Primary Capabilities Autoresponder Google Forms
Aweber provides you with all the Following key features:
the capacity to import / server the email database
a wide range of templates
some marketing automation performance
responsive email layouts
RSS / blog to-email functionality
telephone, email and live chat support
integrations with third-party apps Autoresponder Google Forms
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat support is all available – this compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer live or email chat support.
Furthermore, there’s no hoops to Proceed through to contact service – relevant phone number and email details may be viewed quite easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a novice to email Advertising, then this sort of easy access to good-quality support is a strong argument in favour of using Aweber as your e mail marketing provider.
In terms of The access to support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its Competitors, Aweber supply one of the largest sets of e-newsletters templates available: there are over 700 accessible.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not love all of The layouts – some of them seem slightly dated. I would consider them to be marginally better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that with just a bit of tweaking you should be able to find a suitable one for the e-newsletters. There’s, of course, always the choice of communicating your own too. Autoresponder Google Forms
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you specify. In Aweber, this is called’Blog broadcasts’, although you can use this feature with any content that has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters containing their latest articles (or, really, a monthly digest of blog posts). In essence, it means you can power your newsletters from the website – this can be a large time-saver.
It’s worth noting that You can’t use the standard Aweber template layouts for RSS-to-email functions – you have to choose from a set of templates that are made specifically for this function.
On the other hand, you will find quite Some of these to choose from – over most other e-marketing alternatives I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something which works ok, but I believe there is definitely some large space for improvement here.
1 thing that you can not use in Aweber templates which you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for instance, your emails are likely to seem more consistently and exhibit more faithfully across email customers – but only using web safe fonts can make templates look a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it would be great to see some of the templates freshened up a little, and the inclusion of some appealing web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your information, you are Given the option to add your subscribers to a particular set of autoresponders, and tag them. Not all competing goods allow the inclusion of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you will Need to answer some questions regarding how you gathered the data you’re importing. If your listing is on the bigger side, you can also need to wait until it is assessed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a characteristic Which is offered by email advertising solutions like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally design a flowchart where mails are sent based on user actions: email opens, link clicks, website visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature which to some degree provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user actions — specifically opens and clickthroughs — along with the application of tags to determine what needs to be routed to whom and when (see previously ).
But I Think this operation needs to go a bit further actually – tools like Getresponse and Mailchimp supply much more flexibility in regards to which kinds of user behavior can trigger mailouts.
By way of instance, in Getresponse, you can use triggers like buy, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
So Aweber is definitely playing a little bit of catch up with its competitors here. Autoresponder Google Forms
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it’s just’okay’.
On the other hand It’s very easy To set up follow up mails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days afterwards and also a’follow us on social websites’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders according to user activities and purchases is a bit more complicated compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘targets’ or combine automation rules with tagging to create autoresponders behave in very funky ways. . .but if you want to take advantage of autoresponders in actually advanced manners, you’ll probably need to appear at other products, especially Getresponse, which supplies’advertising automation’ performance that pops up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this time of tablets and smartphones, this definitely is a good feature.
1 minor Gripe I have however regarding the reactive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on phone’ button or comparable. The absence of the functionality is not a dealbreaker by any means, but it does slow you down a little, particularly if you’re sending a great deal of campaigns each month.
Split testing (also called A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, tracking the performance of every , and sending the’best’ version to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a few distinct versions of your email (using either differing content or theme headers), send them into a sample of your data, and your e-marketing option will roll out the very best performing version automatically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you could create and examine four variations of an email (making Awber’s split testing operation better than many leading competitors; Getresponse being a notable exception).
For some Reason split testing is presently completely unavailable in Aweber – I have been assured by their own sales staff that it is coming back over the upcoming few months, but if you believe you are likely to want this functionality desperately you could be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. Along with being able to monitor crucial stats such as open Pace, clickthroughs and bounces, You May Also look in a lot of other useful analytics / information, including
that the Increase of lists over the years
an overview of sign up methods
where people are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can view past opens and clicks etc. at a per-subscriber degree
And much else besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; howeverI would argue that Mailchimp and Getresponse both offer better reporting ports.
