Description of Getresponse Autoresponder
Getresponse is primarily an email marketing app Which Allows you to: Autoresponder
Import and host a mailing list and catch data on it
create newsletters which could be sent to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it’s getting more of an’all-in-one’ marketing solution.
In addition to email marketing, it now also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does it provide all of the crucial stuff you would expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let’s drill down to the crucial qualities to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email support and assorted online tutorials / tools.
Regrettably, the phone service has been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform suppliers only offer you both of these channels – if telephone service is a deal-breaker for you you might wish to consider Aweber, which still provides it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I’ve not had to use it quite frequently (a good thing) but once I have I have found it for a bit of a mixed bag (less of a fantastic thing). Some of those live chat service I’ve received was outstanding, and I haven’t had to wait too much time to talk to an agent; the email service less so.
Some of the comments I have from our readers will indicate that there do have to be improvements made in terms of the caliber of service Getresponse offer. Much like a number of these kinds of businesses, I anticipate it boils down to that you get on the day. Autoresponder
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to identify people who didn’t participate with an e-newsletter you shipped and set them in a segment of readers which you can then email again with another variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it on your emails, and time your prospective mailouts according to this info
’email ROI’: by adding some tracking code into your post-sales webpage on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email marketing.
Per-user info – you can click on one of your readers and see in which they signed up from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting performance (especially around sales tracking) but Getresponse’s reporting application is decidedly one of most featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates supplied from the box look a bit dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough with all the controls supplied; and of course there’s nothing to stop you designing your own HTML email template and minding the code for it.
Furthermore, you will find a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, so it is generally pretty straightforward to locate a good starting point for a template and then edit it before you’re delighted with the plan.
If you are really not pleased with the templates offered by Getresponse, there is also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email software options aren’t very extensive (just 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely some improvements that could be made in this area. Autoresponder
Autoresponders are e-newsletters that are sent to your subscribers at intervals determined by you — you can set them up so that instantly after someone signals up to your mailing list, they receive a welcome message in the company; a week after they could receive a discount offer for some of your goods or services; three weeks later they could obtain an encouragement to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the illustration above, and also action-based messages can be triggered by user actions or advice, such as:
contributors to particular lists
changes connected preferences
completed transactions / targets
changes in consumer data
Lately Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular offer, clicks on a specific link etc..
This kind of performance goes way beyond what’s traditionally been on offer from autoresponders, and allows you to make a user travel which may be customised to the nth degree.
For a fast overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, that these more advanced marketing automation features are only available on the pricier plans – the’Pro’ plan and upward. Autoresponder
Landing page Builder
Online advertising campaigns that use landing pages will usually create far more leads in the event, rather than simply directing people to some (cluttered!) Website, they point users to appealing’squeeze pages’ containing clear information and a clean, well-designed data capture form.
Getresponse provides something very beneficial in this respect that the majority of its rivals don’t: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just produce one landing page, which can simply be displayed 1,000 times per month.
Also, and above all, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse plan (where the machine indicates a sample of your users different versions of your landing page, calculates conversion rates, and finally rolls out the best performing landing page automatically).
If you’re serious about landing pages – and they are unquestionably a helpful feature – then it’s definitely worth considering one of the costlier Getresponse plans.
You may buy the Landing Pages feature as an add-on for an extra $15 per month, however quite frustratingly, although the add-on allows you to show an infinite number of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I’d just go for a few of the pricier programs (which I suppose is what Getresponse would like one to do!) .
Getresponse was ahead of its competitors for quite some time with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that when an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a reactive preview of your e-newsletter – you just hit on a’mobile preview’ button to get a quick snapshot of your email resembles on a smartphone (see image right).
Not just this but you can’flip’ the smartphone preview around, so that you may preview what your email looks like when the display is employed in either portrait or landscape style. Autoresponder
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is that the necessity to export information to CSV and straight back into your email marketing instrument as a way to do mailouts (or the necessity to export info from your email marketing tool in your CRM to include leads to it).
So when I saw Getresponse lately introducing a brand new CRM feature into their plans I had been intrigued – this could possibly do away with all that info exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool as you could only use it to carry out rather basic jobs: you could create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with these contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the addition of a new contact to a pipeline phase.
An example of how to use this operation would be as follows:
You can add a contact to a particular stage on a sales pipeline depending on the page of your website they completed a form ;
you could then send a automated email tailored to this pipeline period a few days later;
and based on the action they took with regard to that email (clicking on a particular link etc) you could automatically move them on another phase of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and that I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front — there are a few big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or client; doing so keeps a record of this communication from the contact’s history. There is currently no way of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And strangely, when you click on a contact in a bargain pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications which you’ve delivered to your prospects are not displayed. To observe this, you need to go out of the CRM section of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing so doesn’t exhibit their history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to your pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, add a bargain and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a deal right to a pipeline and enter the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the things it could do on the automation aspect is remarkable. I’m hopeful that this attribute becomes developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are generally used as a lead-generation strategy, the notion of having your email database and your webinar tool under precisely the same roof is extremely attractive.
