Primary Capabilities Autoresponder Madness 3.0
Aweber provides you with the Following key features:
the capacity to import / server an email database
a vast assortment of templates
a few marketing automation performance
responsive email designs
RSS / blog to-email performance
phone, email and live chat service
integrations with third party apps Autoresponder Madness 3.0
Aweber’s support is one of The stand-out features of the product.
Phone support, email service and Live chat service is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer live or email chat service.
Furthermore, there’s no magic to Go through to get service – relevant phone number and email details may be viewed quite easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a novice to email Marketing, then this type of easy accessibility to good-quality support is a strong argument in favour of using Aweber as your e mail marketing provider.
In terms of The access to support, you can contact Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its Competitions, Aweber supply one of the largest collections of e-newsletters templates available: you will find over 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not love all of The layouts – some of them look slightly dated. I’d consider them to be slightly better than the Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with just a little bit of tweaking you should be able to obtain a proper one for your e-newsletters. There is, of course, always the option of communicating your own also. Autoresponder Madness 3.0
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters that get sent out according to a schedule that you define. In Aweber, this is called’Blog broadcasts’, though technically you can take advantage of this attribute with any content that has an RSS feed.
This operation is Particularly handy for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters containing their newest articles (or, really, a monthly digest of blog posts). In essence, it means that you can force your newsletters from the site – this is a large time-saver.
It’s worth noting that You can’t use the normal Aweber template designs for RSS-to-email purposes – you need to choose from a set of templates that are specifically designed for this purpose.
On the plus side, you will find quite A few of them to pick from – over most other e-marketing solutions I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something that works ok, but I believe there is definitely some massive space for improvement here.
One thing that you can’t use in Aweber templates which you can in some other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for instance, your mails are very likely to appear more consistently and exhibit more faithfully across email customers – however only using web safe fonts may make templates look a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it would be great to find some of the templates freshened up a little, and the inclusion of some attractive web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your information, you’re Given the choice to add your subscribers to a particular set of autoresponders, and tag them. Not all competing products permit the inclusion of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you will Have to answer some questions about how you collected the data you’re importing. If your list is on the larger side, you may also need to wait until it is reviewed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a characteristic Which is offered by email marketing options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally design a flowchart where emails are routed based on user activities: email opens, connect clicks, site visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user actions — namely opens and clickthroughs — along with the application of tags to determine what needs to be sent to whom and when (see previously ).
But I Think this operation needs to go somewhat further really – tools like Getresponse and Mailchimp supply much more flexibility in regards to which types of user behavior can activate mailouts.
For instance, in Getresponse, you can use triggers such as buy, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is playing a bit of catch up with its rivals here. Autoresponder Madness 3.0
Autoresponders – a series of Follow up emails which are automatically triggered by time or user actions – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s merely’alright’.
On the other hand It’s very easy To install follow up mails based on time period – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days afterwards and also a’follow us on social websites’ email a week later is extremely easy. This is a regular use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders based on user activities and buys is a little more complex than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘targets’ or unite automation rules with tagging to create autoresponders behave in quite funky ways. . .but if you would like to take advantage of autoresponders in really advanced ways, you’ll probably need to look at other goods, especially Getresponse, which provides’advertising automation’ performance that hooks up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this time of smartphones and tablets, this can be a fantastic feature.
1 minor Gripe I have however regarding the reactive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on phone’ button or comparable. The lack of this operation is not a dealbreaker by any means, but it does slow you down a little, especially if you’re sending a great deal of campaigns each month.
Divide testing (also known as A/B testing) entails sending variations of your e-newsletters to some of your mailing list, monitoring the operation of each, and sending the’best’ variant to the remainder of your list.
Many e-marketing tools handle This automatically for you: you create a few distinct variations of your email (using either differing content or subject headers), send them into a sample of your information, along with your e-marketing option will roll out the best performing version mechanically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you were able to create and test four variations of an email (making Awber’s split testing operation better than many leading competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their sales team that it is coming back during the upcoming few months, but if you think you are going to want this operation desperately you could be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor crucial stats like open Pace, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / information, including
that the growth of lists over the years
an Summary of sign up approaches
where people are opening your email (i.e., geographical location)
the history of an individual’s activity – you can view past opens and clicks etc. in a per-subscriber level
And more besides.
