Main Features Autoresponder Guy
Aweber provides you with the Following key features:
the ability to import / server an email database
a wide range of templates
a few marketing automation performance
responsive email layouts
RSS / website to-email functionality
phone, email and live chat support
integrations with third-party apps Autoresponder Guy
Aweber’s support is one of The stand-out features of the goods.
Phone support, email support and Live chat service is all available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat service.
Additionally, there’s no hoops to Proceed through to get support – related phone number and email details can be viewed quite easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Advertising, then this type of simple accessibility to good-quality support is a powerful argument in favour of using Aweber as your e mail marketing provider.
In terms of The access to support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its own Competitors, Aweber supply one of the biggest collections of e-newsletters templates available: there are over 700 available.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not love all of The layouts – some of them seem slightly dated. I’d consider them to be marginally better than the Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that using a little bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There is, of course, always the choice of communicating your own too. Autoresponder Guy
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters that get sent out based on a schedule that you define. Back in Aweber, this can be known as’Blog broadcasts’, although technically you can use this feature with any content which has an RSS feed.
This functionality is Particularly useful for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters containing their newest articles (or, indeed, a monthly digest of blog posts). In essence, it means that you can power your newsletters from your site – this is a large time-saver.
It is worth noting however that You can’t use the standard Aweber template layouts for RSS-to-email functions – you have to choose from a set of templates which are specifically designed for this purpose.
On the plus side, there are quite Some of them to choose from – more than most other e-marketing alternatives I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something that works fine, but I think there’s definitely some large room for improvement here.
1 thing that you can’t use in Aweber templates which you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for instance, your mails are very likely to appear more consistently and exhibit more faithfully across email clients – however merely using web safe fonts may make templates look a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it’d be great to find some of the templates freshened up a bit, and the addition of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your information, you are Given the choice to add your readers to a certain set of autoresponders, and tag them. Not all competing goods allow the inclusion of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you will Need to answer a few questions regarding how you gathered the data you’re importing. If your list is on the larger side, you may also have to wait until it is reviewed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email advertising options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically design a flowchart where mails are sent based on user actions: email opens, connect clicks, website visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user activities — specifically opens and clickthroughs — along with the application of tags to determine what should be sent to whom and when (see above).
However, I Think this operation should go a bit further actually – tools such as Getresponse and Mailchimp supply considerably more flexibility when it comes to which types of user behavior can activate mailouts.
For instance, at Getresponse, you can use triggers such as purchase, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is definitely playing a bit of catch up with its competitors here. Autoresponder Guy
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s merely’alright’.
On the plus side It’s very Straightforward To set up follow up mails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social websites’ email a week later is extremely straightforward. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders according to user actions and purchases is a little more complicated compared to key opponents Mailchimp and Getresponse.
Using Aweber, you are able to make ‘goals’ or combine automation principles with tagging to create autoresponders act in very funky ways. . .but if you want to take advantage of autoresponders in really advanced manners, you’ll probably need to appear at other goods, especially Getresponse, which supplies’advertising automation’ functionality that pops up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this day and age of tablets and smartphones, this can be a good feature.
1 minor Gripe I have however regarding the responsive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The absence of this operation isn’t a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a lot of campaigns each month.
Split testing (also called A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, tracking the operation of every , and sending the’best’ version to the rest of your list.
Many e-marketing tools handle This automatically for you: you produce a couple of different variations of your email (using either different content or theme headers), send them into a sample of your data, and your e-marketing option will roll the best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you could create and examine four variations of an email (making Awber’s split testing operation better than many major competitors; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their own sales staff that it’s coming back during the next few months, but if you believe you’re going to need this functionality urgently you could be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor crucial stats such as open Pace, clickthroughs and bounces, you can also look in a lot of additional Helpful analytics / information, including
the growth of lists over the years
an overview of sign up approaches
where people are opening your email (i.e., geographical location)
the background of an individual’s action – you can see past opens and clicks etc. in a per-subscriber level
And more besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; howeverI would argue that Mailchimp and Getresponse both offer better reporting ports.
