Description of Getresponse Autoresponder Marketing
Getresponse is primarily an email marketing app Which Allows you to: Autoresponder Marketing
Import and host a mailing list and also catch data onto it
generate newsletters that can be sent to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point where it is getting more of an’all-in-one’ marketing solution.
In addition to email marketing, it also supplies training hosting, landing pages, and some CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably among the most comprehensive out there.
Not only does this provide all the crucial stuff you’d expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned previously, it has been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down to the crucial qualities to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email service and assorted online tutorials / tools.
Regrettably, the phone service has been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer you both of these stations – if phone service is a deal-breaker for you you might want to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the quality of Getresponse support, I have never needed to use it very frequently (a fantastic thing) but when I have I’ve found it for a small mixed bag (less of a good thing). Some of the live chat service I have received has been outstanding, and I haven’t needed to wait too long to talk to a broker; the email support less so.
Some of the comments I’ve got from our readers will indicate that there do have to be improvements made in terms of the quality of support Getresponse offer. Much like a lot of these types of businesses, I expect it boils down to who you get daily. Autoresponder Marketing
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of course – open speed, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify people who didn’t engage with an e-newsletter you sent and put them in a segment of subscribers which you may then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it on your emails, and time your future mailouts based on this info
’email ROI’: by adding some tracking code into your post-sales page on your site, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user info – you can click one of your subscribers and see in which they signed up from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting performance (particularly around sales monitoring ) however Getresponse’s reporting tool is definitely one of most featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates provided from the box seem a bit dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough using the controls supplied; and naturally there is nothing to prevent you simply designing your own HTML email template and minding the code for this.
Additionally, there are a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, so it is generally pretty simple to locate a good starting point for a template and edit it before you’re delighted with the plan.
If you’re really not pleased with the templates offered by Getresponse, there’s also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email applications options aren’t very extensive (just 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements that could be created in this region. Autoresponder Marketing
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you personally — you can put them up so that instantly after somebody signs up to a mailing list, they get a welcome message from the company; a week after they can get a discount offer for a number of your products or services; 3 months after they could receive an encouragement to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles like the illustration above, and also action-based messages can be triggered by user actions or advice, such as:
contributors to certain lists
changes connected tastes
finished transactions / targets
changes in consumer information
Lately Getresponse launched a brand new version of the new autoresponder performance, known as’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific offer, clicks on a specific link etc..
This kind of functionality goes far beyond what’s traditionally been on offer from autoresponders, and lets you create an individual travel that can be customised to the nth level.
To get a fast overview I would suggest taking a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, that these more innovative marketing automation features are only available to the more expensive programs – the’Guru’ plan and upward. Autoresponder Marketing
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads in the event, instead of simply directing individuals to a (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture type.
Getresponse provides something very useful in this regard that the majority of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, which can only be displayed 1,000 times per month.
Additionally, and above all, you can not utilize the landing page A/B testing performance on the cheapest Getresponse plan (where the system indicates a sample of your customers different versions of your landing page, computes conversion rates, and finally rolls out the best performing landing page mechanically ).
If you are serious about landing pages – and they’re certainly a useful attribute – then it is definitely worth looking at among the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an extra $15 per month, but quite frustratingly, even though the add-on allows you to show an unlimited amount of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for a few of the more expensive plans (which I guess is exactly what Getresponse want you to do!) .
Getresponse was ahead of its competitors for quite a while using its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when an individual is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is far better than most similar products when it comes to displaying a reactive record of your e-newsletter – you just hit a’mobile preview’ button for a quick snapshot of what your email resembles on a smartphone (see picture right).
Not just this but you can’flip’ the smartphone preview around, so that you may preview what your own email looks like when the screen is used in either portrait or landscape mode. Autoresponder Marketing
Customer Relationship Management
One of the most frustrating facets of utilizing many well-known CRM tools is the necessity to export information to CSV and straight back to your email marketing tool as a way to do mailouts (or the necessity to export data from the email marketing tool in your CRM to include leads to it).
When I watched Getresponse lately introducing a new CRM feature into their plans I was intrigued – this could possibly eliminate all that info exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with all the Getresponse CRM tool as you could only use it to perform rather basic jobs: you could create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a particular point on a sales pipeline depending on the page of your website they finished a form ;
you could then send a automated email tailored to this pipeline period a couple of days afterwards;
and dependent on the action they took with regard to that email (clicking on a particular link ) you can automatically move them onto another stage of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and that I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to appear at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it is not all good news about the CRM front — there are a few big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is e mail activity tracking. Other CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a list of this communication in the contact’s history. There’s now no method of doing this with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or customers.
And oddly, when you click on a contact in a bargain pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you’ve delivered to your leads aren’t displayed. To see this, you have to go from the CRM section of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing so does not display their deal history.
