Description of Getresponse Autoresponder Madness
Getresponse is primarily an email marketing app Which Allows you to: Autoresponder Madness
Import and host a mailing list and also capture data onto it
generate newsletters which could be delivered to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing alternative.
In addition to email advertising, it also provides webinar hosting, landing pages, and some CRM (customer relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does it provide all the crucial stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let’s drill down into the crucial features to learn.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone service alongside live chat support, email support and various online tutorials / tools.
Sadly, the telephone support has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer both of these stations – if phone service is a deal-breaker for you you may want to consider Aweber, which still provides it (you can read our Aweber review here).
In terms of the quality of Getresponse support, I’ve never needed to use it quite frequently (a fantastic thing) but when I’ve I have found it for a small mixed bag (less of a fantastic thing). A number of those live chat service I’ve received has been excellent, and I haven’t needed to wait too long to chat with a broker; the email support .
Some of the comments I’ve got from our readers does suggest that there do need to be improvements made concerning the caliber of service Getresponse offer. As with a number of these kinds of companies, I anticipate it boils down to that you get daily. Autoresponder Madness
Getresponse offers some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so forth – but also to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify people who didn’t participate with an e-newsletter that you shipped and put them in a section of readers which you can then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it on your mails, and period your prospective mailouts based on this information
’email ROI’: by adding some monitoring code into your post-sales webpage on your website, you can discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user info – you can click one of your readers and see in which they signed from, where they’re found and which emails they’ve opened previously.
Mailchimp and Aweber provide some similar reporting functionality (especially around sales tracking) but Getresponse’s reporting tool is definitely one of most fully featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied out of the box seem somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough using the controls supplied; and of course there’s nothing to prevent you designing your own HTML email template and importing the code for it.
Furthermore, there are a lot of templates to choose from — over 500 — and they are presented in easy-to-understand categories, therefore it is generally pretty straightforward to find a good starting point for a template and then edit it until you are happy with the design.
If you are really not pleased with the templates offered by Getresponse, there is also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options aren’t so extensive (just 11 templates are supplied – well short of their 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely a few improvements which could be created in this region. Autoresponder Madness
Autoresponders are e-newsletters that are sent to your subscribers at intervals depending on you personally — you can put them up so that instantly after somebody signs up to your mailing list, they receive a welcome message from your business; a week later they can receive a discount deal for some of your products or services; three months later they could receive an encouragement to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the example above, and also action-based messages may be triggered by user actions or information, for example:
subscriptions to particular lists
changes connected tastes
finished transactions / targets
changes in user information
Lately Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific offer, clicks on a certain link etc..
This type of functionality goes way beyond what’s traditionally been on offer from autoresponders, and allows you to create an individual journey which can be customised to the nth level.
For a quick overview I’d suggest having a look at Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available to the more expensive programs – the’Guru’ program and up. Autoresponder Madness
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads in the event, rather than simply directing individuals to some (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture form.
Getresponse offers something quite beneficial in this respect that the majority of its rivals do not: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, which can simply be displayed 1,000 times per month.
Also, and very importantly, you can not use the landing page A/B testing functionality on the least expensive Getresponse program (where the system shows a sample of your users different versions of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they’re unquestionably a useful attribute – then it’s definitely worth considering among the costlier Getresponse plans.
You can purchase the Landing Pages feature as an add-on to get an additional $15 per month, but very frustratingly, although the add-on permits you to show an unlimited amount of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is what Getresponse would like one to do) .
Getresponse was ahead of its rivals for quite a while using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a reactive record of your e-newsletter – you just hit on a’cellphone preview’ button for a quick snapshot of your email looks like on a smartphone (see image right).
Not only that but you can’flip’ the smartphone preview around, so that you can preview what your own email looks like when the display is used in either portrait or landscape mode. Autoresponder Madness
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is that the need to export data to CSV and straight back to your email marketing tool in order to perform mailouts (or the need to export data from your email marketing tool in your CRM to include leads to it).
When I saw Getresponse lately introducing a brand new CRM attribute into their plans I had been intrigued – that could possibly eliminate all that data exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it to carry out quite basic jobs: you can create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how to use this operation is as follows:
It is possible to add a contact to a particular point on a sales pipeline based on the page of your site that they completed a form on;
you could then send them a automated email tailored to this pipeline stage a few days afterwards;
and based on the actions they took with regard to this email (clicking on a particular link ) you could automatically move them onto another phase of the pipeline and invite invite them to a webinar.
