Main Capabilities Autoresponder Follow Up Messages
Aweber provides you with the Following key features:
the ability to import / server the email database
a wide range of templates
a few marketing automation performance
responsive email layouts
RSS / blog to-email functionality
phone, email and live chat support
integrations with third-party programs Autoresponder Follow Up Messages
Aweber’s service is one of The stand-out features of the goods.
Phone support, email service and Live chat support is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just provide live or email chat service.
Furthermore, there’s no hoops to Proceed through to contact service – related phone number and email details may be seen quite easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a newcomer to email Advertising, then this type of simple accessibility to good-quality service is a strong argument in favour of using Aweber as your email marketing supplier.
In terms of The access to support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its Competitions, Aweber supply one of the biggest sets of e-newsletters templates accessible: there are over 700 available.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t love all of The layouts – some of them look slightly dated. I’d believe them to be slightly better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using just a bit of tweaking you should be able to find a suitable one for the e-newsletters. There’s, of course, always the option of communicating your own also. Autoresponder Follow Up Messages
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you define. In Aweber, this is known as’Blog broadcasts’, although you can take advantage of this feature with any material which has an RSS feed.
This functionality is Particularly handy for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters containing their latest posts (or, really, a monthly digest of blog posts). In essence, it means that you can power your newsletters from your site – this can be a big time-saver.
It is worth noting that You can’t use the normal Aweber template designs for RSS-to-email purposes – you need to choose from a set of templates that are made specifically for this purpose.
On the other hand, you will find quite Some of them to pick from – more than most other e-marketing solutions I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something that works ok, but I think there’s definitely some massive space for improvement here.
One thing that you can’t use in Aweber templates which you can in some other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for instance, your emails are likely to seem more consistently and exhibit more reliably across email customers – however merely using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it would be nice to see a few of the templates freshened up a bit, and also the addition of some appealing web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the choice to add your readers to a certain set of autoresponders, and label them. Not all competing products permit the addition of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you may Have to answer some questions about how you gathered the data you’re importing. If your list is on the larger side, you may also need to wait until it is reviewed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is offered by email advertising options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally design a flowchart where emails are routed based on consumer activities: email opens, connect clicks, website visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature which to a degree provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user activities — specifically opens and clickthroughs — and the application of tags to ascertain what should be routed to whom and when (see previously ).
But I Think this functionality needs to go somewhat further actually – tools such as Getresponse and Mailchimp provide much more flexibility when it comes to which types of user behavior can activate mailouts.
By way of example, at Getresponse, you can use triggers like purchase, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is playing a little bit of catch up with its competitors here. Autoresponder Follow Up Messages
Autoresponders – a Collection of Follow up emails which are automatically triggered by time or user actions – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s merely’alright’.
On the plus side It’s very easy To set up follow up mails based on time period – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days afterwards and a’follow us on social websites’ email a week after is extremely easy. This is a typical use of autoresponders and it is a breeze with Aweber.
On the other hand, triggering Autoresponders according to user activities and purchases is a bit more complicated compared to key competitors Mailchimp and Getresponse.
Using Aweber, you can make ‘goals’ or unite automation principles with tagging to make autoresponders behave in quite funky ways. . .but if you want to make use of autoresponders in actually advanced ways, you’re likely going to should look at other products, particularly Getresponse, which provides’advertising automation’ functionality that hooks up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this time of tablets and smartphones, this definitely is a fantastic feature.
1 minor Gripe I have however seeing the responsive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on phone’ button or comparable. The absence of the functionality isn’t a dealbreaker by any means, but it does slow you down a bit, particularly if you’re sending a great deal of campaigns each month.
Split testing (also called A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, tracking the performance of eachand every sending the’best’ version to the remainder of your list.
Many e-marketing tools manage This automatically for you: you produce a few distinct versions of your email (using either differing content or subject headers), send them into a sample of your data, along with your e-marketing option will roll out the very best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until very recently, you were able to create and test four variants of an email (making Awber’s split testing operation better than many leading competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their sales staff that it’s coming back during the next few months, but if you believe you’re likely to want this operation urgently you could be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor crucial stats such as open rate, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / information, such as
the growth of lists over time
an overview of sign up approaches
where individuals are opening your own email (i.e., geographical place )
the history of an individual’s action – you can see past clicks and opens etc. in a per-subscriber degree
And much else besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two goods you Appear to have the ability to acquire more of an overview of information in 1 spot, particularly when considering the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp present all their reporting information on one dashboard (which you can then use to drill down to specifics). Autoresponder Follow Up Messages
A nice feature of Aweber is the Flexibility it gives you around how you need to handle the opt-in process.