In terms of how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two products you Appear to have the ability to acquire more of an overview of information in 1 place, especially when considering the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp present all their reporting data onto a single dashboard (that you can then use to drill down to particulars ). Autoresponder Madness 3.0
A Great feature of Aweber is that the Flexibility it provides you about how you need to handle the opt-in procedure.
You Can Opt to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed immediately after completing a form; double opt-in is when they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is good to see Aweber being flexible in this regard – not all of competing options provide their clients with this selection.
Aweber Provides a decent selection of integrations with other options. There are over 400 integrations available which allow you to connect Aweber to various types of cloud-based software – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so on.
Some of them involve committed widgets; others involve adding a snippet of code into a site; others demand a sync tool like Zapier.
It is rare that Aweber will plug to other applications quite as easily as Mailchimp (that appears to be the default option’standard’ email advertising choice for a lot of apps), but you also shouldn’t have too much trouble getting Aweber to work with a wide selection of other SaaS (software as a service) programs.
Information in Aweber is Fairly simple. You may produce segments not only based on the contents of any field in your database, but also on user activity too – mails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and simple to use.
It’s a bit tricky however To figure out how to reach the screen where you make the segments – you basically have to go to a’handle subscribers’ section, search for some readers and save the search for a section.
To be honest, some options (such As Getresponse) use a similar strategy to section creation – but others (such as Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Unfortunately Aweber doesn’t let You broadcast emails to multiple sections at the same time, however. This will cause problems for some users who have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of instance, say you’re a car dealer with a mailing list containing a field known as’car version.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three segments in 1 go.
In an ideal world you’d only be Able to select the relevant segments and deliver the message to all those 3 classes. With Aweber though – that is not possible. You’d need to either send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude certain segments from the broadcast; so finally it is a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much greater manner.
Overall I’d say Aweber is a Strong email marketing instrument.
It’s not the best product of its Kind available, but it is reasonably priced, simple to use and comprises many of the main features you’d expect from an email marketing alternative.
The primary aspects of the product That will nudge me in Aweber’s leadership are its own ease-of-use and comprehensive support. The latter might be especially critical for some potential users, especially those starting out in e-marketing with no truckload of specialized abilities (you likely won’t have stuck, but if you do, you can speak with a real person being on an actual telephone line about your problem).
Additionally, it’s not overly Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so much, but if you haven’t made up your mind on whether this is actually the e-marketing alternative for you, here’s a simple breakdown of the important pros and cons of utilizing it: Autoresponder Madness 3.0
Disadvantages of using Aweber
Divide testing is currently disabled.
There are cheaper options out there which offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude a number of sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing goods and according to Aweber’s Stevie awards for client service, ought to be high.
It is reasonably priced – although not the most expensive product of its type on the market, it’s more affordable than many comparable options.
It enables you to select whether to join people to your list on a single or double click basis.
It has good import functionality, with the option to import a broad assortment of file types and insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly using a good range of third party applications and programs.
It includes an extremely large range of templates – over its key rivals.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting information is relatively simple and you may use both field contents and user action (email opens, hyperlinks clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You’ll have to call Aweber to get a quote.
A 14% reduction is available If you pay quarterly; a 14.9% discount is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Structure that prospective users may like is that all of attributes are available on all plans – unlike any competing products you do not have to be on more expensive plans to unlock specific performance.
That said, The functionality on Aweber – as we’ll see below – is not always as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the same cost as Mailchimp
marginally more expensive than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s feature set is more basic however).
It is worth noting that the aforementioned Comparisons do not really apply to very small lists nonetheless – if you have a small email database, a number of the competing products are better value.
For example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it will cost $69 using Aweber and…
$149 per month using Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which permit you to host the same quantities of email addresses as outlined above, but they restrict the amount of e-newsletters that it is possible to send them. For the sake of a fair comparison, I’ve referenced the prices for Campaign Monitor plans that allow unlimited broadcasts since these plans are similar in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But normally I would say Aweber is priced roughly in the center of this e-marketing solution scale.
Obviously, pricing Isn’t the Only factor you need to base your decision on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of the Best ways to decide whether Aweber is to you of course is to avail of its free trial. Autoresponder Madness 3.0