Primary Capabilities Autoresponder Email Series Writing System
Aweber provides you with all the Following key attributes:
the capacity to import / server the email database
a vast assortment of templates
some marketing automation functionality
responsive email designs
RSS / website to-email functionality
telephone, email and live chat support
integrations with third-party programs Autoresponder Email Series Writing System
Aweber’s support is one of The stand-out features of the product.
Phone support, email support and Live chat support is all available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer email and/or live chat service.
Additionally, there’s no hoops to Proceed through to get service – relevant phone number and email details may be seen quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a novice to email Advertising, then this sort of simple access to good-quality support is a strong argument in favour of using Aweber as your email marketing supplier.
In terms of The availability of support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its Competitors, Aweber provide one of the biggest sets of e-newsletters templates accessible: you will find over 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not love all of The layouts – some of them look slightly dated. I’d consider them to be slightly better than the Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using just a bit of tweaking you should be able to obtain a proper one for your e-newsletters. There is, of course, always the choice of coding your own also. Autoresponder Email Series Writing System
Like similar e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters which get sent out according to your schedule that you define. Back in Aweber, this is known as’Blog broadcasts’, though technically you can use this attribute with any content that has an RSS feed.
This operation is Particularly handy for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters comprising their latest articles (or, really, a monthly digest of blog posts). In essence, it means that you can force your newsletters from the website – this is a big time-saver.
It’s worth noting that You can not use the standard Aweber template designs for RSS-to-email functions – you need to pick from a set of templates that are specifically designed for this function.
On the plus side, you will find quite Some of them to pick from – more than most other e-marketing solutions I’ve tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something which works ok, but I believe there’s definitely some massive room for improvement here.
1 thing that you can’t use in Aweber templates that you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for instance, your emails are very likely to seem more consistently and display more reliably across email clients – however merely using web safe fonts can make templates seem a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it’d be great to see some of the templates freshened up a bit, and the addition of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your information, you’re Given the option to add your readers to a certain set of autoresponders, and tag them. Not all competing goods permit the inclusion of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you will Have to answer some questions about how you gathered the data you are importing. If your listing is on the bigger side, you may also have to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a characteristic Which is offered by email marketing solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally design a flowchart where emails are sent based on consumer activities: email opens, link clicks, website visits, purchases made and so forth.
Aweber lately introduced a new advertising Automation feature which to a level provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user actions — specifically opens and clickthroughs — along with the application of tags to determine what needs to be routed to whom and when (see above).
But I Think this operation should go a bit further actually – tools like Getresponse and Mailchimp provide much more flexibility in regards to which kinds of user behavior can activate mailouts.
By way of example, in Getresponse, you may use triggers such as purchase, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is playing a bit of catch up with its competitors here. Autoresponder Email Series Writing System
Autoresponders – a series of Follow up emails that are automatically triggered by time or user actions – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s just’alright’.
On the plus side it is very easy To install follow up emails based on time period – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days afterwards and also a’follow us on social websites’ email a week after is extremely easy. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders according to user actions and buys is a bit more complex than with key opponents Mailchimp and Getresponse.
Using Aweber, you are able to make ‘goals’ or combine automation principles with tagging to create autoresponders act in quite funky ways. . .but if you want to make use of autoresponders in actually advanced ways, you’re likely going to should look at other products, especially Getresponse, which provides’advertising automation’ functionality that pops up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this time of tablets and smartphones, this definitely is a good feature.
1 minor Gripe I have however regarding the reactive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on phone’ button or comparable. The lack of the operation isn’t a dealbreaker by any means, but it does slow you down a bit, particularly if you’re sending a lot of campaigns each month.
Split testing (also called A/B testing) entails sending variations of your e-newsletters to some of your mailing list, monitoring the operation of each, and sending the’best’ version to the remainder of your list.
Most e-marketing tools handle This automatically for you: you create a few different variations of your email (using either different content or theme headers), send them to a sample of your information, along with your e-marketing option will roll out the very best performing version mechanically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you were able to make and test four variations of an email (making Awber’s split testing operation better than most leading rivals; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their own sales staff that it’s coming back during the upcoming few months, but if you believe you are likely to need this functionality urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor key stats such as open rate, clickthroughs and bounces, You May Also look in a lot of other useful analytics / information, including
that the Increase of lists over time
an overview of sign up approaches
where individuals are opening your email (i.e., geographical location)
the history of an individual’s activity – you can view past clicks and opens etc. at a per-subscriber degree
And more besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or even Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both offer better reporting interfaces.
