Main Capabilities Autoresponder Integration
Aweber provides you with all the Following key features:
the capacity to import / host the email database
a vast assortment of templates
some marketing automation performance
responsive email layouts
RSS / website to-email performance
phone, email and live chat support
integrations with third-party programs Autoresponder Integration
Aweber’s service is one of The stand-out features of the product.
Phone support, email support and Live chat service is all available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide email and/or live chat service.
Additionally, there’s no hoops to Proceed through to get service – relevant phone number and email details may be seen very easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a novice to email Marketing, then this type of easy access to good-quality support is a strong argument in favour of using Aweber as your e mail marketing provider.
In terms of The access to support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its own Competitions, Aweber supply one of the largest collections of e-newsletters templates accessible: you will find over 700 available.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not love all of The designs – some of them seem slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that with just a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There is, of course, always the choice of coding your own also. Autoresponder Integration
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters that get sent out based on a schedule that you specify. In Aweber, this can be known as’Blog broadcasts’, although you can use this feature with any content which has an RSS feed.
This functionality is Particularly handy for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters comprising their newest posts (or, indeed, a monthly digest of blog posts). In essence, it means you can power your newsletters from your site – this can be a large time-saver.
It is worth noting however that You can not use the normal Aweber template designs for RSS-to-email purposes – you have to pick from a set of templates which are specifically designed for this purpose.
On the other hand, there are quite Some of them to pick from – over most other e-marketing solutions I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something that works ok, but I think there is definitely some large space for improvement here.
One thing that you can not use in Aweber templates that you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for example, your mails are likely to appear more consistently and display more faithfully across email customers – but only using web safe fonts may make templates look a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it would be nice to see a few of the templates freshened up a little, and the addition of some appealing web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your data, you are Given the choice to add your subscribers to a particular set of autoresponders, and label them. Not all competing products permit the addition of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you will Have to answer some questions about how you gathered the data you are importing. If your listing is on the bigger side, you may also have to wait until it is reviewed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a characteristic Which is offered by email advertising solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically design a flowchart where mails are sent based on user activities: email opens, link clicks, site visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature that to some level provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user actions — namely opens and clickthroughs — and the application of tags to determine what needs to be sent to whom and when (see previously ).
But I Think this functionality needs to go somewhat further really – tools like Getresponse and Mailchimp provide considerably more flexibility in regards to which types of user behaviour can activate mailouts.
For instance, in Getresponse, you may use triggers such as purchase, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is definitely playing a little bit of catch up with its rivals here. Autoresponder Integration
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user activities – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s just’alright’.
On the plus side it is very Straightforward To set up follow up emails based on time interval – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days later and also a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders according to user actions and buys is a bit more complicated than with key opponents Mailchimp and Getresponse.
Using Aweber, you can create ‘goals’ or unite automation rules with tagging to make autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in really advanced manners, you’re likely going to need to look at other products, particularly Getresponse, which provides’advertising automation’ performance that hooks up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this time of tablets and smartphones, this definitely is a good feature.
1 minor Gripe I have yet regarding the responsive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The lack of this operation isn’t a dealbreaker by any means, but it does slow you down a bit, particularly if you’re sending a lot of campaigns each month.
Split testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, tracking the operation of every , and sending the’best’ version to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a few different variations of your email (using either different content or subject headers), send them into a sample of your information, and your e-marketing option will roll the very best performing version mechanically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you were able to create and examine four variations of an email (making Awber’s split testing functionality better than many leading competitors; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their sales team that it’s coming back over the upcoming few months, but if you believe you are likely to want this functionality desperately you might be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. In addition to being able to monitor key stats like open Pace, clickthroughs and bounces, You May Also look at a lot of additional useful analytics / advice, including
that the Increase of lists over time
an overview of sign up approaches
where individuals are opening your email (i.e., geographical location)
the history of an individual’s activity – you can see past clicks and opens etc. at a per-subscriber level
And more besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; howeverI would assert that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two products you Appear to have the ability to get more of an summary of information in one place, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp present most of the reporting data on a single dashboard (which you can then use to drill down to particulars ). Autoresponder Integration
A nice feature of Aweber is the Flexibility it gives you about how you want to handle the opt-in process.
