Main Capabilities Autoresponder Interval Hours
Aweber provides you with the Following key attributes:
the ability to import / server an email database
a wide range of templates
some marketing automation performance
responsive email layouts
RSS / website to-email performance
phone, email and live chat service
integrations with third party apps Autoresponder Interval Hours
Aweber’s support is one of The stand-out features of the product.
Phone support, email service and Live chat service is all available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just offer email and/or live chat service.
Furthermore, there’s no magic to Proceed through to get support – relevant phone number and email details may be seen very easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a novice to email Advertising, then this type of simple access to good-quality service is a strong argument in favour of using Aweber as your e mail marketing provider.
In relation to The availability of support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its Competitors, Aweber supply one of the largest sets of e-newsletters templates accessible: you will find more than 700 available.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The layouts – some of them look slightly dated. I’d believe them to be marginally better than the Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that with a little bit of tweaking you should be able to obtain a proper one for the e-newsletters. There is, of course, always the option of coding your own too. Autoresponder Interval Hours
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters which get sent out according to a schedule that you define. In Aweber, this is known as’Blog broadcasts’, although technically you can use this attribute with any content which has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters comprising their newest articles (or, really, a monthly digest of blog posts). Essentially, it means you can power your newsletters from the site – this can be a big time-saver.
It is worth noting however that You can not use the standard Aweber template layouts for RSS-to-email purposes – you have to pick from a set of templates that are made specifically for this purpose.
On the other hand, there are quite A few of these to pick from – more than most other e-marketing solutions I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something which works fine, but I believe there’s definitely some massive space for improvement here.
1 thing that you can not use in Aweber templates that you can in some other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for example, your mails are likely to seem more consistently and display more reliably across email clients – however merely using web safe fonts can make templates seem a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it would be nice to find a few of the templates freshened up a little, and the addition of some attractive web fonts.
Importing an existing database Into Aweber is a fairly straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your data, you’re Given the choice to add your subscribers to a particular set of autoresponders, and tag them. Not all competing goods allow the inclusion of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you will Need to answer some questions about how you gathered the information you’re importing. If your list is on the bigger side, you can also need to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is increasingly offered by email marketing options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where emails are sent based on consumer actions: email opens, connect clicks, site visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature which to some level provides this performance:’Aweber Campaigns.’ With this attribute, you can use certain user actions — specifically opens and clickthroughs — and the application of tags to ascertain what needs to be routed to whom and when (see previously ).
However, I Think this functionality should go a bit further actually – tools like Getresponse and Mailchimp supply much more flexibility in regards to which types of user behaviour can activate mailouts.
For example, in Getresponse, you can use triggers like purchase, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is definitely playing a bit of catch up with its rivals here. Autoresponder Interval Hours
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user activities – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it is just’alright’.
On the other hand it is very easy To set up follow up emails based on time interval – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social media’ email a week after is extremely easy. This is a regular use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders according to user activities and buys is a little more complex compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘goals’ or combine automation rules with tagging to create autoresponders act in quite funky ways. . .but if you want to make use of autoresponders in really advanced manners, you’ll probably should appear at other products, especially Getresponse, which provides’advertising automation’ performance that pops up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this day and age of tablets and smartphones, this definitely is a fantastic feature.
1 minor Gripe I have however seeing the reactive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on telephone’ button or similar. The lack of this operation is not a dealbreaker by any means, but it will slow you down a bit, especially if you are sending a lot of campaigns every month.
Divide testing (also called A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, tracking the operation of every , and sending the’best’ variant to the remainder of your list.
Many e-marketing tools manage This automatically for you: you produce a couple of distinct variations of your email (using either differing content or subject headers), send them into a sample of your data, and your e-marketing solution will roll out the very best performing version automatically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you were able to make and test four variants of an email (making Awber’s split testing operation better than many leading rivals; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their own sales staff that it is coming back over the next few months, but if you think you are going to want this functionality desperately you might be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor key stats such as open rate, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / information, such as
the Increase of lists over time
an overview of sign up methods
where people are opening your email (i.e., geographical location)
the history of an individual’s action – you can view past clicks and opens etc. at a per-subscriber degree
And much else besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two goods you Appear to have the ability to acquire more of an overview of information in 1 place, especially when considering the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp present all the reporting data onto a single dashboard (which you can then use to drill down to specifics). Autoresponder Interval Hours
A nice feature of Aweber is that the Flexibility it provides you around how you need to deal with the opt-in process.