It is very smart stuff, and I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or customer; doing this keeps a list of the communication in the contact’s history. There is now no way of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And oddly, when you click on a contact within a bargain pipeline, you can’t see their contact action — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications that you have sent to your leads aren’t displayed. To see this, you need to go from the CRM section of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing so doesn’t display their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, add a deal and hunt your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to put in a bargain right to a pipeline and input the contact details of your guide or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the things it could do on the automation side is remarkable. I’m hopeful that this feature becomes developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually used as a lead-generation tactic, the idea of having your email database along with your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very aggressive too compared to established webinar solutions. For instance, one of the leading webinar services, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can actually do the same (plus a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Guru’ program permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You might also buy webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact Your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key competitors, particularly when you believe you could link it in using a built-in CRM tool (more about that in a moment). Autoresponder Madness
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously an important point to check at when selecting an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability rates; but Getresponse seems pretty open about this, with this to say about it in their website:
At GetResponse we’re often asked about the quality of the deliverability speed. Because deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for every mailing. For all our clients collectively, nevertheless, we’re pleased to say our overall deliverability rate now stands at 99%.
Obviously you’re going to need to take the organization’s word for this, but supposing it’s accurate, it is a fantastic rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually provides you the deliverability rate of each message on your email analytics – that is something I haven’t encountered on competing goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse on something concerning deliverability however: to guarantee a high deliverability rate, it is a good idea to use a platform called DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ plans.
Though I’ve not encountered any deliverability difficulties utilizing the less costly plans, competing products don’t force you to invest in a more expensive plan to avail of this feature — it would be good to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’single opt-in’ or a’double opt-in’ process.
If you use use one opt-in procedure, the person registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single opt-in process is that it makes it really easy for users to subscribe to your mailing list; additionally, it generally increases conversion rate and therefore the amount of subscribers on your record. A dual opt-in process is better for verifying the people subscribing to a list are using real email addresses and leads to cleaner information and more precise stats (because receptive rates etc. are calculated according to a list containing just email addresses).
Now, the fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds pretty good — but to tell the truth, I think there’s a great deal of room for advancement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controllers are provided by Getresponse to change forms on or off on specific devices or pages of your site. At the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I connect my Getresponse into a growth-hacking tool named Sumo (this allows me to change pop-ups off for cellular users, as well as display forms precisely as I’d like to and onto the webpages I want). Autoresponder Madness
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain functionality a bit tricky at times).
1 place I feel that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of articles and transfer them around an e-newsletter, in practice it is fairly user friendly to use and can lead to accidental deletion of material, or positioning of it at the incorrect part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it does result in a helpful tool – it’s just that the implementation of it might be somewhat better.
Also, as described above, the CRM tool could be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse provides is completely operational and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is that it restricts the number of readers you can send to to 1000. It would be useful if this could be raised a bit, as it might help potential users try the tool out in more’real-world’ scenarios.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional types of plan to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: this begins at $1199, with exact pricing based on prerequisites (if you are considering the”Enterprise” program, you will need to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Autoresponder Madness
Distinctions of Every Plan
All the Getresponse plans cover the important basics — key characteristics include:
The capacity to export, grow and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
landing pages – you can only avail of all landing pages that allow split testing and boundless views if you are on a’Guru’ program or higher
Webinars – that functionality is not accessible whatsoever on the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially in case you’ve got a reasonably high number of email addresses on your database.
By way of example, if you’ve got a mailing list containing between 9,000 and 10,000 records which you want to send an infinite number of emails each month to, then you’ll discover that hosting it with Getresponse costs $65 monthly.
$4 a month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your database but on how many emails you send a month also. If you are happy to set a limit on the amount of emails delivered via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service that I can think of that comes from considerably cheaper is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your listing, it might occasionally be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if less operational offering for $12 a month.
Two final things to be Conscious of on the pricing :
Some competing suppliers — especially Mailchimp – provide free account for users that have a few records (but these do not offer the full range of features that you get on a paid program ).
As stated earlier, if you are prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. But what about attributes? Autoresponder Madness
Getresponse represents one of the more cost-effective ways to host and communicate using an email database.
It is also among the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any competing product that delivers this’all round’ proposal, and it is what proceeds to convince us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A good deal of improvements could be made into the data capture forms too, especially for users wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made into the service offering.
Overall though I rate Getresponse very highly – you receive considerable bang for your dollar with this item.
Here are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to utilize an’Email’ plan, Getresponse is cheaper than many of its key competitors (in some cases, significantly so) whilst supplying just as much, or even more functionality as them.
The discounts you receive when paying for one or two years of support are extremely generous – you will be hard pressed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its reporting and comprehensive split testing features are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its website and providing deliverability statistics for individual e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters very easily.
It includes a useful landing page founder – but bear in mind that you need to be on a more expensive strategy to get the fully operational version of the.
You can test out all its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms provided are not responsive and you can’t control when and in which they are displayed on your website.
CRM functionality needs to be improved considerably before it could be thought of as a substitute for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those provided by competing products.
The pricing structure is a little confusing, with users having to cover something of a superior to get the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages to to 1000.
The landing page addition does not allow you to perform A/B tests, meaning that so as to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Autoresponder Madness