Primary Capabilities Autoresponder Getresponse
Aweber provides you with all the Following key attributes:
the ability to import / host an email database
a vast assortment of templates
a few marketing automation functionality
responsive email layouts
RSS / blog to-email functionality
phone, email and live chat service
integrations with third-party apps Autoresponder Getresponse
Aweber’s service is one of The stand-out features of the goods.
Phone support, email service and Live chat service is all available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide email and/or live chat service.
Furthermore, there’s no hoops to Go through to contact service – related phone number and email details can be seen quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive when you contact them.
If you are a novice to email Advertising, then this type of easy access to good-quality support is a strong argument in favour of using Aweber as your email marketing supplier.
In terms of The availability of support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its own Competitions, Aweber supply one of the largest collections of e-newsletters templates available: you will find more than 700 available.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The layouts – some of them seem slightly dated. I would consider them to be slightly better compared to Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using just a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There is, of course, always the option of communicating your own too. Autoresponder Getresponse
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters which get sent out based on your schedule that you define. Back in Aweber, this is known as’Blog broadcasts’, although you can use this attribute with any material that has an RSS feed.
This operation is Particularly useful for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters comprising their latest articles (or, indeed, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from the site – this can be a large time-saver.
It’s worth noting however that You can not use the standard Aweber template layouts for RSS-to-email functions – you need to pick from a set of templates which are specifically designed for this function.
On the plus side, there are quite Some of these to choose from – more than most other e-marketing solutions I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something that works ok, but I think there is definitely some large room for improvement here.
1 thing that you can not use in Aweber templates which you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for instance, your emails are likely to appear more consistently and exhibit more reliably across email clients – however merely using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template department, but it would be nice to find some of the templates freshened up a bit, and the addition of some attractive web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your data, you are Given the choice to add your readers to a particular pair of autoresponders, and tag them. Not all competing goods allow the addition of imported data into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you will Need to answer some questions about how you gathered the information you are importing. If your list is on the bigger side, you may also have to wait until it is reviewed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a feature Which is increasingly offered by email marketing solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically design a flowchart where emails are routed based on consumer actions: email opens, connect clicks, site visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature which to some level provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user activities — namely opens and clickthroughs — along with the program of tags to determine what should be sent to whom and when (see previously ).
However, I Think this functionality should go somewhat further actually – tools such as Getresponse and Mailchimp provide considerably more flexibility when it comes to which kinds of user behaviour can trigger mailouts.
For example, in Getresponse, you may use triggers like purchase, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is playing a bit of catch up with its rivals here. Autoresponder Getresponse
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s just’okay’.
On the other hand It’s very Straightforward To set up follow up emails based on time interval – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days afterwards and a’follow us on social websites’ email a week after is extremely straightforward. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and buys is a little more complex compared to key opponents Mailchimp and Getresponse.
Using Aweber, you are able to make ‘targets’ or combine automation principles with tagging to make autoresponders act in very funky ways. . .but if you would like to take advantage of autoresponders in actually advanced manners, you’ll probably need to appear at other products, especially Getresponse, which supplies’marketing automation’ performance that pops up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this time of smartphones and tablets, this can be a fantastic feature.
One minor Gripe I have however regarding the responsive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on telephone’ button or comparable. The absence of the functionality isn’t a dealbreaker by any means, but it will slow you down a bit, particularly if you’re sending a great deal of campaigns every month.
Split testing (also called A/B testing) involves sending variations of your e-newsletters to some of your mailing list, monitoring the operation of every and every sending the’best’ variant to the remainder of your list.
Most e-marketing tools handle This automatically for you: you create a couple of distinct variations of your email (using either differing content or theme headers), send them into a sample of your information, and your e-marketing option will roll the best performing version automatically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you were able to make and examine four variations of an email (making Awber’s split testing functionality better than many major rivals; Getresponse being a notable exception).
For a few Reason split testing is presently completely unavailable in Aweber – I have been assured by their sales staff that it’s coming back over the upcoming few months, but if you think you’re going to need this operation desperately you could be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor crucial stats such as open rate, clickthroughs and bounces, you can also look at a lot of other useful analytics / information, such as
the Increase of lists over the years
an Summary of sign up approaches
where people are opening your email (i.e., geographical location)
the history of an individual’s activity – you can view past clicks and opens etc. in a per-subscriber degree
And more besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or Mad Mimi; however, I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two products you Seem to have the ability to get more of an overview of information in 1 spot, particularly when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp present all the reporting information onto a single dashboard (which you can then use to drill down to particulars ). Autoresponder Getresponse
A nice feature of Aweber is that the Flexibility it provides you around how you need to handle the opt-in process.
