Primary Features Autoresponder Magic
Aweber provides you with the Following key attributes:
the ability to import / host an email database
a wide range of templates
some marketing automation performance
responsive email designs
RSS / blog to-email performance
phone, email and live chat service
integrations with third party programs Autoresponder Magic
Aweber’s support is one of The stand-out features of the product.
Phone support, email service and Live chat support is available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide live or email chat service.
Furthermore, there’s no hoops to Go through to get service – relevant phone number and email details can be viewed very easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Marketing, then this sort of easy accessibility to good-quality service is a powerful argument in favour of using Aweber as your email marketing provider.
In terms of The availability of support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its Competitors, Aweber provide one of the biggest sets of e-newsletters templates accessible: you will find over 700 accessible.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not love all of The designs – some of them look slightly dated. I’d believe them to be slightly better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There is, of course, always the option of communicating your own too. Autoresponder Magic
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters which get sent out based on a schedule that you define. Back in Aweber, this is known as’Blog broadcasts’, although you can take advantage of this feature with any material that has an RSS feed.
This functionality is Particularly useful for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters containing their latest posts (or, really, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from your site – this can be a large time-saver.
It is worth noting however that You can not use the normal Aweber template designs for RSS-to-email purposes – you need to choose from a set of templates that are specifically designed for this purpose.
On the other hand, there are quite Some of these to pick from – more than most other e-marketing solutions I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something which works ok, but I think there’s definitely some large room for improvement here.
One thing that you can not use in Aweber templates that you can in some other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for example, your emails are very likely to appear more consistently and exhibit more reliably across email clients – but only using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it would be great to see some of the templates freshened up a bit, and also the inclusion of some appealing web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your information, you are Given the choice to add your readers to a particular pair of autoresponders, and tag them. Not all competing goods allow the inclusion of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you may Need to answer a few questions about how you collected the information you are importing. If your listing is on the larger side, you can also need to wait until it’s assessed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email marketing solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally look for a flowchart where emails are routed based on user actions: email opens, link clicks, site visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user activities — specifically opens and clickthroughs — and the program of tags to ascertain what needs to be routed to whom and when (see above).
But I Think this functionality needs to go somewhat further really – tools like Getresponse and Mailchimp provide considerably more flexibility when it comes to which types of user behavior can trigger mailouts.
By way of instance, in Getresponse, you can use triggers like purchase, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is playing a little bit of catch up with its competitors here. Autoresponder Magic
Autoresponders – a series of Follow up emails that are automatically triggered by time or user activities – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is merely’alright’.
On the plus side It’s very Straightforward To install follow up mails based on time interval – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days later and also a’follow us on social websites’ email a week after is extremely straightforward. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders based on user activities and purchases is a bit more complicated compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to make ‘goals’ or unite automation principles with tagging to make autoresponders act in very funky ways. . .but if you want to make use of autoresponders in actually advanced ways, you’re likely going to should appear at other products, especially Getresponse, which supplies’marketing automation’ performance that pops up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this time of smartphones and tablets, this definitely is a good feature.
One minor Gripe I have yet regarding the responsive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on phone’ button or comparable. The lack of this operation is not a dealbreaker by any means, but it does slow you down a bit, particularly if you are sending a great deal of campaigns every month.
Divide testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, monitoring the performance of every , and sending the’best’ variant to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a few distinct variations of your email (using either different content or theme headers), send them into a sample of your data, and your e-marketing option will roll out the very best performing version mechanically to the rest of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you were able to create and examine four variants of an email (making Awber’s split testing operation better than most leading competitors; Getresponse being a notable exception).
For some Reason split testing is presently completely unavailable in Aweber – I have been assured by their own sales staff that it’s coming back over the upcoming few months, but if you think you are likely to need this functionality desperately you might be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats such as open rate, clickthroughs and bounces, you can also look in a lot of additional Helpful analytics / information, including
that the Increase of lists over time
an overview of sign up methods
where individuals are opening your own email (i.e., geographical location)
the background of an individual’s action – you can view past opens and clicks etc. at a per-subscriber level
And much else besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; howeverI would assert that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two goods you Appear to be able to acquire more of an summary of information in one spot, especially when considering the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp present all the reporting data onto one dashboard (that you can then use to drill down to particulars ). Autoresponder Magic
A Great feature of Aweber is that the Flexibility it gives you around how you want to deal with the opt-in procedure.
