Main Features Autoresponder Google Apps
Aweber provides you with all the Following key attributes:
the capacity to import / server the email database
a vast range of templates
a few marketing automation functionality
responsive email layouts
RSS / website to-email performance
phone, email and live chat service
integrations with third-party apps Autoresponder Google Apps
Aweber’s service is one of The stand-out features of the goods.
Phone support, email service and Live chat service is available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide email and/or live chat support.
Additionally, there’s no hoops to Proceed through to get service – relevant phone number and email details may be seen quite easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a novice to email Advertising, then this sort of simple accessibility to good-quality service is a strong argument in favour of using Aweber as your email marketing provider.
In terms of The availability of support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its Competitions, Aweber supply one of the largest collections of e-newsletters templates available: there are more than 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The layouts – some of them look slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with just a bit of tweaking you should be able to find a suitable one for your e-newsletters. There is, of course, always the choice of communicating your own too. Autoresponder Google Apps
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters that get sent out according to your schedule that you specify. In Aweber, this is called’Blog broadcasts’, though technically you can use this attribute with any content which has an RSS feed.
This operation is Particularly handy for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters comprising their newest posts (or, indeed, a monthly digest of blog posts). In essence, it means you can force your newsletters from your website – this is a large time-saver.
It is worth noting however that You can not use the normal Aweber template layouts for RSS-to-email purposes – you have to pick from a set of templates which are made specifically for this purpose.
On the plus side, you will find quite Some of these to choose from – over most other e-marketing solutions I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something which works ok, but I believe there’s definitely some massive room for improvement here.
1 thing that you can’t use in Aweber templates that you can in some other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for instance, your mails are very likely to seem more consistently and exhibit more reliably across email clients – but only using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it’d be nice to see a few of the templates freshened up a little, and the addition of some attractive web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your data, you are Given the choice to add your subscribers to a certain pair of autoresponders, and label them. Not all competing goods permit the addition of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you may Have to answer some questions regarding how you collected the data you’re importing. If your list is on the larger side, you can also have to wait until it is assessed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email advertising options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally design a flowchart where mails are routed based on consumer actions: email opens, connect clicks, website visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature that to a degree provides this performance:’Aweber Campaigns.’ With this attribute, you can use certain user actions — namely opens and clickthroughs — along with the program of tags to determine what needs to be routed to whom and when (see previously ).
But I Think this functionality should go somewhat further actually – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which kinds of user behavior can activate mailouts.
For instance, in Getresponse, you may use triggers such as purchase, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is definitely playing a bit of catch up with its competitors here. Autoresponder Google Apps
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user activities – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s just’okay’.
On the other hand It’s very easy To set up follow up emails based on time interval – for example, automatically sending readers an onboarding email immediately after sign up, a promo code two days later and also a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders according to user actions and buys is a bit more complicated than with key competitors Mailchimp and Getresponse.
Using Aweber, you are able to create ‘targets’ or combine automation principles with tagging to create autoresponders behave in very funky ways. . .but if you would like to make use of autoresponders in actually advanced manners, you’re likely going to should appear at other goods, especially Getresponse, which supplies’advertising automation’ functionality that hooks up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this day and age of smartphones and tablets, this can be a fantastic feature.
One minor Gripe I have however regarding the responsive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on telephone’ button or similar. The absence of the operation isn’t a dealbreaker by any means, but it will slow you down a bit, particularly if you’re sending a great deal of campaigns every month.
Divide testing (also called A/B testing) entails sending variations of your e-newsletters to some of your mailing list, tracking the performance of every , and sending the’best’ version to the remainder of your list.
Most e-marketing tools handle This automatically for you: you create a couple of different variations of your email (using either different content or subject headers), send them into a sample of your information, and your e-marketing option will roll the very best performing version automatically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until very recently, you could make and test four variants of an email (making Awber’s split testing functionality better than many major competitors; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely unavailable in Aweber – I have been assured by their own sales team that it is coming back over the next few months, but if you think you’re likely to need this operation desperately you might be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. Along with being able to monitor crucial stats like open Pace, clickthroughs and bounces, you can also look in a lot of additional useful analytics / advice, including
that the growth of lists over the years
an Summary of sign up approaches
where people are opening your email (i.e., geographical place )
the background of an individual’s activity – you can see past opens and clicks etc. at a per-subscriber level
And much else besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both offer better reporting interfaces.
