disadvantages of using it: Autoresponder Newsletter
Disadvantages of using Aweber
Divide testing is currently disabled.
There are cheaper options out there which offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are bad and they can not be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of segments at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some essential competing products and according to Aweber’s Stevie awards for customer service, should be high.
It is reasonably priced – whilst not the most expensive product of its kind on the market, it’s cheaper than many comparable options.
It lets you select whether to subscribe people to your list on a single or double click basis.
It’s good import functionality, together with the option to import a wide range of file types and also insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly using a good range of third party tools and apps.
It comes with an extremely large assortment of templates – more than its key rivals.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting features are powerful.
Segmenting information is relatively easy and you can use both field contents and user action (email opens, links clicked etc.) to create your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You will have to call Aweber for a quote.
A 14% reduction is available If you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Construction that potential users might like is that all features are available on all programs – unlike any competing goods you do not need to be on more expensive plans to unlock specific performance.
That said, The functionality available on Aweber – as we’ll see below – isn’t always as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the exact same cost as Mailchimp
slightly more costly than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s feature set is more basic nonetheless ).
It is worth noting that the above Comparisons don’t really apply to very little lists nonetheless – if you’ve got a small email database, several of these competing goods are greater value.
For example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a bigger list containing 10,000 records, it will cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which permit you to host the same amounts of email addresses outlined previously, but they restrict the amount of e-newsletters which it is possible to send them. For the sake of a fair comparison, I’ve referenced the costs for Campaign Monitor programs that allow unlimited broadcasts as these programs are similar in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber more economical, sometimes more expensive. But generally I’d say Aweber is priced about in the middle of the e-marketing solution scale.
Of course, pricing is not the Only variable you need to base your choice on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let’s Look at several Aweber features.
Aweber Free Trial
One of the Best ways to decide whether Aweber is for you naturally would be to avail of its free trial. Autoresponder Newsletter