You Can Opt to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is subscribed instantly after finishing a form; double opt-in is if they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s good to see Aweber being flexible in this respect – not all competing options provide their clients with this choice.
Aweber Offers a decent range of integrations with different options. There are over 400 integrations available which enable you to connect Aweber to various kinds of cloud-based applications – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so forth.
A number of them involve committed widgets; others involve including a snippet of code into a website; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug into other applications quite as seamlessly as Mailchimp (that seems to be the default option’standard’ email marketing option for a lot of programs ), but you shouldn’t have too much trouble getting Aweber to work with a broad selection of other SaaS (software as a service) apps.
Segmenting information in Aweber is Pretty straightforward. You may produce sections not only based on the contents of any field in your database, but also on consumer action also – mails opened, web pages visited, links clicked, goods purchased and in the future. It is all very flexible and simple to use.
It’s a little bit tricky however To figure out how to reach the screen where you make the segments – you basically have to go to some’manage subscribers’ section, search for some subscribers and then save the search for a segment.
To be fair, some options (such As Getresponse) use a similar strategy to section creation – but others (like Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Unfortunately Aweber does not let You broadcast emails to multiple segments at the same time, however. This may cause problems for many users that have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you are a car dealer with a mailing list containing a field known as’car version.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you also want to send a message about it to all those three sections in 1 go.
In an ideal world you would just be Able to choose the relevant segments and send the message to those 3 groups. With Aweber however – that isn’t possible. You’d need to either send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude certain segments from the broadcast; therefore ultimately it’s a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much better way.
Overall I would say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its own Kind available, but it’s reasonably priced, easy to use and contains many of the key features you’d expect from an email marketing solution.
The primary Facets of the Item That would nudge me in Aweber’s direction are its ease-of-use and comprehensive support. The latter may be especially critical for some potential users, especially those starting out in e-marketing without a truckload of specialized abilities (you likely won’t get stuck, but if you do, you are able to talk to an actual human being on an actual telephone line about your problem).
In Addition, It’s not overly Expensive compared to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but in case you have not made up your mind on if this is the e-marketing solution for you, here is a simple breakdown of the key advantages and disadvantages of utilizing it: Autoresponder Magic
Disadvantages of using Aweber
Split testing is currently disabled.
There are cheaper options on the market that offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are poor and they can not be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some essential competing products and according to Aweber’s Stevie awards for customer support, ought to be high.
It is reasonably priced – although not the most expensive product of its kind out there, it’s more affordable than many similar options.
It lets you choose whether to subscribe people to your listing on a single or double click basis.
It has good export functionality, with the option to import a wide range of file types and also insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a good assortment of third party applications and apps.
It comes with an extremely large assortment of templates – more than its key competitors.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting features are powerful.
Segmenting information is relatively simple and you can use both field contents and consumer activity (email opens, hyperlinks clicked etc.) to make your segments.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You will have to call Aweber to get a quote.
A 14% discount is available If you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Structure that prospective users may like is that all features are available on all programs – unlike some competing goods you don’t have to be on more costly plans to unlock certain performance.
Nevertheless, The performance available on Aweber – as we’ll see below – is not necessarily as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the same cost as Mailchimp
marginally more expensive than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s feature set is more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons do not actually apply to very small lists nonetheless – if you’ve got a small email database, a number of the competing products are better worth.
For example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list comprising 10,000 records, it is going to cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the very same amounts of email addresses as outlined above, but they limit the amount of e-newsletters which it is possible to send to them. For the interest of a comparison, I have referenced the costs for Campaign Monitor plans that allow unlimited broadcasts as these programs are comparable in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber cheaper, occasionally more expensive. But generally I would say Aweber is priced about in the middle of this e-marketing solution scale.
Of course, pricing is not the Only variable you need to base your choice on. . .the more important thing to work out is what bang you get for your buck.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is to you naturally would be to avail of its free trial. Autoresponder Magic