You can choose to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is dispersed instantly after completing a form; double opt-in is if they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this respect – not all competing options provide their clients with this selection.
Aweber Offers a decent selection of integrations with other solutions. You will find over 400 integrations available which enable you to join Aweber to different kinds of cloud-based software – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages such as Instapage and so on.
A number of them involve dedicated widgets; others involve including a snippet of code into a site; others demand a sync tool such as Zapier.
It’s uncommon that Aweber will plug into other software quite as seamlessly as Mailchimp (that seems to be the default option’standard’ email marketing choice for a great deal of programs ), but you also should not have too much trouble getting Aweber to operate with a broad range of other SaaS (software as a service) apps.
Segmenting data in Aweber is Pretty simple. You can create segments not only depending on the contents of any field in your database, but also on consumer activity also – mails opened, web pages visited, links clicked, goods purchased and in the future. It’s all very flexible and simple to use.
It’s a little bit tricky however To work out how to get to the screen where you create the segments – you basically have to visit a’handle subscribers’ section, search for a number of readers and then save the search for a section.
To be honest, some options (such As Getresponse) use a similar approach to section creation – but others (like Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Unfortunately Aweber does not let You broadcast mails to multiple segments at once, however. This may cause problems for many users who have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of instance, say you’re a dealership with a mailing list containing a field called’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you want to send a message about it to all those three segments in one go.
In an Perfect world you would only be Able to select the applicable segments and send the message to those 3 classes. With Aweber however – this is not possible. You would need to send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude certain segments from the broadcast; so finally it’s a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much better way.
Overall I would say Aweber is a Strong email marketing instrument.
It’s not exactly the best product of its Kind accessible, but it is reasonably priced, easy to use and comprises many of the main features you’d expect from an email marketing solution.
The primary aspects of the product That would nudge me Aweber’s direction are its own ease-of-use and thorough support. The latter may be particularly critical for some potential customers, especially those starting out in e-marketing with no truckload of specialized abilities (you likely won’t have stuck, but if you do, you can speak with a real human being on an actual phone line about your problem).
In Addition, It’s not overly Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so much, but in case you haven’t made your mind up on whether this is actually the e-marketing solution for you, here’s a brief breakdown of the important pros and cons of using it: Autoresponder Getresponse
Benefits of using Aweber
Divide testing is currently disabled.
You can find cheaper options on the market which offer considerably more features in the marketing automation section – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some key competing products and according to Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – whilst not the cheapest product of its type out there, it’s more affordable than many comparable solutions.
It enables you to select whether to join people to your list on a single or double click basis.
It’s good export performance, together with the choice to import a broad assortment of file types and insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a fantastic assortment of third party tools and programs.
It comes with an extremely large assortment of templates – more than its key competitors.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting attributes are strong.
Segmenting data is relatively easy and you may use both field contents and user activity (email opens, links clicked etc.) to make your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You will need to call Aweber to get a quote.
A 14% reduction is available In case you pay quarterly; a 14.9% discount is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Structure that prospective users may enjoy is that all features are available on all plans – unlike any competing products you don’t have to be on more expensive plans to unlock specific performance.
That said, The functionality on Aweber – as we’ll see below – is not necessarily as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the exact same cost as Mailchimp
marginally more costly than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s attribute set is more basic however).
It is worth noting that the above Comparisons do not actually apply to very little lists however – if you have a small email database, a number of these competing products are greater worth.
By Way of Example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it is going to cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which allow you to host the same quantities of email addresses as outlined previously, but they restrict the number of e-newsletters which you can send to them. For the sake of a comparison, I have referenced the prices for Campaign Monitor plans that permit unlimited broadcasts as these plans are comparable in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber cheaper, occasionally more expensive. But normally I would say Aweber is priced roughly in the center of the e-marketing solution scale.
Obviously, pricing is not the Only variable you should base your decision on. . .the more important consideration to work out is what bang you get for your buck.
So let’s Look at some Aweber features.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you naturally is to avail of its free trial. Autoresponder Getresponse