Together with the latter two goods you Seem to have the ability to get more of an overview of information in one spot, particularly when looking at the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp present all the reporting information onto one dashboard (which you can then use to drill down to particulars ). Autoresponder Google Apps
A nice feature of Aweber is that the Flexibility it gives you about how you need to deal with the opt-in procedure.
You Can Opt to sign up your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is subscribed immediately after completing a form; double opt-in is if they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is good to see Aweber being flexible in this respect – not all competing solutions provide their customers with this selection.
Aweber Provides a decent selection of integrations with other solutions. There are over 400 integrations available which enable you to connect Aweber to different kinds of cloud-based applications – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so forth.
A number of these involve committed widgets; others demand adding a snippet of code into a website; others demand a sync tool such as Zapier.
It’s rare that Aweber will plug to other software quite as seamlessly as Mailchimp (which seems to be the default’standard’ email advertising choice for a lot of apps), but you also should not have too much trouble getting Aweber to operate with a wide range of other SaaS (software as a service) apps.
Information in Aweber is Pretty simple. You may produce segments not only depending on the contents of any field in your database, but also on consumer action too – emails opened, web pages visited, links clicked, products bought and in the future. It’s all very flexible and simple to use.
It is a little bit tricky however To work out how to get to the screen where you make the segments – you basically have to go to some’handle subscribers’ section, search for a number of subscribers and save the search as a segment.
To be fair, some options (such As Getresponse) use a similar approach to section creation – although others (like Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Unfortunately Aweber does not let You broadcast mails to multiple segments at the same time, however. This may cause problems for many users who have a need to’pick and mix’ segments in mailouts on a regular basis.
For example, say you’re a dealership having a mailing list comprising a field called’car version.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to all those three segments in one go.
In an ideal world you would just be Able to choose the applicable segments and deliver the message to all those 3 classes. With Aweber though – this isn’t possible. You would need to either send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the broadcast; therefore finally it’s a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a much greater manner.
Overall I’d say Aweber is a Strong email marketing instrument.
It is not the best product of its own Kind accessible, but it is reasonably priced, easy to use and comprises most of the main features you’d expect from an email marketing solution.
The main Facets of the product That would nudge me Aweber’s leadership are its own ease-of-use and thorough support. The latter may be particularly important for some potential users, particularly those starting out in e-marketing with no truckload of specialized skills (you likely won’t get stuck, but if you do, you are able to speak with an actual person being on an actual telephone line about your issue ).
In Addition, It’s not too Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so much, but in case you have not made your mind up on if this is the e-marketing alternative for you, here’s a brief breakdown of the key advantages and disadvantages of using it: Autoresponder Google Apps
Disadvantages of using Aweber
Split testing is presently disabled.
There are cheaper options on the market which offer much more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of sections at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some key competing products and according to Aweber’s Stevie awards for client support, should be high.
It’s reasonably priced – whilst not the cheapest product of its kind on the market, it’s more affordable than many similar solutions.
It enables you to select whether to join people to your listing on a single or double click basis.
It’s good import performance, together with the option to import a wide range of file types and insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly using a fantastic assortment of third party applications and programs.
It comes with an extremely large assortment of templates – more than its key rivals.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting information is relatively easy and you can use both area contents and user activity (email opens, links clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You will have to call Aweber for a quotation.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Construction that potential users might enjoy is that all of attributes are available on all plans – unlike some competing goods you don’t have to be on more expensive plans to unlock certain functionality.
Nevertheless, The functionality available on Aweber – as we will see below – is not always as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the same price as Mailchimp
marginally more expensive than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s feature set is more basic nonetheless ).
It is worth noting that the aforementioned Comparisons don’t really apply to very little lists however – if you’ve got a little email database, several of these competing goods are better value.
By Way of Example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it will cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which allow you to host the same amounts of email addresses as outlined previously, but they restrict the amount of e-newsletters that it is possible to send to them. For the sake of a comparison, I have referenced the prices for Campaign Monitor programs that allow unlimited broadcasts as these plans are comparable in terms of send volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber cheaper, occasionally more expensive. But normally I’d say Aweber is priced roughly in the middle of the e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only variable you need to base your decision on. . .the more important thing to work out is what bang you get for your buck.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is for you naturally would be to avail of its free trial. Autoresponder Google Apps