You can choose to sign up your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is subscribed instantly after completing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s fantastic to see Aweber being flexible in this respect – not all of competing solutions provide their customers with this choice.
Aweber Provides an adequate range of integrations with other solutions. There are over 400 integrations available which allow you to connect Aweber to different types of cloud-based software – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so on.
Some of them involve committed widgets; others involve adding a snippet of code into a site; others demand a sync tool like Zapier.
It is rare that Aweber will plug into other applications quite as seamlessly as Mailchimp (which appears to be the default’standard’ email marketing choice for a great deal of programs ), but you also should not have too much difficulty getting Aweber to work with a wide range of other SaaS (software as a service) apps.
Information in Aweber is Fairly simple. You may produce segments not only depending on the contents of any field in your database, but also on consumer action also – mails opened, web pages visited, links clicked, products purchased and so on. It’s all very flexible and easy to use.
It’s a bit tricky however To work out how to reach the screen where you create the sections – you essentially have to visit some’manage subscribers’ section, search for some readers and then save the search for a section.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – but others (like Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Regrettably Aweber does not let You broadcast emails to multiple segments at once, however. This will cause problems for many users that have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of example, say you are a dealership having a mailing list containing a field known as’car model.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you wish to send a message about it to all those three sections in 1 go.
In an Perfect world you would just be Able to choose the applicable segments and send the message to those three groups. With Aweber however – this is not possible. You would have to send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude certain segments from the broadcast; so ultimately it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far better way.
Overall I’d say Aweber is a Strong email marketing tool.
It’s not the best product of its own Kind available, but it’s reasonably priced, easy to use and comprises most of the key features you’d expect from an email marketing alternative.
The primary aspects of the product That would nudge me Aweber’s leadership are its ease-of-use and comprehensive support. The latter might be particularly critical for some potential customers, particularly those starting out in e-marketing without a truckload of specialized skills (you probably won’t have stuck, but if you do, you are able to speak with a real person being on a real telephone line about your issue ).
Additionally, it’s not overly Expensive compared to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but in case you have not made up your mind on if this is the e-marketing solution for you, here’s a simple breakdown of the key advantages and disadvantages of using it: Autoresponder Integration
Disadvantages of using Aweber
Split testing is currently disabled.
You can find cheaper options on the market which offer considerably more features in the marketing automation section – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude multiple sections at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some essential competing products and according to Aweber’s Stevie awards for client service, ought to be high.
It’s reasonably priced – although not the cheapest product of its kind on the market, it is more affordable than many similar options.
It enables you to choose whether to join people to your list on a single or double click basis.
It’s good import performance, together with the option to import a wide assortment of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a good range of third party tools and apps.
It includes an extremely large range of templates – more than its key rivals.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting information is relatively simple and you can use both field contents and user activity (email opens, links clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You’ll have to call Aweber for a quote.
A 14% discount can be obtained If you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Construction that potential users may like is that all of attributes are available on all plans – unlike some competing products you do not have to be on more costly plans to unlock certain functionality.
Nevertheless, The functionality on Aweber – as we will see below – is not necessarily as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the same cost as Mailchimp
slightly more expensive than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It’s worth noting that the aforementioned Comparisons do not actually apply to very small lists however – if you’ve got a little email database, a number of the competing products are better value.
By Way of Example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it is going to cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which allow you to host the same quantities of email addresses as outlined previously, but they restrict the amount of e-newsletters which it is possible to send to them. For the interest of a comparison, I have referenced the costs for Campaign Monitor programs that allow unlimited broadcasts as these programs are similar in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber cheaper, occasionally more expensive. But generally I would say Aweber is priced roughly in the middle of this e-marketing solution scale.
Obviously, pricing Isn’t the Only factor you should base your choice on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let’s Look at some Aweber features.
Aweber Free Trial
One of the Best ways to decide whether Aweber is to you of course would be to avail of its free trial. Autoresponder Integration