With the latter two goods you Appear to have the ability to get more of an summary of information in one place, especially when considering the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp present most of their reporting data onto a single dashboard (that you can then use to drill down to particulars ). Autoresponder Guy
A nice feature of Aweber is the Flexibility it gives you around how you need to deal with the opt-in procedure.
You can choose to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed immediately after finishing a form; dual opt-in is when they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is fantastic to see Aweber being flexible in this regard – not all competing solutions provide their clients with this choice.
Aweber Provides a decent range of integrations with other options. There are more than 400 integrations available which allow you to join Aweber to different types of cloud-based applications – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
A number of these involve dedicated widgets; others involve adding a snippet of code into a website; others involve a sync tool like Zapier.
It’s rare that Aweber will plug into other applications quite as easily as Mailchimp (which appears to be the default’standard’ email marketing choice for a great deal of programs ), but you also shouldn’t have too much trouble getting Aweber to work with a wide range of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty simple. You may produce sections not only based on the contents of any field in your database, but also on user activity too – mails opened, web pages visited, links clicked, goods purchased and so on. It’s all very flexible and simple to use.
It is a bit tricky however To work out how to get to the screen where you make the segments – you essentially have to go to a’manage subscribers’ section, search for some readers and save the search for a segment.
To be fair, some options (such As Getresponse) use a similar strategy to segment creation – although others (such as Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Unfortunately Aweber does not let You broadcast mails to multiple sections at once, however. This may cause problems for many users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of instance, say you’re a dealership having a mailing list comprising a field known as’car version.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you wish to send a message about it to all those three sections in 1 go.
In an Perfect world you’d just be Able to select the relevant segments and send the message to those three groups. With Aweber though – that is not possible. You would need to send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude particular segments from the broadcast; so ultimately it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much better manner.
Overall I’d say Aweber is a Strong email marketing tool.
It is not the best product of its own Kind available, but it is reasonably priced, easy to use and contains many of the key features you’d expect from an email marketing alternative.
The main Facets of the Item That will nudge me in Aweber’s direction are its ease-of-use and thorough support. The latter may be particularly critical for some potential customers, particularly those starting out in e-marketing without a truckload of specialized skills (you probably won’t have stuck, but if you do, you can talk to a real human being on a real telephone line about your issue ).
In Addition, It’s not overly Expensive compared to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you haven’t made up your mind on if this is the e-marketing solution for you, here’s a simple breakdown of the key pros and cons of using it: Autoresponder Guy
Benefits of using Aweber
Divide testing is currently disabled.
You can find cheaper options on the market which offer considerably more features in the marketing automation section – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are poor and they can not be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of segments simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some key competing products and based on Aweber’s Stevie awards for customer service, should be high.
It’s reasonably priced – whilst not the cheapest product of its type out there, it is more affordable than many comparable solutions.
It enables you to choose whether to subscribe people to your list on a single or double click basis.
It’s good import performance, together with the choice to import a wide assortment of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a fantastic assortment of third party tools and apps.
It includes a very large assortment of templates – over its key rivals.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting attributes are strong.
Segmenting data is relatively simple and you can use both area contents and consumer activity (email opens, hyperlinks clicked etc.) to create your sections.
You can get a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You will have to call Aweber for a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Structure that prospective users might enjoy is that all of features are available on all plans – unlike some competing goods you do not need to be on more costly plans to unlock certain performance.
That said, The performance on Aweber – as we will see below – is not necessarily as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the exact same price as Mailchimp
marginally more expensive than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).
It is worth noting that the aforementioned Comparisons do not really apply to very little lists however – if you have a little email database, a number of these competing goods are greater worth.
For example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it is going to cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the very same amounts of email addresses outlined previously, but they restrict the number of e-newsletters that you can send to them. For the sake of a comparison, I have referenced the prices for Campaign Monitor programs that permit unlimited broadcasts as these programs are comparable in terms of send volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber more economical, occasionally more expensive. But generally I’d say Aweber is priced about in the middle of this e-marketing solution scale.
Of course, pricing is not exactly the Only factor you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let us Look at several Aweber features.
Aweber Free Trial
One of those Best ways to decide whether Aweber is to you of course is to avail of its free trial. Autoresponder Guy