Together with the latter two goods you Seem to be able to acquire more of an overview of information in one spot, particularly when considering the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp current most of their reporting data onto a single dashboard (that you can then use to drill down to specifics). Autoresponder Email Series Writing System
A nice feature of Aweber is that the Flexibility it provides you around how you need to deal with the opt-in procedure.
You can choose to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is dispersed instantly after finishing a form; dual opt-in is if they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this respect – not all of competing solutions provide their customers with this selection.
Aweber Provides an adequate selection of integrations with other solutions. There are more than 400 integrations available which enable you to connect Aweber to various kinds of cloud-based applications – web builders such as Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so on.
Some of these involve committed widgets; others involve adding a snippet of code into a website; others involve a sync tool like Zapier.
It’s rare that Aweber will plug to other applications quite as easily as Mailchimp (which seems to be the default’standard’ email advertising option for a great deal of programs ), but you also should not have too much difficulty getting Aweber to operate with a broad selection of other SaaS (software as a service) apps.
Information in Aweber is Fairly simple. You may produce sections not only depending on the contents of any field in your database, but also on user action also – emails opened, web pages visited, links clicked, products purchased and in the future. It is all very flexible and easy to use.
It is a little bit tricky however To work out how to get to the screen where you create the sections – you essentially have to visit some’handle subscribers’ section, search for some readers and then save the search for a section.
To be fair, some solutions (such As Getresponse) use a similar strategy to section creation – although others (such as Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple segments at once, however. This will cause problems for many users that have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of example, say you’re a car dealer with a mailing list containing a field known as’car model.’ You have used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three sections in 1 go.
In an ideal world you’d just be Able to select the relevant segments and send the message to those 3 groups. With Aweber though – that is not possible. You would have to either send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the broadcast; therefore ultimately it’s a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much better manner.
Overall I’d say Aweber is a Strong email marketing tool.
It’s not exactly the best product of its Kind accessible, but it’s reasonably priced, easy to use and contains most of the main features you’d expect from an email marketing solution.
The primary Facets of the Item That would nudge me in Aweber’s leadership are its ease-of-use and comprehensive support. The latter may be especially important for some potential users, particularly those starting out in e-marketing with no truckload of technical skills (you probably won’t have stuck, but if you do, you are able to talk to an actual human being on an actual telephone line about your issue ).
In Addition, It’s not too Expensive compared to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you haven’t made your mind up on if this is the e-marketing alternative for you, here is a simple breakdown of the key pros and cons of using it: Autoresponder Email Series Writing System
Disadvantages of using Aweber
Divide testing is currently disabled.
There are cheaper options on the market which offer considerably more features in the marketing automation department – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is the case with some key competing products and based on Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – although not the cheapest product of its type out there, it is more affordable than many comparable solutions.
It enables you to select whether to subscribe people to your listing on a single or double click basis.
It’s good export functionality, together with the option to import a wide range of file types and also insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a fantastic range of third party applications and programs.
It includes an extremely large range of templates – over its key competitors.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting data is relatively simple and you can use both area contents and consumer activity (email opens, links clicked etc.) to make your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
If you have 25,000+ readers, You’ll have to call Aweber to get a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Structure that prospective users might like is that all attributes are available on all programs – unlike some competing goods you do not have to be on more costly plans to unlock certain functionality.
Nevertheless, The performance available on Aweber – as we will see below – is not always as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the exact same cost as Mailchimp
marginally more expensive than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the above Comparisons do not actually apply to very little lists however – if you have a small email database, several of the competing products are greater worth.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list containing 10,000 documents, it will cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the very same quantities of email addresses as outlined previously, but they limit the amount of e-newsletters which it is possible to send to them. For the sake of a fair comparison, I have referenced the prices for Campaign Monitor plans that permit unlimited broadcasts since these plans are similar in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced roughly in the middle of this e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only variable you should base your choice on. . .the more important thing to work out is what bang you get for your dollar.
So let’s Look at several Aweber features.
Aweber Free Trial
One of those Best ways to decide whether Aweber is to you of course would be to avail of its free trial. Autoresponder Email Series Writing System