You can choose to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is subscribed instantly after completing a form; dual opt-in is when they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s good to see Aweber being flexible in this regard – not all competing solutions provide their customers with this selection.
Aweber Provides an adequate selection of integrations with different solutions. You will find over 400 integrations available which allow you to connect Aweber to various kinds of cloud-based software – web builders such as Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
Some of these involve dedicated widgets; others demand adding a snippet of code into a website; others demand a sync tool such as Zapier.
It is rare that Aweber will plug to other software quite as seamlessly as Mailchimp (that seems to be the default option’standard’ email marketing option for a great deal of programs ), but you shouldn’t have too much difficulty getting Aweber to work with a wide selection of other SaaS (software as a service) apps.
Information in Aweber is Pretty simple. You may produce sections not only based on the contents of any field in your database, but also on user action also – mails opened, web pages visited, links clicked, products bought and so on. It’s all very flexible and easy to use.
It’s a little bit tricky however To figure out how to reach the screen where you make the segments – you basically have to visit a’handle subscribers’ section, search for a number of subscribers and save the search as a section.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Regrettably Aweber does not let You broadcast emails to multiple sections at the same time, however. This will cause problems for many users that have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you’re a dealership having a mailing list containing a field known as’car version.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to those three segments in one go.
In an ideal world you would just be Able to choose the applicable segments and deliver the message to all those three groups. With Aweber though – this is not possible. You would have to send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude particular segments from the air; so ultimately it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much better way.
Overall I would say Aweber is a Solid email marketing tool.
It’s not the best product of its own Kind accessible, but it is reasonably priced, easy to use and comprises many of the main features you’d expect from an email marketing solution.
The primary Facets of the Item That will nudge me Aweber’s direction are its ease-of-use and comprehensive support. The latter might be especially critical for some potential customers, particularly those starting out in e-marketing without a truckload of technical abilities (you likely won’t have stuck, but if you do, you are able to talk to a real human being on an actual phone line about your problem).
In Addition, It’s not overly Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but if you have not made up your mind on if this is the e-marketing solution for you, here is a brief breakdown of the important pros and cons of using it: Autoresponder Follow Up Messages
Disadvantages of using Aweber
Divide testing is currently disabled.
You can find cheaper options out there which offer much more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude multiple sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is the case with some key competing products and according to Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – whilst not the most expensive product of its type out there, it is cheaper than several comparable solutions.
It lets you choose whether to join people to your listing on a single or double click basis.
It’s good import performance, together with the choice to import a wide assortment of file types and insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a good range of third party tools and apps.
It includes an extremely large assortment of templates – more than its key competitors.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting features are strong.
Segmenting information is relatively easy and you may use both field contents and user activity (email opens, links clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You will have to call Aweber for a quotation.
A 14% reduction is available In case you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Construction that potential users may like is that all attributes are available on all plans – unlike any competing products you do not have to be on more costly plans to unlock certain performance.
Nevertheless, The functionality available on Aweber – as we will see below – is not always as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the exact same price as Mailchimp
marginally more costly than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).
It’s worth noting that the above Comparisons do not really apply to very small lists nonetheless – if you have a small email database, a number of the competing goods are greater value.
For example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it will cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 per month with Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which permit you to host the same quantities of email addresses as outlined previously, but they restrict the amount of e-newsletters which it is possible to send them. For the sake of a comparison, I have referenced the costs for Campaign Monitor plans that allow unlimited broadcasts since these programs are comparable in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers which will occasionally make Aweber cheaper, sometimes more expensive. But generally I would say Aweber is priced roughly in the center of the e-marketing solution scale.
Obviously, pricing is not exactly the Only variable you should base your choice on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let us Look at several Aweber features.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is for you naturally would be to avail of its free trial. Autoresponder Follow Up Messages