Task management is non-existent too: unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts to a pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to add a deal right to a pipeline and enter the contact information of your guide or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the stuff it could do on the automation aspect is remarkable. I am hopeful that this attribute becomes developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually used as a lead-generation strategy, the idea of getting your email database and your webinar tool under precisely the same roof is very appealing.
The pricing is also very aggressive also compared to based webinar solutions. By way of example, one of the primary webinar providers, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Guru’ plan allows you to host a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might even purchase webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It’s not clear what your choices are if you will need to host larger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant edge over its key competitors, particularly when you believe you could connect it in with a built-in CRM tool (more about this in a moment). Autoresponder Marketing
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is obviously an important point to look at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it on their website:
At GetResponse we are often asked about the quality of the deliverability rate. Because deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For our customers jointly, nevertheless, we’re pleased to say our overall deliverability rate now stands at 99%.
Clearly you are going to need to choose the company’s word for this, but supposing it is true, it’s a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually provides you the deliverability rate of each message on your email analytics – this is something I haven’t encountered on competing goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on one thing relating to deliverability nevertheless: to ensure a high deliverability speed, it is a good idea to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I’ve not struck any deliverability problems utilizing the less costly plans, competing goods don’t force you to invest in a more expensive plan to avail of this feature — it would be useful to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you use use one opt-in process, the person signing up to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the person signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of a single sampling procedure is that it makes it really easy for users to subscribe to your mailing list; it also generally increases conversion speed and therefore the amount of subscribers on your record. A dual opt-in procedure is best for verifying the people subscribing to your record are using actual email addresses and contributes to cleaner information and more accurate stats (because open rates etc. are calculated according to a list containing just email addresses).
Now, the good news is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds pretty good — but to tell the truth, I think there’s a lot of room for advancement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controls are provided by Getresponse to switch forms on or off on specific devices or individual pages of your site. At the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and for popups I link my Getresponse into a growth-hacking tool named Sumo (this enables me to switch pop-ups off for cellular users, in addition to display forms exactly as I’d like to and on the pages I need ). Autoresponder Marketing
Overall, Getresponse is pretty simple to use. It is certainly easy enough to perform all the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one which makes finding certain functionality just a bit tricky at times).
1 place I feel that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of content and transfer them around an e-newsletter, in practice it’s fairly clunky to use and can lead to accidental deletion of material, or placement of it at the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does make for a helpful tool – it’s just that the execution of it might be somewhat better.
Additionally, as described above, the CRM tool could be far better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial which Getresponse provides is fully functional and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a product that I do not use” scenario.
The only down side to the free trial is that it restricts the amount of readers you can send to to 1000. It would be good if that could be raised a bit, as it might help prospective users try out the tool in more’real-world’ situations.
There are three main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional kinds of strategy to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists exceed 100,000 email addresses: this starts at $1199, using accurate pricing based on prerequisites (if you are interested in the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than many competing platforms. Autoresponder Marketing
Distinctions of Each Strategy
Each of the Getresponse plans cover the important fundamentals — key features include:
The capacity to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
Landing pages – you can only avail of all landing pages which enable split testing and boundless views if you’re on a’Guru’ plan or greater
Webinars – this functionality isn’t accessible whatsoever around the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those supplied by many of its key competitors, particularly if you have a fairly large number of email addresses on your database.
By way of example, if you have a mailing list comprising between 9,000 and 10,000 records which you wish to send an infinite number of emails each month to, then you’ll discover that hosting it using Getresponse costs $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your own database but on how many emails you send a month too. If you’re delighted to set a limit on the number of mails sent via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably greater than Getresponse’s.
The sole well-known service I could think of that comes in significantly cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your listing, it might sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if less operational offering for $12 a month.
Two final things to be aware of about the pricing :
Some competing suppliers — especially Mailchimp – offer completely free account for users that have a small number of documents (but these do not supply the entire assortment of features that you get on a paid plan).
As stated earlier, if you are ready to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about features? Autoresponder Marketing
Getresponse represents among the more cost-effective ways to host and speak using an email database.
It’s also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any rival product that offers this’all round’ proposal, and it is what continues to convince us to use it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and not as responsive than it should be. A lot of improvements can be made into the data capture forms too, especially for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the support offering.
Overall though I rate Getresponse very highly – you receive considerable bang for your buck with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in some situations, significantly so) whilst offering as much, or even more functionality as them.
The discounts you get when paying upfront for one or two decades of support are very generous – you’ll be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any products that are similar.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing characters on its own site and providing deliverability data for individual e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters really easily.
It includes a helpful landing page founder – but keep in mind you have to be on a more expensive strategy to get the fully functional version of this.
You can test out all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms supplied aren’t responsive and you can’t control when and where they are displayed on your website.
CRM functionality has to be improved considerably before it could be considered a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those supplied by competing goods.
The pricing arrangement is a little confusing, with users having to pay something of a superior to access the landing page creator tool.
The free trial restricts the amount of subscribers you can send messages into 1000.
The landing page add-on does not allow you to execute A/B tests, meaning that so as to obtain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Autoresponder Marketing