With the latter two products you Appear to be able to acquire more of an overview of information in one place, particularly when considering the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp present most of their reporting data on a single dashboard (which you can then use to drill down to specifics). Autoresponder Google Forms
A Great feature of Aweber is the Flexibility it gives you around how you want to handle the opt-in process.
You can choose to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is dispersed immediately after completing a form; double opt-in is if they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is good to see Aweber being flexible in this regard – not all of competing solutions provide their customers with this selection.
Aweber Offers a decent range of integrations with different options. There are over 400 integrations available which enable you to join Aweber to different types of cloud-based software – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so on.
A number of these involve dedicated widgets; others demand adding a snippet of code into a site; others demand a sync tool such as Zapier.
It’s rare that Aweber will plug into other applications quite as easily as Mailchimp (which appears to be the default’standard’ email advertising option for a lot of programs ), but you shouldn’t have too much trouble getting Aweber to work with a broad selection of other SaaS (software as a service) apps.
Segmenting information in Aweber is Fairly simple. You may produce segments not only based on the contents of any field in your database, but also on consumer action also – emails opened, web pages visited, links clicked, goods bought and in the future. It’s all very flexible and easy to use.
It’s a little bit tricky however To figure out how to reach the screen where you make the sections – you basically have to visit a’manage subscribers’ section, search for a number of subscribers and then save the search for a segment.
To be fair, some options (such As Getresponse) use a similar strategy to section creation – although others (like Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Unfortunately Aweber does not let You broadcast mails to multiple sections at the same time, however. This will cause problems for some users that have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of example, say you are a car dealer with a mailing list comprising a field called’car version.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to all those three segments in 1 go.
In an ideal world you would only be Able to select the applicable segments and send the message to all those three classes. With Aweber though – that is not possible. You would need to either send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude certain segments from the broadcast; therefore finally it is a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far greater way.
Overall I would say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its Kind available, but it’s reasonably priced, simple to use and comprises many of the key features you’d expect from an email marketing alternative.
The main Facets of the product That will nudge me in Aweber’s leadership are its own ease-of-use and thorough support. The latter might be particularly critical for some potential users, especially those starting out in e-marketing with no truckload of technical skills (you likely won’t have stuck, but if you do, you can talk to a real person being on an actual telephone line about your problem).
Additionally, it’s not overly Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you have not made up your mind on if this is the e-marketing solution for you, here’s a brief breakdown of the key advantages and disadvantages of utilizing it: Autoresponder Google Forms
Disadvantages of using Aweber
Divide testing is currently disabled.
You can find cheaper options out there which offer much more features in the marketing automation section – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude multiple sections at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for customer support, should be high.
It is reasonably priced – whilst not the cheapest product of its kind out there, it is cheaper than several comparable options.
It enables you to choose whether to join people to your listing on a single or double opt-in basis.
It’s good export performance, together with the choice to import a broad range of file types and also add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a fantastic range of third party tools and programs.
It comes with an extremely large assortment of templates – more than its key rivals.
Setting up simple time-based autoresponders is very easy to do.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting information is relatively easy and you can use both field contents and consumer activity (email opens, links clicked etc.) to create your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You’ll have to call Aweber for a quotation.
A 14% discount is available If you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Construction that potential users may enjoy is that all of features are available on all programs – unlike any competing products you do not have to be on more expensive plans to unlock specific functionality.
That said, The performance on Aweber – as we will see below – isn’t necessarily as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the exact same cost as Mailchimp
marginally more costly than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s attribute set is more basic nonetheless ).
It’s worth noting that the above Comparisons don’t really apply to very little lists nonetheless – if you have a little email database, several of these competing goods are greater worth.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list containing 10,000 documents, it will cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which permit you to host the same amounts of email addresses as outlined previously, but they restrict the number of e-newsletters which you can send to them. For the interest of a fair comparison, I have referenced the costs for Campaign Monitor plans that allow unlimited broadcasts since these plans are comparable in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber more economical, occasionally more expensive. But generally I would say Aweber is priced about in the middle of the e-marketing solution scale.
Obviously, pricing is not the Only variable you should base your decision on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of those Best ways to decide whether Aweber is to you naturally would be to avail of its free trial. Autoresponder Google Forms