You can choose to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is subscribed instantly after finishing a form; dual opt-in is if they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all of competing options provide their clients with this selection.
Aweber Offers an adequate range of integrations with different solutions. You will find over 400 integrations available which allow you to join Aweber to different types of cloud-based software – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so on.
A number of them involve dedicated widgets; others demand including a snippet of code into a site; others involve a sync tool like Zapier.
It’s rare that Aweber will plug into other applications quite as seamlessly as Mailchimp (that seems to be the default option’standard’ email advertising option for a great deal of apps), but you shouldn’t have too much difficulty getting Aweber to operate with a broad range of other SaaS (software as a service) apps.
Segmenting information in Aweber is Pretty straightforward. You may produce sections not only depending on the contents of any field in your database, but also on consumer action also – emails opened, web pages visited, links clicked, products bought and in the future. It’s all very flexible and simple to use.
It’s a bit tricky however To work out how to get to the screen where you make the segments – you essentially have to visit some’handle subscribers’ section, search for some readers and save the search as a section.
To be fair, some solutions (such As Getresponse) use a similar strategy to segment creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at the same time, however. This may cause problems for some users that have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of example, say you’re a car dealer with a mailing list comprising a field called’car version.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three segments in 1 go.
In an ideal world you’d just be Able to choose the relevant segments and deliver the message to all those three groups. With Aweber though – this isn’t possible. You would have to either send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude certain segments from the broadcast; therefore finally it is a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far better way.
Overall I’d say Aweber is a Strong email marketing tool.
It’s not the best product of its Kind available, but it is reasonably priced, easy to use and contains most of the key features you’d expect from an email marketing solution.
The main aspects of the Item That would nudge me in Aweber’s leadership are its ease-of-use and thorough support. The latter might be particularly important for some potential customers, particularly those starting out in e-marketing without a truckload of technical skills (you probably won’t have stuck, but if you do, you can talk to an actual person being on an actual phone line about your issue ).
In Addition, It’s not too Expensive compared to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but if you haven’t made your mind up on if this is the e-marketing alternative for you, here is a simple breakdown of the key advantages and disadvantages of using it: Autoresponder Interval Hours
Disadvantages of using Aweber
Split testing is presently disabled.
There are cheaper options out there that offer much more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are poor and they can not be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple sections at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some key competing products and according to Aweber’s Stevie awards for customer support, should be high.
It’s reasonably priced – although not the cheapest product of its kind out there, it is cheaper than many comparable solutions.
It lets you select whether to subscribe people to your listing on a single or double click basis.
It’s good export functionality, with the choice to import a wide assortment of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a good range of third party tools and programs.
It comes with an extremely large assortment of templates – over its key competitors.
Setting up simple time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting information is relatively simple and you may use both field contents and user action (email opens, hyperlinks clicked etc.) to make your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You will have to call Aweber to get a quotation.
A 14% reduction is available In case you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Construction that prospective users may enjoy is that all of attributes are available on all programs – unlike some competing goods you don’t have to be on more costly plans to unlock specific performance.
That said, The functionality on Aweber – as we will see below – is not necessarily as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the same price as Mailchimp
slightly more costly than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons don’t really apply to very small lists however – if you have a small email database, a number of these competing products are better value.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list containing 10,000 records, it is going to cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which permit you to host the very same amounts of email addresses outlined above, but they limit the amount of e-newsletters that you can send them. For the sake of a fair comparison, I have referenced the prices for Campaign Monitor plans that allow unlimited broadcasts as these programs are comparable in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers which will sometimes make Aweber cheaper, occasionally more expensive. But generally I’d say Aweber is priced roughly in the middle of the e-marketing solution scale.
Of course, pricing Isn’t exactly the Only variable you should base your decision on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let’s Look at several Aweber features.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you of course is to avail of its free trial. Autoresponder Interval Hours