The pricing is also very competitive also compared to established webinar solutions. For example, one of the primary webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can actually do exactly the same (and a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Pro’ program allows you to host a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can also purchase webinars performance as a add on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It isn’t clear what your options are if you will need to host bigger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key competitors, especially when you believe that you can connect it in using a built-in CRM tool (more about this in a moment). Autoresponder
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously a very important point to check at when selecting an email marketing instrument.
Not all email marketing suppliers are that forthright in their deliverability prices; however, Getresponse seems pretty open about that, with this to say about it in their own site:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Because deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients jointly, nevertheless, we are proud to say our general deliverability rate currently stands at 99%.
Obviously you are going to need to choose the organization’s term for this, but assuming it’s accurate, it is a good speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really gives you the deliverability rate of each message on your email analytics – this is something I haven’t encountered on rival goods’ metrics. A thumbs up for it.
I do need to pull Getresponse on one thing concerning deliverability however: to ensure a high deliverability speed, it’s a good idea to use a system named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I’ve not encountered any deliverability difficulties using the cheaper plans, competing goods do not make you invest in a more expensive plan to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’single opt-in’ or even a’double click’ process.
If you use use a single opt-in procedure, the person registering to your own mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one sampling procedure is that it makes it really simple for users to subscribe to a mailing list; additionally, it generally increases conversion speed and therefore the amount of readers on your list. A double opt-in procedure is better for verifying the people subscribing to a record are using actual email addresses and contributes to cleaner information and more accurate stats (because open rates etc. ) are calculated according to a list containing only email addresses).
Now, the good news here is that Getresponse allows you to take advantage of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You are probably thinking that this sounds pretty fine — but to be honest, I think there is a lot of room for advancement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controllers are provided by Getresponse to switch forms off or on on particular devices or pages of your website. At the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I link my Getresponse to a growth-hacking tool called Sumo (this enables me to change pop-ups off for cellular users, in addition to display forms exactly as I’d love to and onto the pages I want). Autoresponder
On the whole, Getresponse is pretty simple to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes locating certain performance a little bit tricky at times).
One area I think that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of articles and transfer them around an e-newsletter, in practice it’s quite user friendly to use and can cause accidental deletion of content, or positioning of it at the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does result in a helpful instrument – it is just that the implementation of it could be rather better.
Additionally, as described above, the CRM tool could be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse provides is completely functional and the free trial isn’t contingent upon supplying credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a product that I do not use” scenario.
The only down side to this free trial is the fact that it restricts the amount of subscribers you can send to to 1000. It would be useful if that could be raised a little, as it might help potential users try the tool out in more’real-world’ scenarios.
There are three chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of them, several additional kinds of strategy to choose from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists transcend 100,000 email addresses: that begins at $1199, using accurate pricing based on requirements (if you are considering the”Enterprise” plan, you’ll need to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than many competing platforms. Autoresponder
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
landing pages – you can simply avail of landing pages that enable split testing and unlimited views if you’re on a’Pro’ program or greater
Webinars – that functionality is not accessible whatsoever around the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, especially if you have a reasonably large number of email addresses on your database.
By way of example, in case you have a mailing list comprising between 9,000 and 10,000 records that you want to send an infinite number of mails each month to, then you’ll find that hosting it using Getresponse costs $65 per month.
$4 a month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your database however on how many emails you send per month also. If you are happy to limit the number of mails delivered via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service I can think of that comes in considerably cheaper is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your list, it might occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is exactly the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less operational offering for $12 per month.
Two final things to be Conscious of on the pricing :
Some competing providers — especially Mailchimp – offer completely free accounts for users with a few records (but these don’t offer the entire assortment of features that you get on a paid plan).
As stated before, if you’re ready to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors do not yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing section. However, what about features? Autoresponder
Getresponse represents one of the more cost-effective ways to host and speak using an email .
It’s also one of the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to consider any competing product that delivers this’all round’ proposition, and it’s what continues to persuade us to utilize it for Style Factory’s email marketing.
Some developments to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A good deal of improvements can be made into the data capture forms too, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the support offering.
Overall though I rate Getresponse very highly – you get considerable bang for your buck with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in some situations, significantly so) whilst offering as much, or even more performance as them.
The discounts you receive when paying for one or two decades of service are very generous – you will be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something that isn’t provided by any products that are similar.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing characters on its own site and supplying deliverability statistics for individual e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It transmits responsive emails and permits you to preview smartphone variations of your e-newsletters really easily.
It comes with a useful landing page creator – but bear in mind you have to be on a more expensive strategy to get the fully operational version of the.
You can try out all of its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The data capture forms supplied aren’t responsive and you can’t control when and where they’re displayed on your website.
CRM performance needs to be improved substantially before it could be thought of as a substitute for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem marginally less slick than those provided by competing goods.
The pricing arrangement is a little perplexing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial limits the amount of subscribers you’ll be able to send messages into 1000.
The landing page add-on doesn’t let you perform A/B tests, meaning that so as to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Autoresponder